How to Follow Google Business Profile Guidelines

How to Follow Google Business Profile Guidelines _ MediaOne Singapore (1)

How to Follow Google Business Profile Guidelines

Hey there, fellow content enthusiasts! Today, we’re diving headfirst into the world of Google Business Profiles, and I couldn’t be more excited to share some valuable insights with you. 🌟

If you’re a business owner, you know that a strong online presence is non-negotiable in today’s digital age. And a key component of that presence is your Google Business Profile.

In this blog post, we’re going to explore everything you need to know about Google Business Profile guidelines and how to make sure your profile is in tip-top shape.

Understanding the Importance of Google Business Profile

YouTube video

Before we get into the nitty-gritty details, let’s take a moment to appreciate the significance of your Google Business Profile. This virtual business card is often the first impression customers have of your company.

It’s like a digital handshake that can either invite people in or send them running in the opposite direction. 😊

So, What Exactly Is a Google Business Profile?

Your Google Business Profile, formerly known as Google My Business, is a free tool provided by Google to help businesses manage their online presence across Google Search and Google Maps. It’s essentially your business’s listing on Google’s platform, complete with essential information like your business name, address, phone number, hours of operation, and more.

Now, let’s jump into the meat of the matter – how to follow Google Business Profile guidelines with flair!

1. Claim and Verify Your Profile

The first step in creating a stellar Google Business Profile is to claim and verify it. Here’s how you do it:

  • Go to the Google Business Profile website and sign in with your Google account.
  • Search for your business on Google Maps.
  • If you find your business, claim it by clicking on “Claim this business.”
  • If you don’t find your business, you can add it by clicking on “Add your business to Google.”

Why Verification Matters

Verification is crucial because it confirms that you are the legitimate owner or representative of the business. Once you’ve verified your profile, you gain access to more features and can start optimizing your listing.

2. Complete Your Business Information

Now that your profile is claimed and verified, it’s time to flesh it out with all the essential information:

  • Business name: Ensure it matches your real-world business name.
  • Address: Double-check for accuracy.
  • Phone number: Use a local phone number.
  • Website URL: If you have a website, make sure it’s entered correctly.
  • Business category: Select the most relevant category.
  • Business description: Write a concise and engaging description of your business.

Pro Tip

When completing your business information, be as detailed as possible. The more information you provide, the easier it is for potential customers to find you. Plus, Google rewards thoroughness with higher rankings.

3. Add High-Quality Photos and Videos

A picture is worth a thousand words, and on the internet, it can be worth even more. Visual content is a powerful tool for attracting customers to your business. Here’s what you can do:

  • Upload high-resolution photos of your business, including the exterior, interior, and products/services.
  • Add videos that showcase your business’s personality and offerings.

Visual Content Boosts Engagement

Visuals not only make your profile more appealing but also increase engagement. Customers want to see what they can expect when they visit your establishment, so don’t skimp on the visuals.

4. Maintain Accurate Business Hours

Nobody likes showing up at a closed business, right? To avoid frustrating potential customers, keep your business hours up-to-date:

  • Update your hours for regular business days.
  • Adjust hours for holidays or special occasions.

Timely Updates Build Trust

Consistency in your business hours helps build trust with customers. They’ll know they can rely on your information, and this reliability can lead to more foot traffic.

5. Encourage Customer Reviews

Customer reviews are like digital word-of-mouth recommendations, and they can significantly impact your business’s reputation. Here’s how to make the most of them:

  • Encourage satisfied customers to leave positive reviews.
  • Respond promptly and professionally to all reviews, whether positive or negative.

The Power of Reviews

Positive reviews can attract new customers, while thoughtful responses to negative reviews demonstrate your commitment to customer satisfaction. Both aspects can improve your online reputation.

6. Engage with Customers

Your Google Business Profile isn’t a set-it-and-forget-it tool. It’s a dynamic platform that allows you to engage with your audience. Here’s how to do it:

  • Respond to customer questions and messages promptly.
  • Post updates, promotions, and events to keep customers informed and engaged.

The Human Touch

Engaging with customers shows that there’s a real person behind the profile. It adds a human touch to your business, which can foster trust and loyalty.

