How to Get More Leads Via Digital Marketing in Singapore

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The traditional marketing funnel was working tremendously well, but that is not the case anymore. These outdated techniques are not giving the desired results in terms of sales. Why are these marketing methods no longer yielding results? It is simply because these strategies do not provide for measuring the overall effectiveness of a campaign, hence basing your marketing strategies on guesswork. It is difficult to measure your return on investment through traditional marketing campaigns thus wasting your marketing budget is a possible possibility. With the current rise of digital marketing in Singapore, you cannot afford to miss the opportunity to join the trending shift in the marketplace. More Singaporeans are doing business on the internet, and you need to compete to convert these online users to potential customers effectively. This article goes through ways how to get more leads via digital marketing in Singapore.

The Old Marketing Funnels

The infamous four-step marketing concept of AIDA has changed over time. The old marketing funnel that was based on this formula can no longer work in the current digital marketing arena. This old marketing sales funnel consisted of four stages, including awareness, interest, desire, and action. The marketing funnel has gradually improved, incorporating new marketing techniques with the shift in the marketplace. Marketing experts and consultants have consistently changed the marketing and advertising concept accordingly, resulting in the dawn of online marketing. Digital marketing enables you to not only have better communications with your customers but also give them an amazing sales experience. More so, internet marketing gives you multiple platforms to find more customers than the single method provided by the old marketing funnel. Do not depend on the old method anymore, as the modern customer has a different sales journey than the one that was there some two decades ago.

The Modern Online Buyers’ Journey

Today’s client journey goes through a different path otherwise referred to as a digital marketing funnel. The steps of the modern online buyer’s journey include awareness, consideration, purchase, and post-purchase experience. These steps provide more touch points that give many different possibilities. This is far better than the traditional marketing funnel.

What Is Meant by A Digital Marketing Funnel?

The digital marketing funnel is a combination of techniques and tactics to promote the growth of a business. It helps you achieve more targeted exposure, get quality and easily convertible leads and nurture your customers. Digital marketing has provided multiple choices for online users regarding purchasing goods and services. Prospective customers are now able to research and compare competing products on the internet easily, thereby making more informed decisions. Today, many Singapore business brands are adapting to market changes to keep up with customer demands and expectations, as they can directly engage with their customers. The other factor that resulted in the rise of the digital marketing funnel was increased competition. Businesses have to find innovative ways to attract their target audience. More so, the funnel is suitable for all business types and sizes. An effective digital marketing funnel will enable you to analyse your customer’s purchases and retention journeys.

Why Does Your Business Need A Digital Marketing Funnel?

The internet’s popularity is fast-growing. The benefits of using a digital marketing funnel are endless for businesses that want to get more leads and reach out to a larger audience. One of the reasons why your business needs a digital marketing funnel is to provide your audience with the right information at the right time. Giving them what they want promotes more engagement and leads to conversions. Additionally, a digital marketing funnel enables you to deliver appealing customized content that improves customer experience and knowledge about the business. You need to motivate your target audience for the transition from one stage of the sales funnel to the next. A digital marketing funnel shows you the customers’ level and the way you will make them move a level up.

How Does a Digital Marketing Funnel Work?

The functionality of a digital marketing funnel is simple with the right amount of effort. The funnel will help you achieve a lot of your business objectives. The components of digital marketing funnel include traffic, value, opt-in, testing, and engagement. You must understand the process behind how the digital marketing funnel works. You want to achieve a specific business objective or goal, such as higher sales, signing contracts, or anything else that will bring you more business. You will find your traffic on relevant internet platforms once you have your digital marketing funnel ready. The traffic will travel through your leads and convert to actual customers at the bottom of the funnel. The customers can also share your business brand with other people.

6 Stages of A Profitable Digital Marketing Funnel

You need to fully understand the stages that your customers go through to create a profitable digital marketing funnel. The stages will enable your business to attract, and retain customers, and make the most of them via the web.

