Increased website traffic is a reflection of its success and dominance over the internet. Every website owner will strive towards realizing that their site garners a significant level of visits. These visits are essential for a business as they eventually convert into sales thereby resulting in its growth. One of the most effective strategies that facilitate website visits is search engine optimization (SEO). When you optimize a website, it will consequently have improved visibility in the search engine results; hence most internet users will be lured into clicking on the link to your site.
So, you are in Singapore and probably have just created a website for your business. You now want to augment your SEO; how do you go about it? The highlights below demonstrate tactics on how to effusively maximize your SEO in a bid to attract more website visits.
Add internal links to your webpages
Google identifies pages with internal links on them as relevant, which influences the rankings in Search Engine Results Pages (SERPs). If your site is lowly ranked, then you might consider including internal links, which can be for a different site, on your website. To include these links appropriately, you need to identify the page you want to boost and select all the contained within. Copy them into a suitable rank tracker which will determine the top-ranked keywords in Singapore for you. It means that with high-performing keywords plus internal links in your site, the ranking will eventually rise.
On the other hand, after selecting the keywords, you need to identify the specific points where to include the internal links on the site. You can achieve that by checking out other sites that have used similar links in their content. They will give an insight into the strategic positions on where to place your internal links.
Update your site’s content
If you fail to update the content in your site such as the blog posts, its rank may end up dropping. The drop could be due to the trending issues where other sites could be uploading fresh content with updated statistics. Such sites end up gaining higher ranks resulting in your drop. Therefore, you need to upload newer content to your site regularly.
How do you establish that your content is outdated? You can use Site Explorer to check the Organic Traffic graph showing the performance of the page, even though it is a tedious method. Otherwise, you can use Google Analytics which will directly identify the underperforming pages for you.
Choose suitable titles and metadata
Despite having exploited other options that boost your site’s rankings such as the keywords selection, you still want a tactic that will get people to click on the link. Bearing in mind that high ranks merely might not lure users into clicking on your site link, you, therefore, need to consider selecting titles and meta descriptions that will appeal to users into visiting your site. Find appealing titles as well as interesting meta descriptions for chances of increased visits.
Change non-linked mentions to links
There are times when other sites will mention your site without including it as a link. Therefore, even after their visitors get to know about you, they cannot be redirected to your page. The site owner might have either forgotten or ignored its inclusion; thus you need to find a way of changing such mentions into links. You can perform a search using content explorer in Ahrefs for instance to identify the mentions for your site. Then filter the search into unlinked results only which will give a list of the sites that have mentioned yours without linking. You can thence contact the website owners and ask them to change the mentions into links.
Use broken pages as links to your competitors
As much as adding links to your pages improves Google search rankings, adding your competitors’ links might affect your ranking adversely. Instead of promoting your business, the links may end up promoting that of the competitor’s. The solution for that could be to use broken pages from their sites. This way, Google will still identify your site as legitimate, while visitors clicking on the link will get an error message. The links you use should be relevant to the content in your site as well as your business.
Monitor your images
Some website owners have the propensity to steal images that you upload to your site. Eventually, they post them on their sites without acknowledging you. In that case, you need to find these sites, contact their owners and ask them to include your site as a link alongside the image.
Tools such as Pixsy help you identify any website that might be holding your image without a backlink. Once you run it, a list of these sites will display and from there you can reach them out.
Upload content covering extensive topics
Website visits can be determined by the areas your posts cover. If the coverage is insignificant, users will tend to visit other sites rather than yours. Therefore, you need to have pages with content on a wide range of topics. With broad subject areas in the content, the number of keywords consequently increases, therefore, affecting even the ranking of the site. Usually, Google analyzes the content in your site as well as its relevance thereby rating its performance. On the other hand, it reduces the content gap between your site and that of your competitors.
Consider low-hanging fruit
Including keywords and internal links can be beneficial for your website. However, some sites rely on uploading quality content rather than including many backlinks and keywords. When you upload high-quality content, you might not require to update to achieve a high rate of visits frequently. Such content is referred to as low-hanging fruits. Content explorer can help you search for sample low-hanging fruits that have consequently attracted a large number of visits. Checking on them can help you discover some of the SEO strategies they have used as well as the level of quality the content has achieved.
Optimize featured snippets
Featured snippets are a great way to create more traffic for a website. The aim of a featured snippet is to respond to your search query immediately. That saves on the time that it would take to scroll through the search results looking for the appropriate answer. Most users will find it more convenient and hence tend to click on the link to the snippet thereby resulting in increased visits.
Consider the middleman method
Making money online like through the selling of products and services, and reviewing particular products can be a little tough without the right strategies. Money pages’ links are difficult to create, and hence you should consider using the Middleman Method. The Middleman method entails a process where you can resell a product from a different company using your brand. It involves creating a blog post with content related to the product, like reviewing the product. After that, you create links to the site selling the product, where now the post acts as the intermediary for resell. This strategy increases the number of visits to your websites from people who may be interested in the product.
Find and reclaim lost backlinks
Lost backlinks can cause a hard-to-fix situation. In the first place, building a backlink is tough initially, and therefore losing it is more regretful. Loss of backlinks can be as a result of a breakdown of the linking page or removal by the website owner either intentionally or by accident.
You can reclaim the lost backlinks by restoring the broken page or creating the link once again if deleted by mistake. Besides, you can find the missing backlinks using Site Explorer and repair them.
Exploiting SEO tactics can abundantly benefit your website by attracting more visits. These visits later lead to conversion creating customers for your business. Therefore, you should consider these practices we have provided. We hope that they will offer the necessary assistance to you.