Most SME owners understand the benefits of working with Digital Marketing Services agencies. Their knowledge is specialised, they save the business time, they offer a fresh perspective, and they can help to educate business owners about important digital marketing practices. However, these same business owners are often confused about what digital agencies actually do for the business. In this article, we’ll discuss a few of the most common digital marketing services. We’ll also talk about 4 signs that indicate the need for these types of services.
Internet Live Stats reports that Google currently processes over 40,000 search queries each and every second. This translates to over 3 billion searches each day and 1.2 trillion each year, worldwide. Needless to say, the search engines have become a major player in determining the success of a business.
This is why search engine optimisation, or SEO, is so popular. It determines the quality of traffic and ensures that the audience is well targeted. It determines the quantity of traffic and ensures that the audience is sizeable. It also determines whether or not the search results are organic and ensures that businesses don’t have to spend any more of their budget on advertising than necessary.
MediaOne, the leading digital agency in Singapore with over 10 years of experience, understands that it takes more than a well-designed website to get the attention of customers and their goal is to get businesses on the first page of Google. The company lists SEO as one of its services. And it is well-equipped with the technical skills and knowledge to make their clients top competitors. Their white hat techniques include securing high-quality links and making sure they are diverse, create unique meta descriptions and titles for each page so that similar content on the website will not compete against each other in the search results, and crafting the best keyword strategy for semantic search.
Why does it seem that every website, large and small, is equipped with a mailing list, sign up option? It’s because mailing lists actually bring in results. Email marketing makes use of electronic mail to fundraise and communicate with the audience. At best, this form of marketing helps businesses build relationships with current and potential clients so as to encourage loyalty and repeat business.
Getting someone’s email address is much like being invited over to dinner. The potential customer is comfortable with the business and willing to listen to what it has to say. In fact, in 2012, Chief Marketer found that the ROI of email marketing was 21.5% better than that of direct mail.
iFoundaries offers email marketing as one of its services. The company feels that this form of marketing is much more stable and reliable when compared to the ever-evolving social media platforms. iFoundaries uses their email marketing software to help build a larger and stronger list. They work with their customers to ensure that their newsletter templates feature actionable designs, that mailing lists are easy to import in both CSV and EXCEL format, that the company has auto-responders as well as triggers for their drip campaign, and that each client has a thorough campaign report to show statistics for the number of opens, click-throughs, bounce and unsubscribe. iFoundaries is focused on offering their clients solutions that are cost-efficient and offer huge returns.
Social Media Marketing
This is not to say that social media platforms can’t be effective. Statista reports that In 2017, over 62% of Singapore’s population accessed social media. And it’s predicted that by 2019, this number will rise to 63%. So what does this mean for business owners? It means that social media shows no signs of slowing down over the next few years and that this is a great place to secure new business. The great thing about social media marketing is that each post is a new opportunity for customers to convert. Every image, comment, or video is another chance for someone to react to the brand.
Happy Marketer is determined to make social media marketing easy with their well-researched editorial calendars. They plan each post and ensure that followers are always aware of the latest events, offers, and themes. And their focus is to put the most important parts of the business’s brand in the spotlight. Happy Marketer’s social media skills include making sure the business secures the right audience for the type of content it offers, remaining up to date with the activity of the business’s audience with the help of alerts and page administrators, and getting the most out of content promotion based on daily financial limits.
Display advertising is the means of promoting a brand visually through banners, images, and buttons. And this is typically done through ad networks. The business specifies what demographics they would like to target as well as their budget. The network then serves the company’s ads to users who fit within those specifications.
Many businesses have given up on display advertisements. They feel that ad blockers have made this form of advertising obsolete. However, this would not be the first time that people have lost hope in display ads. Back in 2013, it was rumoured that this form of online advertising had died. But even still, marketers continued to invest in it. According to Marketing Land, by 2014, advertisers had spent over $13 billion in display advertising in the United States alone–a 5% increase from the previous year.
Display advertising can still be pretty useful, especially when it comes to platforms like Facebook and Google Display Network which happens to covers over 2 million sites and mobile apps. Clickworkz is a company who believes in display advertising and they work to drive ads to the most profitable placements through several targeting types.
Website Design & Development
When it comes to taking a digital campaign to the next level, it’s always important to consider how well-branded the business is. This means that not only should SEO, email marketing, social media strategies, and display advertising be well executed, but so should the business website. This is why Verz Design lists website design and development as one of its digital services.
This company breaks their web design and development into phases. It starts with project initiation where they establish the business’s requirements and KPIs and deliver a timeline to the client. They then move on to the design and contend phase where the company comes up with an approach to content that works for both the client and their users. The company then enters the web design & development in they turn website mockups into a working prototype. Next Verz tests their designs and get feedback from the client. Finally, after the company deploys the project, they work to ensure that the client has all of the necessary support needed.
Signs A Business Needs the Help of An Agency
Though digital marketing services can drastically improve a marketing campaign, many business owners have no idea if or when they need their services. In fact, many wait until its too late to solve the problem. Here are a few signs that business owners should invest in digital marketing services.
Sudden dips in traffic
Perhaps the business has been successful up to this point but is suddenly starting to notice dips in website traffic. This can be a major if the website makes up the majority of the company’s revenue. These changes may be due to technical issues or penalties from Google. Whatever the problem is, a digital marketing expert can help get to the bottom of it.
Bounce rates are skyrocketing
Bounce rates represent the percentage of people who only visit one page of the business’s website. They are also an indication of how well the website is converting its visitors. Every website has a bounce rate, however, there are certain businesses that struggle with higher percentages than others. In most cases, it means that there is a problem that needs to be addressed–from poor content to slow site speed. If business owners are having a hard time with these numbers, they should get seek the advice of the experts.
Competition is always leading
A great way to determine the success of a small business is to compare them to their competition. Ranking is an indication of two important factors: relevance and authority. If competitors, specifically other small businesses in that field, always seem to outrank the company then it may be time to consider calling in the professionals.
ROI is hard to measure
Small businesses often operate on limited to budgets. This means that business owners have to spend their money wisely, making sure that they are actually getting results. While it can be easy to measure traffic, bounce rates and rankings in the search engine, it can sometimes be difficult to measure return on investment. If business owners are not about to clearly track their ROI, then they should consider taking advantage of the digital services that agencies offer.
Digital marketing is often easier said than done. And that’s why its a good idea for Singapore business owners to invest in an expert digital marketing agency or team. Not only can they help businesses to successfully deploy online marketing campaigns, but they can impart a working knowledge of the most important concepts and terms. Digital marketing services can be an invaluable asset.