Easy SEO Hacks For Singapore Startups

Singapore business owners can give their SEO marketing a boost with these simple hacks.

You have probably been told you that SEO takes a lot of work and cannot provide instant, overnight results, and this is very true. Search engine optimisation is not a magical pill that instantly puts you at the top of the search engine. It takes time to see results.

 

However, that doesn’t mean that it is impossible to figure out. Sure, this process can be tedious, but there are a few easy tricks that you can implement yourself and help you speed up the process. If you are struggling to navigate your digital marketing campaign, then here are a few easy hacks that can make a huge difference.

 

Create Roundup Posts

 

If you want to make someone feel good about themselves, you offer them a compliment. And in the world of digital marketing, you can offer a compliment to your industry expert by including them in your roundup post. Simply ask each of the experts a question about your industry and then include their answers in your roundup. Most of these individuals will be more than happy to share information with you because ultimately it helps them to build links.

 

Here’s how to do it:

 

Search for the top experts in your niche, specifically those who have previously contributed to other roundup posts. This can be done by searching your niche on Google and using the word “roundup.”  So if your industry is home renovation, you would search for “home renovation roundup.”

 

You should then reach out to the experts and ask them for a quick response to your post. Let them know that you plan to include a link to their profile and site. Even if they don’t respond, you could always include a quote from their blog or social media account. One the post goes live, contact the expert and let them know. There’s a good chance they’ll share the post. This should result in backlinks and a lot of shares.

 

Link Out to High Domain Authority Sites

 

By now, Singapore business owners are starting to understand the importance of getting backlinks from other websites. Whenever a lot of websites link to yours, especially those with a lot of authority, it tells Google that your website provides quality content and thus improves your rankings. However, have you ever thought about what happens when you include links to an authoritative site in your content?

 

Well, this is also a way to let Google know that your content is of high quality. When evaluating the amount of authority your website has, Google considers both outbound and inbound links. It gives the impression that you are a great source of information. So search for the websites that have high Domain Authority, also known as DA scores. Most websites have a score of between 25-50. If a site has a DA of 40 or more, then they are a great choice. Moz’s Open Site Explorer is a great tool for checking the site scores.

 

Here’s how to do it:

 

Research the DA scores of the most influential websites in your niche. You can then visit curated websites like Alltop and then find content that you can link to. In many cases, these types of curation websites will categorise content by niche, but there are times in which you may have to do a little research when they aren’t.

 

When you have finally linked to the content, contact the website and let them know. Let them know what you think about their article and then provide the link to the post that contains their backlink. Tell them that they should feel free to link to your content.

 

Improve the Speed of Your Website

 

Have you checked the load speed of your website lately? If not, it’s a good idea to do it. In fact, try using the tool, Pingdom. If you enter your URL and select ‘Start Test,’ it will provide you with a summary of how quickly your website loads. There’s a good chance that your website may load more slowly than you think. If your website takes longer than 3 seconds to load, then almost half of the visitors will leave the page. So try to aim for loading in less than a second.

 

Here’s how to do it:

 

Start by testing your website to find out how quickly it loads. The best tools are able to give you scores for different elements of the page. Google Page Speed is great for this. Pay close attention to those items that receive a grade that is below B.

 

You should then secure a content delivery network, also known as a CDN. These networks duplicate your website and then host it on servers all around the world. Let’s say that your server is located in Singapore. This means that every time someone in the U.S. wants to access your website, they must wait for the server in Singapore to load. By using a CDN, a server in the U.S. loads your site.

 

Another crucial is step is making sure that your website is completely free of unnecessary code. This is what is known as code bloat and it can have a huge impact on your SEO marketing. In many instances, it’s simply a matter of removing or replacing the extra code.

 

Include Schema Markup

 

While schema markup may sound complicated, it’s a pretty straightforward concept. You see, schema markup simply means structured data. The search engine only sees raw data, so including this structured data in your website will make it much easier for the bots to crawl your website.

 

Essentially it lets the search engine how exactly what it looking at. For instance, if you include an image on your website, you have to let the search engine know that it is an image. Though adding schema is simple, it can take time. Using tools like the Structured Data Markup Helper by Google can be very advantageous.

 

Include Keyword Ideas from Visitors

 

Finding the best keywords can take a lot of trial and error. However, there is a way to ensure that you hit the keyword mark every time. And that’s by taking advantage of the search bar on your website. People are always using this field in order to find what they need. Instead of guessing what people are searching for, you will actually know. The best thing about the search bar is that it’s pretty easy to add to your website.

 

Another method is to use Google Analytics. This tool will give you the ability to see which search terms brought the visitor to your page in the first place. It’s simple.

 

Here’s how to do it:

 

Start out at the Google Analytics Dashboard and then navigate to Source/Medium. Beneath the graph, you will notice the option, ‘Keyword.” Select this option and you will get a chart that shows you what words and phrases people are using to find your website. Both of these methods are great for identifying tons of keywords.

 

Conclusion

 

The truth is, SEO can be a little tedious at time. This is especially the case if you are not working with a reputable SEO expert. However, it doesn’t mean that there aren’t a few things that you can do in order to speed up the process a little. The above hacks are perfect for new businesses who are trying to get their new website off of the ground.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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