7. Monitor and Analyze Insights

Google provides valuable insights about how people interact with your profile. Take advantage of this data by:

  • Monitoring your profile’s performance.
  • Analyzing which posts and photos generate the most engagement.
  • Adjusting your strategy based on what works best.

Data-Driven Decisions

By making data-driven decisions, you can fine-tune your Google Business Profile for maximum impact. It’s like having a crystal ball to see what your customers want.

8. Stay Informed About Policy Changes

Google’s guidelines and policies can change over time. To ensure your profile remains in compliance, stay informed about updates and make adjustments as needed.

The Ever-Evolving Digital Landscape

The digital world is always evolving, and it’s essential to adapt. Staying in the know about policy changes ensures that your profile continues to serve you effectively.

9. Be Patient and Consistent

Building a stellar Google Business Profile takes time and consistency. Don’t expect overnight results, but do expect that your efforts will pay off in the long run.

Rome Wasn’t Built in a Day

Remember, Rome wasn’t built in a day, and neither is a strong online presence. Keep at it, stay consistent, and watch your business flourish.

10. Leverage Google Posts

Google Posts are like mini-ads that appear directly in your Google Business Profile. They provide a fantastic opportunity to share updates, promotions, events, and other important information with your audience.

Here’s how to make the most of Google Posts:

  • Share engaging and eye-catching images.
  • Write concise and compelling content.
  • Include a call-to-action to encourage user interaction.

These posts appear prominently on your profile, giving users a reason to engage and learn more about your business.

Pro Tip

Use Google Posts to showcase your business’s personality. Share behind-the-scenes glimpses, stories about your team, or exciting moments in your business journey. It’s a fantastic way to connect with your audience on a personal level.

11. Optimize for Local SEO

Local SEO (Search Engine Optimization) is crucial for businesses that want to attract local customers. It’s all about making your business visible to people in your area when they search for products or services you offer.

Here are some steps to optimize for local SEO:

  • Use location-based keywords in your profile description.
  • Encourage customers to leave location-specific reviews.
  • Create content that highlights your involvement in the local community.

Local SEO can significantly improve your chances of being discovered by nearby customers.

12. Utilize Google Questions & Answers

Google Questions & Answers is a feature that allows users to ask questions about your business. As a business owner, you should actively monitor and respond to these questions promptly and informatively.

This interaction not only helps potential customers but also demonstrates your commitment to transparency and excellent customer service.

13. Implement Appointment Booking

If your business offers appointments or reservations, make sure to enable the appointment booking feature on your Google Business Profile. This convenience can encourage more customers to choose your business over competitors.

Ensure that the booking process is straightforward and user-friendly to enhance the customer experience.

14. Monitor and Respond to Customer Insights

Google provides valuable insights about how users interact with your profile. These insights include data on how customers found your profile, where they came from, and what actions they took.

Use this information to refine your profile and marketing strategies continually. For example, if you notice that most of your profile visitors are coming from mobile devices, make sure your profile is mobile-friendly.

15. Be Consistent Across Online Platforms

Consistency is key in the digital world. Ensure that the information on your Google Business Profile matches the details on your website, social media profiles, and other online platforms.

Inconsistent information can confuse potential customers and harm your online credibility.

NAP: Name, Address, Phone Number

NAP consistency is particularly crucial for local SEO. Google relies on accurate and consistent NAP information to determine the legitimacy and relevance of your business.

16. Showcase Customer Testimonials

Positive customer testimonials can have a significant impact on potential customers’ decision-making. Don’t be shy about showcasing these testimonials on your Google Business Profile.

You can create a dedicated section for testimonials or incorporate them into your business description. Just make sure to get permission from customers before sharing their feedback.

17. Share Educational Content

Beyond promoting your products or services, consider sharing educational content that provides value to your audience. This could be in the form of blog posts, how-to guides, or informative videos.

By positioning your business as an expert in your field, you can build trust and credibility with potential customers.

18. Use Google Messaging

Google Messaging allows customers to send you direct messages through your Google Business Profile. This feature provides a convenient way for customers to reach out with questions or inquiries.

Ensure that you respond promptly and professionally to these messages to provide excellent customer service.

19. Optimize for Voice Search

As voice-activated devices like smartphones and smart speakers become more prevalent, optimizing your Google Business Profile for voice search is crucial.

