According to Wikipedia, Singapore has a population of over 5 million people. And this multicultural country, composed of Chinese, Malays and ethnic Indians, is poised for a significant amount of economic growth. Perhaps one of its most promising industries is digital marketing. This industry includes methods such as search engine optimisation, content marketing, content automation, e-commerce marketing, email marketing and social media marketing. It can be used in any business model.
According to Digital Influence Lab, the compensation for digital marketers varies depending on the particular area you’re interested in. However, the salary starts at around $30,000. The pay scale is as follows:
Executives: $30,000 to $80,000
Managerial Level: $48,000 to $145,000
Director Level: $120,000 to $180,000
An executive is responsible for developing and managing online marketing campaigns. They’re expected to oversee the company’s social media strategy, maintain the company website, create and optimise content, track web traffic and provide reports, arrange webinars and podcasts, create ads, and prepare email marketing copy. Executives are also responsible for staying up to date on all of the latest digital marketing trends.
Executives need awesome editing and writing skills. They must also be great at communicating verbally, familiar with video editing, have a working knowledge of web development tools and software, and be well-versed in powerpoint. Perhaps the most important skills digital marketing executives can have is project management because they are always dealing with things that are time-sensitive.
In many cases, most employers will prefer that applicants hold a diploma or basic degree in marketing. However, they may consider individuals who have degrees in humanities.
Many Singapore companies prefer candidates that have at least 1 to 3 years experience in digital marketing. Graphic design experience can also be a huge plus.
Digital marketing is a fast-paced industry. This means that digital marketing agency executives should have a preference for jobs where no two days are exactly the same. They must also enjoy multi-tasking.
Managerial level digital marketers are responsible for planning and executing all digital marketing campaigns, including maintaining a marketing database, performing SEO/SEM, developing social media and email marketing strategies, and creating display ad campaigns. This individual measures performance of all campaigns against ROI and KPI goals. They identify insights and trends and brainstorm new growth strategies. They are also responsible for the end-to-end customer experience across all channels and providing thought leadership and creative perspectives.
Singapore companies look for candidates with a bachelors or master degree in a marketing related field.
Candidates typically have experience with managing and leading SEO/SEM, email marketing, marketing database, social media and advertising campaigns. They have optimised landing pages and set up Google Adwords campaigns.
Those in managerial position must be highly creative and data-driven.
Digital marketing directors are responsible for developing and implementing strategies for digital marketing teams. They coordinate digital marketing campaigns on all platforms and work to build strong teams, and supervise collaboration between the various departments. Directors manage various projects and focus on driving business growth. They are in charge of leading website development and oversee customer-facing communication channels. These individuals also track growth and maintain reports that provide up-to-date analytics information to upper management.
These individuals must have strong technical skills and know how to track data and system requirements. They must also have excellent communication and interpersonal skills.
Companies are looking for candidates who have bachelor’s degrees, however, many prefer those who have master’s degree in marketing as well as hands-on experience with e-commerce.
Candidates typically have more than 10 years of marketing experience. They have prior dealings with managing multi-million dollar marketing budgets and large teams.
These individuals must have I love for building strong relationships and networks. They should ideally have a thorough understanding of pop culture in Asia.
Where to Find these Job Openings
Digital Marketing Agencies
One of the first places you should look is Singapore digital marketing agencies. These companies are often interested in strengthening their team. So check out their job boards.
You should also consider working with the top digital marketing influencers. In many cases, even people with personal brands have whole teams working with them behind the scenes. Sometimes, they need more help.
Social Media Networks
Believe it or not, you can also find opportunities on social media platforms. This is especially the case when it comes to LinkedIn. Unlike other platforms, this one is geared towards creating a strong network of professionals. It’s quite easy to find digital marketing job listings on this website.
How to Pitch for These Kinds of Jobs
When pitching for these types of jobs, there are a few things you need to focus on. For instance, think about what current problem the marketing company may be having.
While most people tend to focus on their qualifications, you can stand out by pointing out what the company is need of, such as someone who understand current digital marketing trends in Singapore or someone who has already built strong relationships in the marketing industry.
You should also focus on what you have already achieved instead of what you can offer the company. Let your history in digital marketing speak for itself. This way, the company can figure out where you fit. Paint yourself as a hero. In doing so try to provide three things: information, education, and entertainment.”
The potential for individuals in this field is almost limitless. Many choose to go the traditional route and work for companies in executive, managerial or director capacities.
Others choose to start their own companies and work in these capacities for themselves. And there are other digital marketers who decide to develop their own personal brands and become an influencer–someone who teaches others how to succeed at digital marketing.
The path you take will depend on your ultimate goal.
Future of This Field
Within the last year, Procter and Gamble announced that they would set up their digital innovation center in Singapore. The company will invest 100 million USD within the next 5 years for their set up. This would the first time the popular company has made an investment of this magnitude outside of the U.S. This is promising news for those interested in the field of digital marketing, but it shows just how much potential this particular field has. skill development and exposure to some of the latest tools and practices in the field of digital marketing.
Why Digital Marketing Careers are the new BIG THING for Graduates
According to a Mckinsey report, by 2030 almost 24% of work activities in the country of Singapore is set to be displaced by automation by 2030. As the country restructures its economy and starts to this change, many graduates are starting to consider entrepreneurship. And many of them are seeing digital marketing as a viable solution.
Courses to Go for While in School
Students should focus on courses that will empower them to engage with target audiences as well as their teams such as Leadership and Communication, Data Analytics, Transformative Strategy and Digital Media. They should take courses that center around branding. Students should also consider taking courses that make them better storytellers.
Courses to Go for to Get Certification
Not everyone chooses the traditional education route when seeking out digital marketing training. Some choose instead to become certified through specific courses. There are many courses to choose from. For instance, Marketing Institute of Singapore is a 2 day long intensive course that takes you through an introduction to SEO, SEM, and EDM. Kaplan Singapore is a 4-day long course which covers Google Analytics and AdWords. General Assembly is a 10-week course which covers content strategy, SEO, and Persuasion Marketing.
MediaOne’s Digital Marketing Training and Courses
There are also courses which give a more in-depth look into digital marketing, such as MediaOne. Learn the ins and outs of digital marketing from digital marketing specialists who have an intimate knowledge of every part of the process because they actually do it every day. Take laser-focused courses on SEM, SEO and Social Media Marketing. Learning how to gain more visibility in the search engines, how Google’s algorithm works and how to effectively manage all social media platforms.
With over 8 years of hands-on experience, MediaOne can make learning easy and fun. And the best part is, the class is empowering–not only for online careers but for those that are offline as well. People leave MediaOne’s classes knowing that they have just received a competitive edge on all other job seekers. Click here to view MediaOne’s digital marketing courses in Singapore.