FAQ For SEO Services
Finding the right SEO agency in Singapore can indeed be a daunting task. However, it is crucial to ensure that you are in a position to select the right agency for your organization since this will ultimately determine the overall digital marketing performance of your company. It is also equally important to note that a bad SEO Services can actually undermine the overall ratings of your company and this will ultimately get your website penalised in the mid to long term.
There many SEO agencies that operate in Singapore and thus, it might be difficult for one to identify the best one that can improve the overall ratings of your website. As most people are not experienced in digital marketing, it might be tough to identify a capable SEO consultant for their needs.
We thank you for considering MediaOne and hope these questions can provide you with an understanding of how we work. For further questions please do call us at (65) 6789 9852 or email us at firstname.lastname@example.org for a FREE and NO-OBLIGATIONS consultation.
How will you improve my site search engine ranking?
Our team of professionals will come up with a comprehensive SEO strategy that is compliant with all Google best practices. We will start by carrying out a technical SEO audit of your site to identify areas that need to be fixed then identify a list of best keywords that you should be targeting.
What improvement in terms of the increase in overall rankings would you expect?
It is very important to manage expectation quite early during your engagement with the SEO agency of your choice.
The main objective of eliciting the services of an SEO agency is to improve the overall rankings of your website in terms of the overall rankings of your site. It is therefore important to ascertain the overall expected improvement in terms of the ranking of your site by Google and other such engines. Be that as it may, it is important to note that no SEO agency worth its name can give an accurate answer to this question.
This is supported by the fact that Google search engines use a generic algorithm that can be difficult to accurately predict. However, an SEO agency worth its salt should at the very least offer you with an estimate in terms of the rankings improvement you should anticipate over a certain period of time. As much as this estimation may not be accurate, it will indeed go a long way in enabling you have a rough estimate in terms of what to expect from the agency and this will indeed go along way with respect to managing the expectations of the clients.
This information will also enable you ascertain whether or not you are getting value for your money.
For MediaOne we usually guarantee 30% of keywords in 6 months and we USUALLY exceed those targets!
How will my site get backlinks?
Backlinks play an integral role in search engine optimisation. In fact, this is one of the primary factors that Google uses to rank websites.
We will scour the internet for authority sites that can link back to your site to show Google that your site is also an authority.
We will also continuously monitor the backlink linking campaigns to ensure that there are no bad links that you could affect the credibility and ranking of your site.Link building is increasingly becoming a significant issue that most SEO agencies must take into consideration. This is due to the fact that Google is now cracking down on what can be described as stuffed links and these are links that one simply embeds in the content without due consideration to the popularity of the content that they are linking to.
This therefore implies that one should be very good at what they do in order to attract many people to link to their sites.
In light of this fact, it is important for one to ensure that the agency that they are using is in a position to employ the most effective link building techniques that will not undermine the overall rankings of the websites that they are trying to promote.In establishing the nature of link building services that the agency will be offering you should specifically seek to ascertain what types of links they intend to integrate into your site.
This is caused by the fact that they are different types of links and not every type might be suited for your site. In addition to ascertaining the type of links, it is also important to ascertain the number of links that the agency intends to build each and every month.
This should help you budget for the SEO services properly.
Who is doing the actual optimisation work?
Most agencies usually outsource the actual SEO work. In light of this fact, it is important to have a direct communication with the individual doing the work.
It is thus important to have a one on one conversation with the person doing the work so that it is possible for one to air their concerns directly to the person working on the site optimisation. It also important to note that some agencies usually have account managers that are involved in direct communication with the clients and as such, clients might not have an opportunity to directly communicate with the person undertaking the optimisation task unless they specifically request the agency to do so.
Here at MediaOne you will be assigned the following personnel who will take care of your every campaign aspect:
- Digital Marketing Consultant (primary point of contact)
- SEO Consultant (Manager)
- Assistant SEO Consultant
- Project Manager
Is it possible for me to meet the team that will be undertaking the job?
