E-Commerce Website Design Singapore: What To Look For

Singapore businesses should choose their web design companies carefully if they want to get the most out of their e-commerce sites.

Looking for the best e-commerce website design in Singapore? Singaporeans are a curious lot of people, and in recent times, they have taken e-commerce like a duck takes to water. With that said, could be the traditional brick and mortar stores be on their deathbed? Probably not, but they are facing stiff competition from the e-commerce sector. This has contributed to the evolution of e-commerce website design in Singapore, and the competition is getting stiffer.

Statistics shows that the number of e-commerce users in Singapore will hit 4.4 million by 2023.  Revenue is expected to experience an annual growth of 12.6%. In this article, we will look at the things you should pay attention to with regards to e-commerce website design in Singapore. Read on to the end to identify the secrets successful e-commerce entrepreneurs are using regarding design that you are not.

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Best Practices for E-Commerce Website Design in Singapore

Canva notes that there are several reasons, backed by scientific research, why we respond to beautiful visual content. 20% of your brain is dedicated to vision and so you ought to exploit this fact when you embark on e-commerce website design in Singapore.

  • Design Considerations

Hans Hofmann defines design as the link between information and understanding. What he means is that if you want customers to spend more time on your site, then you need to use design to give them a pleasurable UX. You do not need a flashy website design to entice a customer, but one that communicates the values of your business or brand.

When choosing design themes for your e-commerce website consider the following factors:

  • Create small design cues that will tell your brand’s story from a visual point of view
  • Leverage on whitespace to reduce clutter on the storefront and create visual hierarchy
  • Use design themes that allow you to use custom fonts

With that said, you should also avoid the following mistakes:

  • Do not use long blocks of texts, it will make your site boring
  • Do not overcrowd your homepage with information or images
  • Do not use flashy designs since they will be distractions
  • Responsive E-Commerce Website Design

The e-commerce ecosystem in Singapore is constantly changing, and a most people access the internet via their tablets and smartphones. This makes it essential that you should use templates or themes with a responsive design for your e-commerce website. More so, search engine algorithms rank sites with a responsive design higher than static design sites.  

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  • Product Photography

On the online platform, visuals are everything, and the quality of your product image will ensure the success of your e-commerce website. Product images shot in bad light, out of focus, are too small among other qualities will not complement the time, effort, and resources that you put into the design of your e-commerce website.

Instead of taking a gamble on your photo taking skills, get a professional photographer to take pictures of your products. Other than this, the template or theme you choose for your e-commerce website design in Singapore ought to have a layout that shows your products without cluttering the storefront.

  • Product Description

Since customers cannot see all the aspects of your product, you should opt for an e-commerce website design that allows you to add a product description, in a section that do not require the customer to scroll endlessly and click severally. You should include information such as materials used in its production, price, measurements, weight, colours, and any technical information a customer might need. You also need to include extra information such as the product return policy.

  • Search Functionality

Uploading product images on your storefront is not enough when you are gunning for success on the e-commerce industry. To ensure that potential customers go through with the purchase process, include a search function in your website. This is especially important when you have a large inventory.

Ensure that your e-commerce website design allows customers to search for goods using text. You can also add categories to help the customers filter through the inventory, which adds structure to your website.

However, there are new avenues of searching, and that includes voice search. This is directed by the introduction of voice search applications such as Siri, Google Assistant, Alexa, and more. It is a new concept in e-commerce search functionality, but optimizing your website for voice search, then it will put you ahead of the competition with the tech-savvy Singaporeans.

  • Earmark the Out of Stock Items

Many online vendors fail to identify out of stock items on their site. In hindsight, your customers will not trust you leave alone come back to your site after spending time researching and going through the checkout process only to find that the items are out of stock.

Honesty is a crucial factor in e-commerce and identifying the out of stock items will come in handy gaining loyal customers. You can also opt to go for a platform that allows you to hide the items that are out of stock. Here is how to manage out of stock products on your e-commerce store.

  • Content Management

Currently, social media platforms such as Facebook, Twitter, and Instagram, allow you to scroll without running out of content. The same should apply to your e-commerce website design since online shoppers no longer favour the prompt footer.

