Excuses for Getting a Website Designed

With 84% of Singapore adults using the internet, it is shocking that some companies, especially small businesses, still opt not to invest in a website design. According to a recent study, 46% of small businesses do not have a website, 24% might make one in a year’s time while 22% do not intend to make one.

Here are the common excuses for not owning a website.

I do not need one

Many small firms believe that they do not need a website. This is a mistake because 84% of Singapore adults use the internet and 96% of Singaporeans aged between 18 and 49 years spend most of their time online socializing and looking for information. This shows that almost everyone is on the internet and there is no excuse for not owning an e-commerce Singapore website.

My Industry is not online

Most businesses fail to develop their website because their rivals are not online. However, if your rivals are not online, then that is good for you as there will be less competition when you get online. Research shows that 61% of global internet users research products online. Additionally, more than 90% of Singaporeans own an internet-enabled handset so having a website will help potential customers to get information about your products conveniently.

I do not have the money

Building a website is not expensive. There are dozens of web development companies online such as Wix and Weebly. There is a ton of professional and affordable web designers in Singapore than ever before. You can hire freelancers via Upwork and Elance and get your business online in no time.

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I have enough customers

You never know the opportunities you are missing out on by operating offline. 50% of all mobile searches are done with the hope of finding local results. This shows that your customers are looking for you and 61% of those searches lead to purchase.

I use Social Media

Posting on social media is great, but you are missing opportunities because you do not have an e-commerce Singapore website to convert your followers into customers. Hire one of the reputable web development Singapore agencies to develop a responsive and user friendly ecommerce site for your business.

Take the next step and build a website for your company to exploit the many customers online.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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