E-Commerce Website Design Singapore: What To Look For

Singapore businesses should choose their web design companies carefully if they want to get the most out of their e-commerce sites.

One of the most challenging parts about starting your own e-commerce website is finding the right designer. There are a lot of Singapore web design companies to choose from so this can be a daunting task. In many cases, this is the first impression that people will have of your business, so your website needs to be well-designed. So how should you go about choosing your Singapore website design company? Here are a few things that you need to be on the lookout for.

Good Listeners

If you are an expert in your industry, then you already have a pretty good idea of what you are selling as well as how you would like to present your products to the customers. And this means that no one will know your business better than you do. This is why it’s important to work with a company that actually listens. This ensures that they know which of your ideas need to be put into action.

They Have Ideas

Sure, the company you work with should listen to what your goals and objectives are. However, they should also be able to present a few of their ideas to you as well. You may be an expert in your field, but they should also be experts in the field of design, which means that their input will be valuable to you. If the company only agrees with everything that you say and agrees to create an exact replica of what you have described then you should continue your search. The best designers bring their own ideas to the table.

Marketing Savvy

A great Singapore web design agency is equipped with a marketing team. Yes, your e-commerce website should be eye-catching. However, the best designers work with a team that knows which elements will take it to the next level.


If you would like to get the most out of your web design, then it’s important that your agency keeps the content management system in mind. Why is this? Well, it will make it easier for you to make the changes needed. If your CMS is not intuitive, then you will have to call the developer in order to make updates to your site. The best agencies are always familiar with the best content management systems.

Responsive Design Focused

Responsive design is not a trend that is going away any time soon. It’s here to stay. So you need to be on the lookout for a website design company that is well-versed in responsive design. Try to avoid companies that suggest that you have a separate mobile site. In some cases, a separate mobile website may have certain advantages, but responsive design is generally the better solution. As people start to spend more and more time on their mobile phones and tablets it’s important that you make sure that your business is optimised for each device. The best designers know how to make this happen.

Live Examples

If you want to know the depth of the company’s experience, then you need to take a look at the work that they have done for past clients. However, you should never trust screenshots. You need to see the websites that they have created live and in action. So look through their portfolio. Take the time to visit the sites that they have designed. If you can’t find anything you like then they may not be a good fit for your company.


The web is a very fast paced space. However, you should still focus on building relationships with companies that are well-established and have been around for quite some time. This is especially the case when it comes to website design firms. New web design companies pop every year. And just as many of these types of companies will close down within the same year. The more experience a company has had, the more they have had to adapt to the changing climates online which means they have staying power. They are most likely to be around the next year.

Conversion Oriented

Believe it or not, web designers must know more than how to make a website look nice. They must also know how to create a website that will actually convert. This means that they need to know how to create the proper navigation, layout, and calls to action. Conversion is more than looks. It also requires the use of data and proven techniques when creating a site.


There are many Singapore business owners who assume that if a web company specialises in one industry, then it’s a great asset. While this may be great in certain instances, it may also be a sign that the company will create an e-commerce website that is cookie cutter, because it’s the only type of site that they know how to create. So try to choose a company that has worked with a diverse group of clients from a diverse group of industries. This way, you can be assured that they will offer you a website that is unique and capable of reaching a larger audience. Remember, the goal is to stand out from your competition, not blend in with them.

National and Local

Whether your Singapore company is local or national, you need to work with a company that is familiar with both. That’s because a company that only works with local businesses may not be able to produce mass success. The more audience the designer is familiar with, the better chances you have of actually reaching your business goals. You designer needs to be able to think in both big and small terms.


If you want to ensure that people are immediately drawn to your website, then it’s very important that it look up-to-date. And this means that the company you work with should be familiar with all of the latest, modern trends. Customers tend to trust websites that feature a modern look. For instance, at present, your designer should be familiar with flat design, parallax scrolling,, responsive, as well as dozens of other elements and styles. This isn’t to say that the designer should be focused on fads. However, there should definitely be a balance between what is new and what has been proven to produce results.

Affordable but Not Cheap

Many Singapore e-commerce website owners make the mistake of thinking that the less they have to pay for their website the better. Unfortunately, they don’t realise that their website is one of the most crucial parts of their business. This is not an area in which you can afford to cut any corners. When a web developer tells you that they will build a custom website for $2000, what they are really telling you is that they will drag and drop your logo and text into a $99 WordPress theme that thousands of other sites use.

If you want a website that actually works for your business, then you’re going to have to be willing to invest in it. After all, a well-designed website will result in high returns. A poorly designed website will result in stagnancy.


If you have ever operated your own e-commerce website, then you know that the success of your business can depend on the design of your website. And this is why it’s so important that you work with the right agency. This may not be easy to do, but once you have found someone who is right for your business it will make your job much easier.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

July 29, 2018

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