To successfully run a bicycle business, or any other business for that matter, it’s important to have passion and enthusiasm for
what you do. Considering the number of bicycle buyers in Singapore which has been increasing significantly over the past few years, many bicycle shops have now stepped in to provide appealing products and accessories to bike lovers. So, how do you outsmart the competition and differentiate your shop? Well, only by implementing the following digital marketing strategies can you succeed in getting more customers, and earning higher profits.
1. Set up a Responsive Website
In the modern internet age, many people in Singapore look up local shops by using search engines, such as Bing and Google through which they see the latest products and information. This is probably why more than half of businesses in Singapore have working websites with the best SEO strategies in mind.
As bicycle shop owner, you should ensure to have a website where you can avail potential and current customers with detailed product descriptions, as well as other services that you provide. In fact, you should ensure that you include the following information about your bicycle shop:
- Your contact information.
- A clear description of the services/ products you offer.
- Customer testimonials, if available.
- Staff page (showcase your employees and yourself).
A responsive website is one of the most effective digital marketing techniques you use to expose your bicycle shop to a large audience. Think about it: your website is most often the first contact that a majority of your prospective customers make with your shop. Therefore, make sure it creates an amazing first impression. In the end, this will result in increased number of customers and better advertising.
2. Social Media Marketing
One other ideal digital marketing technique is to get social on various social media websites, such as Twitter, Instagram, Facebook, among others. These social sites are used by 8 in 10 people in Singaporean, according to a survey carried out by HootSuite in 2016. This means that creating a page for your bicycle shop on Facebook, or tweeting photos of your bicycle accessories on Twitter can win you so many customers.
It’s the perfect way to win the attention and interest of the audience that you are targeting. Also, remember to keep coming up with creative ideas that you can use to market your bicycle business across various social media platforms, in order to increase the demand for your products and services.
Facebook is a real game changer for businesses that know how to push out relevant, engaging and interesting content. Unique links, videos, and pictures are evident all over the site and you too can put some effort into creating these with a sole aim of reaching new customers.
Know your target audience, do some research to understand what works, and put together videos and photos that showcase your bicycles as well as accessories without appearing like you are trying to sell hard. Considering the huge number of Facebook users in Singapore, your post may end up amassing over 100k views, 5k likes and over 800 shares, two days after posting. That’s is the power of Facebook and many other social media sites!
