Easy Guide on How to Get Listed on Search Results

machine learning impacts on SERPs


The plethora of the things that you should do to rank high on search engines continues to grow by the day. The many algorithm updates make it even more difficult for Singapore marketers to understand the concrete steps that they need to take to get listed on search results.  

Here is an easy guide that you can count on to get your site or blog listed in search results.

Make Sure Tags and Title are Optimised

Carry out extensive split-testing to find phrases that you can include in your blog titles and tags. Some of the keyword phrases that offer the highest conversions and clicks are;

  • Positive customer experience
  • Enhance customer service
  • Custom dashboards reports

These phrases may not be relevant to your niche, and so it is recommended to use tools such as Google Keyword Planner to find keywords that are relevant to your niche. Monitor the results that you get after using a particular keyword in the title to know if you should stick to it or move on to the other alternatives available.

Optimize Google My Business

Local SEO is of the supreme importance in the current highly competitive online business realm. Google My Business gives Singapore business marketers an opportunity to connect with the local customers by providing accurate and comprehensive information about the business in an easy format. For instance, you can include working hours, address, phone number, and images to help entice the target customers to visit.

Check and Fix Crawl Errors

Make use of Google Search Console to identify and fix crawl errors. Examples of common errors that you should look out for include;

  • Server errors
  • 404 errors
  • Broken URL links

These errors will hinder Google from crawling your site thereby lowering its chances of being displayed on search results. By using Google Search Console, you will not have to check all the links manually. It will check the entire site on your behalf and list down all the errors found.

Finally, optimize your image search by including the right keywords in the alt text and defining the height and length of the pictures. More importantly, include long-tail keywords in the photo descriptions to increase its visibility.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

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