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The trend as dictated by these social media platforms means that you need to provide product varieties to your customers. This is especially necessary for shoppers using smartphones and tablets.

  • Make the Design Dynamic

As the internet changes, you will note that there is a shift in website design dynamics. Internet users no longer prefer still images, but they have an affinity to reverse videos, GIFs, videos with the boomerang effect of Instagram, and so much more.

By adding motion to your e-commerce website through animated design, then your site visitors will be more captivated, and this will prompt them to spend more time on your site. This increases your chances of converting browsers into customers.

  • Shopping Cart Abandonment

One of the greatest struggles for e-commerce entrepreneurs is shopping cart abandonment. However, many of the e-commerce website design platforms listed above, have tools in place that will track the buyer along with the purchase process and register when they stop short of making a payment after adding the item to cart.

  • Order Management Automation

When your e-commerce business starts gathering steam, you will have to think about automating your orders. Instead of waiting, you ought to make use of a website builder such as Shopify that has a diverse range of features that will come in handy when you need to full inventory tracking, conducting order notifications via SMS, email, and RSS, payment, as well as shipping.

E-commerce website design in Singapore has come a long way, and in 2019, the trends can be overwhelming. However, you need to monitor the trends that will shape website design, and implement different strategies to ensure that you remain competitive and alluring to the customer.

The truth is that even successful e-commerce entrepreneurs need to rethink their strategy and improve their websites. The above items of consideration will help you prepare for success in the Singaporean e-commerce sector for 2019 and beyond. 

Considerations When Hiring a Web Designer 

Big companies still hire web designers; and that’s because web designers are more focused on offering customized web designing services. Where you have an option to pull out a canned theme and use it on your website, an experienced web designer will evaluate your business and its needs, and use the information gathered to create a website that’s been specifically designed according to your business needs.

That way, you can be sure there isn’t any other company using the same theme, colour palette, or the same feature designs as you.

What Exactly Do Web Designers Do?

The only constant in the internet world is that everything keeps on changing. There’s a continuous paradigm in almost everything, and web designing is NOT an exception.

For this reason, agencies and freelance developers in Singapore are striving to expand and adapt to new technologies, where instead of solely focusing on web development, they have to get involved with a long host of other tasks and services that stretch far beyond the scope of their title.

For instance, should you decide to go ahead and hire a web designing agency at this point in time, here’s a list of services you can expect from them:

  • Design your Website from Scratch or from a Canned Theme

Hiring a web designing agency in Singapore isn’t the same as it were in the past. Where a web designer had NO option but to pull everything from scratch, a modern web designer will only be modifying a pre-made theme or template. Meaning, your cost for developing a website will be much lower but the site created will be falling short in terms of originality and uniqueness.

  • Work on Branding

Back in the early days of the internet, all that your business needed for its online operations was a stunning website. But things appear to have tremendously changed. It’s for this reason that web development agencies are so focused on branding your business as well. So expect the agency you’re about to hire to also work on your colour schemes, typography, logo, and so much more.

Some agencies will also encourage you to handle every single one of these branding elements at a go so you can develop a more cohesive approach in marketing your business.

  • SEO and Promotion  

Modern web designing has greatly advanced to also include certain forms of online marketing such as SEO and PPC. So you can expect the web designing agency you hire to also provide online marketing services and a series of other promotional activities you may find useful.

  • Web Hosting Management, Security, and Updates

Modern web designers will be charging an ongoing service fee for keeping your site safe, updated, and more secure. Mostly, this may mean updating the content management software they’re using or managing your emails if not addressing all the issues that may arise during the course of running your business website.

  • A Fully Managed System

Some web designers offer a fully-managed web solution encompassing all of your online presence or a specific campaign. Meaning, they’ll design your entire website, starting from the site’s graphics all the way to running a serious online campaign and working on your landing page and conversion rate.

They’ll also be analyzing your campaigns and making necessary adjustments to your overall marketing strategies to win you even more customers and ramp up your sales and profits.

As you can see, web designers are still in business. The only difference is that their scope of work has significantly changed from what it were to encapsulate a series of side tasks that stand vital to maintaining a strong online presence.

