Are your sales dipping by the day? Can you feel the heat of the economic crunch around the world? What if we told you that this could all change in a month?
You don’t need to do much really. You simply need to hire a kickass SEO agency in Singapore.
Would you go for it?
Need some more convincing?
Well, keep reading.
Inbound marketing has been hailed as the most effective way to generate leads and increase business sales. In 2016 Hubspot, one of the largest content marketing giants did a study on the importance of Inbound marketing.
According to the findings of the study, your customers are more likely to find the info they need regarding your business from other customers via social media and not your salesperson.
What does this mean for your business and what has it got to do with hiring a Singapore SEO agency?
Singaporeans are now more interested in purchasing products and services based on reviews and recommendations by friends and family. These conversations are not taking place offline, but, rather online. That is why digital marketing in Singapore is paramount.
And that’s the space you need to occupy, now!
SEO agencies are experts in inbound marketing and will make it their business to take your dipping sales and turn them around.
Let’s take a quick look at some of the efforts that an SEO agency Singapore can expertly employ to increase your sales:
Run an SEO Audit on Your Website
You’ve probably not given this a thought since you launched your website. Websites are the juice of inbound marketing. But you need to have an SEO ready website if your efforts are to pan out.
An SEO agency will start by auditing your website to find out what’s working, what’s broken and what could be making you not generate enough search traffic and sales from your site. This is the first step helping you attract and retain customers.
With an SEO audit, the agency gets to closely examine overall site performance and prepare tactics to fix what is broken to increase lead generation. SEO auditing is a crucial part of increasing sales by maximizing existing web content.
The difference between the sites on Google’s page one and those on page 4 is that the page one websites have nailed on-page SEO. This is what an SEO expert will do with your site and move it to the top of the search results.
A few on-page SEO issues that the SEO expert will audit include:
- Missing meta titles and descriptions on web pages
- SEO keyword optimization on all web pages
- Keyword stuffing (overusing keywords)
- URL structure (broken links are bad for SEO. Each URL should have a keyword)
- Page and blog post formatting
- Image ALT tags and keywords
- Internal and external linking
Make Your Site Mobile-Friendly and Responsive
Singapore currently has the highest internet penetration and the 3rd highest social media penetration in the world. As of June 2016 there were 4.4 million internet users in Singapore representing 77% of the total population.
42% of these rely on mobile phones to surf the internet, use social media, make online purchases, and product research. Worldwide, 60% of daily searches are via a mobile device.
If you want to reach this huge market, you certainly have to be available on mobile.
It’s important that your website is mobile friendly. Why? 28% of Singaporeans will ditch your website for your competition if it’s not mobile friendly. You certainly don’t want to lose all these customers, do you?
A mobile responsive website will also be received better by search engines. In 2016, Google updated its search algorithm to rank mobile-friendly websites better boosting their organic search. Clearly, you cannot keep ignoring the importance of a mobile-friendly website.
Create Valuable and Optimized Content
The more highly optimized content you have on your website, the better you will rank on search engines. Creating content is not easy and takes a lot of dedication. Why go through all the trouble? Hire an SEO agency in Singapore to do it for you.
An SEO agency is well versed with the kind of content that works well. They are also better placed to do keyword research for you and help you choose the best keywords to help you rank highly on search result pages.
The higher you rank, the easier it will be for the millions of Singaporeans who use the internet to conduct product research. If you are easy to find online, then you increase you get more web traffic, this translates to more business leads and even more sales.
Generate Leads Through SEO-Ready Landing Pages
Many businesses especially B2Bs are not aware of the benefits of using landing pages. In fact, very few are aware of what a landing page is. Landing pages are a popular inbound marketing tactic that is highly effective in capturing web traffic and converting website visitors into customers.
A home page is not enough to convince someone to buy your product or service. Neither is a service/product page. You need specialized pages dedicated to promoting each service or product.
Unfortunately, 44% of web traffic is directed to the homepage. On the other hand, businesses that direct their traffic to landing pages generate 55% more traffic than those using homepages.
Wow! Imagine being able to convince that many Singaporean to become your customers.
