How To Get More Conversions On Your E-Commerce Store

more conversions for e-commerce store

The expectation of every online business owner when they experience for Yoast optimisation traffic increase in their site, they expect their overall ROI to increase in equal measures. However, this impression is changing with every turn of day. Shopping cart abandonment is becoming a nuisance for e-store owners.

The false hope of an increase in traffic parading as shopping cart abandonment has led to the need to find ways of countering this negative fad. This article will point out some fundamental alterations Singapore digital businesses should make to increase the conversion of cart abandoners to active shoppers.

8 Lowdowns on Taming Shopping Cart Abandonment

The guidelines below will help your e-business increase cart conversion rates.

  1. Make Your Website Mobile Compliant

Majority of online business exclusively optimise their business for desktops and PCs. However, the intervention of compression tools like Gzip has enabled storage of large data in small files. It is possible to publish all kind of data on your website in small files able to be displayed on mobile devices. Mobile devices are the current main gateway into the vast virtual space.

The ability to display your products on mobile devices makes it easy for shoppers to shop wherever they are and do not have to checkout before they complete purchases because maybe they are travelling.

  1. Enhance Your Product Pages

Active customers are always in a hurry and do not want to be burdened by navigating your website from your homepage to access what they want to buy.

When a customer searches your product, make it easy for them to land on your product page very fast to minimise checkout before purchase. Also, attach relevant information like shipping details, payment methods and link to your help page to make your customer push through with their purchase.

It is advisable to attach that info very close to the product to limit straining clients with searching all over your page.

  1. Revisits Should Be Simple and Free

Motivation through offering incentives is a very productive marketing strategy. As a business owner, you would like to appreciate loyal customers like those who order from your business frequently.

You can decide to offer those loyal customers discounts on shipping or standardising cost of transacting purchase on a revisit to your site.

The gesture is to show appreciation to your customer making them become regular buyers and not mere window shoppers.

Discounts are becoming synonymous with small businesses too as enterprises seek to attract more active shoppers to reduce shopping cart abandonment rates.

  1. Invest in Live Customer Services

In recent years, online businesses have made a killing by uploading their contact info like email address and phone numbers on their product page. It enabled online shoppers to make enquiries easily.

However, as technology advanced, it has become easier to use live support services. Live support services like on Pura Vida Bracelets enable customers to have a real-time chat with your customer service provider.

The real-time chatting is spontaneous enabling customer acquire the info they need before they become irritated and checkout from your e-store.

  1. Automate Generation of Promo Codes

Promo codes are the reason why a majority of online shoppers do their shopping online. Thus, the inability to provide for them the promo codes on any of your product pages especially the checkout page, risk making your customers abandon their carts for more functional business websites offering better deals.

Therefore, the purpose of lacing all your product pages with promo codes for easy checkout from you e-store.

  1. Simplify Checkout

When using your money to make a purchase, you always want to do it on your terms. It is essential to be accorded freedom to carry out your shopping without having to subscribe to an online store.

Bothering your clients with many checkout procedures risks making them abandon their shopping carts before they buy items.

It is essential to configure your checkout procedures with payment platforms like PayPal to limit the time wasted when shoppers try to find substitute modes of payment.

  1. Follow-Up on Abandoned Carts

An abandoned cart should not keep your moods down as an online business owner.

When customers checkout without making a purchase sometimes it is not because of the shortcomings of your business. In many cases, maybe power outage has halted a shopping experience at the checkout step.

The interest they showed by visiting your site is a pointer your business has value. Reach out to this cadre of individuals using retargeting drives to remind your clients of your products.

  1. Monitor Your Results

It is essential to determine the progress of your minimising cart abandonment rates is effective. Doing this is easy. Compare the rates of completed sales before your campaign against your current rates of cart abandonment.

Systematically, reduce those cart abandonment rates by ensuring you follow up on abandonment cases, optimise your website by adding promo codes and providing exceptional customer services.

In time, you will figure out that your conversion rates are off the chart so as the reduction in discarded shopping carts.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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