At this point you must be wondering if it’s really necessary to hire a custom web designer for your Singapore business. With the option of leveraging site builders to cut on cost and everything else, what are some of the reasons that may push you to still want to consider hiring a custom web designer?

What is Custom Web Design?

Custom in web designing means designed from scratch — that is, designed with your business and instructions in mind.

Of course there exists a series of basic framework principles that ought to be followed for your site’s visitors to instinctively figure out how to navigate your site — but at core, custom web designing is basically aimed at offering your site an entirely unique look that perfectly matches your brand.

Your site is also custom-made when the framework, back-end interface, navigation and any other vital aspect of the site is flexible enough to be changed to match your brand.

So agencies offering custom web designing services in Singapore usually work with a design team that will be blending their knowledge of visually-appealing and optimally-performing designs with the business goals you’ve set for yourself to offer you a more strategic and totally unique web presence.

Only a few of the web agencies in Singapore have the experience and technical expertise to deliver a custom-made website that’s up to snuff. Also, taking the custom route could be interpreted to mean taking everything into your own hands. A checklist could come in handy when presented with such a task because at the end of the day you’re NOT interested in working with an agency that will be experimenting with your project.

Custom Web Designing Checklist

Before you can go ahead and hire a web designing agency to help you out with your project, here’s a point list of checks to cross off:

  • Hire an Established Brand

Singapore is swamped up with with self-proclaimed web designing experts that consider themselves jacks of all trades. However, as you’re soon to find out, web designing is so overarching to be perfectly handled by a single man.

It’s for this reason that you might want to make sure that you’re working with a company that operates with a team of different web designing talents, each of which will be handling different aspects of your web designing needs.

  • Insist on an Experienced Web Designing Company

For how long has the company you’re about to hire been in the designing business? Check their portfolio. How far back does it date?

A company that’s been in the business long enough will have an easy time acing your project compared to a company that’s still struggling to lay down its foundation.

  • The Company’s Authenticity

Don’t fall for every word the company says about itself. For all we know, they could be lying to win you over.

If the company promises to build you a custom website, then it’s important to make sure they won’t be baiting-and-switching you with a template website that they’ve managed to run through a few rushed tweaks.

One way you can tell if the company is authentic enough to deliver on its promise is to look into their consultation procedure. Does the company make any effort to consult you to the specific details of what it is that you want or wish to accomplish as a company before rushing to start your project

Another approach would be to ask the company for their past work. Tell them to walk you through a list of custom websites that they made in the past. You can go through the list and dig around to confirm the verisimilitude of their statement, and where you suspect the company lied to you, next them.

  • Learn About the CMS program that the company uses

Ask the company to give you a tour of their CMS program for you to familiarize yourself with it before you can go ahead and hire them. This is particularly the case where the company has its own CMS software. You want to learn about the CMS features and some of the tools you’ll be using in the future before making the decision to hire them.

  • Is the site optimized for search engines

A good custom website should be engineered with the search engines in mind. You want to make sure that the site will be complementing your SEO efforts rather than thwarting them.

  • CMS Update

There’s nothing wrong with the company using an existing CMS platform such as WordPress or Joomla to run your website. As a matter of fact, there are cogent reasons you’d want to consider this option.

But one thing you want to be sure about is whether the company will be helping you update the software.

Custom Web Designing from an Expert Point of View

There’s more to custom web designing than modern web designing principles and the fundamentals of both UI and UX. There’s also more to it than the visual appeal — for all we know, a good custom-made wed design has to have a purpose. It’s also crucial that it defines your business to the finer details.

In other words, someone should be able to associate the website with your business by just looking at it. It’s for this reason that you’d also want to make sure that the web designer you hire perfectly understands online marketing very well.

Often, most of these aspects will be lacking in the pre-made and DIY themes you’re likely to find plastered all over the net.

With many builders such as WIX targeting small businesses, it’s important to realize that none of these platforms is designed to also help you with marketing your business. Meaning you’ll have to spend the bulk of your money and time trying to market your website on your own, and which may prove to be extremely costly and less effective in the long run.

This is why choosing the custom web designing package is the best decision you can ever make for your business at this point in time.