To do this:

  • Use natural language in your profile description.
  • Include common voice search queries in your content.

This optimization can help your business appear in voice search results.

20. Monitor and Manage Multiple Locations

If you have multiple business locations, it’s essential to manage each location’s Google Business Profile separately. Consistency across all profiles is crucial, but you should also tailor information to each specific location.

This ensures that customers searching for a particular branch of your business receive accurate and relevant information.

21. Stay Informed About Algorithm Updates

Google’s search algorithms are constantly evolving, which can impact how your Google Business Profile performs in search results. Stay informed about algorithm updates and adjust your optimization strategies accordingly.

Joining forums or communities related to local SEO can be a great way to stay updated and exchange insights with other business owners.

22. Seek Professional Help if Needed

While many aspects of optimizing your Google Business Profile can be done independently, don’t hesitate to seek professional assistance if you’re unsure about certain aspects or want to take your profile to the next level.

Digital marketing agencies and SEO experts can provide valuable guidance and services to help you achieve your goals.

23. Share Success Stories

If you have success stories or case studies related to your business, consider sharing them on your Google Business Profile. These stories can provide concrete examples of the value you offer to customers.

Success stories are especially effective in building trust with potential customers.

24. Keep an Eye on Competitors

Monitoring what your competitors are doing on their Google Business Profiles can provide insights and inspiration for your own profile. Take note of successful strategies they use and adapt them to suit your business.

Remember, competition can be a valuable source of learning and improvement.

25. Stay Committed to Excellence

Last but certainly not least, the key to long-term success with your Google Business Profile is a commitment to excellence. Continuously seek ways to improve your profile, engage with customers, and provide exceptional products or services.

Excellence is the foundation upon which your online reputation and success are built.

Google Business Profile Guidelines – Q&A

Q1: How do I handle negative reviews on my Google Business Profile?

A: Negative reviews are a reality for most businesses, but they can be managed effectively:

  1. Respond promptly and professionally: Acknowledge the issue, express empathy, and offer a solution if possible.
  2. Address concerns offline: Encourage the reviewer to contact you privately to resolve the issue. Once resolved, ask if they would consider updating their review.
  3. Flag inappropriate reviews: If a review violates Google’s policies (e.g., contains hate speech), you can report it for removal.
  4. Maintain a high average rating: Encourage satisfied customers to leave positive reviews to outweigh the negative ones.

Remember, negative reviews can also present an opportunity to show your commitment to customer satisfaction and improve your business.

Q2: How can I optimize my Google Business Profile for local search?

A: Local SEO is crucial for businesses targeting local customers. Here’s how to optimize your profile:

  1. Keyword optimization: Use location-based keywords in your profile description and posts.
  2. Google Maps accuracy: Ensure your address on Google Maps is accurate.
  3. NAP consistency: Keep your Name, Address, and Phone Number consistent across all online platforms.
  4. Customer reviews: Encourage customers to leave location-specific reviews.
  5. Create localized content: Develop content related to your area and engage with local events or charities.
  6. Google Posts: Regularly update your Google Posts with local news, promotions, or events.

Local SEO is a powerful tool for attracting customers in your vicinity and should be an integral part of your Google Business Profile strategy.

Q3: How often should I update my Google Business Profile?

A: Regular updates help keep your profile fresh and engaging. Here’s a recommended schedule:

  1. Basic information: Update whenever there are changes to your business name, address, phone number, or website.
  2. Photos and videos: Add new visuals whenever you have updated images or videos showcasing your business.
  3. Google Posts: Post updates, promotions, or events regularly, aiming for at least once a week.
  4. Hours of operation: Update when your business hours change, especially during holidays or special occasions.
  5. Respond to messages and reviews: Promptly engage with customer inquiries and reviews.
  6. Monitor insights: Review insights and adjust your strategy based on performance.

Consistency in updates demonstrates an active and reliable business presence to both customers and Google’s algorithms.

Q4: How do I use Google Questions & Answers effectively?

