Be friend with your Facebook Insights Report.
Are you looking for information about Facebook in Singapore? Look through with your Facebook Insight report, With more than 2 billion active monthly users globally, Facebook is no doubt the largest social networking platform in the world. Here in Singapore, more than 4 million people use Facebook and this number is expected to hit 4.5 million by 2023. Its popularity makes it the ideal platform for social media marketing in Singapore.
To succeed in Facebook marketing in Singapore, you need to identify the target audience then decide the right time to post. Getting the two right will massively help your business to stand out from the crowd and connect with a broader audience cost effectively.
Is there A Right Time to Post on Facebook in Singapore?
This is one of the most common questions that we get from businesses and individual digital marketers who want to get more results from Facebook advertising. The truth is that there is no single best time to post a comment, ad, or link on Facebook.
Numerous studies have been done in an attempt to determine the best time to post on Facebook as well as other popular social media platforms in Singapore such as Twitter and Instagram. As expected, each study recommends different times and gives its own independent reasons why you should post on Facebook at a particular time of the day.
Over the last two weeks, we have been looking at the study reports and concluded that the report by Buffer is the most accurate and ideal for anyone who wants to get more sales through Facebook marketing in Singapore.
According to the report, the best time to post on this platform is between 1 pm and 3 pm during weekdays and Saturdays. The study found out that the engagement rates on Thursdays and Fridays is 18% higher compared to other days of the week.
Let us briefly look at the result from other studies.
- Buzzsumo: Off-peak
- TrackMaven: Thursday at 8 p.m.
- Hubspot: Thursdays and Fridays from 1 p.m. to 3 p.m.
- . CoSchedule: Between 1 and 4 p.m. and late into the week and during the weekends
All five studies can point you in the right direction when doing Facebook marketing. However, it is important to note that different audiences have different behavioural patterns and so you need to do A/B tests to know which the best time to post on Facebook is.
For example, a company that sells beauty products may find that most of its ads record the highest engagement when posted late into the week because this is the time when a majority of its target audience is free.
Concisely, understanding your target audience and continuous A/B tests will come in handy when decided the best time to post on Facebook. The geographic location of your audience will also determine the level of engagement your ads and posts on Facebook will garner.
Best Strategies to Know When to Post on Facebook in Singapore
Now that we have looked at the best time to post on Facebook, let us shift gears and look at tips on what you should be posting. However, before we do that, it is important to note that content crust is truly upon us and it will become more difficult to grasp the attention of the target audience moving forward.
Facebook News Feed algorithm is updated regularly to ensure that users only view content that is relevant to them. The company recently stated in one of its official blog articles that on average, 1500 stories could be displayed in one person News Feed each time they log into the account.
For users who have thousands of friends, the number can increase to 15,000 stories. As a result, competition in the News Feed is getting stiffer by the day especially for Facebook marketers.
Strategy 1# Based on your Data
When doing digital marketing in Singapore through Facebook, it is highly recommendable to rely only on your data. The best data is always your own and Facebook Analytics will help you gather and interpret it correctly. Concisely, an in-depth understanding of your target audience and how your past and current content is perform will help you make informed decisions and get more positive results, than generic insights from a range of brands and industries.
Strategy 2# When it’s Relevant to Post
Some content will deliver the best results in the moment or at the time when it is most relevant to the target audience. A good example is how sports team share scores as the game is ongoing and shortly after the game.
The same strategy can be applied in business. Some pieces of content such as articles with valuable information about your niche will perform best when they are relevant to the audience.
For instance, you should consider sharing information about a new product that you recently launched directly following the announcement. If you are running the ads on a local TV station, consider creating and sharing the content around the same time that the ad is broadcasted.
Using Facebook Insights to Know the Best Time to Post
As mentioned earlier, Facebook Insights will provide all the data you need to make the right decisions as opposed to generic insights. You can access this by login to your account, click on Insights tab located at the top of your page.
A dashboard with a generous amount of data will be displayed. Since we are only focussed on knowing the best time to post on Facebook we will look at only two specific areas namely:
How to Know When Your Fans are Online
On the Insights dashboard, select Posts option in the left-hand column and click on it to see a breakdown of the times and days that a majority of your fans are active on Facebook.
The chart shows the average times that they are online across the week. You can narrow your research to specific days of the week by moving your cursor over each day and comparing the figures with the averages. Ideally, you should post when a majority of your fans are online.
Finding Posting Times of Successful Facebook Posts
Facebook Insights is wired to keep a record of both engagement and reach figures garnered by each post that you publish on your Facebook Page. Go to Page Insights, Click on Posts and below the graph that shows the times most of your fans are online, click on “All Posts Published”.
In the published column, you will see the time and date that you published the post as well as the reach and engagement figures. Carefully look at the data to identify trends regarding the time. Ask yourself, do posts published on a specific time of the day tend to get more engagement or reach.
Note that Sponsored posts will have significantly higher reach than the organic posts regardless of the time that you published them.
Known the best time to post on Facebook in Singapore is will help you get better results from your Singapore Facebook marketing campaign. Use Facebook Insights to know when you should post.
Our social media marketing experts in Singapore can help you interpret the data and do Facebook marketing smarter. Contact us today for a free and no obligations consultation session. We will help you get ahead of the competition.