How Explainer Videos Can Help Promote My Business in Singapore

using explainer videos

Many people believe that explainer videos are the best provider of choice when it comes to the best internet marketing. Singapore is one of the top countries that has dramatically welcomed online business marketing developments. Recent research statistics in Singapore revealed that about fifty-five per cent of the population accessing the internet use their devices to search or purchase products. This proves the need to get into an explainer video advertising to try and sell your business brand to the demographic market. This article will look at how explainer videos can help promote your business in Singapore.

More and more Singapore marketers are using explainer videos as an online digital marketing tool in promoting their business or companies. This is because videos are more entertaining as compared to reading explanations or articles hence they have a much more significant impact in attracting massive traffic on your website. Explainer videos are one of the options every business should try out when trying to grow its online customer base. By engaging in an explainer videos marketing technic, the companies in Singapore will be able to improve and maximise their online and market potential.

The growth of your website traffic. According to research, it reveals that about seventy per cent of internet traffic is in the video. Explainer videos are one of the best so to generate traffic for your business. Uploading a startup explainer video in your business website will by far and wide become viral and attract traffic in your site. However, the explainer video should be great and unique to get a large viewing in a short period. You will be sure to convert the viewers to business customers. Some example of videos that have gone viral from top brands includes Apple iOS 5 by Apple with over two million views and Old spice with over 42 million views.

Google ranking is an essential contest in improving your business and growing its customer base. Overloading your website with images and information places at a low-ranking position in google search engines. Adding explainer videos to your site landing pages increases your online business development. More so, it gives your business website a fifty per cent more chance to appearing on the search engine search engines. More than eighty per cent of the online users are likely to watch a video while only a small per cent will read through the information content.

Do you want to increase the conversion rates of online visitors to clients? Explainer videos are the way to go. Explainer videos are especially perfect for online businesses that need to do a product or service demonstration to the massive online market. The videos demonstrate how the product or service can solve a particular problem making the audience to understand why they need to make a purchase. This attracts more online visitors to become your clients. It has been proved that more than eighty per cent of people are more likely to buy a product after watching an explainer video. Explainer videos can also be used to analyse the popularity of the product by the number of visitor’s views.

Another way in which explainer video marketing can promote your business in Singapore is by their ease of uploading and sharing. These videos can be easily uploaded and shared in other social media platforms including YouTube, Instagram and Facebook which have immense popularity in Singapore. You should place your videos on YouTube for your business to reach a full crowd. By this, you will be able to create more customers for your business at a lower cost.

Every business owner wants to create a unique brand personality that does not match any of the similar business strains in Singapore. Explainer videos are the perfect platform to develop the brand personality that will help you influence market prospects. The videos contain animations, character or stories that work together to enhance the image and brand personality of your business. The videos give you a chance to explain your worth and value as a brand. You can show video testimonials, visual statistics and big brands you have worked with in an attempt to lure online users to your business.

Explainer videos are proving to be the best available medium for most businesses. You only need to spend a few days and a little cash to make a good explainer video. More so, they are editable and adaptable. Once you have created your business explainer video, you can easily switch things around by editing. For instance, you can add a few seconds in your explainer video to promote a newly launched product or business feature. Additionally, you can use it to try different narratives and music.

The one thing that a business requires to develop into the bigger brand is credibility and trust from its clients. How will an explainer video help you introduce trust and credibility? When starting up your business, you have new ideas, thoughts and concepts. Why should people believe these concepts? Explainer videos build your credibility in people by helping them to learn more and trust you. They can understand you better and your passion in solving their problems. The videos will also give the people an idea of how you operate, your objectives and dedication to your customers. By this, more people will be willing to become business partners.

Why do I need an explainer video for my business? Why have explainer videos become so popular? These are some of the questions that you are asking yourself. Firstly, explainer videos give much clarity to the online users about your business. Videos provide a more precise view as the brains transmit more than ninety per cent visual information. You are trying to touch the emotional part of the clients and explainer videos will effectively do it.

Singapore has plenty of opportunities in making your company known. All that is left is taking the first step and establish explainer videos in your site today to remain competitive in the online business campaign in Singapore.

Author Bio

Tom Koh

Tom Koh is the CEO of MediaOne, a leading Asia digital agency. He comes packed with 2 decades of international digital marketing experience. In his spare time of maybe 20 minutes a day, he loves coaching, blogging about all things digital and trying to figure out how to make his dog do the roll.

November 08, 2018

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