A: Google Questions & Answers allows users to ask questions about your business. To use it effectively:

  1. Monitor regularly: Keep an eye on incoming questions and respond promptly.
  2. Provide accurate answers: Give concise and accurate responses to user queries.
  3. Encourage positive contributions: Ask satisfied customers to leave positive answers to common questions.
  4. Flag inappropriate content: Report any inappropriate or spammy answers for removal.

Google Questions & Answers can be a valuable tool for clarifying information and addressing customer inquiries directly on your profile.

Q5: How can I optimize my Google Business Profile for voice search?

A: Voice search is on the rise, so optimizing for it is essential:

  1. Natural language: Use natural, conversational language in your profile description and posts.
  2. FAQ content: Create content that answers common voice search queries related to your business.
  3. Structured data markup: Implement structured data markup to make your content more accessible to voice search engines.
  4. Mobile-friendliness: Ensure your profile and website are mobile-friendly, as many voice searches occur on mobile devices.

By optimizing for voice search, you increase the chances of your business appearing in voice search results, enhancing your online visibility.

Q6: What are the best practices for handling Google Messaging?

A: Google Messaging allows customers to send direct messages through your profile. To handle it effectively:

  1. Enable messaging: Make sure this feature is turned on in your settings.
  2. Respond promptly: Aim to respond to messages within a few hours, if not sooner.
  3. Set clear expectations: Inform customers of your response time and availability for messaging.
  4. Keep it professional: Maintain a professional tone and language in all messages.
  5. Avoid sharing sensitive information: Don’t share sensitive customer data through messaging. Encourage customers to contact you through secure channels for private matters.

Google Messaging offers a convenient way for customers to reach out, so use it to provide excellent customer service.

Q7: What should I do if I have multiple business locations?

A: Managing multiple locations on Google Business Profile requires attention to detail:

  1. Claim and verify each location: Ensure that you claim and verify each profile separately.
  2. Consistency: Maintain consistency in branding, information, and visuals across all profiles.
  3. Tailor information: Customize each profile with location-specific details such as address, phone number, and operating hours.
  4. Multi-location management tools: Consider using tools or software designed to streamline the management of multiple profiles.

By effectively managing each location, you can provide accurate information to customers and improve your visibility in local searches.

Q8: How can I stay informed about algorithm updates affecting my profile?

A: Staying updated on Google’s algorithm changes is crucial for maintaining profile performance:

  1. Follow Google’s official blog: Google often announces major updates on its blog.
  2. Join SEO communities: Participate in online communities or forums focused on SEO and local SEO to stay informed.
  3. Subscribe to industry newsletters: Sign up for newsletters from reputable SEO and digital marketing sources.
  4. Consult with experts: Consider hiring an SEO expert or agency that specializes in local SEO to stay ahead of the curve.

By staying informed about algorithm updates, you can adapt your profile to remain effective and competitive in search results.

Q9: How do I manage Google Business Profile for service-area businesses?

A: Service-area businesses, such as plumbers or contractors, have unique considerations:

  1. Specify service areas: Clearly define the areas you serve on your profile.
  2. Hide your address if necessary: If your business doesn’t have a physical storefront, you can choose to hide your address.
  3. Service hours: Specify your service hours accurately, and communicate any variations to customers.
  4. Use Google Posts: Share updates and promotions relevant to your service areas.

Service-area businesses can benefit greatly from Google Business Profile by reaching local customers within their designated service regions.

Q10: How can I encourage customers to leave reviews on my profile?

A: Encouraging reviews is essential for building credibility:

  1. Ask satisfied customers: Politely ask happy customers to leave a review on your profile.
  2. Make it easy: Provide direct links to your profile to simplify the review process.
  3. Incorporate it into your processes: Train your staff to request reviews at appropriate times, such as after a successful service or purchase.
  4. Offer incentives with caution: While offering incentives for reviews is possible, be cautious to comply with Google’s policies and maintain transparency.

Positive reviews not only boost your profile but also contribute to your business’s overall online reputation.

Q11: How do I handle duplicate Google Business Profiles?

A: Duplicate profiles can confuse customers and harm your online presence:

  1. Verify ownership: Claim ownership of the correct profile and request removal of duplicates.
  2. Combine duplicates: If multiple profiles exist for the same business, Google may allow you to merge them.
  3. Update information: Ensure that the remaining profile contains accurate and up-to-date information.
  4. Monitor for future duplicates: Regularly check for new duplicates and address them promptly.

