That’s really essential considering the Covid Crisis has shuttled stores and literally imprisoned your customers at home.
At this time, ISPs all over the world, Singapore included have reported SHARP INCREASES in internet traffic. This is because people confined at home at communicating more, being entertained more, shopping more online! More than ever, you will need an ecommerce function of your business.
Ever wondered why your business isn’t getting noticed online? Chances are your website was not well planned and executed, which is why it is not performing well. This is what MediaOne has to offer.
No limit on Product Categories
You can create as many products categories as you wish. We don’t limit you. There’s even room for additional categories, such as promotional items and new releases.
No Limit on Product Listing
Your ecommerce website will accommodate as many products as you wish to see. It’s your choice to make – whether you want to stick with a particular type of product or to offer variety.
Options and Attributes
You can configure your website whatever way you want. Whether it’s by colour shape or product sizes – we don’t limit you in any way. You have a million and one different ways in which to configure your website and get your creative juice to flow.
Inventory and Database Management
Ask any entrepreneur about their biggest headache, and they’ll be apt to answer: Inventory management.
We understand the hardship ecommerce entrepreneurs go through while managing their inventory – and for this, we’ve tried to automate the entire system and simplified everything.
Product Import and Export
You can import a large volume of product information from almost any ecommerce platform you know directly to your new ecommerce store in a matter of minutes.
Your ecommerce needs a top-level domain name and a secure connection. If your website is exclusively serving Singaporeans, then you need a com.sg TLD. Adding to that, you’ll want us to install an SSL certificate for a secure connection.
You need a professionally designed business logo on your ecommerce website. Preferably at the top left. We try to ensure your logo is placed at the most prominent position of your site’s header.
Customer Login and Guest Registration
Customers should be able to register and log into the website. The login button must be placed where it can be easily seen – preferably at the top bar.
For customers that do not want to register, there’s the guest registration option – where the customers can register via Facebook or by entering their email and payment details alone.
You want to grow a team of loyal customers or returning clients. Grow their interest through reward points and special offers. Be sure to post a link that takes them to a page with more details.
You can manage customers demand and their interest levels by offering suggestions on alternative purchases or what else to buy. In case the item fails to match their taste, they should have an alternative option. It’s also a good way to get your customers to purchase one more item.
Enhance the shopping experience of your customers by allowing them to add products to a list that they can share with their kith and kin. It’s also a good way to get your customers to help you out with marketing.
Prominently displayed on your ecommerce website will be our shopping cart. This functionality calculates the total sum on all your items, together with all the applicable shipping charges.
Through this feature, your customers can filter through your products based on when they were uploaded, price, brand, and so much more.
Discount Codes and Discounts
Product Search Function
The search bar can become a powerful conversion tool if optimised properly. Your customers will be using it to refine their searches and narrow down to a specific list of items. It’s simple – the easier it is for your customers to find what they want, the easier it will be for them to make a purchase.
We believe our clients should have the power to adjust content, create marketing tests and take advantage of fast-moving market trends without being delayed or pushed beyond your budget. With MediaOne – you will never again get held hostage by an uncooperative, expensive web developer who puts your needs last.
We ensure your website has a payment gateway that’s popular with your customers. We have a range of payment gateways for you to choose from depending on the nature of your products and customers.
Mention all the shipping rules and policies. You also have the option to choose between the various shipping terms like “standard delivery” and “next day” delivery.
After mentioning the price of individual items on your checkout page, your cart system must also calculate the total price, summed together with individual discounts, tax, and shipping cost.
Integrate your online store with an invoice function and save yourself the trouble of issuing them manually. With this function, the invoice can be generated with a single click of a button, without entering your customer details manually.
The biggest part of managing your ecommerce store is keeping track of your inventory and sales transaction. Your ecommerce system will feed you on what’s happening by supplying you with a variety of transactional and inventory reports.
With years of experience working with MNCs, SMEs, government corporations and more than 2000 clients over the past 10+ years, MediaOne has the experience to create advanced and deep integrations with different functionalities and for different budgets and objectives. We pride ourselves for unparalleled FORM + FUNCTION + FLARE.