Most often than not, SEO agencies in Singapore deploy a team of experts to undertake various optimisation tasks especially large tasks. In such a scenario, each member of the team is usually assigned different aspects of the entire SEO process and this is mainly meant to ensure that the entire process is conducted in a speedy fashion and also in a manner that will enhance the overall efficiency of the entire team.
In such a scenario, you should request to meet the entire team that is working on your website with a view of establishing what task each and every member of the team will be undertaking at any one particular time. By doing this, you will be in a position to establish who to go to in case there are issues that you to have addressed in future.
With MediaOne, you will be contacted by our team shortly after confirmation with proper introductions on how your campaign is to be carried out.
How will you go about optimising the content?
It is important to find out which modalities the SEO agency will use while optimising the content.
One of the main functions of any SEO initiative is the actually process of optimising the content. Content optimisation simply means revamping the content so that it can easily be tracked by search engines.
There are several aspects of content optimisation that you must establish with respect to the Singapore SEO agency you intend to work with. Some of the issues that you must establish include whether or not the agency intends to create a new copy of your content or opt to work with the content that you already have in place.
In addition to that, you should also seek to know whether or not the agency will develop new landing page. Finally, you should establish other aspects regarding the modalities that the agency will use.
For MediaOne we will show you how we optimise your website structure, meta data, content and fix errors for site. We will also provide you with full 24×7 ranking tools to show you how we are optimising your link profile and improving your keyword rankings.
What is the number of keywords that the agency will track?
Keywords refer to those terms that are included in a website and whose main function is to facilitate the identification of the website on the World Wide Web.
It is therefore important to ascertain the exact number of keywords that the Singapore based SEO agency will be tracking. MediaOne usually tracks 10 to 20 keywords but this is not adequate especially for much larger websites – we are currently tracking 50, 100 over keywords for major clients.
It is advisable to identify an agency that can track between 20 to 50 keywords per campaign at least. This is due to the fact that most websites usually have much larger content and an agency that can only track less than 20 keywords will definitely be inadequate for many websites that feature larger amounts of content.
One of the most important aspects when it comes to keyword selection is that the keywords should be tailored to reflect the nature of your website. This is because Google is able to track superimposed keywords and drop those sites that embed such keywords simply for the purpose of improving their rankings.
In addition to that, it is also important to note that the keyword that is used is one that encourages conversation and not one that simply seeks to attract traffic.
Your MediaOne consultant will provide you with a well research list for you to choose from.
How will you keep me informed about changes are done on my website?
We will send you regular reports of all changes that we implement on your website. We will also give send you a weekly backlinks report detailing the number of backlinks that your site has received throughout the week.
Do you always adhere to Google’s best practices?
Yes, we take pride in being among the top SEO agencies that are known for complying with all Google best practices. This aspect has helped us to ensure that our clients get ultimate results from every campaign.
Note that Google implements more than 500 algorithm updates per year and all of them are geared towards improving user engagement.
Which tools do you use?
We have a set of automated and manual tools that help us to process information accurately and within a short period such as Ahrefs, Semrush, Majestic. This helps save our clients and agency time and money. All the tools that we use are legit and have the capacity of ensuring that your internet marketing campaigns are a success.
What type of SEO work will you do?
We will carry out on-site SEO, off-site SEO, and technical SEO. All these processes will help create a fully functional website that is user-friendly, responsive, and in line with all the set search engine regulations.
Are you working for any of our competitors?
Singapore SEO agencies just like agencies in other parts of the world work with clients that are distributed all over the country.
This therefore implies that it is possible for one to find that the agency that they are working with is also performing a similar function for or two of their competitors.
The main reason why one should work with their competitors is the fact that such a scenario might present serious conflict of interest issues that can ultimately have a significant impact on the overall product.
For instance, the agency in questions might be offering superior services to your competitors based on the amount they are able to pay and as such, you should seek to ensure that the quality of service offered to you matches that which is offered to your competitors.