Duplicate profiles should be addressed swiftly to avoid customer confusion and maintain a consistent online presence.

Q12: Can I use Google Business Profile to promote events or special offers?

A: Absolutely! Google Business Profile is a great platform to promote events and special offers:

  1. Google Posts: Use Google Posts to share details about upcoming events, promotions, or special offers.
  2. Event posts: Create specific posts dedicated to event announcements with dates, times, and descriptions.
  3. Photos and videos: Share visuals related to events or promotions to make your posts more engaging.

Promoting events and special offers on your profile helps attract local customers and keep them informed about exciting opportunities.

Q13: What should I do if my business goes through major changes, like a rebrand or relocation?

A: Major changes should be reflected in your Google Business Profile:

  1. Update basic information: Update your business name, address, phone number, and website to align with the changes.
  2. Announce changes: Use Google Posts to inform customers about significant changes, such as a rebrand or relocation.
  3. Verify and re-verify: If necessary, verify your profile again to ensure the accuracy of the updated information.
  4. Monitor for consistency: Maintain consistency across all online platforms and update information accordingly.

Major changes can be an opportunity to refresh your profile and attract new customers.

Q14: How can I measure the effectiveness of my Google Business Profile?

A: Measuring performance is essential for ongoing optimization:

  1. Google My Business Insights: Use the Insights tab to track metrics such as views, searches, and customer actions.
  2. Website traffic: Monitor website traffic from your Google Business Profile through Google Analytics.
  3. Review tracking tools: Utilize review tracking tools to stay informed about new reviews and ratings.
  4. Conversion tracking: Set up conversion tracking to measure specific actions, such as appointment bookings or website clicks.

By analyzing these metrics, you can make data-driven decisions to continually improve your profile’s effectiveness.

Q15: How can I use Google Business Profile to build trust with customers?

A: Building trust is a cornerstone of success on Google Business Profile:

  1. Complete and accurate information: Ensure that all details, including business hours and contact information, are accurate and up-to-date.
  2. Engage with customers: Respond to reviews and messages promptly and professionally.
  3. Use high-quality visuals: Upload clear and appealing photos and videos that showcase your business.
  4. Transparency: Be transparent about your business, policies, and any changes.
  5. Positive reviews: Encourage satisfied customers to leave positive reviews to build a positive reputation.

Building trust through your profile establishes a strong foundation for lasting customer relationships.

Q16: What are some best practices for using photos and videos on my profile?

A: Visual content is incredibly important for engaging users on your profile:

  1. High quality: Upload high-resolution photos and videos that portray your business in the best light.
  2. Variety: Include a range of visuals, from exterior and interior shots to product/service images and team photos.
  3. Regular updates: Refresh your visual content periodically to keep your profile appealing.
  4. Captions and descriptions: Add informative captions and descriptions to provide context for visuals.
  5. User-generated content: Encourage customers to share their photos and videos related to your business.

Visual content can make your profile more inviting and convey the essence of your business to potential customers.

Q17: Can I use Google Business Profile to share information about COVID-19 precautions?

A: Absolutely! During the pandemic, Google has provided features to help businesses communicate COVID-19-related information:

  1. COVID-19 attributes: Use attributes like “Temporarily Closed” or “Online Services” to inform customers about your current status.
  2. Posts: Create posts to share updates about safety measures, changed hours, or any other relevant information.
  3. Health and safety precautions: Include details about the precautions your business is taking to ensure customer safety.

Effective communication during uncertain times can reassure customers and keep them informed.

Q18: How can I use Google Business Profile for reputation management?

A: Reputation management is crucial in today’s digital age:

  1. Monitor reviews: Regularly check and respond to customer reviews, both positive and negative.
  2. Maintain consistency: Ensure that the information on your profile matches your business’s branding and values.
  3. Share success stories: Highlight positive experiences and success stories to build trust.
  4. Address issues professionally: Handle negative feedback diplomatically and work towards resolutions.
  5. Encourage customer feedback: Actively encourage satisfied customers to leave positive reviews.

Reputation management on Google Business Profile can shape public perception and influence potential customers.

Q19: How can I track the effectiveness of my Google Posts?