Email Marketing Integration
Social Media Sharing
Product Import and Export
Live chat is a common feature with many ecommerce websites nowadays. However, its implementation calls for careful planning and a lot of resources.
Email Marketing Integration
The backend can be integrated with email marketing features. This can both store and sort your customer’s email, and most importantly, send out personalised emails to every single one of your customers and prospects to increase conversion.
Social Media Sharing
Your readers should be able to share your products or posts on the various social media platforms, particularly Facebook and Instagram. For that, we’ll try to ensure your website is integrated with relevant social share buttons.
Ever thought of synchronising your ecommerce website to a marketplace? Well, it’s all possible with us. We can even establish custom settings for payments, product listings, and so forth.
Product Import and Export
You can import a large volume of product information from almost any ecommerce platform you know directly to your new ecommerce store in a matter of minutes.
Different aspects of SEO, such as URL editing, meta description, title tag, etc. can also be integrated into your site’s backend for organic traffic.
It goes without saying that designing a responsive ecommerce store is a must-have skill for any ecommerce development firm in Singapore. Regardless of what device your customers are using to access your ecommerce store, your site must be flexible or fluid enough to offer the required user experience.
Security is of the essence when operating any ecommerce business. Remember: you’ll be dealing with money and handling lots of personal data. If any of this gets into the wrong hands, that alone is enough to bring your entire business down.
Apart from installing an SSL certificate, your website will need a strong firewall, backed with extra layers of security on your contact forms and login page.
Automatic Site Backup
Your ecommerce store should automatically back itself up in case of any accidental mishap. The website needs to remain live, and the only way to guarantee this is to ensure the site is well configured for automatic backup.
Tracking Code Integration
Uploading files -- such as robots.txt, third-party verification codes, and tracking codes – to your ecommerce store should be a no-brainer. You don’t have to contact your developer for help on this.
Scan through your website files and codebase for malicious codes. Have a system to notify you immediately in case someone injects malicious code into your ecommerce system.
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The first internet sale took place in August 1994, when a teenager by the name of Dan Kohn sold Sting’s “Ten Summoner’s Tales” CD to his friend in Philadelphia through a website he had just built, Net Market.
Since then, e-commerce has become a mainstream way of doing business. According to Statista, worldwide e-tailing sales are expected to rise from $1.8 trillion in 2016 to about $6.4 trillion by 2024.
The number of e-commerce sites is also growing by the day. Just look at Shopify – it has more than 800,000 online stores in its network. Last year, there were more than one million businesses on Facebook Marketplace. And in 2020, Amazon reported that it had more than 200 million active Amazon Prime members.
As convincing as these stats sound, the e-commerce marketing landscape is still not an easy field to navigate. To succeed in it, you need to put more than just online sales in your e-commerce marketing strategy. You’ll have to make some adjustments to your current e-commerce marketing strategy and implement some new tactics that will see to it that you end up making more money.
Entrepreneurs and small business owners have taken to e-commerce as their preferred way of selling products and services. After all, it’s a lot easier and cheaper than setting up a physical store.
However, it’s not just about having an online store and waiting for the money to roll in. Since most of your potential customers are using the internet to research, shop and purchase, you need an e-commerce marketing strategy that will help you leverage the internet and drive more traffic to your store.
Most people use search engines to find the products and services that they need, which is why it comes as no surprise that SEO is considered one of the best (if not the best) channels to market your online store.
Ecommerce SEO has a lot of moving parts, but once you know which elements to prioritize, implement, and optimize, then driving relevant traffic to your site should be a breeze.
While it does take some time to establish a good SEO strategy, the payoff can be huge.
Here are some SEO strategies to help you:
Build Relevant Internal Links: Build relevant internal links to your e-commerce site. Internal links are links that point to pages within the same domain or subdomain. They are crucial to SEO.
Include a Sitemap: Include a site map in your e-commerce website, which will help Google crawl and index your pages.
Well-written Copy: Ensure your site is written in well-formatted, concise, and keyword-rich copy. That should help Google understand the content of your pages and deliver the best possible results to your potential customers.
Write Engaging Product Descriptions: Make sure that your product descriptions are well-written so your potential customer can easily understand them.
