E-Commerce Website Design Singapore: What to Pay Attention To


Looking for the best e-commerce website design in Singapore? Singaporeans are a curious lot of people, and in recent times, they have taken e-commerce like a duck takes to water. With that said, could be the traditional brick and mortar stores be on their deathbed? Probably not, but they are facing stiff competition from the e-commerce sector. This has contributed to the evolution of e-commerce website design in Singapore, and the competition is getting stiffer.

Statistics shows that the number of e-commerce users in Singapore will hit 4.4 million by 2023.  Revenue is expected to experience an annual growth of 12.6%. In this article, we will look at the things you should pay attention to with regards to e-commerce website design in Singapore. Read on to the end to identify the secrets successful e-commerce entrepreneurs are using regarding design that you are not.

Best Practices for E-Commerce Website Design in Singapore

Canva notes that there are several reasons, backed by scientific research, why we respond to beautiful visual content. 20% of your brain is dedicated to vision and so you ought to exploit this fact when you embark on e-commerce website design in Singapore.

 Since we are looking at the design aspect, you ought to read more on how to register your e-commerce website domain name. These are the things you must do to make sure that your e-commerce grows and converts leads into customers.

Choose a Platform for Your E-Commerce Website

The modern digital space is awash with platforms you can use to create your ecommerce website. Each of them has something unique to offer, but the buck stops with you. The platforms are otherwise known as content management systems (CMS). You will be spoilt for choice when it comes to the available features, the ability to customise thestorefront, and ease of use. Let us look at the popular ecommerce platforms in Singapore and how they are set up.


This is arguably the most preferred CMS platform given that as much as 26% of all the websites on the internet today are created using WordPress. The reason for this is because it is easy to use, flexible, and its modular and plugin-based architecture makes it easy to customise.

However, you need a domain host that is compatible with WordPress such as Dreamhost, SiteGround, BlueHost, and Flywheel. There are two methods that you can use to set up your WordPress platform; click and install, and manual configuration.  For the click and install method, your domain host must meet particular requirements in that they should support MariaDB v10.0+ or MySQL v5.6+, PHP 7, as well as HTTPS.

The other option is to download WordPress onto your server and manually configure it. However, this is best left for advanced users with programming experience in order to carry out this method. It requires that you use an FTP client, manage a server, set up a database among other things. However, there are many YouTube video tutorials, as well as an extensive tutorial by WordPress on how to go about the configuration process.

Irrespective of the method you choose, you will end up with a bare website, but you can bring it to life with plugins. WooCommerce is one of the most popular ecommerce plugins and it gives users complete control of the storefront, and best of all, it is highly customisable. Statistics show that 30% of the online vendors using WordPress, they have the WooCommerce plugin.

Setting up your e-commerce website using WordPress will require effort and time, but the results are worth it. However, it gives you complete control over your e-commerce store and website design.


This is the ultimate e-commerce website design platform. All you need is to set up a Shopify account, then choose from the collection of e-commerce storefront themes, select your preferred monthly plan, and upload product images to your store.

Other than this, you can add apps to improve the functionality of your e-commerce website. This includes inventory management, expense reports, customer care handling, shipping, order tracking, and so much more. There are over 1,500 apps on the Shopify App Store, and you will surely find an app for everything that you will need to customise your e-commerce website.


With Wix, you can have a working website up and running in less than 20 minutes. It takes out the hassle of coding with its ‘WYSIWYG’ editing interface, which stands for ‘What You See Is What You Get.’ Many e-commerce champions in Singapore prefer Wix for its drag-and-drop tools, assorted collection of Apps and design templates. These extend the functionality of your e-commerce website design and adding them is easy and straightforward.

Unlike WordPress, all you need is to create an account on Wix.com, and start customising your website with the available templates and apps. They have a vast collection of elegantly designed e-commerce templates that are also optimised for mobile.


With apps, you can automate everything from order tracking to organising for the shipping logistics. Wix is an all-in-one package in that it provides domain registration and hosting. This makes it perfect for beginner online vendors, or people opening another ecommerce store.


This website builder claim to fame is their elegantly designed templates and a design-oriented interface. Squarespace uses Blocks on its intuitive drag-and-drop interface to add content to a website, ranging from images, texts, video, audio, and so much more. It is highly flexible in that it has features that make it image editing easier while manipulating, colours, block dimensions, fonts, and so much more.

The website templates have a responsive and minimalistic design to them as well as image-centric storefronts and accessible to people using different devices.

Squarespace also has detailed tutorials on how to create an e-commerce website available in both video and audio formats. You will learn everything from the basics of design, how to set up an e-commerce site, connecting to a domain, hosting, and so much more. Like Wix, Squarespace offers domain registration and affordable hosting packages.

You can try the free versions of more than one of the above platforms to see which one meets your preferences. After this, the real work starts; that of designing the e-commerce website.

