SEO is like Candy Crush Saga; it is easy to learn but hard to master. The added difficulty is the continuously changing behavior of search engines that means online marketers and webmasters have to continuously learn new techniques to compete in their industry. Following are some common mistakes newbies make; let’s see how these mistakes can ruin your efforts and how you can avoid them.
Not Learning New Things
This may sound cliché, but the biggest mistake webmasters and SEO newbies make is not trying to learn new things. As mentioned above, SEO is an evolutionary process where search engines change their algorithms without prior notice and marketers need to evolve their strategies accordingly. Newbies who do not change with the behavior of search engines usually end up wondering why their SEO efforts are not yielding anything.
The SEO efforts you made in 2013 which brought your website to the number one ranking in search results are not going to work in 2016. You must know the changes latest Google algorithm brought. And most importantly you need to understand that learning new SEO tactics is the only way to survive.
Obviously, every Singapore SEO agency knows duplicate contents are the straight way to death of the website ranking. Google and other search engines do not tolerate such practices. However, you need to see this phenomenon from a different prospective too. Contents shouldn’t appear in more than one place; that means you shouldn’t use duplicate contents even on e-commerce websites.
In some cases, e-commerce websites show identical products in different pages that make it harder for search engines to decide which version they should show or rank higher than the other.
Unique Titles and Meta Descriptions
This is clearly written in Google and Bing guideline that titles and Meta descriptions should be unique for each page. Unfortunately, many websites are still using the same version of the title for multiple pages. Make sure all web pages of your website have unique titles and Meta descriptions that clearly define the contents of that webpage. Also, keep the title under 65 characters and the Meta description between 140 to 160 characters.
Not Focusing on User Experience
SEO is not just about search engines anymore; Google, Bing and Yahoo are now smart enough to consider the user experience as well. Many SEO professionals dive so deep in making their website optimized contents-wise that they neglect the human factor. Although, contents are important but the looks of a website matters a lot too. User experience is a broader term that covers many different aspects.
For example, the website’s contents and visual aspects should be optimized for search engines as well as for actual people. Using no visuals on the website to increase the page load time is worse than using too many images and slowing it down. Make sure your website is easy to understand by search engines and pleasant to visit/navigate to users.