Implement Schema Markup: Implement schema markup on your product pages to help search engines understand the content of those pages.
Take Advantage of Google Webmaster Tools: Check Google Webmaster Tools to see how your e-commerce site is performing in terms of keyword ranking. That should help you pinpoint the areas you need to optimize.
Create a Strong Link Profile: Be sure to develop a strong link profile by attracting (or generating) links from relevant websites and social media accounts.
Monitor Your Link Profile: Don’t forget to monitor the link profile of your competitors to find out which links bring them most of their organic traffic.
Set up a Blog: Develop a blog for your e-commerce site and make sure that you’re using relevant keywords in each post and linking to your product pages.
Optimize Your E-commerce site for Speed: The faster the site loads, the better it will perform in search results.
Optimize the Checkout Process: Make sure that potential customers don’t have to fill out a lot of unnecessary forms or are taken through a lot of unnecessary hoops before they can purchase your products.
While SEO does have a big impact on your e-commerce site, it won’t be enough. Here are a few important things to keep in mind while putting together your e-commerce marketing strategy:
Strong Online Presence: Make sure you have a strong online presence. This means having a website, social media accounts, and blog.
Regularly Update Your Social Media Accounts: Your social media accounts should be updated regularly with useful content, so customers can find your business and products.
You can use these platforms individually or in combination to generate leads and drive sales.
Email Marketing for an E-commerce Business
One of the best ways to market your e-commerce business is through email marketing. It’s a great way to build customer relationships and drive sales.
All you need to do is have an email list to which you’ll be consistently sending out emails so customers can keep up with your products or business.
Here are some of the best email platforms you can use to promote your e-commerce store:
MailChimp: This is one of the most popular email marketing platforms out there, and it’s free for up to 2000 subscribers.
Aweber: A great alternative to MailChimp, also with a free version.
Constant Contact: This is a great alternative to Aweber and MailChimp.
Infusionsoft: An expensive platform, but it has the best automation features to keep customers engaged and generate sales.
GetResponse: Get Response is another great alternative with lots of automation features.
Emma: A new email platform that focuses on e-commerce. It will help you build your email list quickly.
ConvertKit: Another option specifically designed for bloggers and e-commerce marketers.
Omnisend: You can use this platform if you sell digital products, as it helps you automate how you deliver electronic files.
SwiftERM: This is a platform if you sell physical products, allowing you to send out invoices.
Segunda: A newer platform to help you sell physical and digital products.
EmailOctopus: This platform allows you to set up autoresponder campaigns and track conversions.
DynamicMail: An autoresponder platform to help you create follow-up sequences.
Klaviyo: This is another option that you can use to grow your email list, create campaigns, track conversion, and run A/B tests.
SendPulse: Another new option that you can use to create follow-up sequences and A/B tests.
Personalization in E-commerce marketing, More Accurately Predictive Personalisation
Personalization is very effective because it allows marketers to target specific audiences based on their preferences and previous history. It’s a great way to sell products that are more relevant to the customer and ultimately boost up sales.
According to research from McKinsey, e-commerce companies that personalize their marketing have been able to increase sales by between 10% and 15%.
Personalization in e-commerce can be applied in a range of different ways. For example, by showing different products to different people, or targeting offers based on previous purchases, browsing history, and location.
Personalization isn’t just relevant to e-commerce businesses alone. It’s a powerful concept whose applications stretch across all areas of marketing, including search engine optimization (SEO), social media, and email marketing.
One of the easiest ways to start personalizing your e-commerce marketing is by creating individual landing pages for each group of visitors. This involves using a tool like Unbounce to create a landing page on your website, with content relevant to the browsing habits of that particular group.
This will help you break down your site into more manageable chunks, and make it a lot easier to personalize your marketing.
There are plenty of different tools you can use to personalize your e-commerce marketing, and most of them are extremely easy to set up:
Klaviyo: One such tool is Klaviyo, which allows you to not only personalize your marketing effort but also segment customers based on page views and conversion actions.
You can then use this platform to create customer journeys across different marketing channels, such as email, Facebook ads, and retargeting.