A: Tracking the performance of your Google Posts is essential to refine your content strategy:

  1. Google My Business Insights: Check the “Posts” section in Insights to view the engagement metrics for your posts.
  2. Track clicks: If you include links in your posts, use UTM parameters to track clicks and conversions.
  3. Analyze views and clicks: Pay attention to which types of posts receive the most views and clicks.
  4. Experiment with content: Test different post formats, such as event posts or offer posts, to see which resonates best with your audience.

By monitoring the performance of your posts, you can optimize your content strategy for better results.

Q20: How can I optimize my Google Business Profile for mobile users?

A: As a significant portion of searches occur on mobile devices, optimizing for mobile is essential:

  1. Mobile-friendly visuals: Ensure that your photos and videos look great on mobile screens.
  2. Clear descriptions: Use concise and clear language in your profile description.
  3. Contact options: Make it easy for mobile users to contact you through messaging or phone calls.
  4. Location services: Enable location services to allow users to find your business quickly when on the go.
  5. Fast load times: Optimize your website for fast loading on mobile devices.

A mobile-optimized profile enhances the user experience and encourages mobile users to engage with your business.

Q21: How can I encourage users to engage with my Google Business Profile?

A: Engaging users is essential for building a strong online presence:

  1. Regular updates: Post fresh content regularly, such as promotions, events, or blog posts.
  2. Encourage reviews: Ask satisfied customers to leave reviews and respond to all reviews promptly.
  3. Messaging: Enable messaging to provide a direct communication channel for users.
  4. Engage with questions: Respond promptly and informatively to user questions in the Q&A section.
  5. Visual content: Use eye-catching photos and videos to capture users’ attention.

Engaging with your audience demonstrates your commitment to customer satisfaction and builds a loyal following.

Q22: How can I make my Google Business Profile stand out from competitors?

A: To stand out, you need a profile that offers something unique and valuable:

  1. Exceptional visuals: Use high-quality photos and videos to showcase your business.
  2. Engaging posts: Create content that resonates with your audience and highlights what sets you apart.
  3. Transparent information: Provide clear and accurate information about your business.
  4. Prompt responses: Respond promptly to reviews, messages, and questions.
  5. Consistency: Maintain consistency in branding and messaging across all platforms.

By consistently offering value and engaging with your audience, you can differentiate yourself from competitors.

Q23: How can I optimize my profile for voice search?

A: Voice search optimization involves adapting your profile to match how people ask questions verbally:

  1. Natural language: Use conversational and natural language in your profile description and posts.
  2. FAQ content: Create content that answers common voice search queries related to your business.
  3. Structured data markup: Implement structured data markup to make your content voice-search-friendly.
  4. Mobile optimization: Ensure your profile and website are mobile-friendly for voice search users.

Voice search optimization helps your business appear in voice search results, increasing your visibility.

Q24: How do I ensure my Google Business Profile complies with Google’s policies?

A: Compliance with Google’s policies is crucial to maintain your profile:

  1. Regular review: Familiarize yourself with Google’s policies and stay updated on any changes.
  2. Avoid prohibited content: Ensure that your content doesn’t violate Google’s policies, such as hate speech or misleading information.
  3. Transparency: Be transparent about your business and any changes, such as rebranding or relocation.
  4. Customer reviews: Encourage honest but respectful reviews from customers.

By adhering to Google’s policies, you create a trustworthy and compliant profile.

Q25: Can I hire a professional to manage my Google Business Profile?

A: Yes, many businesses choose to hire professionals or agencies to manage their profiles:

  1. SEO experts: SEO professionals can optimize your profile for better visibility and engagement.
  2. Digital marketing agencies: Agencies offer comprehensive services, including profile management and content creation.
  3. Local SEO specialists: These experts specialize in strategies tailored for local businesses.
  4. Consultations: You can also seek consultations to get advice on optimizing your profile independently.

Professional assistance can be valuable in achieving your goals and ensuring your profile is optimized effectively.

In conclusion, Google Business Profile is a dynamic tool that offers numerous opportunities to enhance your online presence and connect with customers.

Keep the conversation going with your audience, provide valuable information, and enjoy the benefits of a strong online presence. Happy profiling! 🌟

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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