FAQ For SEO Services
Finding the right SEO agency in Singapore can indeed be a daunting task. However, it is crucial to ensure that you are in a position to select the right agency for your organization since this will ultimately determine the overall digital marketing performance of your company.
It is also equally important to note that a bad SEO agency can actually undermine the overall ratings of your company and this will ultimately get your website penalised in the mid to long term.
There many SEO agencies that operate in Singapore and thus, it might be difficult for one to identify the best one that can improve the overall ratings of your website. As most people are not experienced in digital marketing, it might be tough to identify a capable SEO consultant for their needs.
We thank you for considering MediaOne and hope these questions can provide you with an understanding of how we work. For further questions please do call us at (65) 6789 9852 or email us at firstname.lastname@example.org for a FREE and NO-OBLIGATIONS consultation.
How will you improve my site search engine ranking?
Our team of professionals will come up with a comprehensive SEO strategy that is compliant with all Google best practices. We will start by carrying out a technical SEO audit of your site to identify areas that need to be fixed then identify a list of best keywords that you should be targeting.
What improvement in terms of the increase in overall rankings would you expect?
It is very important to manage expectation quite early during your engagement with the SEO agency of your choice.
The main objective of eliciting the services of an SEO agency is to improve the overall rankings of your website in terms of the overall rankings of your site. It is therefore important to ascertain the overall expected improvement in terms of the ranking of your site by Google and other such engines. Be that as it may, it is important to note that no SEO agency worth its name can give an accurate answer to this question.
This is supported by the fact that Google search engines use a generic algorithm that can be difficult to accurately predict. However, an SEO agency worth its salt should at the very least offer you with an estimate in terms of the rankings improvement you should anticipate over a certain period of time. As much as this estimation may not be accurate, it will indeed go a long way in enabling you have a rough estimate in terms of what to expect from the agency and this will indeed go along way with respect to managing the expectations of the clients.
This information will also enable you ascertain whether or not you are getting value for your money.
For MediaOne we usually guarantee 30% of keywords in 6 months and we USUALLY exceed those targets!
How will my site get backlinks?
Backlinks play an integral role in search engine optimisation. In fact, this is one of the primary factors that Google uses to rank websites.
We will scour the internet for authority sites that can link back to your site to show Google that your site is also an authority.
We will also continuously monitor the backlink linking campaigns to ensure that there are no bad links that you could affect the credibility and ranking of your site.Link building is increasingly becoming a significant issue that most SEO agencies must take into consideration. This is due to the fact that Google is now cracking down on what can be described as stuffed links and these are links that one simply embeds in the content without due consideration to the popularity of the content that they are linking to.
This therefore implies that one should be very good at what they do in order to attract many people to link to their sites.
In light of this fact, it is important for one to ensure that the agency that they are using is in a position to employ the most effective link building techniques that will not undermine the overall rankings of the websites that they are trying to promote.In establishing the nature of link building services that the agency will be offering you should specifically seek to ascertain what types of links they intend to integrate into your site.
This is caused by the fact that they are different types of links and not every type might be suited for your site. In addition to ascertaining the type of links, it is also important to ascertain the number of links that the agency intends to build each and every month.
This should help you budget for the SEO services properly.
Who is doing the actual optimisation work?
Most agencies usually outsource the actual SEO work. In light of this fact, it is important to have a direct communication with the individual doing the work.
It is thus important to have a one on one conversation with the person doing the work so that it is possible for one to air their concerns directly to the person working on the site optimisation. It also important to note that some agencies usually have account managers that are involved in direct communication with the clients and as such, clients might not have an opportunity to directly communicate with the person undertaking the optimisation task unless they specifically request the agency to do so.
Here at MediaOne you will be assigned the following personnel who will take care of your every campaign aspect:
- Digital Marketing Consultant (primary point of contact)
- SEO Consultant (Manager)
- Assistant SEO Consultant
- Project Manager
Is it possible for me to meet the team that will be undertaking the job?
Most often than not, SEO agencies in Singapore deploy a team of experts to undertake various optimisation tasks especially large tasks. In such a scenario, each member of the team is usually assigned different aspects of the entire SEO process and this is mainly meant to ensure that the entire process is conducted in a speedy fashion and also in a manner that will enhance the overall efficiency of the entire team.
In such a scenario, you should request to meet the entire team that is working on your website with a view of establishing what task each and every member of the team will be undertaking at any one particular time. By doing this, you will be in a position to establish who to go to in case there are issues that you to have addressed in future.
With MediaOne, you will be contacted by our team shortly after confirmation with proper introductions on how your campaign is to be carried out.
How will you go about optimising the content?
It is important to find out which modalities the SEO agency will use while optimising the content.
One of the main functions of any SEO initiative is the actually process of optimising the content. Content optimisation simply means revamping the content so that it can easily be tracked by search engines.
There are several aspects of content optimisation that you must establish with respect to the Singapore SEO agency you intend to work with. Some of the issues that you must establish include whether or not the agency intends to create a new copy of your content or opt to work with the content that you already have in place.
In addition to that, you should also seek to know whether or not the agency will develop new landing page. Finally, you should establish other aspects regarding the modalities that the agency will use.
