According to yoursite.sg, Singapore is one of the top leaders in digital marketing usage and consumption. With approximately 3.2 million Singaporeans using their mobile devices to access the world wide web, it is a prime area for deploying innovative digital media campaigns to grow their businesses. As these trends continue to soar, this is good news for many new and existing businesses in Singapore, especially the small businessman.
So, for those of you who are interested in how these online marketing campaigns can benefit small businesses, here are some of the top benefits that the small business owners can look forward to. SME owners can use these digital marketing services and have a chance to get ahead of MNCs in Singapore.
Opportunities to Create Strong Brand Awareness in Singapore
Everybody in Singapore seems to be online today, consumers and business owners alike. Because these large audiences are looking for things that they need, and who to buy their products and services from, Singapore small businesses should make sure that their brands are counted in the mix.
Having said that, one of the best ways to participate in this marketplace is to get a top notched digital media services agency to create a creative digital marketing that will increase the company’s brands awareness. For instance, these digital marketing campaigns are often carried out by targeting specific audiences in Singapore that they can promote their business name, their practices, and their image to.
Personalisation
Marketing campaigns are constantly evolving over time since they are courting Singaporeans by appealing to their personal needs and requirements. For instance, as these campaigns become more aggressive, they are also becoming a lot more personal too. In the digital marketing industry, these marketing strategies are normally referred to as personalisation.
With the use of personalization, the small businessman will track their customers and clients by first creating a personal profile. The profiles that are created is attached to a number of different essential components including the consumers buying history. Typically, the history that is kept on each client gives the small businessman a powerful advantage over others in the same or similar industry. This is especially true in cases where the history is used to meet and exceed the buying habits of those target audiences that they serve.
Cost Effective
The traditional marketing methods in Singapore can be very effective when running a marketing campaign for MNCs and SME businesses. Specifically, those marketing strategies that have been tried and proven as tactics that really work. However, the cost of these traditional marketing strategies can be very pricey since it involves quite a bit of embedded cost in funding a physical marketing campaign.
On the other hand, when a small businessman launches an online marketing campaign, the cost can be dramatically lower. For instance, digital marketing promotions do not involve paying for sales person’s wages, expensive flyers and costly posters. Aside from this, the extra savings are now needed since the funding from government assistance is getting much harder to obtain.
Provides a Strong Entry into the Competition by Levelling the Playing Field
When a small business is forced to compete with larger enterprises, it is very difficult for them to win. Especially, when these large corporations are using thousands of dollars to fund their marketing campaign.
To minimise these problems, the savvy small business owner can leverage the competition by employing the services of an SEO agency. These agencies are ideal for ensuring the site for the small business is seen high in major search engines like Google.sg. For instance, when a small business site is at the top of the search engine for higher visibility, they can obtain enough of the market share to thrive both locally and internationally in their specific niche.
Top Digital Agencies in Singapore
SME owners in Singapore are starting to realise that times are changing and technology is evolving. And most are responding in one of two ways, either by making large changes to their current advertising campaigns or doing away with the old ones entirely. In many cases, they exchange their old campaign for one that favours a more SEO friendly approach. They often turn to SEO consultants to give them a better idea of how they can increase their visibility and get ahead of the competition. Let’s take a moment to discuss a few of Singapore’s top SEO consultancy companies that are known for breathing new life small businesses.
MediaOne Business Group
In just ten years’ time, MediaOne Business Group has managed to rank as one of the best SEO companies in Singapore. This is in part due to the agency’s dedication to catering to users instead of search engines. Through its successful implementation of white hat SEO, this agency has transformed the businesses of over 1000 SME & MNC clients. And with each passing year, MediaOne’s strategies are proven to be among the most effective.
MediaOne’s strengths include social media marketing, online reputation management, and SEO, just to name a few. However, the company most prides itself on its 95% clientele retention. It has worked with brands such Changi Airport, Lithan, Zurich, Pazzion, Best Buy World, Singtel, TriTech, Sheraton hotel, Goldbell, Fuji Xerox, and many others. Despite having a large client list, MediaOne still manages to offer affordable prices and high-quality services. MediaOne takes advantage of its own SEO strategies to attract more clients and continues to add on to its growing list of achievements.
SEO Agency Pte. Ltd.
This five star SEO agency is known as a top firm in both Singapore and around the world. In fact, it has worked with some of the most notable online giants such as Yahoo and Google. Established in 2011, SEO Agency Pte. Ltd began to carve its specialty in web design, search engine optimisation, PPC advertising and social media marketing.
The company boasts a customer retention rate of 96% and through their efforts, clients such as Singapore Zoo, Bakerzin, and Alliedin Pickford’s continue to experience significant boosts in SERP rankings. Its only shortcoming lies in its pricing. This agency leans more towards companies with larger budgets. However, when one considers the ROI, its easy to see how it could all be worth it.
The Verticals
The Vertical is perfect for businesses that are interested in multi-faceted campaigns as this is the agency’s specialty. Vertical’s strong point is its staff, composed of highly trained IT and digital marketing specialists. These individuals work together to conceptualize and design the ideal web campaigns. With their knowledge of web application development and PPC advertisement, it’s easy to see how the company manages to generate a yearly revenue of five to ten million dollars. The agency has over five hundred active clients, among its most notable being CLEANO services, Rhinovo, INVESSO, and Wordemy. Its customer retention is 97% and its prices are affordable.
