How to Fix Disapproved Google Ads, Step by Step

How to Fix Disapproved Google Ads, Step by Step _ MediaOne Singapore

Are you ready to take your business to new heights with the power of Google Ads? Fantastic choice! Creating Google Ads is an excellent way to reach your target audience and boost your online presence.

But wait, what’s this? Your ads have been disapproved?

Fret not, because we’ve got your back! In this guide, we’ll walk you through the process of fixing disapproved Google Ads with a smile on our faces and happiness in our hearts. So, let’s dive in and turn those setbacks into successes!

Understanding the Why

First things first, let’s put on our detective hats and find out why your Google Ads were disapproved in the first place. Google’s policies can be quite particular, and sometimes it’s a simple misstep that leads to disapproval. Maybe your ad copy didn’t quite meet the guidelines, or perhaps there’s an issue with your landing page. Whatever the reason, it’s important to pinpoint it before moving forward.

  1. Review Google’s Policies: Take a moment to familiarize yourself with Google’s advertising policies. These guidelines are there to ensure a positive experience for users, and they cover everything from ad content to landing page quality.
  2. Check Disapproval Reason: When your ad gets disapproved, Google usually provides a reason for the disapproval. This can be found in the ‘Status’ column of your Google Ads dashboard. Pay close attention to this reason, as it will guide your next steps.

Crafting Ad Content that Shines

Now that we’ve cracked the code on why your ad got the thumbs-down, let’s focus on sprucing up your ad content. Remember, the key is to create content that’s not just compliant, but also compelling.

  1. Refine Ad Copy: Take a closer look at your ad copy. Is it clear, concise, and relevant to your offering? Make sure your ad clearly communicates what you’re offering and includes relevant keywords.
  2. Highlight Benefits: Showcase the benefits of your product or service. How will it make your customers’ lives better? A sprinkle of positivity can go a long way.
  3. Add a Dash of Creativity: Inject some creativity into your ad while staying within the guidelines. Use vivid language and engage your audience with a touch of charm.

Landing Page Love

Your landing page is where the magic happens. It’s the bridge between your ad and your desired action. Let’s make sure it’s in tip-top shape!

  1. Alignment with Ad: Your landing page should align seamlessly with your ad. If your ad promises a special offer, ensure that the landing page reflects the same offer.
  2. Relevance and Clarity: When users land on your page, they should instantly know what to do next. Keep it clear, clutter-free, and relevant to the ad’s message.
  3. Mobile-Friendly Design: In the age of smartphones, a mobile-friendly landing page is non-negotiable. Make sure your page looks and functions flawlessly on all devices.

Spreading Positivity with Keywords

Keywords are the heart and soul of Google Ads. They’re the phrases that connect your ad with the right audience. Let’s infuse some positivity into your keyword strategy!

  1. Keyword Research: Dive into keyword research to find the words and phrases that resonate with your target audience. Think about what they’re searching for and how they might phrase their queries.
  2. Negative Keywords: While positivity is our theme, negative keywords also play a role. These are keywords that help filter out irrelevant clicks. For instance, if you’re offering free services, you might want to exclude searches related to “cheap” or “low-cost.”

The Bright Side of Ad Extensions

Ad extensions are like little rays of sunshine that enhance your ads. They provide extra information and encourage users to take action. Let’s make the most of them!

  1. Call Extensions: Encourage direct calls to your business by adding a call extension. Make it easy for customers to reach out with a single tap.
  2. Sitelink Extensions: These allow you to showcase additional links that might be relevant to the user. Use them to direct users to specific pages on your website.

Spreading Happiness with Images and Videos

A picture is worth a thousand words, and a video could be worth even more! Visual content can be incredibly effective in conveying your message.

  1. High-Quality Visuals: If you’re using images, ensure they’re high-quality and relevant. For videos, keep them engaging and to the point.
  2. Positive Imagery: Use visuals that evoke positivity and reflect the essence of your brand. Bright colours, smiling faces, and scenes of happiness can work wonders.
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The Joy of Testing and Tweaking

Congratulations! You’ve revamped your ad content, fine-tuned your landing page, and sprinkled positivity throughout your campaign. But the journey doesn’t end here.