Stage 1: Exposure

Any business with aspirations of growing further should first prioritize building brand awareness. This is the first significant and essential step towards achieving a successful digital marketing funnel. Today, digitalization has made it easier for you to improve your brand image, especially in Singapore. The majority of Singaporeans are increasingly finding products and services on the internet and making online purchases. This shows that a good number of your target audience is found on the internet. Brand awareness boosts how often people share your website content and has longer effects than advertising. To get maximum exposure, you should first boost your targeted keywords on Google ranking and other major search engines. More so, make sure that your content is valuable to your audience and plays a part in building a responsive and loyal community. You should also incorporate digital advertising using the right channels. However, for any of these methods to work, ensure that you monitor their progress.

Stage 2: Discovery

Once you have created enough exposure for brand awareness, you need to ensure that the online users who visit your site can discover your products and services. You cannot afford to lose them before they click on the buy button. This is why you need to have a sticky website offering the right content. A well-designed webpage enables your customers to see the various types and services that you offer and get the best customer journey experience. To achieve more leads, provide quality, informative content that shows them their problems and the solutions your products and services offer. You should also provide product discounts before they leave your site. You can also up-sell similar products to customers while they are checking out and have an exit popup to invite website visitors to your email list. Your target is to maintain future contact with the customer by getting their contact information, if not a sale.

Stage 3: Consideration

Offering an excellent customer experience in the discovery stage will convince the customers to move on to the consideration stage. Many of the customers will even tell other potential customers of your offer even before they purchase. You need to know that people in the consideration stage are very close to making a purchase. It is therefore vital for you to handle them with extreme care and address all their queries. You should try as much to know your target audience and keep their needs on top of the list, as it helps build a smooth funnel. This way, you will address their concerns before they ask their questions. Incorporating genuine customer reviews and testimonials on an FAQ page on your site may help to clear many of the customer’s objections and questions, increasing the lead conversion rates.

Stage 4: Conversion

As a business owner, you should always aim for high conversion rates, regardless of the type of products or services. If you do not convert the customers well, it will result in a lower return on investment. At the conversion stage, the person has already set the mind to purchase your product, so you cannot risk losing them. You, therefore, have to do all you can to ensure the buying process is easy, smooth, and painless. As a beginner in designing your digital marketing funnel, it takes time to perfect your strategies, and prospective customers will sometimes slip through. You should identify and take care of the points where the sales process may have problems to avoid the costs of these potential leaks. You don’t want the prospects to exit your site after being close to making a purchase.

Stage 5: Customer Relationship

Nurturing your customer relationships is critical in taking your business to the next level. You need to be focused on providing your customers with the value that they deserve. Otherwise, they are free to purchase from other Singapore competitors, which is a move you don’t want to happen. Build on providing top-quality customer service and being there for your customers. Make sure that you can answer their questions and give solutions to their problems on time without keeping them waiting. This way, customer service will serve as a differentiating factor that keeps you a step ahead of your competitors. For any of your companies to become valuable, you need to value your customers. If you don’t value them, they won’t appreciate you, and that won’t go well with your business.

Stage 6: Retention

Developing a close customer relationship and retaining your customers is not simple, as it takes a long time and requires continuous investment. However, it is less costly and easier as compared to obtaining new customers. According to statistics, it is seven times more expensive to acquire new customers than to retain your existing ones. The value you provide to your customers will determine whether or not you keep them. This will make them stay or walk out of your business site. It is the keynote that the higher the customer retention, the more repeat sales.

3 Digital Marketing Funnel Types to Employ Today

The digital marketing funnel has interdependent stages, which is one of its main advantages. As you work to improve on one stage, the positive influence will be transferred to other stages, leading to the growth of the business as a whole. Three common types of digital marketing funnel can help your business grow:

  • Conversion Funnel

The conversion funnel involves a simple campaign that has three steps, with each step guiding your prospect’s customers to your desired action. Each of the three steps is specific yet important in achieving high conversion rates. You should understand your business status today and determine the conversion stage that will work best. The first step is known as an acquisition. It aims at gather leads by tapping into the relevant audience for your company. The next step, referred to as activation, aims to activate buyers and achieve a higher rate of lead conversions. After prospects convert to customers, the monetization funnel aims at carry out sales transactions. Setting up your funnel in Google Analytics helps to analyse your conversion progress.