For MediaOne we limit 3 same keywords to only 3 clients at any one time to be fair.
How many firms have you worked with in the past?
It is also equally important to establish if the agency has had the opportunity to work with a high number of clients in the past.
Any SEO agency worth its salt should have adequate references in terms of the number of clients it has been able to successfully work for in the past. This information can easily be obtained from third party organizations but it is also advisable that you try to get the information directly from the agency that you intend to work with.
In obtaining information regarding the number of clients that agency has worked with in the past, it is important to ascertain the nature of the clients in question. This is because, in case the agency has been able to work with reputable organizations in the past, then this is an indicator that the company might actually be good at what it does.
For MediaOne we have worked with an excess of 800 over clients locally and internationally, from GLCs, MNCs to SMEs and sole-proprietorships. We are able to tailor solutions for each size and requirement.
Yes we would probably have worked with or are working with one of your competitors and that is normal since we are a popular service. However you can be assured that our service comes with experience and complete confidentiality. That means you will benefit from our experience working on your competitor’s campaign while your campaign objectives are kept secret.
How many times will you require us to meet?
The task of search engine optimisation is quite engaging and the SEO agency will definitely require you to meet regularly with them.
The main objective of these meetings is to establish your exact needs that will enable the agency have a clear understanding of your overall expectations.
Be that as it may, such meetings will definitely interfere with your day to day schedule and therefore, it is important to have an estimate regarding the number of times that the firm intends to meet. The client should therefore seek to know how many times per week they will be required to meet with the agency and thus make advance arrangements and adjustments to their schedule with a view of accommodating the agency.
This will go a long way in ensuring that whatever the meeting schedule, you are not inconvenienced as a client and at the same time you do not inconvenience the SEO agency in question.
For MediaOne we usually meet a client a few times in order to scope out his requirements and customise a solution that will fit his budget and requirements.
After which we usually correspond via email and telephone because the ranking results will show for it self. Face to face meetings may be required for large customised SEO programmes.
What’s your payment structure and budget?
Over the years, we have worked smart to come up with a payment structure that is affordable and convenient for all our customers.
The budget is based on the specific things that will be done on your site. Once we evaluate your site, we will generate an overall budget that will help you plan.
We will also agree on the payment structure to ensure that we are on the same page from the word go.
MediaOne has a few payment plans – please discuss with our friendly Digital Marketing Consultants today!
What Is SEO In Singapore Terms
Definition of Search Engine Optimisation (SEO): the process of improving your website page setup, content quality and external factors which fulfil the requirements of search engine algorithms. This is usually accomplished by deploying several technical enhancements on your web page and website content to generate higher amount of leads and eventually boost your rankings on Search Engine Results Pages (SERPs) and results organic traffic into your website.
SEO calls for a lot more work than it actually seems, so our job as a Singapore SEO expert is to break down and simply all the complications for you. If your current digital campaign is not working out for you, our objective-focused and conversion-oriented approach will make certain that you can start performing and be more visible to your target audience.
Search Engine Optimisation (SEO) is a series of activities aimed at increasing your website’s visibility. When done right, SEO will improve your search result rankings, which consequentially increases the number of visitors to your site, and conversion rates.
With that said, there are different types of SEO, on-page and off-page SEO. On-page SEO activities are those that directly affect the site such as optimising your titles, images, keyword use in your content, internal linking, among others.
Off-page SEO, on the other hand, includes the activities done outside the website that affect your search result rankings. These include blogging, forum marketing, social media marketing, search engine submissions, link baiting, and social bookmarking, among mothers.
For best results, you need to do both on- and off-page SEO activates. However, it can be a challenge for small businesses, and we recommend that you hire a professional SEO agency to handle it for you. It will not only save you time and money, but it will also yield better results.
There are different types of SEO that you should know; White Hat, Black Hat, and Grey Hat SEO, and each focuses on different activities.
White Hat SEO is user-oriented and it takes a lot of time and effort to pull off. It includes activities such as mobile optimisation, content marketing, competitor analysis, keyword research, among other activities.