Dynamic Mail: DynamicMail is another platform you can use to create personalized email campaigns. You can also segment your list based on the actions of visitors, which is also incredibly useful.
Google Analytics and FullStory: Two tools you can use to segment your e-commerce list based on search history are Google Analytics and FullStory.
FullStory is particularly powerful because it also allows you to carry out A/B testing on your campaigns to determine which strategy works best for personalizing your e-commerce marketing campaign.
Social Media Ads for E-commerce
We have already mentioned Facebook and Instagram advertising earlier in this guide, but there are also plenty of other options for running social media ads.
One of the most popular alternatives to Facebook is Pinterest, which allows you to pin products directly from a company’s website.
This makes it easy for people to discover products that are relevant to their tastes, and jumpstart the buying process.
There are plenty of other options for running social media ads, but the list below should give you a good starting point:
Organic Ecommerce Content on social media
Organic content can be translated to mean you’re using social media the way it was intended. In other words, you’re not paying for any ads. You can still achieve the same objective as a paid ad by posting engaging content.
Don’t be afraid to be creative and experiment with different formats. If you produce quality content, people will be naturally inclined to share it.
Here are a few ideas for social media content:
Blog posts links
Selling on social media
Social commerce is the next logical step for e-commerce, and it is already fairly commonplace.
There are some basic rules that you need to follow when selling on social media:
Utilize social selling methods designed for your e-commerce
Use the free tools at your disposal to create a more personalized experience
Use groups and forums to get a better understanding of your customer’s wants and needs
Stay updated with the latest trends in e-commerce
Take note of what is working for your competitors and move into the same space
And, of course, try to make it easy for your customers to buy from you.
E-commerce Social Media Marketing Tools You Should Probably Checkout
Ever heard of Canva, Buffer, or Hootsuite?
Those are just three examples of many free and paid tools that can be used for e-commerce social media marketing.
Some of the most popular social media tools are:
Buffer – is a free tool that helps you schedule posts in advance for Twitter, Linked In, and Facebook. It’s also quite useful when it comes to testing different approaches on social media.
Hootsuite – is a slightly more comprehensive tool that allows you to schedule posts on social media, but also see what other people are saying about you online. It’s a great tool for analyzing your performance and identifying areas for improvement.
Canva – is a free tool that allows you to create your graphics, and they have templates for pretty much everything.
Adobe Spark – is another graphics design tool, a close competitor to Canva.
Content Creation and Optimisation for E-commerce
Content creation ties in nicely with SEO. Firstly, you need to produce relevant content that will attract the right audience. You can then optimize it for search engines using SEO best practices and detailed keywords analysis.
Content comes in different forms, such as:
Text-based content – blog posts, product pages, and email campaigns
Images – the most popular type of content on all social channels
Generally, you should aim to include at least one of each type of content in your online marketing strategy. If possible, you might want to experiment with other types of content, such as audio.
Some tips for effective content creation and optimization:
Be sure to include a strong call-to-action at the end of every blog post
Use a keyword planner to research your target keywords
Make use of free SEO tools, especially Google Webmaster Tools
Create short, and easy-to-read content for your target audience
Use data in your infographic to get people interested and keep them engaged
Ask your client what kind of video they want, and then produce that exact video for them
Distribute your content on as many platforms as possible
Include social sharing buttons on all your content so that more people can easily share it
For an online store, there are different categories of content you can post:
The content on your product pages: write a brief description. Be sure to include details of your product, as well as your call to action.
The content on your landing page: every landing page should include a brief description of your service or product, and a link to the main page.
The content on your blog: short and entertaining blog posts that tie in with your landing page – be sure to include a link to the new blog post on your product pages.
The content on social media: Twitter, Linked In, and Facebook – use your social network to reach out to your target audience on their turf.
Information content on your homepage and FAQ: Your main aim is to educate your audience about your product or service. Make sure you include a lot of details here so that no one is left in the dark.
Content Ideas to Work with:
New product announcements
Cross-selling and up-selling products
Discounts or seasonal offers
Free shipping promotions
Behind-the-scenes photos on social media
Recent industry news and events, such as industry conferences or awards
The products or services that you can bundle together
Videos that highlight the benefits of your product or service
Influencer Marketing for e-commerce
One of the best ways to market your e-commerce store is by connecting with influencers – bloggers, YouTubers and other social media personalities with a huge following.