Hiring a Website Designer

One of the most challenging parts about starting your own e-commerce website is finding the right web designer. There are a lot of Singapore web design companies to choose from so this can be a daunting task. In many cases, this is the first impression that people will have of your business, so your website needs to be well-designed. So how should you go about choosing your Singapore website design company? As professionals in the web design industry ourselves, here are a few things that you need to be on the lookout for.

  • Good Listeners

If you are an expert in your industry, then you already have a pretty good idea of what you are selling as well as how you would like to present your products to the customers. And this means that no one will know your business better than you do. This is why it’s important to work with a company that actually listens. This ensures that they know which of your ideas need to be put into action.

  • They Have Ideas

Sure, the company you work with should listen to what your goals and objectives are. However, they should also be able to present a few of their ideas to you as well. You may be an expert in your field, but they should also be experts in the field of design, which means that their input will be valuable to you. If the company only agrees with everything that you say and agrees to create an exact replica of what you have described then you should continue your search. The best designers bring their own ideas to the table.

  • Marketing Savvy

A great Singapore web design agency is equipped with a marketing team. Yes, your e-commerce website should be eye-catching. However, the best designers work with a team that knows which elements will take it to the next level.

  • CMS-Centered

If you would like to get the most out of your web design, then it’s important that your agency keeps the content management system in mind. Why is this? Well, it will make it easier for you to make the changes needed. If your CMS is not intuitive, then you will have to call the developer in order to make updates to your site. The best agencies are always familiar with the best content management systems.

  • Responsive Design Focused

Responsive design is not a trend that is going away any time soon. It’s here to stay. So you need to be on the lookout for a website design company that is well-versed in responsive design. Try to avoid companies that suggest that you have a separate mobile site. In some cases, a separate mobile website may have certain advantages, but responsive design is generally the better solution. As people start to spend more and more time on their mobile phones and tablets it’s important that you make sure that your business is optimised for each device. The best designers know how to make this happen.

  • Live Examples

If you want to know the depth of the company’s experience, then you need to take a look at the work that they have done for past clients. However, you should never trust screenshots. You need to see the websites that they have created live and in action. So look through their portfolio. Take the time to visit the sites that they have designed. If you can’t find anything you like then they may not be a good fit for your company.

  • Longevity

The web is a very fast paced space. However, you should still focus on building relationships with companies that are well-established and have been around for quite some time. This is especially the case when it comes to website design firms. New web design companies pop every year. And just as many of these types of companies will close down within the same year. The more experience a company has had, the more they have had to adapt to the changing climates online which means they have staying power. They are most likely to be around the next year.

  • Conversion Oriented

Believe it or not, web designers must know more than how to make a website look nice. They must also know how to create a website that will actually convert. This means that they need to know how to create the proper navigation, layout, and calls to action. Conversion is more than looks. It also requires the use of data and proven techniques when creating a site.

  • Diversity

There are many Singapore business owners who assume that if a web company specialises in one industry, then it’s a great asset. While this may be great in certain instances, it may also be a sign that the company will create an e-commerce website that is cookie cutter, because it’s the only type of site that they know how to create. So try to choose a company that has worked with a diverse group of clients from a diverse group of industries. This way, you can be assured that they will offer you a website that is unique and capable of reaching a larger audience. Remember, the goal is to stand out from your competition, not blend in with them.

  • National and Local

Whether your Singapore company is local or national, you need to work with a company that is familiar with both. That’s because a company that only works with local businesses may not be able to produce mass success. The more audience the designer is familiar with, the better chances you have of actually reaching your business goals. You designer needs to be able to think in both big and small terms.

  • Trendy

If you want to ensure that people are immediately drawn to your website, then it’s very important that it look up-to-date. And this means that the company you work with should be familiar with all of the latest, modern trends. Customers tend to trust websites that feature a modern look. For instance, at present, your designer should be familiar with flat design, parallax scrolling,, responsive, as well as dozens of other elements and styles. This isn’t to say that the designer should be focused on fads. However, there should definitely be a balance between what is new and what has been proven to produce results.

  • Affordable But Not Cheap

Many Singapore e-commerce website owners make the mistake of thinking that the less they have to pay for their website the better. Unfortunately, they don’t realise that their website is one of the most crucial parts of their business. This is not an area in which you can afford to cut any corners. When a web developer tells you that they will build a custom website for $2000, what they are really telling you is that they will drag and drop your logo and text into a $99 WordPress theme that thousands of other sites use.