Black Hat SEO involves activities such as keyword stuffing, link cloaking, hidden text manipulation, among others. Google and other search engines have been penalising websites that use this type of SEO, and you should avoid it.
Grey Hat SEO, on the other hand, is a combination of white and black hat SEO and you should avoid it too. It involves activates such as having a high keyword density compared to the text, spun content, buying links, among others.
Black and grey hat SEO might give immediate results, but your website will suffer in the long term due to the imposed search engine penalties. White Hat SEO activates might take you a while to get it right, but it is the most rewarding.
In Singapore, the best SEO package is where you pay a fixed price to the agency working on your website’s SEO. However, the number of target keywords or key phrases, also known as long-tail keywords will determine how much you will spend on SEO in Singapore.
The knowledge and experience of the SEO Agency or expert will also determine how much you pay, but the costs usually range between SGD 250 and SGD 2500 per month for a basic set-of-10-keywords package. Other factors influencing how much you will spend includes
- Number of services or add-ons
- The time it takes to produce results
- Results guarantee
Refer to this post on some of the prices Singapore SEO agencies charge.
Some SEO experts and agencies will give you a custom SEO quote depending on the revenue generated, performance, and results among other factors. The best approach to a custom SEO pricing is to get an expert that charges you only when the target keywords begin to rank on search results or the amount of qualified traffic sent to your website from search results.
If you want to do SEO yourself, you must learn and practice. The best way to do this is by starting a blog and implement what you learn from the best SEO blogs in Singapore. However, you will need to spend money on
- Content marketing
- Website SEO audits
- Tracking your keyword ranking
- Paid advertising such as PPC
The problem of doing SEO on your own is that you will not always be able to monitor the trends like an SEO expert will. Besides, SEO experts are able to guarantee a higher ROI, better brand recognition, increased search traffic, and more.
There is a variety of free blogging platforms on the internet today, but we would not recommend them for SEO purposes. This is because you get limited access to your site and they will not help you in getting your site indexed.
WordPress.org (not to be confused with WordPress.com) is one of the best self-hosting blogging platforms because it gives you full website control. You will have to spend money on domain registration and hosting, but it is worth it.
The paid version of WordPress is search engine friendly and you get access to thousands of themes, plugins, among other tools that help in optimising your website. However, the challenge comes in choosing the best hosting service for your WordPress website.
When done right, SEO will drive traffic to your site, but your website must be indexed on Google and other search engines. One of the fastest and easiest ways is to submit your sitemaps to search engines, or if you are using WordPress, install a sitemap plugin.
The other option is to wait for the search engine spiders to find your website and index it, but it takes too long. This is how to index your website.
A sitemap is what search engines use to index the webpages in your website. The sitemap should contain a list of pages on your website that you have instructed search engines to index as well as those not to be indexed.
Keyword research is the process of identifying and using the appropriate keywords in your content to increase visibility and attract visitors to your website from search engines. You should use the most appropriate keywords since searchers usually enter a keyword to find items they want or to educate themselves.
However, the challenge comes in identifying the right keywords being used by your target audience. With that said, doing it manually takes a lot of time and effort, and we recommend a tool such as keywordtool.io or Google Keyword Planner to automate your short tail and long tail keyword research activities.
Here is how to do keyword research, however, for better results, always go with low competition but relevant target keywords.
If you want to improve your search results for your target keywords, then you must have a link building strategy. Link building includes the activities of attracting backlinks from forums, websites, blogs, online journals, and more. It will not only improve your backlink profile, but it help in increasing your website’s authority and credibility.
There are various strategies to consider, but their relevance will vary from one brand to another. You should consider using infographics, video marketing, guestographics, guest posting, the skyscraper technique, building broken links, editorial links and so much more.
Search engines view backlinks as votes and they will give precedence on the search results for sites with more backlinks when ranking websites on the search results.
