Blogging: 8 Steps You Need To Take To Establish a Successful Blog in Singapore

Blogging: 8 Steps You Need To Take To Establish a Successful Blog in Singapore

Blogging in Singapore is not a new affair, but statistics show that getting traffic to a blog is one of the biggest challenges.

In that light, many of the bloggers in Singapore do not receive enough traffic to earn an income from it, and it can be frustrating.

To get started on blogging, you only need to know how to work a computer and the internet. However, only a handful of people are making a living through blogging in Singapore.

In this article, we will look at the steps that you should take to become successful by blogging in Singapore.

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What You Should Know About Blogging in Singapore

Many elements make up blogging and you must start on the right footing.

First, you need to set aside some money for copywriting the content on your blog that is you will not be writing the content yourself.

You will also need to consider the various aspects connected to analytics, design, digital marketing, and so much more.

With that said, to be a successful blogger, you must

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  • Read and write a lot
  • Think
  • Be creative
  • Do not stay in the same place for too long
  • Develop your style and structure
  • Be social
  • Focus on quality over quantity

With that said, the above is just but a snippet of the things you need to do. However, there are crucial 8 steps that will put you on the path to success with blogging in Singapore.

  • Step 1: Identify the Niche You Will Blog About

Blogging in Singapore is touted as easy as long as you have selected blogging gear, but that is not where to start. You might have all the blogging gear in Singapore, but if you do not know what to blog about, or know its profitability index, you will not get much success.

This formula will help you know what to blog about

    • Have a goal for your blog
    • Find a topic that is in line with your goal
    • Identify an audience interested in your topic
    • Examine the profitability of your content
    • Finalise the blog’s topic

This is probably the most challenging step of blogging in Singapore.

However, you could start with the trending topics in your niche and work your way up. A tool such as Google Trends can help you know what to blog about.

  • Step 2: Choose a Blog Name

There are many blogging platforms in Singapore, and you need to look for the best one. However, you will also need a blog name, which is also referred to as the domain. This will require a lot of brainstorming, and with so many businesses already registered in Singapore, it could take a while.

Here are tips to consider when choosing a name for your blog

    • Keep the name short, and ensure it is easy to pronounce and spell
    • Go for a .com extension since they are well-established, easy to remember, and credible
    • Avoid the use of double letters and hyphens as it can lead to typos

You can check the availability of your preferred blog name on any of the many domain registrars in Singapore.

  • Step 3: Register with a Web Host

A web host for your blog is a company where the blog’s contents are stored and accessed when a user visits your blog.

However, selecting a web host is not as easy since there are many cheap web hosting companies in Singapore offering cheap-priced shared hosting plans.

However, these companies often overload their servers and this results in poor website performance. On top of this, some companies offer terrible customer support.

With that said, here are tips to help you find a proper web host in Singapore

    • Only pick shared hosting plans if you are on a tight budget and planning to start small
    • Only settle for a web hosting company with high uptime of at least 99.5%
    • Look for a web host with available customer support
    • Get a 2-year hosting plan, but do not select a month-to-month plan
    • Avoid very cheap or free hosting
    • Look for a secure web host

With that said, there are several affordable hosting options in Singapore. It will call for you to have a hosting budget since you cannot trust free hosting.

  • Step 4: Install WordPress

WordPress is arguably the best blogging platform in the world today. It is easy to set up, and it is free. You only need to head over to the CPanel on your hosting account and click on the WordPress Installer.

This only requires you to fill in the required information.

However, you can always seek help from your web hosting company if you are having trouble installing WordPress.

  • Step 5: Customise Your Blog

When customising your blog, follow these steps to ensure you get a unique and functioning blog

These are the basic and necessary customisations for blogging in Singapore. However, to be truly unique, you need to do more customisations to the theme such as changing the picture, fonts, and more.

  • Step 6: Set Up Your Social Accounts

It is not proper to use your social accounts with your blog. You will need to create accounts on Twitter, Facebook, Instagram, Pinterest, and LinkedIn.

These will be your go-to digital marketing channels and these call for you to have professionally done logos, banner images, and website details on each of the accounts.

  • Step 7: Sign Up For an Email Marketing Service

On top of using your blog’s social media accounts, you need to engage in email marketing. You will need to build a relationship with every interested user that interacts with your blog.

Email marketing offers a platform to promote your products and share exclusive content with people interested in your brand.

When done right, email marketing will be a cost-effective avenue for acquiring new brand prospects as well as fostering loyalty with your existing customers.

MailChimp is arguably one of the best email marketing services in Singapore today.

  • Step 8: Create and Upload Content

Now that you have set up your blog and the necessary digital marketing channels, you can then get down to doing blogging.

In the beginning, you will need to set up the static pages, which include the contact page, About Us page, Privacy Policy, and Disclaimer pages.

Next, you can start creating content, but it will need to be guided by content creation and content marketing plans. For example, you will need to establish when you will upload new content to help you find success when blogging in Singapore.

