How To Get More Clicks Without Being on Google’s First Page

Singapore business owners need more than a higher ranking to get clicks

One of the most common mistakes Singapore business owners make is assuming that their search engine ranking is the only thing that can make people click. Sure, your position in the search engine does have a whole lot to do with the number of clicks your website gets, but it’s not the only factor. As a matter of fact, there are plenty of sites out there that are getting More Clicks without being in the number one spot.


CTR and Why Your Rankings May Not Matter


Any reputable SEO consultant will agree that the top ranking websites tend to get the most traffic. In fact, this position can get as much as 20% of the traffic. But realistically speaking, even Google’s second page listings get traffic. So the ultimate question is not what spot are you in, but what are your doing with that spot? Let’s discuss a few steps that you can get a higher CTR without being on Google’s first page.


Step 1: Benchmark your industry’s CTR


If you want to know how well you’re doing, then it’s a good idea to compare your CTR to that of others. Specifically, you should compare your click-through rates to the industry standards. So do a little investigating. This will let you know what you can expect. Just keep in mind that there are several things that can influence the CTR. For instance, if you own a car dealership, then you should not expect the same  CTR as someone who owns a restaurant. So always be realistic about your industry.


When researching the industry standards, you should also consider what type of business you own. For instance, if you are a B2B, then compare your business to other B2B’s. If you are a B2C, compare your business to other B2C’s. According to a study, B2B websites usually get higher CTR’s than B2C’s if they rank higher in the search engine.  

ALSO READ  Importance Of Having A Mobile Version Of Website


Step 2: Create relevant content


Now that you have an idea of what your CTR should look like, it’s time to make sure that your content is actually optimised for the most clicks. It’s important to consider user behaviour and user intent in this case. According to Google, CTR has a lot to do with how relevant the copy is to the searcher. When creating copy you need to be mindful of three things: how informative the information is, how much value the user gains from the information, and how visually appealing it is.


Step 3: Create link copy that converts


If you want to make sure that the user knows your copy is relevant to them, then make sure to craft a great title. It needs to be able to grab their attention. It must be very specific. It must also make a promise to your users. These are the types of things that ensure your copy will convert. The best titles and headlines are those that include numbers, have 5-9 words, have a negative or positive sentiment, have a headline and subheadings, and have a value proposition that is very clear.


Another important factor in high converting link copy is your title tag. It’s important that your title tags are branded, answer questions, and include the most important keywords. As with any SEO marketing strategy, it’s a good idea to A/B test your headlines. Coschedule provides a free headlines analyser.


Step 4: Improve other link elements


Your content and headlines are not the only things you should pay attention to. You should also consider tweaking other elements. Let’s take a moment to discuss a few.


Add a date


There are many top websites that promise great information. However, if the listing does not include the date on which the information was published, it can be hard for users to determine how fresh the information is. This can be especially frustrating if the industry is fast paced. You can get more clicks by including a publishing date. Some searchers will use Google’s ‘Tools’ option and search by date ranges. So this will help a lot.

ALSO READ  Reasons Why You Need To Hire A Marketing Professionals In Singapore For 2023


Republish your older content and add a new date


Have you published content that you believe is still relevant today? Well, why not republish the post and add a new date to it. Simply visit the post and then update the date. If you are on WordPress and use Yoast, then make sure you check the ‘show date in snippet’ option.


Include accelerated mobile pages


Accelerated Mobile Pages, or AMP, is a project by Google which helps to speed up loading on your phone. Users will also notice an AMP stamp in the SERP, next to your listing. You may also place this stamp on your website. It’s even been speculated that Google has plans to allow users to discover websites based on this stamp.  


Include rich snippets


Google tends to automatically give websites rich snippets if they answer a common question. And the interesting thing about it is, these snippets are not always pulled from the top search result. So anyone on page one of the SERPS has a good chance at being featured.


Make sure that you target a question and provide an answer that is accurate, well-structured and authoritative–whether they are in the form of a paragraph or list. Use Moz’s Keyword Explorer tool to find “question keywords.” You can add a rich snippet by either using WP Rich Snippets, All In One Schema Rich Snippets, or Google Search Console.


Create SEO-friendly permalinks


If you want to ensure that you get more clicks, the users must be able to read your permalinks. This means that they should not include numbers and symbols. They should instead read like short sentences. So go back over your old content and check out your links. Make sure to update those that do not illustrate what the user can expect from that page.

ALSO READ  5 Ways Social Media is Changing the Way We Consume Entertainment


Step 5: Include Paid Search


One study found that over half of searchers are more drawn to organic search results. However, paid ads can still take you a long way. This is especially the case if you share common values with the users. Paid ads work best for retargeting.


If you optimise your PPC ad just right, you will be able to secure a low-cost, high CTR experience. You may not be able to get as many results but you will still be able to promote your content and values. Consider using Facebook ads. It’s great for driving traffic and increasing your popularity which inevitably helps your CTR.




If you want users to click on your content, then you have to provide something that is relevant to them. Sure, higher rankings will increase your chances of getting a higher CTR, but that’s not the only thing that matters. Find out what the average CTR for your industry is. Create content that is relevant. Pay attention to your links. Put most of your focus towards answering common questions. Create rich snippets. And take advantage of paid ads.


All of these elements can result in your beating out the competition–even if their ranking is much higher than yours. It all comes down to what you do with your current ranking.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Leveraging Influencers: A Powerful Tool for App Promotion

The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more …


The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …


What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …


15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

10 Ways to Improve Your E-Commerce SEO

If you want to grow your e-commerce business, you’ve probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can

Other Similar Articles