Doing SEO activities manually only increases the time it takes to get results and the chances of making a mistake. Here are some of the best SEO tools that we recommend for use by Singaporean businesses.
- Yoast SEO – This is an essential plugin that is easy to use, and works to improve search results ranking by optimising the site’s content
- SEMrush – This tool has a variety of uses right from keyword research, competitor research, backlink analysis and more for $100 a month with a 14-day trial period
- Google PageSpeed Tools – These free tools allow you to analyse the webpages’ speed. More so, they give recommendations on how to quickly optimise your website’s performance and speed
- Moz tools – The variety of Moz tools allows you to conduct competitor analysis, keyword research, do link building and so much more
- Buzzsumo – This tool allows you to find the best performing content for your target keywords and from there you can find inspiration for your next article or blog post
- LSI Graph – We recommend this tool for long tail keyword or key-phrase research
With the rapid changes in the digital landscape, you should automate SEO processes to stay on top of SEO trends in Singapore. It is one of the sure ways of increasing search traffic to your website.
These are also known as inbound links, and come about when websites or blogs link to your content. There are two types of backlinks; internal links which are links between different webpages in the same website, and external links, which are links from other sites.
When it comes to backlinks, quality trumps quantity every time. For example, one external link from Media One Marketing is worth more than 100 from new blogs. With that said, you should never buy backlinks, as this is against search engine policies and part of grey hat SEO activities.
The penalty for backlinks buying a drop in your search results ranking and loss of credibility. You will need to remove the backlinks from your website and submitting a reconsideration request for Google to re-analyse your website. With that said, the best way to get quality backlinks is to embark on a link building campaign targeting relevant blogs and websites to link to your content.
With a majority of the people using mobile devices to access the internet, search engines are giving websites with a responsive design more precedence on SERPs. In 2018, 52.2% of the total web traffic was from mobile phones, which means that SEO experts need to be mobile conscious to increase their search ranking.
With increased focus on mobile friendliness, it is essential that your SEO activities should improve mobile user experience, as it contributes to the ranking on SERPs. Improved mobile user experience will also add more value and thus more conversions. With that said, you need to monitor the trends that will affect SEO in 2019 and beyond.
Similar to every digital marketing campaign, you need an effective SEO strategy to manage and measure the results. However, with constantly changing SEO trends you need to review the SEO strategy and update it at least once every year.
While most SEO experts create their strategy around keywords, it is a tired approach. Here is how to create an effective and modern SEO strategy. A modern SEO strategy is a process of organising your website content by topic and this helps search engines understand the user’s intent. This will ensure that you improve your search results ranking especially for long tail keywords.
Keyword use is one of the biggest challenges to many businesses and SEO experts. The truth is that there is no recommended number of keywords to be used on any given page.
However, using too many keywords, also known as keyword stuffing, is a grey hat SEO tactic, which is penalised by search engines. With that said, you only have to worry about using the keywords naturally in the content.
Technical SEO is made up of the website and server optimisations that help search engine spiders to crawl and index your website for organic search rankings. Today, search engines give preference to websites that have certain technical characteristics for example sites with a secure connection, a fast loading time, responsive designs and more when ranking them in the search results.
It can take a while to understand the intricacies of technical SEO, and it is best to leave it to a professional. With that said, this is the best technical SEO checklist today.
Despite the technical advancements of recent years, search engines are still not able to read images. The proper way of optimising your images for improved ranking is to use alt text. It helps search engines figure out what the image represents.
This will come in handy especially if the image fails to load, the user will see the text. For most CMS platforms, once you click on the image, it will produce a rich text or image optimisation module. This is where you customise the image’s alt text.
However, you need to write relevant alt texts. Avoid keyword stuffing, as this will not explain to the search engine what the image represents.
The only way to validate your SEO activities is by measuring the results against the input. The results, however, depend on a variety of factors including how much content you create and publish, how users engage with your content, content authority among other factors.
With that said, SEO activities results are dependent on how frequently search engine spiders crawls your website. Big, authoritative websites are crawled often, and this means the results are visible in a matter of days.