  • Sales Funnel

Sales funnels are essential for businesses that want to achieve their sales goals. You want to guide your site visitors through a purchase path that will eventually lead to sales transactions. Some marketing tactics can be applied to make the sales funnel workable. You can give a valuable freebie, such as eBooks, tools,s or white paper to online users in exchange for their emails. Direct them to the thank-you page after they have signed up which has a discount on a product that they may be interested in or offers a premium freebie version. In case they choose to go for your offer, take them back to the main sales page, which consists of high-end products. You can follow up with the prospect’s customers through the contact information they provided.

  • Facebook funnel

Social media platforms have gained popularity in online marketing. Large and small companies are getting into social media to try and engage their target audience. Facebook ads provide one of the best social media sales funnels. For the Facebook ads funnel to be successful, ensure that you engage it and click on it for it to be share-worthy and click-worthy. This will enable more people to share the content. Perform an A/B test and develop perfect landing pages for increased engagement rates. More so, carry out some customer research to discover what you need to do to have more conversions. Taking care of these small details that most of your competitors ignore will make your Facebook sales funnel more profitable.

What You Should Do If You Discover That Your Sales Have Been Dropping

Top Online Lead Generation Tactics For The Singapore Marketer

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It’s every marketer’s wish that the B2B lead generation strategies they adopt and implement keep pumping in more and more customers.

But before you even think about customers, think about leads—the precursor to every single one of the customers you attract.

Come to think about it, lead generation is for the most part about getting a consumer to take action – which at core is dictated by the buying behaviour of the consumer in question.

But a whole lot has changed in the recent past. There’s been a sharp shift in consumer behaviour, propelled by an influx of fresh insights and emerging technologies; which calls for a constant re-evaluation of your lead generation strategies.

Started with the explosion of the web content addressing different consumer concerns and buyers’ journeys. This lead to wised-up consumers, who apparently can’t be pushed into taking action through overselling.

Turns out, modern customers know a lot more about your products and services than you can afford to give them credit for.

Then the technology improved and consumer expectations with regards to customer service flew over the roof. Meaning, your customers now look past your product and price tag to decide if you’re a good fit for trusting with their hard-earned cash.

Suffice it to say that much has changed and until you’re willing to look into your B2B lead generation strategies and make some necessary amendments, then there’s a whole lot you’ll be missing in terms of driving new business and stretching out your profit margins.

That being said, here are some of the effective lead generation strategies you could employ as of now and be sure to generate impressive results:

  • Learn to Gate Your Content

Has it ever occurred to you that you should actually be gating part of the content you post? Well, this is an important first step for a marketer who’s looking to attract new customers and lock in sales. It also makes it possible for you to identify which customers are loyal enough to care about your business.

Done right, gated content could increase both your lead and conversion rate.

To gate your content, you can start by investing in a library of really valuable content that you’re sure your visitors will have a hard time resisting. You then choose to lock some sections of this content, prompting your readers to hand you their names and other details to access the rest of it.

  • Personalise Your Offers

Don’t make it appear like your brand is being micro-managed by a robot-like feature with no real emotion and human-like feelings.

If anything, your prospects want to connect with you on a personal level. They want to feel related to your brand and decide whether or not you’re a good fit for business based on the emotions you stir in them.

Backing this sentiment is a recent Salesforce study that involved 7,000 consumers. In the report generated, 57 percent of the respondents were quick to point out that they’ll be willing to share important data about themselves for personalised offers, 54 percent would do it for a personalised product recommendation; whereas 52 percent would do it for a customised shopping experience.