For MediaOne we will show you how we optimise your website structure, meta data, content and fix errors for site. We will also provide you with full 24×7 ranking tools to show you how we are optimising your link profile and improving your keyword rankings.
What is the number of keywords that the agency will track?
Keywords refer to those terms that are included in a website and whose main function is to facilitate the identification of the website on the World Wide Web.
It is therefore important to ascertain the exact number of keywords that the Singapore based SEO agency will be tracking. MediaOne usually tracks 10 to 20 keywords but this is not adequate especially for much larger websites – we are currently tracking 50, 100 over keywords for major clients.
It is advisable to identify an agency that can track between 20 to 50 keywords per campaign at least. This is due to the fact that most websites usually have much larger content and an agency that can only track less than 20 keywords will definitely be inadequate for many websites that feature larger amounts of content.
One of the most important aspects when it comes to keyword selection is that the keywords should be tailored to reflect the nature of your website. This is because Google is able to track superimposed keywords and drop those sites that embed such keywords simply for the purpose of improving their rankings.
In addition to that, it is also important to note that the keyword that is used is one that encourages conversation and not one that simply seeks to attract traffic.
Your MediaOne consultant will provide you with a well research list for you to choose from.
How will you keep me informed about changes are done on my website?
We will send you regular reports of all changes that we implement on your website. We will also give send you a weekly backlinks report detailing the number of backlinks that your site has received throughout the week.
Do you always adhere to Google’s best practices?
Yes, we take pride in being among the top SEO agencies that are known for complying with all Google best practices. This aspect has helped us to ensure that our clients get ultimate results from every campaign.
Note that Google implements more than 500 algorithm updates per year and all of them are geared towards improving user engagement.
Which tools do you use?
We have a set of automated and manual tools that help us to process information accurately and within a short period such as Ahrefs, Semrush, Majestic. This helps save our clients and agency time and money. All the tools that we use are legit and have the capacity of ensuring that your internet marketing campaigns are a success.
What type of SEO work will you do?
We will carry out on-site SEO, off-site SEO, and technical SEO. All these processes will help create a fully functional website that is user-friendly, responsive, and in line with all the set search engine regulations.
Are you working for any of our competitors?
Singapore SEO agencies just like agencies in other parts of the world work with clients that are distributed all over the country.
This therefore implies that it is possible for one to find that the agency that they are working with is also performing a similar function for or two of their competitors.
The main reason why one should work with their competitors is the fact that such a scenario might present serious conflict of interest issues that can ultimately have a significant impact on the overall product.
For instance, the agency in questions might be offering superior services to your competitors based on the amount they are able to pay and as such, you should seek to ensure that the quality of service offered to you matches that which is offered to your competitors.
For MediaOne we limit 3 same keywords to only 3 clients at any one time to be fair.
How many firms have you worked with in the past?
It is also equally important to establish if the agency has had the opportunity to work with a high number of clients in the past.
Any SEO agency worth its salt should have adequate references in terms of the number of clients it has been able to successfully work for in the past. This information can easily be obtained from third party organizations but it is also advisable that you try to get the information directly from the agency that you intend to work with.
In obtaining information regarding the number of clients that agency has worked with in the past, it is important to ascertain the nature of the clients in question. This is because, in case the agency has been able to work with reputable organizations in the past, then this is an indicator that the company might actually be good at what it does.
For MediaOne we have worked with an excess of 600 over clients locally and internationally, from GLCs, MNCs to SMEs and sole-proprietorships. We are able to tailor solutions for each size and requirement.
Yes we would probably have worked with or are working with one of your competitors and that is normal since we are a popular service. However you can be assured that our service comes with experience and complete confidentiality. That means you will benefit from our experience working on your competitor’s campaign while your campaign objectives are kept secret.
How many times will you require us to meet?
The task of search engine optimisation is quite engaging and the SEO agency will definitely require you to meet regularly with them.
The main objective of these meetings is to establish your exact needs that will enable the agency have a clear understanding of your overall expectations.
Be that as it may, such meetings will definitely interfere with your day to day schedule and therefore, it is important to have an estimate regarding the number of times that the firm intends to meet. The client should therefore seek to know how many times per week they will be required to meet with the agency and thus make advance arrangements and adjustments to their schedule with a view of accommodating the agency.
This will go a long way in ensuring that whatever the meeting schedule, you are not inconvenienced as a client and at the same time you do not inconvenience the SEO agency in question.
For MediaOne we usually meet a client a few times in order to scope out his requirements and customise a solution that will fit his budget and requirements.
After which we usually correspond via email and telephone because the ranking results will show for it self. Face to face meetings may be required for large customised SEO programmes.
What’s your payment structure and budget?
Over the years, we have worked smart to come up with a payment structure that is affordable and convenient for all our customers.
The budget is based on the specific things that will be done on your site. Once we evaluate your site, we will generate an overall budget that will help you plan.
We will also agree on the payment structure to ensure that we are on the same page from the word go.
MediaOne has a few payment plans – please discuss with our friendly Digital Marketing Consultants today!