THIS IS THE BEST TIME TO GET AN ECOMMERCE WEBSITE
Key Features of the Ecommerce Website
You can create as many products categories as you wish. We don’t limit you. There’s even room for additional categories, such as promotional items and new releases.
Your ecommerce website will accommodate as many products as you wish to see. It’s your choice to make – whether you want to stick with a particular type of product or to offer variety.
You can configure your website whatever way you want. Whether it’s by colour shape or product sizes – we don’t limit you in any way. You have a million and one different ways in which to configure your website and get your creative juice to flow.
Ask any entrepreneur about their biggest headache, and they’ll be apt to answer: Inventory management.
We understand the hardship ecommerce entrepreneurs go through while managing their inventory – and for this, we’ve tried to automate the entire system and simplified everything.
You can import a large volume of product information from almost any ecommerce platform you know directly to your new ecommerce store in a matter of minutes.
Your ecommerce needs a top-level domain name and a secure connection. If your website is exclusively serving Singaporeans, then you need a com.sg TLD. Adding to that, you’ll want us to install an SSL certificate for a secure connection.
You need a professionally designed business logo on your ecommerce website. Preferably at the top left. We try to ensure your logo is placed at the most prominent position of your site’s header.
Customers should be able to register and log into the website. The login button must be placed where it can be easily seen – preferably at the top bar.
For customers that do not want to register, there’s the guest registration option – where the customers can register via Facebook or by entering their email and payment details alone.
You want to grow a team of loyal customers or returning clients. Grow their interest through reward points and special offers. Be sure to post a link that takes them to a page with more details.
You can manage customers demand and their interest levels by offering suggestions on alternative purchases or what else to buy. In case the item fails to match their taste, they should have an alternative option. It’s also a good way to get your customers to purchase one more item.
Enhance the shopping experience of your customers by allowing them to add products to a list that they can share with their kith and kin. It’s also a good way to get your customers to help you out with marketing.
Prominently displayed on your ecommerce website will be our shopping cart. This functionality calculates the total sum on all your items, together with all the applicable shipping charges.
Through this feature, your customers can filter through your products based on when they were uploaded, price, brand, and so much more.
The search bar can become a powerful conversion tool if optimised properly. Your customers will be using it to refine their searches and narrow down to a specific list of items. It’s simple – the easier it is for your customers to find what they want, the easier it will be for them to make a purchase.
Payment Gateway
Delivery Setup
Final Price
Customer Invoice
System Reports
Live chat is a common feature with many ecommerce websites nowadays. However, its implementation calls for careful planning and a lot of resources.
The backend can be integrated with email marketing features. This can both store and sort your customer’s email, and most importantly, send out personalised emails to every single one of your customers and prospects to increase conversion.
Your readers should be able to share your products or posts on the various social media platforms, particularly Facebook and Instagram. For that, we’ll try to ensure your website is integrated with relevant social share buttons.
Ever thought of synchronising your ecommerce website to a marketplace? Well, it’s all possible with us. We can even establish custom settings for payments, product listings, and so forth.
You can import a large volume of product information from almost any ecommerce platform you know directly to your new ecommerce store in a matter of minutes.
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The first internet sale took place in August 1994, when a teenager by the name of Dan Kohn sold Sting’s “Ten Summoner’s Tales” CD to his friend in Philadelphia through a website he had just built, Net Market.
Since then, e-commerce has become a mainstream way of doing business. According to Statista, worldwide e-tailing sales are expected to rise from $1.8 trillion in 2016 to about $6.4 trillion by 2024.
The number of e-commerce sites is also growing by the day. Just look at Shopify – it has more than 800,000 online stores in its network. Last year, there were more than one million businesses on Facebook Marketplace. And in 2020, Amazon reported that it had more than 200 million active Amazon Prime members.
As convincing as these stats sound, the e-commerce marketing landscape is still not an easy field to navigate. To succeed in it, you need to put more than just online sales in your e-commerce marketing strategy. You’ll have to make some adjustments to your current e-commerce marketing strategy and implement some new tactics that will see to it that you end up making more money.
Ecommerce marketing is the process of creating and executing a marketing strategy to sell more products or services online. It encompasses all aspects of online selling, including web design, online usability, search engine optimization (SEO), social media marketing, content creation, and strategic customer service.