However, for small websites, the results might take a longer time, since the search engine spiders hardly crawls their pages. They have to wait for at least a week or sometimes a month before they can see the results of their SEO campaigns.
With the changing demographics of the modern internet user, you must remain as relevant as possible, which means regular publishing valuable content to increase user experience.
However, more content means that you increase the chances of ranking higher for the target keywords. For starters, you could start by sharing content once a week, and as user engagement increases, increase your posting frequency.
With that said, the time and money it takes to create content should make sense when you look at the results.
While typical SEO focuses on ranking your business for the identified target keywords on a search engine, local SEO involves optimising your website to rank better for a certain location. Local SEO is perfect for businesses with a brick-and-mortar store. With that said, it will come in handy for ecommerce stores looking to sell to people living in a certain location.
The activities for a local SEO are not so different from that of typical SEO such as on-page optimisation, link building, and content creation, among others. The only difference is that it requires localised linking efforts.
The thing to remember with local SEO is that the local signals need to be similar across all local search platforms. If there is any inconsistency, you will be providing contrasting information for the same business. This leads to confusion and a loss of customers, other than a drop in search result rankings.
It is becoming more challenging to earn organic traffic without having to use ads. However, having too many ads on your website will negatively affect your search results page ranking (SERPs).
Search engines use special algorithms to detect web pages that have too many ads on them. Essentially, having too many ads reduces the user’s experience and Google will probably push your website to the second or third search engine results page (SERP).
While few businesses start with the intent of having too many ads, having too many ads could be a result of a breach in cybersecurity. It is therefore important to check that your website is not being used to spam users.
Moz tools’ is one of the most popular metrics used by bloggers and webmasters to identify the authority of a website before linking to it. It will analyse your backlinks and give your website a domain authority range that runs from zero to 100.
There are several ways that you can increase your domain authority including
- Improve your website’s user experience
- Start building links from a variety of sources
- Improve your interlinking structure
The interlinking structure is especially important when it comes to page authority, another Moz tools’ metric. With that said, here are more ways that you can increase your domain authority.
If you want to build a successful online business, you must then learn how to do competitor analysis. It revolves around researching and analysing your competitor’s SEO activities. With the information learned, you can use their tactics to increase the chances of gaining more traffic, conversions, and backlinks, among other benefits of SEO.
It has become a common SEO practice and it involves doing backlink analysis, finding and analysing their top content, gauging their site traffic estimation, finding their unique value proposition, knowing their target audience, and more.
You will need to create a list of your top 20 or 30 competitors along with their website URLs, and top blog posts, as well as traffic and backlink sources. These are the requisite items for conducting a proper competitor research.
While you might be familiar with strong contenders like Yahoo and Bing, everyone knows that Google dominates the realm of search engine platforms today. Its user-first mentality makes it quick to adapt to ever-changing habit of search engine users. Hence, it should comes as no surprise that Google generates more than 3 billion online searches every day. Our tried and tested SEO services at MediaOne will help you harness your marketing potential with Google and propel you far ahead of the race.
Websites need the best onsite optimisation to ensure there is no trouble with communication and no terms are misunderstood. Now a lot of terms might at first not be so familiar to your users and even yourself. So here are a few of the essential SEO terms as they are used by web developers to best optimise websites according to clients’ preferences.
Because it can can get quite overwhelming diving head first into the world of SEO, we took the liberty of compiling a glossary of fundamental SEO terms:
- 301 Redirect– It is a way of optimizing the webpage to guide visitors to another page.
- ALT Text/Tag or Attribute – describes any images on the website
- Anchor text – Text of a web page link that describes what the visitor will see upon clicking through.
- Blog – A section of the website used to publish regular content daily, hourly, weekly or monthly.
- Bookmark – A website link saved to be used later for reference in a browser.
- Canonical URL – Used to notify the search engines on which address contains the best version of whatever the visitor is looking for.
