Email marketing gives marketers in Singapore the opportunity to sell their services or products and establish strong connections with their audience. A perfectly designed email will capture the reader’s attention instantly. With a proper email marketing guide, you can boost your email campaign results.
Design trends for emails are continually changing, and one has to keep up with the trends and make their audience engage with their email content. Email campaigns require optimized content for better results.
Below are email design tips to help you create appealing emails that will ensure maximum conversions.
11 No-Fail Email Design Tips for Singapore
- Support your content with high quality photos
- Include your business logo
- Spice the email up by incorporating videos related to the content
- Play around with colours
- Remember white space
- Strive to make it as simple as possible
- Don’t use too many fonts
- The main points should be clear
- Optimise the design for mobile use
- Link everything
- Include a call to action
First Things First
You know that your email marketing in Singapore will be valued by its rich content. Successful email content should have a killer design that will encourage readers to engage.
When writing your emails, start with the most critical information. Don’t make the reader scroll for minutes before they get what they want. Get to the point, or else you are going to lose them.
Readers judge emails based on what they see at first. This is what makes them decide whether to keep reading or not. Begin your email design with important information, whether it’s about an upcoming event, special offer or discount, and more. Rest assured your target audience will read the important message and it will stick in their memory even if they don’t read the rest of your email.
Use Photos to Support Your Content
Photos help to catch the reader’s attention and make your message more appealing to your readers. Attractive images help to convey your message and reflect well on your business.
You can look for simple photos that relate to the content directly. Photographs that are beautifully covered will always tempt readers to look again. They not only back up your message but will also give your email marketing design a modern look.
When adding the photos, also ensure that you include descriptive alt text to help readers understand the message.
Include Your Logo
Incorporating your logo in the same location of your email every time will help you build your brand awareness. You can place the logo in the header to allow the reader to see it.
Your readers will get to relate to your brand and start identifying with your business. Even if they don’t buy right away, they will remember your brand and recommend it to their friends and family.
Having your logo with each email communication can give credibility to your message and enable you to build trust with all the readers.
Videos Work Magic Too
Videos allow you to tell a compelling story that will engage your audience. It is said that embedding videos in your email message can boost your click-through rate.
By adding videos, you will give your readers a more in-depth look at your company and the products or services you are offering. Videos work well on mobile devices and will always deliver simple and clear email marketing messages with unique, memorable designs.
Some email clients like Outlook and Gmail will not support video playing within the emails. Therefore, you can include a screenshot of the video with a link to YouTube, or your website to lead the reader to the video location. You can also add play buttons on the static image for readers to understand that they can use the link to watch your video.
Play Around with Colours
Always use colours that resonate with your branding in your email marketing design. Incorporating your brand colors in your emails helps to drive emotions within your readers. Use the colours to highlight significant points within your emails.
You may have amazing content for your email, but readers will not pay attention if the content is not attractive. Colours are powerful tools that you can use to drive conversions. Use them for call to action, to section out the email, separate the header and footer of your email, and so on.
Colours can promote consistent branding and help readers relate to your company. Always limit your color palette to two or three colors.
Remember the White Space
In this email marketing guide, color is very important, and so is the lack of color in your email. Having white space in your email visually breaks up the content to make it more digestible. You can emphasize key points and divide your email into different sections.
The white space makes your email look spacious and drive attention to important messages, highlight the text and other visuals, and make it easier for audiences to peruse through.
Make it simple
Avoid packing your emails with visual elements that may overwhelm your readers and cause them to press the unsubscribe button.
Maintaining simplicity will enhance your email design. Make use of the white place to help readers navigate through the email. Email marketing in Singapore requires that you include space between images, headlines, and the main copy of the email. This helps to establish clear breaks between all the stories and guide readers through the email.
Using white space helps readers to single out important information from the email. Visually cluttered and unclear email messages may not receive any response from the audience.
Your goal is to make readers take action, probably by buying, visiting your website, or getting more information. Therefore, you should design your email in a way that readers will pay attention and take the action you want them to.
Don’t Mix Up Many Fonts
The rule of thumb for email marketing guide states that you should limit the fonts you use in your email to two only. One font will be used in the headlines and the subtitles while the other is for the body of the email.
This prevents the email from confusing readers. It also gives them a crisp finish.
Some of the best fonts known for readability include Times New Roman, Georgia, Arial, Verdana, Tahoma, and Courier. You can use font size 14 for the body copy.
Do not use less common fonts in your email marketing design. Not all people have them on their devices, and when their computer makes substitution changes, the format of your email will be altered too.
Make Your Points Clear
Most people access their emails instantly, and they want to go through your emails within the shortest time possible.
This email marketing guide recommends that you make your emails scannable to help readers identify the most significant points highlighted.
Use bullet points and headers to emphasize the key points and guide the readers through your emails. Make the paragraphs short and to the point.
Many people don’t read emails. They scan through them quickly to identify useful tidbits of information and move on.
Optimise Your Design for Mobile Use
You want your email designs to download quickly and look good on mobile devices. This is because most readers use their mobile devices to open their emails.
Not all designs that are visually appealing on desktops appear the same on mobile devices. Some look incredible on the desktop computers, but the buttons may get crammed together when opened on mobile devices.
Some platforms for email marketing such as MyEmailFX allow you to preview your designs on desktop and mobile devices to make sure they look great and are optimized for mobile device use.
Use this email marketing guide to create highly responsive email marketing designs to give readers a positive experience on the device they are using. Check your email designs on every app and device to get a feel of your readers’ experience across devices.
You can also include a “view in browser” link for when your email looks jumbled up on their device, so they access it on a browser.
Make sure that everything in your email – from your header to your images to your text – is linked.
If your email has the word here hidden somewhere in a paragraph, you will not have any traffic to your emails. When people open your email and click on a link, it should take them to the designated pages such as a product page, landing page, or special offer.
Remember to Call for Action
Let your readers know what they should do after they are done reading your emails. Do you want them to contact you for more details? Subscribe to your blog? Visit your website? Or purchase your products?
All you have to do is let them know.
Call to action act as email marketing guides that direct the audience to take action. Incorporating call to action buttons in your emails helps you to get a return on investment from your email campaigns.
Design colorful call to actions to compel readers to take a step further and purchase or contact you.
A properly designed call to action will engage the reader and persuade them to take action. Make it straightforward, and you will get better outcomes from your email campaign.
In the long run, email marketing in Singapore is about getting the desired outcomes. And to get these results, you have to ask for them by using CTAs.
Ensure that your call to action is clear for readers to understand what you require of them. Use particular design elements such as boxes or arrows to direct their attention to the call to action.
With this email marketing guide and tips, you have all the weapons to penetrate the email marketing realm like a master who knows what they want. So get out there and make stunning email designs that readers will never resist!