Essential Web Design Tips for Singapore Businesses

Singapore businesses should focus on their web design if they want to engage their audience.

Online marketing is constantly evolving. And in the most recent years, Singapore marketers have seen the importance of having an online presence. However, there are still many businesses that are being left behind when it comes to their web design. Sure, having a presence online is important, but this is not enough anymore. You must also have a web design that engages the audience and creates loyal visitors. In fact, your web design also has the ability to generate more leads for your business. Here are a few best practices that every Singapore business owners should keep in mind.

Give Your Landing Pages a Purpose

A great website should have a purposeful landing page. If you want to make sure that your visitors take a specific action, then your website needs to include a landing page. These pages may seem basic, but they play a crucial role in converting your visitors–whether it’s getting them to make a purchase or supply their contact information. In most cases, landing pages are created to get people to sign up for a newsletter.

Despite their importance, a lot of Singapore businesses fail to fully optimise their landing pages. The key to ensuring that your landing page is optimised is to keep your design simple. Think of this page as a way to make your customers more comfortable with your brand. The message that you present needs to be focused and easy to understand. Don’t overwhelm your audience with too much information or options.

Optimise Your CTA Buttons

A great website should be easy to navigate. It’s important to keep in mind that your visitors should never have to work hard to find what they are looking for. If it takes too long to find what they need, then there is a good chance that you will lose your lead. The best way to ensure that your website is easy to use is to include a strong call-to-action, or CTA.

There are several case studies that can assist you in creating the most effective call to action. For instance, studies show that when you use first person phrasing such as “my,” as opposed to “yours,” it can increase your click-through rate by as much as 90%. Studies show that when it comes to a CTA, the colours you choose matter. Research shows that orange CTAs can increase your conversions by as much 32.5%, while other studies show that red CTAs can boost your conversions by as much 21%. Research also shows that personalised CTAs tend to convert over 40% more customers and that reducing the clutter around your CTA can increase conversion by more than 200%.

Excellent User Experience

One of the most important design concepts is user experience. Whenever your website easy to navigate and the person enjoys their visit it qualifies as a great user experience. And this is what results in longer visits.

So what ensures that a website offers a great user experience? Your website needs to load very quickly, ideally in less than 2-3 seconds. Your website needs to feature graphic design elements that are aesthetically pleasing. Your website should be very easy to navigate. If you own an e-commerce website, your checkout process should be swift and to the point.

Another important factor in providing an excellent user experience is creating high-quality content. Not only should your website look great and be easy to use, but it should also offer content that has substance and value. It should be relevant to your target market.

So keep an eye on your UX rating. The higher the rating, the more favourably the search engines will treat your site. And this is great in terms of SEO.

Responsive Design

A couple of decades ago, it was reasonable to assume that your visitors would be viewing your website on their desktops. However, with the advancement of technology, things have changed. You can no longer assume the type of device that people will view your website on because they have a lot more options. This is especially the case when it comes to mobile and tablet. In fact, as mobile phones become more popular, Google has changed it’s indexing to mobile-first because more and more people are using their phones to surf the web.

Research shows that 8 out of 10 users will stop using the site if the content is not being displayed well. So this means that your website needs to be able to accommodate for whatever screen size they are viewing the site on. By adapting a design that is responsive, you will never have to wonder if your website is being properly displayed.

Social Media

There are a lot of Singapore business owners who assume that their website is it’s own entity–that it stands alone. However, this is not the best approach. The best way to view your website is as the core of your digital marketing plan. Instead of making it the sole representative of your business, you should build everything else around it.
For instance, use social media as an extension of your website. Whenever the user leaves your social media account to visit your website, the transition should be seamless between the two. There needs to be a sense of design continuity between the two sites. Not only should the user be able to access your website from your social media account, but they should also be able to access your social media account from your website. This helps to increase visibility, traffic, and reach.

Hierarchy

Sure, you may have the best design elements, however, if you don’t know where to place them then they won’t be very effective. It matters where your place your design elements. This concept is what is referred to as visual hierarchy.

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Whenever someone visits your website, their eyes follow a certain path across your page. You can create the perfect path by positioning your elements in a certain way. You need to make sure that this experience is uninterrupted. You should also make sure that you give the most important parts of your message top priority.

Takeaway

While there are a lot of Singapore websites online today, not all of them have the key ingredients of a winning page. If you want to get ahead of your competition, then you need to work to perfect your web development. This means that you should create a landing page that is simple in design and makes your message clear. You need to craft a strong CTA. You should focus on user experience. You need to make sure that your website is responsive. Ensure that your website is the core of your online presence. Also, create a hierarchy on your site so that users follow the path that you lay out for them.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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July 20, 2018

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