If you want a website that actually works for your business, then you’re going to have to be willing to invest in it. After all, a well-designed website will result in high returns. A poorly designed website will result in stagnancy.

Building an E-Commerce Website in Singapore

When considering the design of your site, you need to look at some of the best e-commerce sites in Singapore and other countries in Asia Pacific region. We will now look at how you can build your e-commerce website in Singapore. What’s more, these seven steps do not require you to have special technical knowledge or experience.

  1. Start With a Strategy

To ensure the success of your online venture, you should start with a reasonable and sound strategy. Your e-commerce website in Singapore needs to be just right for your business to get a firm footing. The e-commerce sector is different from working from a brick and mortar store, and this makes it essential to anticipate the needs and challenges of the business.

For example, you must figure out how you will handle the shipping logistics if you will be selling physical products. On the other hand, if you are selling digital products such as software, you must consider your bandwidth needs and delivery options.

Ensure that you list what you will be selling, the delivery options, as well as any foreseeable payment or time limitations. More so, think about everything you need for your business and how they will affect your bottom line.

You should also create a marketing and SEO strategy for  your e-commerce website in Singapore before or during the process of building the website.

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Ensure that you do your homework and envision everything that you will need to make your e-commerce website in Singapore a success.

  1. Choose a Domain and Platform for Your Website

There are two options when choosing a domain, either a sub-domain or a custom domain. If you plan to develop and extend your brand or sell a variety of products, a custom domain is the best option. Some of the reasons why you should invest in a custom domain are:

  • SEO benefits
  • A professional email linked to your domain
  • A recognisable brand that belongs to you, for example, “mystore.com.sg.”

When picking a platform, you need to pick one that can easily integrate with your existing site. There is a variety of website builder platforms you can use to set up your e-commerce website in Singapore, including WordPress, Shopify, Wix, BigCommerce, and more.

These platforms allow you to build an e-commerce website in Singapore from scratch in a few steps. You preferred platform should allow you to make easy customisations after creating the website.

  1. Decide on Product Pricing and Set up a Payment Structure

Whether you are a new or existing business, e-commerce in Singapore has different factors affecting the pricing of products. These factors include:

  • Cost of materials per item
  • Website hosting and maintenance
  • Taxes
  • Shipping
  • Percentage per sale deductions and fees from payment processing companies

You also need to consider how customers will pay for the products as well as how you will receive the payments. In many cases, e-commerce websites accept payments via credit card, PayPal, which are all third-party payment processing platforms.

However, you need to consider the following when choosing a platform for your e-commerce website in Singapore:

  • Have they integrated SSL?
  • Do they have a secure payment handling protocol?
  • Can they accept payments from anywhere in the world?
  • Do they have WordPress e-commerce integration?
  1. Design Your Store and Products

Other than the products page on your e-commerce website, you will need to include other pages such as an About Us and Contact us page. These pages will come in handy when potential and existing customers want to get in touch with you. 

Moreover, you should also consider diversifying your content by including videos, text, animations, and images. The following elements will ensure your online store stands out from the crowd. 

  • Store name
  • Images with real people, preferably your staff
  • Logo
  • Payment logos and trust marks

More so, you need to select a theme that represents your brand and allows you to display your products without looking cluttered. Create product categories that are logical for your buyers, and invest in learning as much as possible about your ideal customer and design your e-commerce website in Singapore with their preferences in mind.

Asking for feedback is one of the ways of knowing what customers want, and site  heat maps will help you see which parts are the most popular. With that said, you could also hire an agency to do e-commerce website design in Singapore for you.

When it comes to product design on your website, follow this procedure:

  • Give your product a name and description
  • Set a price and the quantities available for sale
  • Get a professional photographer to take images of your products
  • Upload the photos of your products, as well as an audio or video preview

One mistake most e-commerce entrepreneurs is that they rush through the product design process. Great product descriptions and high-quality images will convert web visitors into customers.