  1. A/B Testing: Test different versions of your ad to see what resonates best with your audience. This could involve tweaking ad copy, visuals, or even the call-to-action.
  2. Continuous Optimization: Keep a close eye on your ad’s performance. Use the insights you gather to make informed adjustments as you go along.

Celebration Time: Approved Ads!

With your positivity-infused Google Ads campaign, you’re all set to conquer the digital landscape. Remember, every disapproval is an opportunity for improvement.

By aligning your ad content, landing page, keywords, and extensions with a positive approach, you’re not only likely to fix disapproved ads but also to create a more engaging and successful campaign overall. So go on, spread positivity and watch your Google Ads flourish!

Navigating Customer Feedback and Reviews

As your Google Ads start to gain traction, you’ll likely receive feedback from customers. Embrace this feedback as a chance to learn and grow. Positive or negative, customer input is a goldmine of insights.

  1. Respond with Positivity: When receiving reviews, whether on Google or other platforms, always respond positively. Address concerns graciously and thank customers for their positive feedback. This demonstrates your commitment to providing excellent service.
  2. Incorporate Feedback: If you notice a recurring theme in feedback, consider incorporating suggestions into your ads or business practices. Customers appreciate feeling heard and valued.

Amplifying Success Stories

What’s more positive than a success story? Sharing testimonials and success stories from satisfied customers can significantly boost your ad’s credibility and positivity.

  1. Ask for Testimonials: Reach out to customers who’ve had a positive experience with your product or service. Ask them to share their story and feedback.
  2. Showcase Real Results: When crafting your success stories, include concrete results. Did your product help a customer achieve a milestone? Did your service save them time or money? Real-life examples resonate deeply.

Brightening Your Call to Action

Your call to action (CTA) is the final nudge that encourages users to take the desired action. Let’s make it shine with positivity!

  1. Action-Oriented Language: Use action verbs that inspire action. Instead of a plain “Submit,” consider using “Get Started” or “Unlock Your Success.”
  2. Create Urgency: A touch of positivity in urgency can be compelling. Phrases like “Don’t Miss Out” or “Limited Time Offer” can create a sense of excitement.

Basking in the Glow of Data

Data may not sound exciting, but it’s where you’ll find the proof of your campaign’s success. Embrace the numbers and use them to fuel your positive energy!

  1. Track Conversions: Monitor how many users are taking the desired action after clicking your ad. Seeing those numbers rise can be a great source of positivity.
  2. Celebrate Milestones: Did you hit a certain number of conversions or achieve a specific goal? Celebrate these milestones with your team and spread the positivity.

Spreading the Love Beyond Ads

While your Google Ads are the stars of the show, don’t limit your positivity to just your ads. Extend it across your entire online presence.

  1. Optimistic Social Media: Share uplifting and positive content on your social media platforms. This can reinforce your brand’s positive image and engage your audience.
  2. Interactive Webinars or Events: Host webinars or online events that focus on positivity. These can not only attract potential customers but also position your brand as a source of inspiration.

Embracing Change and Adaptation

In the world of digital marketing, change is constant. Algorithms update, trends shift, and user behaviour evolves. Embracing these changes with a positive mindset is key.

  1. Stay Open-Minded: When Google rolls out updates or changes its algorithms, approach them with an open mind. Embrace the challenge of adapting your strategy to the new landscape.
  2. Continuous Learning: The digital landscape is ever-evolving. Stay positive by viewing every new piece of information as an opportunity to learn and grow.

Connecting with Positivity

In the fast-paced world of online advertising, it’s easy to forget that you’re not just targeting a faceless audience. Behind those clicks and conversions are real people with real emotions.