With the help of a Singapore SEO agency, you can achieve that. They can create lots of landing pages for you. The more landing pages you have, the higher your conversions. This is because unlike the homepage, the landing page is more intimate and opens up the chance to build a relationship with your web visitors.
Once you hook them in with your landing page you can continue building the relationship via other tactics such as email marketing, earn their trust and turn them into a customer. Can you smell those sales increasing now? Progress already!
Get You More Referrals
Peer to peer reviews, testimonials and recommendations have a direct impact on sales. Consumers are now looking for recommendations from their peers before they make a purchasing decision.
Your business needs to take advantage of this and use existing customers to promote their products or services. A good SEO agency in Singapore can get you more referrals from existing customers in form of reviews and testimonials.
Your existing loyal customers will have no problem telling their experience with your products or services. You can then publish these reviews and testimonials on your website and social media platforms for potential customers to see.
This type of peer-to-peer marketing is cheap and very effective. Everybody wants to buy something that others (especially friends and family) have used and loved. It won’t take them much convincing making this a MUST have marketing tactic.
Engage Your Existing Customers
Finding a new customer is easier than retaining one. Recurring customers are a gold mine for your sales. Many businesses forget to regularly engage their old customers because it is quite a huge task.
With an expert to help you out, you do not have to worry about your old customers forgetting you. They will help you stay in touch with customers through an effective newsletter. This way you remain at the top of the minds of your customers so that whenever they are in need of your product or service, they will remember you exist and not buy from the competition.
By engaging your customers regularly, you build trust with translates to loyalty and this means recurring business for you. Just remember not to overwhelm your customers. Sending them a newsletter once a week at most is enough.
Also, do not always focus on hard selling, give them information that will be relevant to them. Something that will make them feel valued.
Run Promotions and Competitions
Have you ever gone for a sale only to end up spending more than you bargained for? We all love a good bargain, don’t we?
Your customers will love getting free or discounted stuff too. Get your Singapore SEO expert to run a sale or a competition for you. This will entice people who have never used your products or services to want to try them.
Giving people something for free is a clever way of collecting business leads. The trick is to make sure that you are getting something in return. A phone number, an email address, a social share, comment or like, a referral, anything that will help you collect more leads.
Once you have their feet in, you can then use your expert SEO agency to turn them into paying and even repeat customers who will increase your sales. Just remember to offer something that will be of value to your potential customers to charm them into wanting to get more.
Improve Your Ranking by Running Your Social Media Accounts
Another fantastic way to improve your SEO and make the search engines give you some love is by posting valuable content on social media. Social media content will gain you good traffic and credibility improving your domain authority and page authority.
It takes an expert to run an effective social media campaign that will generate conversion results. With an SEO expert, you can build authority and traffic for your website giving you visibility and thus increasing your sales leads.
Advanced SEO Internal Deep Linking and External Linking
Your website is the fuel behind your sales and if you want to see them increase then you have to do everything you can to make sure your website is performing well and attracting your target audience.
SEO is the backbone of any well-performing website. There are many ways to improve your site’s SEO and deep linking is one of them. This is the art of linking to other pages within your site using anchor text.
Your internal pages are just as important as your homepage and should, therefore, rank well too. A top SEO Singapore agency will go through your old blog posts and revive them by linking to them as often as possible. By properly linking all your web content, the web crawlers will be able to see all your content in an organized way and rank it better.
Why is deep linking important?
- Helps search engine crawlers to find and to index your internal pages.
- Improves your page authority because by linking to older content you make it still relevant.
External linking especially with high authority domains increases your SEO effectiveness and generally makes your site more trustworthy thus rising up the search engine result ranks.
Your SEO agency will do a thorough competitor research to find out which keywords they are using and use those same keywords for your website. Sound sneaky? Well, if something is working for your competition there’s no reason why you can do it better and succeed too!
Find out what keywords they are using in their Google Adwords ads and use them to create your website content. This way, while they are using paid ads to get ranked, you get to rank highly organically improving your site’s authority. Customers are more likely to buy from businesses they’ve found organically than by responding to an ad.
Well, there you go! Hiring a highly reputable SEO agency in Singapore is your ticket to soaring sales! Find an expert who will effectively implement these and more strategies and bring your product or service at the hands of all Singaporeans!