Entrepreneurs and small business owners have taken to e-commerce as their preferred way of selling products and services. After all, it’s a lot easier and cheaper than setting up a physical store.
However, it’s not just about having an online store and waiting for the money to roll in. Since most of your potential customers are using the internet to research, shop and purchase, you need an e-commerce marketing strategy that will help you leverage the internet and drive more traffic to your store.
The good news is that you don’t need to spend a lot of money on e-commerce marketing. With a bit of research and creativity, as well as the right strategies, you can turn your online store into a money-making machine without necessarily splurging on your e-commerce marketing campaigns.
There are several ways to get your brand or products in front of the right audience online. Here’s a list of some of the most popular e-commerce marketing strategies:
Most people use search engines to find the products and services that they need, which is why it comes as no surprise that SEO is considered one of the best (if not the best) channels to market your online store.
Ecommerce SEO has a lot of moving parts, but once you know which elements to prioritize, implement, and optimize, then driving relevant traffic to your site should be a breeze.
While it does take some time to establish a good SEO strategy, the payoff can be huge.
Here are some SEO strategies to help you:
While SEO does have a big impact on your e-commerce site, it won’t be enough. Here are a few important things to keep in mind while putting together your e-commerce marketing strategy:
With paid advertising, you have plenty of options.
You can advertise on social media, through email marketing, Google Ads, or any other platform. Here are some of the best platforms to advertise your e-commerce business or products:
You can use these platforms individually or in combination to generate leads and drive sales.
One of the best ways to market your e-commerce business is through email marketing. It’s a great way to build customer relationships and drive sales.
All you need to do is have an email list to which you’ll be consistently sending out emails so customers can keep up with your products or business.
Here are some of the best email platforms you can use to promote your e-commerce store:
MailChimp: This is one of the most popular email marketing platforms out there, and it’s free for up to 2000 subscribers.
Aweber: A great alternative to MailChimp, also with a free version.
Constant Contact: This is a great alternative to Aweber and MailChimp.
Infusionsoft: An expensive platform, but it has the best automation features to keep customers engaged and generate sales.
GetResponse: Get Response is another great alternative with lots of automation features.
Emma: A new email platform that focuses on e-commerce. It will help you build your email list quickly.
ConvertKit: Another option specifically designed for bloggers and e-commerce marketers.
Omnisend: You can use this platform if you sell digital products, as it helps you automate how you deliver electronic files.
SwiftERM: This is a platform if you sell physical products, allowing you to send out invoices.
Segunda: A newer platform to help you sell physical and digital products.
EmailOctopus: This platform allows you to set up autoresponder campaigns and track conversions.
DynamicMail: An autoresponder platform to help you create follow-up sequences.
Klaviyo: This is another option that you can use to grow your email list, create campaigns, track conversion, and run A/B tests.
SendPulse: Another new option that you can use to create follow-up sequences and A/B tests.
Personalization is very effective because it allows marketers to target specific audiences based on their preferences and previous history. It’s a great way to sell products that are more relevant to the customer and ultimately boost up sales.
According to research from McKinsey, e-commerce companies that personalize their marketing have been able to increase sales by between 10% and 15%.
Personalization in e-commerce can be applied in a range of different ways. For example, by showing different products to different people, or targeting offers based on previous purchases, browsing history, and location.
Personalization isn’t just relevant to e-commerce businesses alone. It’s a powerful concept whose applications stretch across all areas of marketing, including search engine optimization (SEO), social media, and email marketing.
One of the easiest ways to start personalizing your e-commerce marketing is by creating individual landing pages for each group of visitors. This involves using a tool like Unbounce to create a landing page on your website, with content relevant to the browsing habits of that particular group.
This will help you break down your site into more manageable chunks, and make it a lot easier to personalize your marketing.
There are plenty of different tools you can use to personalize your e-commerce marketing, and most of them are extremely easy to set up:
Klaviyo: One such tool is Klaviyo, which allows you to not only personalize your marketing effort but also segment customers based on page views and conversion actions.
You can then use this platform to create customer journeys across different marketing channels, such as email, Facebook ads, and retargeting.
Dynamic Mail: DynamicMail is another platform you can use to create personalized email campaigns. You can also segment your list based on the actions of visitors, which is also incredibly useful.
Google Analytics and FullStory: Two tools you can use to segment your e-commerce list based on search history are Google Analytics and FullStory.