  1. Create a Great Checkout Experience

The average online shopping cart abandonment rate is a little over 67%, and it is one of the greatest challenging many e-commerce entrepreneurs in Singapore today. With that said, you can avoid shopping cart abandonment by:

  • Offer free shipping if possible
  • Be clear about the shipping costs up front
  • Allow customers to buy multiple items at once
  • Optimise your checkout for mobile users
  • Send cart abandonment emails when a buyer leaves without completing the purchase

Reducing the number of steps, it takes buyers to complete a purchase will significantly improve your conversion rates. Test your checkout process by asking your staff, friends and family place a dummy purchase and give honest opinions.

  1. Market Your E-Commerce Business

With your site up and running, the next step is to promote and market your website and products. The aim is to increase traffic, conversions, and sales. Unfortunately, many online vendors choose to sell from top e-commerce platforms such as Amazon and Etsy, but they struggle due to high fees, among other limitations.

You will need to ensure that your marketing plan is targeting the right customer to ensure that you are getting qualified leads. Most e-commerce platforms in Singapore offer different marketing options such as: 

On top of this, you should create a blog or an e-book that shows your mastery in your industry. This will go a long way in establishing trust and credibility in your e-commerce website in Singapore.

  1. Analyse Data and Practice SEO

The only way of measuring the success of your e-commerce website in Singapore is by analysing the data. Most of the e-commerce platforms have an independent analytics tool, and they also incorporate Google Analytics.

Such a tool allows you to gain deeper insight into how your e-commerce SEO and marketing tactics are performing. By analysing the data, you will know how to improve your website and product pages to increase traffic, conversions, and sales.

Other than Google Analytics, you can also use these e-commerce tools to collect and analyse data.

Choosing a Platform for Your E-Commerce Website

The modern digital space is awash with platforms you can use to create your ecommerce website. Each of them has something unique to offer, but the buck stops with you. The platforms are otherwise known as content management systems (CMS). You will be spoilt for choice when it comes to the available features, the ability to customise the storefront, and ease of use. Let us look at the popular ecommerce platforms in Singapore and how they are set up.

  • WordPress

This is arguably the most preferred CMS platform given that as much as 26% of all the websites on the internet today are created using WordPress. The reason for this is because it is easy to use, flexible, and its modular and plugin-based architecture makes it easy to customise.

However, you need a domain host that is compatible with WordPress such as Dreamhost, SiteGround, BlueHost, and Flywheel. There are two methods that you can use to set up your WordPress platform; click and install, and manual configuration.  For the click and install method, your domain host must meet particular requirements in that they should support MariaDB v10.0+ or MySQL v5.6+, PHP 7, as well as HTTPS.

The other option is to download WordPress onto your server and manually configure it. However, this is best left for advanced users with programming experience in order to carry out this method. It requires that you use an FTP client, manage a server, set up a database among other things. However, there are many YouTube video tutorials, as well as an extensive tutorial by WordPress on how to go about the configuration process.

Irrespective of the method you choose, you will end up with a bare website, but you can bring it to life with plugins. WooCommerce is one of the most popular ecommerce plugins and it gives users complete control of the storefront, and best of all, it is highly customisable. Statistics show that 30% of the online vendors using WordPress, they have the WooCommerce plugin.

Setting up your e-commerce website using WordPress will require effort and time, but the results are worth it. However, it gives you complete control over your e-commerce store and website design.

  • Shopify

This is the ultimate e-commerce website design platform. All you need is to set up a Shopify account, then choose from the collection of e-commerce storefront themes, select your preferred monthly plan, and upload product images to your store.

Other than this, you can add apps to improve the functionality of your e-commerce website. This includes inventory management, expense reports, customer care handling, shipping, order tracking, and so much more. There are over 1,500 apps on the Shopify App Store, and you will surely find an app for everything that you will need to customise your e-commerce website.

  • Wix

With Wix, you can have a working website up and running in less than 20 minutes. It takes out the hassle of coding with its ‘WYSIWYG’ editing interface, which stands for ‘What You See Is What You Get.’ Many e-commerce champions in Singapore prefer Wix for its drag-and-drop tools, assorted collection of Apps and design templates. These extend the functionality of your e-commerce website design and adding them is easy and straightforward.