  • Evergreen Content

You have to find a way to strike a balance between moment marketing and evergreen marketing. Relevancy matters a great deal, considering there’ll come a time when you’ll want to do something that will make you go viral. But there’s a strong reason why you’d want to layer it up with evergreen content.

For starters, evergreen content plays right into your SEO strategies, which goes on to ensure that you continue staying fresh in the SERPs.

Focus on generating high-quality content your readers will always be flocking back for reference and reassurance instead of directing all your marketing effort on what will be trending your brand or make you go viral.

  • Build a Social Media Community

There’s a whole lot more you could get out of social media than promotion mileage. Besides engaging a social media audience, you have the option to exercise your wits and create a community of loyal fans and followers.

Start by creating a Facebook group and working towards keeping it engaged. Learn to start regular discussions on different topics, figure out how to work the group, and keep them begging for more of your content.

It’s also important that you remember to use hashtags on platforms such as Instagram and Twitter in a bid to connect with like-minded people and, at the same time, make your brand easy to find.

With platforms such as LinkedIn, you can easily communicate with your prospects and even increase your brand visibility on the platform without doing much.

  • Invest in Incentive-Based Referral Programme

Never underestimate the power of a word-of-mouth referral programme. For all we know, it’s the driving force in almost half of the buying decisions consumers make all the time.

As indicated in a recent study, B2B companies with referral programmes register a 70 percent higher conversion rate compared to their counterparts without one.

Satisfied clients are always open to passing a positive note regarding your business. This makes them the best people to use in marketing your business.

To increase the effect, learn to incentivize the referrals. You can even make it more interesting by coming up with customised referral codes for every single one of your customers, and should they succeed in bringing a customer, then they qualify for a discount or freebie.

  • Customise Your Landing Page

Lots of landing pages don’t just feature a single offer, but a number of them. And if by any chance, that’s the case with you, then it’s time you made some serious changes to your click rate optimisation strategy.

A series of marketing experiments have also found out that having multiple offers on a landing page could decrease your conversion rate by up to 266 percent.

To be on the safe side, you must consider creating a landing page for every single one of your offers instead of lumping them all up on one page. It’s also important for you to make sure that the landing page is more engaging and straightforward.

Whatever you do, you don’t want to lock in a buyer through bait and switch. You also want to make sure that they know what to expect whenever they click through a CTA to find out what’s on the other side of the page.

  • Record the Actions Your Visitors Take

There’ll come a time when you’ll want to audit your site and suss out all the possible reasons why the majority of your visitors aren’t converting. With tools such as Mouseflow and Hotjar, you can even record how an individual user interacts with your site, and plot heat maps on some of the buttons your visitors click the most upon landing.

It’s only through tracking and recording the actions your visitors undertake while browsing through your site that you’ll be able to come up with possible reasons as to why they aren’t converting.

Here’s a list of things you’ll find out when you decide to record the actions your visitors take while on your site:

  • Why are the majority of the visitors you’re attracting not converting?
  • Why are the majority of them not taking an appropriate course of action?
  • Why are the majority of them interested in that one particular page? What’s so interesting about it?

The information you get should help you figure out the best course of action. You want to correct the problem and at the same time, improve the overall structure and site efficiency for better conversion results in the future.

  • Use Gmail Ads for Retargeting

Email marketing is one of the most effective lead-generation channels out there. For what’s worth, 77 percent of B2B marketers in Singapore depend almost entirely on email marketing to drive the bulk of their leads. That’s according to the latest research findings released by SuperOffice.

It starts with you drawing the attention of your prospects. You want to get their mind off your competitors’ brand so they can lend you their attention and hear you out.

With Gmail Ads, you’ll be re-targeting the prospects that received your email, reminding them of an offer they should consider checking out.

Mind you, these people already know a great deal about your business or brand. They at some point even expressed interest in your brand by opting to subscribe with you.