FullStory is particularly powerful because it also allows you to carry out A/B testing on your campaigns to determine which strategy works best for personalizing your e-commerce marketing campaign.
We have already mentioned Facebook and Instagram advertising earlier in this guide, but there are also plenty of other options for running social media ads.
One of the most popular alternatives to Facebook is Pinterest, which allows you to pin products directly from a company’s website.
This makes it easy for people to discover products that are relevant to their tastes, and jumpstart the buying process.
There are plenty of other options for running social media ads, but the list below should give you a good starting point:
Organic content can be translated to mean you’re using social media the way it was intended. In other words, you’re not paying for any ads. You can still achieve the same objective as a paid ad by posting engaging content.
Don’t be afraid to be creative and experiment with different formats. If you produce quality content, people will be naturally inclined to share it.
Here are a few ideas for social media content:
Social commerce is the next logical step for e-commerce, and it is already fairly commonplace.
There are some basic rules that you need to follow when selling on social media:
Ever heard of Canva, Buffer, or Hootsuite?
Those are just three examples of many free and paid tools that can be used for e-commerce social media marketing.
Some of the most popular social media tools are:
Content creation ties in nicely with SEO. Firstly, you need to produce relevant content that will attract the right audience. You can then optimize it for search engines using SEO best practices and detailed keywords analysis.
Content comes in different forms, such as:
Generally, you should aim to include at least one of each type of content in your online marketing strategy. If possible, you might want to experiment with other types of content, such as audio.
Some tips for effective content creation and optimization:
For an online store, there are different categories of content you can post:
One of the best ways to market your e-commerce store is by connecting with influencers – bloggers, YouTubers and other social media personalities with a huge following.
Get them to endorse your product or service or, better yet, get them to mention your store by name in their content.
As long as you provide value to them in exchange, they should be happy to help you out.
Here are some ways that influencers can help you with your e-commerce marketing:
The idea behind influencer marketing is simple – you connect with influencers that have a lot of influence over your target audience, and they recommend your product or service to their followers.
It’s the same basic concept as celebrity endorsements – your customers trust an influencer more than they trust your ad.
The best way to get someone to recommend your product is to provide value for them in exchange. So, this means providing a free sample of your product or service or giving away a discount to all of their followers.
The influencer will provide a review, and include your product page link in the description (if you’re getting a free sample, you’ll need to provide the link to your product page as well).
You can also give them a discount code and have them share it with their followers.
Co-branding is the most effective way to expand your reach and increase sales.
It’s also the fastest way to get started in e-commerce marketing because it involves working with influencers that are already popular. This means you don’t have to do any of the legwork or spend a lot of money on designing an ad campaign.
When you co-brand with an influencer, you get your product featured in their content – whether it’s a blog post or YouTube video. This way, the whole world knows that they’ve found value in what you have to offer.
The best part is that they’ll link directly to your site so that you can convert all of those eyeballs into sales as soon as their followers visit your site.
The first step is finding an influencer that can help you drive sales. You can do this by searching for influential bloggers in your industry on sites like BuzzSumo.
If you’re unsure whether an influencer has the required influential power, look at the number of followers they have and compare it to your social media following. If they have twice as many or more than you, then you can be sure that they’ll be able to get the word out!
Once you’ve found a blogger that has what it takes, visit their site and click on the links in their bio. This will show you where they partner with other brands and products – it’s a great way to tell if they’re going to be able to work with you or not.
Next, you might want to work on your value proposition. Figure out what value you’re going to offer in return for getting them to work with you.
Use #hashtagifyMe’s hashtag search tool and follow relevant accounts! You can monitor their hashtags and those related to your campaign.
With affiliate marketing, you’ll work with bloggers and influencers where they’ll be earning commissions based on the sales that they send your way. This is a win-win situation because it results in new sales while providing an incentive for the influencer to reach out to their audience.
All you’ll need to do is provide them with a unique affiliate link. Once they’ve linked that to their content or social media channel and someone makes a purchase, then they earn a commission.
A marketing agency or a salesperson can help you with this part so that the influencer gets paid directly after placing your links in their content.
Aim 4 Traffic – This gives you the ability to create different landing pages with a single campaign that comes from your influencer.
Tradedoubler – It will also help you track sales and rewards for each of your affiliate offers.