- Conversion – getting a visitor to your website to perform an action such as leaving their contact information or downloading an e-book.
- Cascading Style Sheets (CSS) – A section of your code distinguishing the different elements used in your websites such as the headers, footers or links.
- Directory – It is an online list of websites including entries, and links to those websites organised in categories.
- Domain – It is the official address of a website. Also called a URL.
- The Fold – It is the exact point where a website’s page is cut off by the bottom of a browser window or device monitor a visitor is using to browse.
- Headings – A large and bold text on every website placed contained in the heading tag.
- HTML – The website code read by search engines.
- Hyperlink – causes the browser to open the webpage or website referenced.
- Inbound Link – A link connecting two different websites that contain related content.
- Internal Link – It is a link connecting two pages on one website.
- Indexed Pages – These are the website pages that search engines store.
- Keyword – A phrase or word used to define what content is contained on a website, often identified when visitors enter such words or phrases in search.
- Link Building – This is adding more inbound links to a website to get a higher search engine ranking.
- Long Tail Keyword – A keyword containing more than one word in the phrase rarely used as the search word by visitors.
- Meta Data – A set of data that describes and gives the search engines information about a website.
- Meta Description – A snippet of about 160 characters that briefly describes the specific summary of your webpage content.
- Meta Keywords – A specific kind of Meta tag found in the web page HTML used to inform search engines about the topic a page contains.
- MozRank – It is a particular type of metrics used to measure the authority or a web page or domain. It quantifies the link popularity, if a page of a specific website is linked to many others that contain a higher MozRank, then that page will also rank higher.
- Nofollow – A value used by webmasters to tell search engines not to follow links on a specific page or not to follow a particular link.
- Page Title – The name of a web page used to identify it at the top of a browser window.
- Page Rank -It shows how best a webpage’s SEO is, from zero to ten usually assigned by Google.
- Panda – It is a series of changes on the search results ranking algorithm of Google intended at lowering the rank of thin and low-quality websites and get the high-quality content sites on the top of search result top.
- Pay Per Click (PPC) – Testing this is a means of advertising where an advert is featured in a website to direct traffic, and each time that ad is clicked by a visitor, the advertiser pays the publisher.
- Ranking Factor – It is what search engines base on, such as the number of inbound links to a page, to put a page in a specific ranking position.
- Referrer String – Information sent by the visitor’s browser indicating where they came from previously with the aim of helping webmasters identify how users are locating a website.
- RSS (Real Simple Syndication) Feed – A web page feed that allows visitors to access any updates to the online content on a web source they have subscribed to.
- SERP (Search Engine Results Page) – The page displayed by search engines in response to the content searched by a visitor showing alternative results to the visitor’s keyword question sometimes with advertisements.
- Sitemap – An XML file listing all pages on a webpage allowing webmasters to add any extra information such as the last time a URL was updated, how often it is updated to enable search engines to crawl the site more intelligently.
- Social Media – Online media and content that users generate share or participate in on social media platforms such as Twitter, Instagram, LinkedIn, and YouTube.
- Spider – A programme devised to visit websites and interpret information on the pages to generate entries for search engine indexing.
- Traffic – These are the people that visit a website.
- Title – Text that appears on a page of a website, used to identify a page that a user sees at the top of the browser whenever the visit the page and also the one that appears in search engine results.
- Traffic Rank – It is the position of a website regarding how much traffic it contains in comparison to other sites.
- URL – A website’s page address
With MediaOne by your side, you no longer have to sweat the technical stuff when it comes to SEO services. Securing coveted rankings on Google has never been easier with our competent tactics. Here are the main tasks you should focus on:
High-quality link building
Our amalgamation of top-notch content creation and programming helps to diversify your link profile and, essentially, garner more search engine organic traffic for your business.
Non-duplicated descriptions and titles
You can rely on us to come up with one-of-a-kind, click-worthy title tags and meta descriptions that are sure to entice and arouse curiosity among your target audience.