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More so, you need to have a list of topics you will blog about beforehand to ensure you never run out of ideas.

10 Best Blogging Tools to Save you Time and Money

The above eight steps will position your blog for success by ensuring that its search engine friendly. That said, the quality of the content you publish will determine the amount of traffic your blog will receive and its ability to generate sales. 

Unlike before, there are free and premium online blogging tools that you can use to save time and money. These tools will be handy when looking for content ideas and scheduling posts.

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Top 10 Best Blogging Tools Online

  • Google Trends
  • HubSpot Topic Generator
  • Quora
  • Ubersuggest
  • SemRush
  • Ahrefs
  • Jira
  • Trello
  • Google Sheets
  • Todoist

Let’s dive in and review these top 10 best online blogging tools. 

8 Steps You Need To Take To Establish a Successful Blog in Singapore

Consistently finding concise content that resonates with the audience is a major problem for more than 20% of recently polled bloggers. Don’t let a lack of ideas hinder you from engaging consistently with your audience.

Google Trend is a valuable tool that you can use to identify search trends on the fly.

Google offers the service, and you don’t have to pay a penny. One of its highlights is that it reveals how many people use a particular keyword to look up content on this search engine.

The search volume is grouped in regions and languages to enable you to structure your content creation strategy accordingly. Unlike other tools, the data is sourced from Google user searches, so rest assured that it’s a true reflection of the kind of content your audience expect to read on your blog.

Here is an overview of the benefits of Google Trends.

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    • Enables bloggers to identify hot topics in seconds
    • Ability to identify the right niche for different regions and audience segments
    • Ability to narrow down on trends based on location for better content targeting

No prior experience is required as the tool has user-friendly. All you have to do is input the search query and hit the “search button.”

The blog title is one of the factors that readers use to determine whether a blog is worth reading.

Therefore, it’s imperative to ensure that your pieces have resounding titles that capture the audience’s attention and pique them to click on the URL link.

Research shows that 60% of bloggers create 2-3 headline drafts before finalising them.

Imagine the amount of time you can save if you had a tool that generates attention-grabbing titles on the fly? 

HubSpot Topic Generator is a tool designed to instantly generate multiple title suggestions based on the search term or topic you input. At first, it will generate five titles, but you can click on the “give me blog ideas” to get more suggestions.

Take the time to review the titles to find one that best suits your audience. We recommend customising the title by changing the wording to resonate with your content and audience expectations. The tool is 100% free, and your ideas belong to you – no other blogger can use them.

Did you know that more than 300 million people visit Quora daily to get quick answers to questions? Quora is a network of experts in different industries who enjoy offering free answers to commonly asked questions.

The answers are detailed and often have links you can click on to find additional information about the topic.

Like the two other blogging tools reviewed above, Quora is free and has copious amounts of content ideas.

Check the comments under each question to get a clearer perspective of your audience.

You can also use the platform for blog promotion and brand discovery. That is, you can increase the visibility of your blog and earn free backlinks by answering questions related to your niche.

The trick is to include a link to an article published on your blog with additional information.

  • Ubersuggest

8 Steps You Need To Take To Establish a Successful Blog in Singapore

Ubersuggest is an advanced blogging tool that goes beyond offering blog ideas but also keywords. The first step you should take is to enter your blog domain name or the target keyword, then click on the “search” button to get not only content ideas but also;

    • Additional keywords you should use to optimise your content
    • SEO audit
    • Keyword ranking tracker

The keyword ranking tracker will be instrumental in helping you determine how your blogs rank for different keywords. The SEO audit report will act as a blueprint for your blog creation plan.

You can also use it to do comprehensive competitor analysis to identify topics and keywords that competing blogs use to attract readers.

Despite the plethora of information that Ubersuggest offers, it has a simple user interface that’s easy to navigate. Even though it’s not free, you can experiment with the trial version to know if it’s worth buying.

Did you know that 30% of companies listed in the Fortune 500 use SemRush to fine-tune their content marketing strategies?

Apart from being a blogging tool, SemRush is a robust software that you can count on to point your Pay-Per-Click and SEO campaigns in the right direction. For example, you can use to do;

    • Conduct competitor analysis
    • Keyword research
    • Find trending topics in different industries

The data is presented using visuals such as charts and graphs to help you understand your audience’s behaviours. By subscribing to this tool, you will get unlimited access to over 50 proprietary tools.

More importantly, the SEO audits will ensure your blog adheres to existing and new search engine algorithms and best SEO practices.

You will also be able to track daily SERPs, that is, know the position of your articles on SERPs for different targeted keywords.

8 Steps You Need To Take To Establish a Successful Blog in Singapore

If you have been following SEO trends or studying SEO, you have probably come across Ahrefs. If not, we got your back. Ahrefs is a holistic software that is not only meant to provide interesting content ideas but also does a host of other processes that will supercharge your blog, such as;

    • Keyword analysis
    • Competitor analysis
    • Website audit
    • Duplicate content and performance reports
    • Backlink analysis and more

This tool is so powerful and effective in helping brands get on the map that experts estimate that more than 11,000 new Ahrefs accounts are created weekly.