With the ads, you’ll simply be faintly reminding them to complete an action they were initially contemplating.

Get More Qualified Online Leads in Singapore

Are you out there and wondering how to get more qualified leads online in Singapore? If this is your case, you need to worry less now. Generating leads from a website remains a problem to solve for most website owners. As a result, I find the need to look at what are the best ways of generating more qualified leads in Singapore. This will include steps you can take in service of your website visitors with the aim of not increasing the number of consulting leads, but rather the qualified leads.

However, before we can look at these ways, it is good to say something about tools. When selecting the appropriate means, we recommend you to use tools such as the Hello Bar, or the Sumo me. Hello Bar is an un-invasive tool that will help you collect more emails. On the other side, Sumo Me is an ideal tool for takeovers and used for particular pop-ups on specific web pages. Both are useful for collecting emails and in this way, they will be of great importance in driving your website visitors to particular pages of interest. They play a crucial role in increasing the conversion rates of your website visitors.

To generate more qualified leads, consider employing each of the following steps, and you’ll experience a significant change in the numbers you see every month.

  • Learn the Correct Way to Accept a Lead

Learning how to qualify a lead properly will require you to understand the reasons why a person should turn to be a “lead.”. With most of the website owners, they will ask for users’ names and other personal information. However, not many of them ever think of what the visitors can get in return after they agree to become leads.

For example, they are looking forward to generating more traffic to your website. You can consider giving your visitors a guide with steps on how to create more traffic. As a reward for your offer, you can ask for their names, email contacts, phone numbers, company names, and sizes, among other details. The primary purpose of doing this is to learn customers’ mindsets, which will help you figure out reasons why they desire to convert to being a “lead.”.

Take the example of someone who aims to improve the furniture in his living room. The following two statements will work differently:

“Hey, convert to a “lead” in case you desire us to call you about ways to improve the furniture in your living room.” or “Hey, are you looking for ideas on how to improve the furniture in your living room? Here are 50 beautiful ideas to configure your new living room furniture.”

I prefer using the second statement. Afterward, you can have the visitors provide the information you need to collect from them. You can include a little checkbox, which will help you to know if they would love you to call them for more information regarding their living room furniture. The checkbox should come before the submit button.

  • Learn to Create Inviting Content

In this section, let’s look at the marketing field as our example. If you desire to create content that will generate more leads, you’ll have to post some blogs in areas such as pay-per-click, content marketing, or SEO. In this case, you aim to ensure that your categorising is either in the URL of your website or in specific web pages. And this will help in simply segmenting your audience.

Apart from targeting the audience by categories, they’ll be visiting; you’ll need to send them to unique content upgrades. You can also help exit pop-ups based on the content they’ll be reading. In such a way, you are more likely to increase the rate at which visitors convert into leads.  Take, for example, your conversion rate ranges between 3-4%. Posting a specific blog talking more about marketing funnels should see your conversion rate rise to 13-15%. This is as a result of sending particular visitors to a single page of interest on your website. Visitors will always look for information that is relevant to what they want. In this way, I recommend you give them particular e-books and videos that are identical to their wants. And this will serve a better purpose than giving them a general lead magnet.

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In the marketing niche, you have to think of ways to stand out from the competitors. Marketing is a central chamber, and many people tend to talk about similar things. You need to come up with a style that will separate you from the rest. Being unique is a sure way to earn more conversion rates. It increases your identity and the interest of consumers in your website.

  • Learn How to Drive Visitors to the Target Case Studies

Before you can request people to convert to leads, we recommend sending them ready-made case studies first. You can generate over 3,000 consultation leads in a month, which in reality is a lot. However, most of these consulting leads are not qualified. For this reason, I recommend sending people to see testimonials and case studies before you can start any progress with generating leads.

