You get to realize that most individuals mainly use flyers in promoting their services or products. Flyers are majorly printed on only one side or page. Some companies may prefer it printed in white and others in black and still, others will want it to be printed in different colours that have pictures or graphics.
The flyer distribution services offered by companies in Singapore are able to cater for all this. The main reason for using a flyer is to let businesses or consumers know of the new products or the special deals in the market. You will, however, get to realize that there are advantages and disadvantages of flyers distribution:
Pros
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Cheap
The door to door distribution of flyers in Singapore is a very common way used by local and small businesses to help them promote their kind, either in a local marketing company or restaurant. The process of distribution is less expensive and cost-effective. Flyers are generally cheaper in production as compared to investing in other expensive ways like through the available digital ways. In the case of high quantities, it is one of the ways in which you can save lots of cash.
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They carry lots of information
In flyers, there are no limits on words that can be used. Every information that you would need to be fixed in a flyer is possible with the distribution services of Singapore. It can have the information about the advertised businesses, the product, the contact information, company logo, images among much other information that you would need to be included.
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Quick response to clients
You get to realize that most of the responses of the distribution services are instant. You will not have to queue lines and wait for the responses. It is also quick and easy to get to the targeted audience in a simpler way than when compared to other mediums. You will only need to set your distribution of flyers services close to your audience or target.
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Visually pleasing
For a flyer to sell well in the market, it needs to grab some attention from the audience. For this reason, it, therefore, has to stand out; to achieve this, it has to be colorful, to have images and also headers that are so catchy. Flyers come in different sizes and styles as required by the audience. Their flexibility can help influence the look out of your content than create a flyer that is on point and readable.
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Easy to read
In designing a flyer, only relevant and significant information is included so as to be seen by the potential customers. The information also is designed in a beautiful way that is able to motivate customers to read from it.
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It is possible to get the target audiences
Flyers are easily posted out in areas that most of the potential customers can access. In other words, you cannot post a flyer in a lonely place; it has to be in a place that is accessible by many people for convenience purposes. For instance, when opening a new shop, posting your advertising flyers in the marketplace would be so effective for it reaches to so many people in a short while.
Cons
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They can be discarded easily
Once one reads a flyer, it is not possible to keep it especially if it was posted in a public place. This is because it is needed no more. You get to realize that after a short period of time flyers are discarded. This would also facilitate the forgetting of the information for the customers will have no place to refer to.
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If it is of poor quality, it has a short-term impact
If by any chance your flyers are of low quality or target the wrong group, it is always not impactful. This means that you have to produce a good quality and target the right group for it to impact people in a long-term period.
Kinds of businesses that find this distribution services suitable
There are different kinds of jobs that need flyers distribution as their advertising tool. Most of such businesses are local and small-scale; this is because small-scale and local businesses are confined to one area in which you can be able to reach to the target audience comfortably. Examples of such businesses are; catering (opening of restaurants), the opening of the retail shop, opening a market center among much other business that is located in a populated area.
Why Digital Marketing works much better
Digital marketing works better than the flyers distribution because it is a fast means of reaching to so many people at once. It also lasts longer because for instance if you post it on the internet, it will stay there so one can access it at any time.