Unlike WordPress, all you need is to create an account on Wix.com, and start customising your website with the available templates and apps. They have a vast collection of elegantly designed e-commerce templates that are also optimised for mobile.

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With apps, you can automate everything from order tracking to organising for the shipping logistics. Wix is an all-in-one package in that it provides domain registration and hosting. This makes it perfect for beginner online vendors, or people opening another ecommerce store.

  • Squarespace

This website builder claim to fame is their elegantly designed templates and a design-oriented interface. Squarespace uses Blocks on its intuitive drag-and-drop interface to add content to a website, ranging from images, texts, video, audio, and so much more. It is highly flexible in that it has features that make it image editing easier while manipulating, colours, block dimensions, fonts, and so much more.

The website templates have a responsive and minimalistic design to them as well as image-centric storefronts and accessible to people using different devices.

Squarespace also has detailed tutorials on how to create an e-commerce website available in both video and audio formats. You will learn everything from the basics of design, how to set up an e-commerce site, connecting to a domain, hosting, and so much more. Like Wix, Squarespace offers domain registration and affordable hosting packages.

You can try the free versions of more than one of the above platforms to see which one meets your preferences. After this, the real work starts; that of designing the e-commerce website.

Things You Must Know About SEO When Designing Your E-Commerce Shop in Singapore

  • Understand Search Rankings

The objective of Search Engine Optimisation is to give your site better rankings, which in turn drives more traffic. According to various studies, 91 per cent of traffic goes to the first page. This is why it is a cut throat competition for websites to get first page ranking. This gives you more visibility, reach and leads to more sales.

  • Use Relevant Keywords

When coming up with keywords, you need to use the words that most people use when searching for products or services. SEO is primarily based on the use of keywords. E-commerce websites need to create content that optimise these keywords. While keywords are integral in SEO, they need to be placed right for them to benefit you. You need to be careful not to overstuff keywords or use them in an unnatural manner. Keywords should be placed strategically in the title and Meta descriptions and then spread out in the content body.

  • Create Quality Content

Content is still king and one of the best ways to drive traffic to your site. To improve and retain your rankings, you need to ensure that you create fresh, informative, engaging and shareable content. Search engines are constantly updating content. Duplicate content will therefore hurt your rankings.

While most of the content should be based on the products or services you do, you can also come with content based on fun facts, current trends and other entertaining topics. Quality content helps you to establish yourself as an expert in your field.

It is important to note that the content you need to create also includes product descriptions. This is often overlooked. Most websites just stick with the product description given by the manufacturer. This is often very rigid and lacks personality. You can find creative ways of writing product descriptions. Adding a little humour to your content is also catchy and one of the ways to retain customers. This will also give you an edge over your competitors.

SEO has the potential to take your business to the next level. However, it cannot be pursued as a hit and run project. It must be integrated into your marketing efforts. Content needs to be regularly refreshed to keep your audience engaged. 

  • Make use of Links

Linking to authority websites is another way to build traffic to your site. Linking goes hand in hand with the content that you are creating. If you write engaging content, other websites will also want to link to your website. To get people to link to your website, you must also extend the courtesy.

Link building needs to be done in a smart way. The best strategy is to use strong anchor words. These should be words that prompt readers to click on the links. Your social media pages should also include links that direct clients to the website.

Conclusion

Having an e-commerce website in Singapore is crucial for business success in the modern era. When it comes to e-commerce website design, you need to consider a lot of things, but the above points will point you in the right direction. Some of the best e-commerce sites in Singapore have followed the procedures above to increase website traffic, qualify leads and increase sales. 

However, to achieve success with your e-commerce website in Singapore, you need to fine-tune your marketing plan as well as the design to suit the changing demographics.

And this is why it’s so important that you work with the right agency. This may not be easy to do, but once you have found someone who is right for your business it will make your job much easier.

MediaOne is best known for creating the most functional and user-friendly e-commerce websites in Singapore. Our team is conversant with the latest web development trends and will use their expertise to ensure that the final website is a true reflection of your brand. 

Contact us for professional e-commerce website design in Singapore. Our support staff will be on hand to give you a free and non-obligatory quote as well as book an appointment with our experts.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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July 29, 2018

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