New features are added regularly to ensure you stay on top of your game.

For example, the backlink analysis feature offers detailed information about all websites pointing/linking to your blog domain.

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There are plenty of tutorials on the website and videos on YouTube that you can watch to learn how to use this software. We recommend the premium package for $99 – $999 per month. The price is dependent on the features included in the plan.

In the fast-paced world, you need applications to help you keep tabs on essential tasks.

Jira is an advanced project management software that more than 65,000 companies use worldwide.

The tool enables you to manage and track agile projects like an expert. In the context of blogging, you can use it to manage different team projects, track the performance of blogs, and create team plans on the go.

Below is a breakdown of the unique features that Jira offers.

    • Ability to create product roadmaps without breaking a sweat
    • Benchmark project progress on your computer and smartphone using the mobile application
    • Assign tasks to different team members and write user stories
    • Foster communication and collaboration when working on a project with a team
    • Breakdown large blogging projects into sub-tasks or milestones
    • Add due dates, reminders, and notes

Jira is free, but we recommend upgrading to any paid plans once you get the hang of it and start seeing positive results.

8 Steps You Need To Take To Establish a Successful Blog in Singapore

Trello is another advanced project management software that will save you time. It has a visual interface that will enable you to organise and seamlessly collaborate on projects with your team members.

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Start by creating a free account, then watch the tutorials to leverage the many features Trello offers.

For instance, you can create custom lists for different projects, add a reputable and reliable freelance writer to your team, set due dates, set incomplete posts under review, monitor submitted posts, and more.

Here are other reasons why you should consider adding Trello to your arsenal of blogging tools.

    • Multiple pre-made templates to help you organise your dashboard
    • Ability to view all projects and their respective details on one interface
    • Fosters seamless collaborations with external and internal team members

As the blog grows, you will need to bring other professionals such as graphic designers on board. Trello is designed for growth, so adding experts to the team will be easy.

Google Sheets is one of the products in G-Suite that will help you better manage your blog.

It’s estimated that more than 2 billion people use the tool monthly for different projects.

One of the highlights of Google Sheets is that it’s free and web-based. Thus, you can work on projects alongside other team members even if you are not in the same country or continent.

As long as they have a reliable internet connection, they can edit the sheet.

Note that edits reflect on the spreadsheet in real-time, and you can assign different permissions to different team members. For example, you can lock certain columns to prevent certain personnel from changing the details.

Other benefits of using Google sheets are;

    • Ability to insert images, graphs, and charts to help the team members better understand the project data
    • Supports different text formats
    • You can create custom formulas

Proper organisation is key if you want to succeed in creating a profitable blog. You can use Google Sheets alongside Google docs for different tasks such as;

    • Creating checklists
    • Archiving published blogs
    • Organising projects based on their priority status
    • Tabulate data in tables for easier tracking
    • Filters to help you fetch data from the database in seconds

Like other online tools in Google’s suite, Google Sheets is 100% free. You only need to create a Google account to access it.

It’s easy to get swamped with tasks once the blog starts getting traffic from different search engines. That doesn’t have to be the case, though, if you have Todoist as one of your blogging tools. So far, the tool has accrued more than 187K reviews on Google PlayStore and an average rating of 4.7.

With this application, you can create multiple tasks, such as a list of blog posts to write and publish on different days of the week or month.

You can also collaborate on projects with other experts, schedule posts, and set reminders.

Other reasons why you should use Todoist are;

    • Streamline workflow by connecting your account with your calendars, files, and emails
    • Integrating it with other applications such as Alexa and Dropbox
    • Ability to customise the dashboard to suit your taste and preferences

Start with the free package before upgrading to the premium monthly plans. Note that the plans are paid annually, not monthly, so budget accordingly.

If you opt for the $4 per month plan, you will be required to make a one-time payment of $48.

The above 10 tools will help you get started, but they are not the only ones you can use to position your blog for success. Here are additional blogging tools that you should consider acquiring as the blog scales up.

Blogging is one of the surest ways of putting your brand on the map. Consistently publishing quality content that resonates with your audience will soon get you recognised by Google and other industry leaders as an authority. One of the bloggers already making its mark in Singapore is It reviews best of services and shops in Singapore. Check it out.

You can also make money from the blog by advertising your services and products to your audience.

Get professional help to set up and run your blog by contacting MediaOne today.

get low cost monthly seo packages

We have a team of professional content writers and copywriters with vast experience creating resounding content.

Our website design team will create a custom design for your blog to enable you to stand out from the crowd. Call us today at +65 6798 9852 for more information.


Blogging in Singapore can be a source of income, seeing that some bloggers are making more than $50,000 a year. We hope that with the above steps, you will start living out your passion.

Contact us today for professional digital marketing in Singapore. Our team will help you increase the profitability of your blog and content in no time.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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