  1. Empathy in Communications: When interacting with customers, approach each interaction with empathy and a positive attitude. This builds trust and fosters positive relationships.
  2. Spread Positive Messages: Your online presence isn’t just about selling. Share positive and uplifting messages that resonate with your target audience’s values.
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Celebrate Your Journey

As you implement these steps and see your disapproved Google Ads transform into success stories, take a moment to celebrate your journey.

  1. Reflect on Progress: Look back on how far you’ve come. From disapproved ads to a thriving campaign, your positive efforts have paid off.
  2. Share Your Success: Don’t shy away from sharing your success with your team, clients, and even your audience. Positive energy is infectious, and your journey can inspire others.

The Ripple Effect of Positivity

Positivity isn’t just confined to fixing disapproved Google Ads – it has a remarkable ripple effect throughout your business and beyond.

  1. Team Morale Boost: When you approach challenges with a positive attitude, it radiates to your team. Positivity fosters a collaborative environment where everyone is motivated to overcome obstacles.
  2. Enhanced Creativity: A positive mindset encourages creative thinking. As you work on fixing disapproved ads, you might stumble upon innovative ideas that could enhance your entire marketing strategy.
  3. Customer Relationships: A positive approach in all your interactions, whether through ads, customer service, or social media, strengthens the bond between your brand and your customers.
  4. Brand Image: Your positivity-infused ads not only resonate with customers but also contribute to building a positive brand image. People are more likely to engage with and trust brands that radiate positivity.

Spreading Happiness Offline

Positivity isn’t confined to the digital realm. You can extend it to your offline efforts too!

  1. Community Involvement: Engage in community initiatives or charity events. Demonstrating your brand’s commitment to spreading positivity beyond profits can resonate deeply with customers.
  2. Employee Engagement: A positive workplace culture translates into happier and more engaged employees. This positivity shines through in their interactions with customers and contributes to a better overall experience.

Overcoming Future Hurdles

Your journey to fixing disapproved Google Ads has armed you with the resilience to tackle any challenges that come your way.

  1. Confidence in Creativity: You’ve learned that a positive mindset can lead to creative solutions. Remember this when you face hurdles in other aspects of your business.
  2. Adaptation Skills: The ability to embrace change positively is a valuable skill. Whether it’s a new marketing trend or a shift in consumer behaviour, you’re now equipped to handle it.

Passing on the Positivity

As you’ve reaped the rewards of positivity in your marketing efforts, why not share this knowledge with others?

  1. Helping Others: If you know fellow business owners struggling with disapproved ads or marketing challenges, offer them your positive insights. Being a beacon of positivity for others is incredibly rewarding.
  2. Educational Content: Consider creating educational content about your journey to fixing disapproved ads. Share your experiences, challenges, and the positivity that guided you.

A Lasting Legacy of Positivity

Your journey to fixing disapproved Google Ads isn’t just a one-time fix – it’s a foundation for a lasting legacy of positivity.

  1. Positive Brand Identity: Your brand’s identity is now intertwined with positivity. Carry this forward in all your interactions, and it will become a defining trait of your business.
  2. Resilience Toolkit: You’ve built a toolkit of resilience, creativity, and adaptability. These skills will serve you well in your business ventures, no matter the industry.

The Power of Your Positive Story

Your story of transforming disapproved Google Ads into successful campaigns is a powerful one. It showcases the impact of positivity in the digital realm.

  1. Share Your Journey: Consider sharing your story in industry conferences, webinars, or blog posts. Your journey could inspire others facing similar challenges.
  2. Impactful Testimonial: Your story can become a testimonial for the power of positivity in marketing. This authenticity can resonate deeply with potential clients.

In Conclusion: A Positively Bright Future

Fixing disapproved Google Ads might have been your starting point, but the journey you’ve embarked upon is one of perpetual positivity.

  1. A Journey, Not a Destination: Remember that the journey of positivity is ongoing. Continue to infuse your marketing efforts and business interactions with optimism.
  2. A Positive Force: As you spread positivity through your ads and beyond, you’re not just fixing problems – you’re becoming a force for positive change in your industry.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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