For example, before MediaOne started to send people testimonials and case studies, we used to get over 4,000 consulting leads. However, only 10% of the numbers turned out to be qualified leads. We saw the need to send them to case studies or testimonials. In this way, they’re able to learn more about the type of clients who have worked with us successfully in the past. As a result, we had a drastic fall in the number of consulting leads. However, the number of qualified leads got higher than we even expected. The ratio of our qualified leads rose by over 300%.

Case studies and testimonials can also work for customer-based subjects. For example, let’s consider that you sell stuff associated with weight loss. You can consider sending your visitors to specific articles that give them explanations on how to lose weight appropriately. It can also talk about healthy eating habits that the visitors can consider. Mentioning some of the clients who got help from the practice that you are talking about is also an ideal factor. By doing this, you can make your visitors download e-books or PDF materials, then ask them to turn into a “lead.”.

It seems that you’ll be taking the visitors through a long trail toward becoming leads. However, it’s a better way to ensure that all the interested visitors will be qualified consulting leads.

  • Making Use of Thank-You Sites

When you have qualified leads, your aim should be to ensure that, after they opt for a lead magnet, you’ll request them they take immediate action towards that thank-you site. The thank-you page can be watching webinars or giving them a free sign-up to have free consultations. In this way, it will be more likely for them to take a more significant action after convincing them to make a smaller one.

Take an example of our own, when visitors get into our MediaOne website and visit their thank-you page, we ask them some questions. These include whether their businesses are worth more than $5 million or less per year. As fast as possible, we get to segment them into our email list. After they click into the segment, we easily get them inside Aweber, which is our email service provider.

I recommend that you ensure that the segmenting of the visitors and tailoring of the messages occurs while you are still talking with them. By doing this, it helps you tag them based on the PDF or e-book they downloaded, the thank-you pages they visited, and the blog they read, among other categories.

  • Consider Visitor’s Lead Score

Once your visitors are qualified, they earn lead scores. Take the example of trying to reach people with a score of over 80%. Once the visitors are familiar with your client profile, you’ll be interested in helping them with matters of concern. It can be that you’ll be directing them towards the right track or introducing them to people who can help them grow their businesses. It can also be a recommendation for them to use specific software tools in the promotion of their brands. Most importantly, it can be that you are targeting workmates in the future. And these are the bases for you to consider their lead scores.

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  • Divide Lead Forms into Multiple Sub-Forms

In our sixth step, you need to break the lead form into separate files. Ensure not to have all the lead forms on one page. Break the pages into multiple copies. To make sure you handle this correctly, consider asking for the names, emails, phone numbers, and other personal details on separate pages.

A page that asks for names and emails alone will look more inviting to visitors than a page that asks for all the details.  After the visitor finishes with this section and presses enter, another page pops up requesting a URL, and the chain continues. According to research, breaking lead forms into multiple groups increases your lead collection with a range of 10–20%.

The idea behind such a practice is that, after a visitor provides you with his or her email address, he will probably provide you with the other part of the information. Also, such types of forms are simple and more straightforward for the visitors to fill in compared to when you request all details on one page.

  • Turning Lead Tables to Mad Libs

Another great way to generate more qualified leads in Singapore is by setting the lead forms to broken passage forms. For example, you can use the following to collect the details of your visitors:

“Hey, I am… and this is the URL to my website …………….. I’m in need of help in the following areas:

Drop-down jars can also work correctly in this case. Research shows that such forms generate more conversions in comparison to using a standard style. It also helps in improving user experience on your website and as a result, increasing chances of turning into leads. However, with these forms, you need to show the blank spaces. By doing this, the visitors will be able to know what they are supposed to fill in.

In the end, you’ll have a test for the call-to-action button. Using “Submit” alone will earn you nothing. Research shows that using call-to-action buttons increases your ability to generate qualified leads by at least 10%. I, therefore, recommend the CTA button as a relevant element to the solution of the problems you’re solving. Make sure not to leave it out at the end of the forms.

