How to Get More Results from your SEO Program with Limited Resources 

SEO Program

Unlike other online marketing strategies, SEO is a long-term investment in your brand that does not guarantee instant results. You may spend thousands of dollars on it only to realize the benefits months later. One of the questions that Singapore online marketers ask is how they can get the most results from an SEO program with limited resources. 

Many companies have proven that indeed it is possible to get maximum returns from SEO campaigns without spending a fortune. Here are four proven tips to help you achieve this goal. 

Identify the Positives 

The first step is identifying the various positives on your website that can be used to show potential for other pages. For example, identify pages that receive a high traffic and conversion ratio (CVR) and look at what makes them different from the rest. With this information at hand, proceed and improve the other pages to get similar or even better results. Note that homepages often perform well because they are the main entry point for repeat visitors as well as prospects from email and social media marketing. 

Identify Pages with Mobile Bounce Rate 

Carry out a comprehensive site audit to identify pages with high bounce rates then look at the source of the traffic. For example, a large percentage of the bounce rate is from users who access the site using a mobile device, check if the site is mobile friendly. You may need to improve the site appearance on mobile as well as page load speed.  

Identify Areas with low Metrics on Desktop and Mobile 

If specific areas or sections of your site record poor metrics on mobile and desktop, it means that there is a common problem that needs to be addressed. For example, if the sales pages record high bounce rate on both devices, consider revising the offers. Note that savvy customers will only take advantage of an offer if it is of value to them. Monitor the performance after implementing the changes to know if they are working.  

What If Model 

The What If Model means, if the clearance were at the same revenue per customer visit as the service page, the weekly revenue would be $3,456 instead of $567. Such a mindset will help you to come up with ways of improving the performance of every page on your site without necessarily spending a fortune. You can replicate the offers in the best-performing pages on the less-performing pages.  

Final Thoughts 

The above tips will help you to get the most out of your SEO program, but you need to monitor the performance of every page and element on your site to know if you are headed in the right direction. More importantly, consider hiring a licensed Singapore SEO agency that has a good reputation to come up with SEO programs for your business as it scales up. 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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