Design Considerations

Hans Hofmann defines design as the link between information and understanding. What he means is that if you want customers to spend more time on your site, then you need to use design to give them a pleasurable UX. You do not need a flashy website design to entice a customer, but one that communicates the values of your business or brand.

When choosing design themes for your e-commerce website consider the following factors

  • Create small design cues that will tell your brand’s story from a visual point of view
  • Leverage on whitespace to reduce clutter on the storefront and create visual hierarchy
  • Use design themes that allow you to use custom fonts

With that said, you should also avoid the following mistakes

  • Do not use long blocks of texts, it will make your site boring
  • Do not overcrowd your homepage with information or images
  • Do not use flashy designs since they will be distractions

When it comes to e-commerce website design, you need to consider a lot of things, but the above points will point you in the right direction.

Responsive E-Commerce Website Design

The e-commerce ecosystem in Singapore is constantly changing, and a most people access the internet via their tablets and smartphones. This makes it essential that you should use templates or themes with a responsive design for your e-commerce website. More so, search engine algorithms rank sites with a responsive design higher than static design sites.  


Product Photography

On the online platform, visuals are everything, and the quality of your product image will ensure the success of your e-commerce website. Product images shot in bad light, out of focus, are too small among other qualities will not complement the time, effort, and resources that you put into the design of your e-commerce website.

Instead of taking a gamble on your photo taking skills, get a professional photographer to take pictures of your products. Other than this, the template or theme you choose for your e-commerce website design in Singapore ought to have a layout that shows your products without cluttering the storefront.

Product Description

Since customers cannot see all the aspects of your product, you should opt for an e-commerce website design that allows you to add a product description, in a section that do not require the customer to scroll endlessly and click severally. You should include information such as materials used in its production, price, measurements, weight, colours, and any technical information a customer might need. You also need to include extra information such as the product return policy.

Search Functionality

Uploading product images on your storefront is not enough when you are gunning for success on the e-commerce industry. To ensure that potential customers go through with the purchase process, include a search function in your website. This is especially important when you have a large inventory.

Ensure that your e-commerce website design allows customers to search for goods using text. You can also add categories to help the customers filter through the inventory, which adds structure to your website.

However, there are new avenues of searching, and that includes voice search. This is directed by the introduction of voice search applications such as Siri, Google Assistant, Alexa, and more. It is a new concept in e-commerce search functionality, but optimizing your website for voice search, then it will put you ahead of the competition with the tech-savvy Singaporeans.

Earmark the Out of Stock Items

Many online vendors fail to identify out of stock items on their site. In hindsight, your customers will not trust you leave alone come back to your site after spending time researching and going through the checkout process only to find that the items are out of stock.

Honesty is a crucial factor in e-commerce and identifying the out of stock items will come in handy gaining loyal customers. You can also opt to go for a platform that allows you to hide the items that are out of stock. Here is how to manage out of stock products on your e-commerce store.

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Content Management

Currently, social media platforms such as Facebook, Twitter, and Instagram, allow you to scroll without running out of content. The same should apply to your e-commerce website design since online shoppers no longer favour the prompt footer.


The trend as dictated by these social media platforms means that you need to provide product varieties to your customers. This is especially necessary for shoppers using smartphones and tablets.

Make the Design Dynamic

As the internet changes, you will note that there is a shift in website design dynamics. Internet users no longer prefer still images, but they have an affinity to reverse videos, GIFs, videos with the boomerang effect of Instagram, and so much more.

By adding motion to your e-commerce website through animated design, then your site visitors will be more captivated, and this will prompt them to spend more time on your site. This increases your chances of converting browsers into customers.

Shopping Cart Abandonment

One of the greatest struggles for e-commerce entrepreneurs is shopping cart abandonment. However, many of the e-commerce website design platforms listed above, have tools in place that will track the buyer along with the purchase process and register when they stop short of making a payment after adding the item to cart.

Order Management Automation

When your e-commerce business starts gathering steam, you will have to think about automating your orders. Instead of waiting, you ought to make use of a website builder such as Shopify that has a diverse range of features that will come in handy when you need to full inventory tracking, conducting order notifications via SMS, email, and RSS, payment, as well as shipping.

E-commerce website design in Singapore has come a long way, and in 2019, the trends can be overwhelming. However, you need to monitor the trends that will shape website design, and implement different strategies to ensure that you remain competitive and alluring to the customer.

The truth is that even successful e-commerce entrepreneurs need to rethink their strategy and improve their websites. The above items of consideration will help you prepare for success in the Singaporean e-commerce sector for 2019 and beyond. Be sure to follow this post for updates on what you need to pay attention to in e-commerce website design in Singapore.

MediaOne, we are best known for creating the most functional and user-friendly e-commerce websites in Singapore. Our team is conversant with the latest web development trends and will use their expertise to ensure that the final website is a true reflection of your brand. Contact us today a free no-obligation consultation session. 

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

January 08, 2019

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