  • Refreshing the Lead Forms

Some details are not a must-submit information from the visitors. However, you are not telling your visitors not to fill them out. For this reason, most of the lead forms will have an asterisk (*) to show the most required information. In this case, you never tell your visitors what to submit and what not to. Instead, you let them write all the details they feel are necessary. Such a small trick has been seen to increase the rate of conversion. For example, at MediaOne, our conversion rate increased by 15% from this trick.

Generating Leads on LinkedIn

Generating leads on LinkedIn with minimum time is a vital part of a business. For a business to be successful, there has to be steady traffic that will lead to paying customers. While there are various online platforms for displaying brands, marketers still struggle to reach their target audience. With the rapid growth of social media sites, many marketers are utilising social sites to connect with their new and existing customers. Statistics indicate that many companies have shifted from traditional advertising platforms to social media sites.

In a recent survey, LinkedIn emerged as the most efficient site in lead generation. LinkedIn is considered a superior social platform by many brands and companies. However, most marketers who use the site spend a lot of time in the process without achieving the desired results. You can generate leads on LinkedIn without wasting time, with these easy steps:

  • Target decision-makers

When generating a lead for your business, such as a Singapore digital marketing agency, you want to get in touch with people who will take immediate action. In any company or organisation, there is a hierarchy of people in power. Before an important decision is made, there is usually a process that takes place, and the final decision is made. In most companies, some people are key when it comes to decision-making in the organisation. Therefore, when creating lead generation, you should target the decision-makers in the organisation. In most organisations, the decision-makers are the sales director, marketing director, or HR director.

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  • Follow Up With Old Leads

In lead generation, the important thing is to establish a connection that will lead to sales. For professional digital marketers in Singapore, knowing how to follow up with old leads is crucial. When creating leads, one should be careful to keep track of and record all the prospects. Before seeking new leads, you should follow up with old ones. Follow-ups are crucial when targeting new clients. Many people are easily distracted, especially on social media sites. For this reason, you should make sure that you follow up with the old lead periodically to get their attention.

  • Use Content Marketing for Lead Generation

Content marketing is a powerful way to generate leads, especially on LinkedIn. The key to attracting customers is to publish content that is relevant, informative, and educational. Your content should be able to capture the interest of your target audience and solve problems. LinkedIn has a network of professionals who appreciate the quality content and are receptive to learning. Quality content will attract people who will be willing to do business. For your content to stand out on LinkedIn, you should:

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  • Always leave a call to action
  • Create content that targets your ideal prospect
  • Publish evergreen content
  • Promote your content on other social sites
  • Do not Target Cold Leads

When it comes to lead generation, many people make the grave mistake of targeting random prospects hoping to win a few. This approach is not only poor but also a major time waste. The key to successful lead generation is to target your prospects carefully. Singapore digital marketers can achieve this by:

  1. Knowing what action you want your prospect to take. You should first establish a clear action that you intend your prospect to take, like downloading a resource or attending a webinar.
  2. Narrow down the list by targeting only the prospects that are likely to be interested in your product. You can do this by filtering the search results to only a few targeted prospects.
  3. Initiate contact with the prospect by sending a personalised message.
  4. Build a relationship with the prospect by engaging them on various issues. Ensure you have built a rapport before selling to them.
  5. LinkedIn is a great tool for prospecting, but not for selling. After identifying a prospect, you should consider selling to them on a separate platform
  6. For best lead generation results, use the premium version of LinkedIn to enjoy additional and advanced features.

LinkedIn is a powerful resource for lead generation. With the right strategies, you can save time and get prospects that will eventually convert to paying customers.


Lead generation is an ongoing process. You have to keep on re-evaluating your strategies and making necessary adjustments where necessary until you’ve managed to fine-tune everything to your satisfaction.

The above B2B lead generation strategies strive to keep you in line and, by the end of your fiscal year, increase the number of sales you’re able to lock in.

For more information, clarification, help, and outsourcing, you’re kindly reminded to reach out to MediaOne today for a free SEO and lead generation consultation.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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