How to Engage with Online Community in Singapore

online community engagement singapore

Majority of business owners are referring to content as the baseline of marketing strategy. However, the king who determines the fate of your business is the community. You need to use digital marketing strategies that promote your engagement with the online community. With the increased online marketing competition in Singapore, you need to emphasize on creation of new and fresh content that will promote Singapore community development. However, you need to understand the members of your business team better to ensure you achieve your goals. You need to create an online community that takes each other as a friend and can freely come to you for any business advice or query. This article goes through some of the best and highly useful tips on how to successfully engage with online community in Singapore.

  1. Personalize Support

Personalizing support is very crucial in enhancing your business engagement with the online community. Each problem is always unique, and you should not personalize it. Don’t use canned messages to reply to people queries. Let the community see you as an individual not a brand with a faceless identity. Online community management should be handled by real people with their personalities and characteristics. More so, they should interact with the community through the online business platform and even through individual messages. Show your human face to the community, and they will engage with you more.

  1. Employ the Right Community Managers

The role of community managers is to engage and manage your online business audience. You hence need to hire a person who is proactive, passionate and has interactive skills. If your business deals with people of different culture or languages, you should employ a community manager who understands and is part of the culture for each one of these communities. More so, the managers should not be too immersed in technology that they have forgotten what is happening in their community. Hire managers who can free from the digital environment. They need to be able to look into the real-life interactions and give a new perspective concerning their communities.

  1. Foster an Exceptional Community Culture

People like engaging more with people who seem to understand their culture and ways of doing things. Adopting a unique lifestyle that relates to your target online community is one way of achieving more interactions. You can do these by carefully observing the language of the community and then incorporate it into your business communications. You can also start using some organic symbols used by the community members. Communicating with your audience in the same way they talk to each other can also enhance your efforts of growing your online business community.

  1. Define the Tone with New Members Integration

The first thing you should do when new members visit your business site is exposing them to the culture of the community through guiding documents, community moderation and one on one interactions immediately. Send them welcoming emails and series of extensive FAQs. You want to integrate them into the community by incorporating the ideas of your community culture in your communications.

  1. Identify Community Moderators

Moderation is a sole issue of the community. You only need to select some community moderators who you can efficiently contact. The role of community managers should be culture preservation and encouraging other community members to carry out community moderation themselves by wearying inappropriate posts. You want to make the community feel a sense of ownership regarding the business posts and make them a part of your business like they are employees.

  1. Promote Creation of Content That Match Your Community Interest

Knowing the type of content that is popular within your online community can go along way in improving your engagement with the community. You can regularly use viral content to try and understand how you will create your future content. You can also try and base your content on the favorite topics or users that majority in the community follow.

  1. Recognize Power Users

Online community power users are essential in gaining the community perspective on technology. Power users are more effective than community moderators in acting as the brand voice. You should make sure that you create a group of power users and take note of their community and technology feedback aspects. You will then use the feedback to improve your online engagement with the community.

  1. Use KPIs To Measure and Analyze Community Engagement

Engagement statistics are essential in measuring the community mood at any time. You should identify the KPIs that are vital for your online marketing and consistently measure them. Some of them include the time it takes to get a response to a question and the number of replies per online user. These statistics will help you know the extent to which people engage with your site and with each other.

  1. Maintain Close Relationships with Communities Within Your Proximity

One of the best strategies in digital marketing is building relationships of other business brands in your industry. As you develop more interactions with more people, also work on improving your engagements with brands in your business strain. A good example is Victoria’s secret and Mac Cosmetics brand. These two are related to each other due to their same audience community. Develop engagements with both social media communities and relevant brands to your business.

  1. Support Community-Related Discussions

Promoting community -related discussions is a perfect way to be part of the community. The modern community needs to feel that a business is a part of them and understand their problems. Your content should engage the community feelings by asking for feedback about their community. You want to hear their opinions and let them know you care about them. You can also ask for their views about various features of your business.

  1. Provide Right Tools for Efficient Community Management

For you to accomplish all these strategies, you need to have adequate technology for all your community managers, moderators and throughout your business platform. Some of the available technology that you can use include communication features between your managers and community members, automated moderation and analyzing tools for scaling your content. You can also utilize imperative to identify, measure and analyses your community reporting and moderation effectiveness.

Conclusion

You will need commitment, time and dedication to achieve your goals of creating an engaged Singapore online community. You have to study the habits and trends of your online community for you to set the right marketing strategies that will improve their online experience on your business site. By incorporating the tips above, it will be the beginning of creating a booming and highly engaged online community in Singapore.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
Google+

December 12, 2018

Get A Free Digital Marketing Consultation & Start Getting Sales & Leads!

Go top
close-link