How to Succeed as an SME in Singapore

How to Succeed as an SME in Singapore

They’re here.  The goliaths.  They’re huge, have sharp teeth, and are here to eat the whole cake. They’re the big companies, the giant brands with the hunger to dominate every marketing channel. As a small business owner, how do you stand up against them? Much like the biblical story of David and Goliath, many would […]

December 16, 2020 | By Lawrenze

How are Brands Applying Social Customer Service

How are Brands Applying Social Customer Service?   In today’s day-and-age, the competitive environment has led to some startling realizations: New business is good. Repeat business is even better.  While customer acquisition might be cost-effective – fostering a deeper sense of customer loyalty is profitable. Catering to the masses brings in volume, but connecting with […]

November 05, 2020 | By Lawrenze

How to Efficiently Calculate the ROI on Your SEO Investment

  Many companies seem to have one big issue with SEO – they just can’t figure out if they’re making a profit or loss from their SEO campaigns. So, what have they done about it? Most of them have turned their backs on SEO and directed all their marketing efforts to paid search instead because […]

November 04, 2020 | By Lawrenze

Freelancing in Singapore: Complete Guide

  Becoming a freelancer in Singapore is no mean feat, especially since freelancers double as their own founders, investors, creators, and marketers. Their skills have to be all over the place. You have to know when to be which, and which role plays to your strength.   What’s a Freelancer? A freelancer refers to someone […]

October 30, 2020 | By mediaone

Top Digital Strategy Agencies in Singapore

Top Digital Strategy Agencies in Singapore A familiar tale of woes making rounds is that of big companies felled by digital disruption – think Kodak, Xerox, and Blockbuster. Another similar story that receives far less attention is that of traditional incumbents that instead emerged even stronger. Incumbents have huge advantages – global scale, customer relationships, […]

October 19, 2020 | By Lawrenze

Shopee: Detailed Review on Expanding your Ecommerce Business

What is Shopee? Shopee is a Singaporean e-commerce platform headquartered under Sea Group (previously known as Garena), which is a global consumer internet company founded in 2015 by Forrest Li. Shopee first launched in Singapore in 2015, and since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, and Brazil. It serves users […]

October 15, 2020 | By Lawrenze

General Assembly: Master Your Digital Marketing Career.

The stereotype out there is that tech companies only hire programmers and developers. It’s time we updated some of these beliefs, and let’s start by saying that it’s possible to build a career in tech without necessarily learning jQuery, Ruby on the Rails, or WordPress themes.  We’re talking about digital marketing, a creative role that […]

October 15, 2020 | By Lawrenze

7 Creative Ways to Generate Interesting Marketing Content for TikTok

Running an effective TikTok campaign will always boil down to how creative your content is. There’s no way around creating exciting content for your followers.  If you can manage to make your content enjoyable, then do a commendable job marketing it on the platform, and you can be sure more people will be engaging with […]

October 13, 2020 | By mediaone

How Marketing Needs To Evolve During And Post COVID-19 In Singapore

The COVID-19 pandemic might have the whole world on alert, but there are a few groups of people who are actually benefitting from it. Not everyone or business entity is toast. The moment the government started issuing stay-at-home directives, business owners in Singapore started looking at the role that the digital economy and internet access […]

October 05, 2020 | By mediaone

Growth Hacking in Singapore: Complete Guide

Marketing Strategy for Growth Hacking in Singapore Marketers, career-changers, and college grads, be warned. Next time you go around searching for a new marketing job at your favourite startup, you will come across one of the buzziest job descriptions, Growth Hacker. The term sounds simple, yet promises big results. By adopting alternative media, including SEO, […]

September 28, 2020 | By Andrea Deann

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