Get them to endorse your product or service or, better yet, get them to mention your store by name in their content.
As long as you provide value to them in exchange, they should be happy to help you out.
Here are some ways that influencers can help you with your e-commerce marketing:
Influencers can help you convert more of your traffic into sales because they influence decisions.
Influencers can help you build your brand – when their audience sees that they’re endorsing your product, they’re more likely to trust you and your site.
Influencers can help you grow your social media following – their followers are likely to follow where they lead.
Influencers are more trusted than brand advertisements, and they can increase conversions for you.
Influencers can help you get more traffic to your site by linking to your site in their articles or videos.
How Influencer Marketing Works
The idea behind influencer marketing is simple – you connect with influencers that have a lot of influence over your target audience, and they recommend your product or service to their followers.
It’s the same basic concept as celebrity endorsements – your customers trust an influencer more than they trust your ad.
The best way to get someone to recommend your product is to provide value for them in exchange. So, this means providing a free sample of your product or service or giving away a discount to all of their followers.
The influencer will provide a review, and include your product page link in the description (if you’re getting a free sample, you’ll need to provide the link to your product page as well).
You can also give them a discount code and have them share it with their followers.
Tools to Help You Out with Influencer Marketing
Warrior Plus – find influencers in your industry, connect with them, and get them a free sample of your product or service.
#HashtagifyMe – monitor hashtag mentions on Twitter so that you know what people are talking about in real-time. Hashtags can even be used to find influencers – you can search for them by location and tag.
BuzzSumo – find influencers in your industry, and learn which content is being shared the most. Visit their site to see what other types of posts they’re doing. Try to create similar content.
Co-Branding for e-commerce marketing success
Co-branding is the most effective way to expand your reach and increase sales.
It’s also the fastest way to get started in e-commerce marketing because it involves working with influencers that are already popular. This means you don’t have to do any of the legwork or spend a lot of money on designing an ad campaign.
When you co-brand with an influencer, you get your product featured in their content – whether it’s a blog post or YouTube video. This way, the whole world knows that they’ve found value in what you have to offer.
The best part is that they’ll link directly to your site so that you can convert all of those eyeballs into sales as soon as their followers visit your site.
Did You Know?
91% of consumers trust recommendations from friends and family, according to the Content Marketing Institute.
70% of consumers say that a positive recommendation from someone they know is more trustworthy than an advertisement, according to Nielsen Norman Group.
74% of businesses that leverage co-branding earn a return on investment of over 200%, according to the Content Marketing Institute.
How Co-Branding Works for Your E-Commerce Marketing Campaign
If you’re unsure whether an influencer has the required influential power, look at the number of followers they have and compare it to your social media following. If they have twice as many or more than you, then you can be sure that they’ll be able to get the word out!
Once you’ve found a blogger that has what it takes, visit their site and click on the links in their bio. This will show you where they partner with other brands and products – it’s a great way to tell if they’re going to be able to work with you or not.
Next, you might want to work on your value proposition. Figure out what value you’re going to offer in return for getting them to work with you.
How do you find influencers that are right for your e-commerce marketing campaign?
Use #hashtagifyMe’s hashtag search tool and follow relevant accounts! You can monitor their hashtags and those related to your campaign.
Affiliate Marketing for E-commerce
With affiliate marketing, you’ll work with bloggers and influencers where they’ll be earning commissions based on the sales that they send your way. This is a win-win situation because it results in new sales while providing an incentive for the influencer to reach out to their audience.
All you’ll need to do is provide them with a unique affiliate link. Once they’ve linked that to their content or social media channel and someone makes a purchase, then they earn a commission.
A marketing agency or a salesperson can help you with this part so that the influencer gets paid directly after placing your links in their content.
Tools to Help You Out with Affiliate Marketing
Aim 4 Traffic – This gives you the ability to create different landing pages with a single campaign that comes from your influencer.
Tradedoubler – It will also help you track sales and rewards for each of your affiliate offers.