Strategic placement of keywords
As search engine algorithms become more refined, our calculated assimilation of keywords takes into account several key factors like user intent and context so your positive ranking signals to Google will be maximised.
In the early days of SEO, rankings on SERPs were solely based on website content and it came to a point where people found unethical ways to work around the algorithms in order to climb up the ranks. This paved way for a series of black hat SEO services—continually practiced by SEO services in Singapore—to attain more profit in the shortest time possible despite going against search engine guidelines.
With this in mind, MediaOne takes pride in setting ourselves apart from other Singapore SEO services by exclusively engaging in white hat SEO. We make sure to stay within the acceptable boundaries as defined by Google so you can rank without breaking the rules and still have your integrity intact.
Before you decide on one out of the many SEO consultants in Singapore, you need to ensure that they possess relevant experience in your industry. MediaOne has worked with client from varying fields so you can expect nothing less than a fuss-free working relationship with a team of comprehensive and knowledgeable SEO experts.
We understand that cookie cutter SEO services do not exist. That is why we provide scalable, ROI-friendly price plans to suit different capabilities in the market. So whether you’re an established conglomerate or a thriving start-up, we can help you meet your marketing objectives and beyond.
As a consultant for SEO in Singapore, we set our eyes on the most crucial Key Performance Indicators (KPIs) to make the most out of your SEO efforts. From organic search performance, to page loading speed, as well the conversion rate of your page landings, our objective responsibility as your strategic partner is to keep a close eye on these important metrics to make sure that all your spends are validated and moving the dial for you towards your end goals. Our cutting-edge KPI system identifies all sorts of potential issues along the way so appropriate adjustments can be made when necessary.
SEO is a marketing strategy that tailors your website using the algorithms of the search engines basing on the signals that the website produces. SEO works by optimising the pages of the site and conducting keyword development and research and eventually earning inbound links. You can see the results of SEO once your webpage has been crawled and indexed by search engines.
SEO is a short word for search engine optimisation. It is a methodology of techniques, tactics, and strategies used by people to increase the number of visitors to your website by ranking highly in search results page of various search engines such as Google, Yahoo, Bing, and other search engines. When a search user types a query in a search engine like Google, the results pop up with a series of websites that are relevant to the used words. Sites that have substantial domain authority will be shown more often.
The major goal of SEO is to optimise for a website which involves a series of processes such as website analysis, competitive analysis, the nomination of keywords, keyword development and research, content optimisation, submission, link profile optimisation.
SEO techniques usually change more often that is the reason why you should always stay updated. SEO techniques are tools that allow the web to increase traffic and brand awareness. Effective SEO techniques include In-depth topic coverage, re-optimisation of the present content, keyword optimisation and internal links optimisations.
SEO is not direct advertising; it requires money and time. It is effortless to do SEO yourself if you take tips seriously: master keyword research, understand your business competitors, plan and optimise your website, produce regular and consistent content, DIY public relations, create a social media network, research on google analytics and read various SEO blogs.
SEO content writing is relevant files or information written, lives or stays on the website for visitors to view. SEO content writing involves the following: keywords research and optimization, content optimisation, image optimisation URL, Title, LSI and Meta description.
They are many types of SEO content. SEO articles are largely written to increase online visibility on Google and other search engines for your business using the selected keyword. SEO writing requires experience and skills. The article should be engaging and ensuring the keywords are spelled correctly. The larger the reach of SEO article the higher the rank will be.
SEO writing is a form of craft writing assisting websites get online visibility in major search engines such as Google and Yahoo. A visible content will appear more often in the first page of the search results. In turn, it will increase traffic.
Install a suitable SEO plug-in in content management systems such as WordPress. Do thorough research on the keyword. Some keywords attract more traffic than others. Choose the best keyword and include it in the title, permalink, and the first sentence.
Blogging helps SEO by boosting its quality and positioning your site as a relevant answer to various questions of visitors. Blogs use SEO tactics and giving opportunities your website to rank higher in search engines. It also attract more website visitors to encounter your site.