When Google flips a wing, the whole web is shaken, and everyone starts looking ways of ensuring that their site ranking is not compromised. With so many unexpected algorithm updates reshaping the digital marketing realm, it is imperative for digital marketers to focus on not only On-Page Seo but also Off-Page Seo.
There is a significant difference between the two – On-Page Seo refers to the things that are done on the website to improve its ranking and conversion rates. On the other hand, Off-Page Seo refers to improvements that are done off the website to improve its ranking and ability to channel more customers to the business.
Here are three powerful Off-page Seo techniques you can use to position your online business for success.
Have consistent communication with the target audience will be instrumental in generating more sales online. You can achieve this goal by posting comments on blogs that are related to your niche and adding links to your site in the comment sections. Over time, these links will get noticed by the search engines bots and will impact your ranking positively.
Social Networking Sites
Interact with potential customers on social media sites is one of the fundamental steps that you can take to advertise your brand and create a credible online reputation for your business. Most people who are already doing this focus only on the major social media platforms such as Facebook, unaware of the fact that even the less-popular platforms are also effective in increasing traffic to the website as well as boosting conversion rates.
Social bookmarking is another awesome way of increasing your site’s online presence and popularity. Submit your blog posts to authority bookmarking sites such as Digg and Reddit to promote the site to a larger audience. Search engines are fond of these sites because the content is updated more often. Be sure to use tags correctly to get positive results from this Off-page Seo technique.
Using the right Off-page Seo techniques will set your website apart from the rest. You could delegate these tasks to members of your team who have the necessary skills and expertise to create time for other equally important tasks.