Digital Marketing Services Company: What You Should Look For

what to look for in a singapore based digital marketing company

Having a sound digital marketing strategy is absolutely crucial if you want to gain considerable success. Small and large businesses alike must stay abreast and competitive in terms of marketing and sales, but not all of them are committed to learning the ins and outs of an effective strategy. Furthermore, they may not have the resources or manpower to complete a campaign.

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What you’ll need is a great marketing company who will guide your hand and hit all the success markers- gain more customers, more sales and increase brand awareness.

Here are some notable factors you should look for when choosing a digital marketing services company:


  1. Specialisation


The employees of the digital marketing agency must have specialised skills that will bring something unique to the table. This means that you’ll get access to a full specialist staff who are great at what they do instead of just having an in-house generalist.


Pay close attention to the marketer who will work with you. Is his or her skillset a good fit for the marketing strategy you have in mind? For example, if you need to get ahead in SEO, or search engine optimisation, then you’ll want to work with someone who has years of experience in the SEO field. If you intend to build up an email list to generate interest or sales prospects, the marketing agent must have skills in the fields of email marketing and inbound lead generation.


It’s a good idea to ask the digital marketing services company upfront on what they specialize in, or if they offer a full-service package. In some instances it will be better if you have a few specialists from different groups instead of a single generalist agency. If this is the case, then you should quickly establish synergy and harmony within the group before starting the campaign.


A good digital marketing company sees to the following aspects:


High-Quality Content. Simply putting out content is not enough in today’s SEO as there are plenty of companies who deliver the same old content and blog posts. What you should look for is an agency who’s different in the way that they are creative, engaging and highly informative. In other words, the agency should be able to craft high-quality content that will resonate with your target audience.

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Social Media Marketing. The whole world is on social media nowadays. It would be a waste of brand awareness and sales potential if you aren’t using social media to leverage, connect and do outreach marketing to potential customers.


Reputation Management. Digital marketing agencies should know how to respond to unfavorable reviews and comments from unhappy customers. Moreover, they should be able to highlight favorable reviews and make it stand out from the rest.


The right digital marketing services company must be able to provide a fully-tailored and proven solutions for your specific niche. The marketers should be able to pinpoint which marketing strategy is the best for you, whether it’s email marketing, B2B lead generation or social media marketing.


  1. Reporting Process and Communication


How does the digital marketing consultancy measure success, and what kind of reporting software do they use? Can they deliver timely updates and metrics? These are all important as it is your investment for your business, after all.


Communication is an integral part of your relationship with your digital marketing agency. Ask how often the staff reaches out to their clients. A reliable line of communication is a must-have, with weekly meetings as a standard. If you’re more of the hands-on type, then you can ask the agency right then and there to meet you face-to-face.


  1. Fair Value and Included Fees


It’s natural to find out the cost of each agency before making a list to pick out on. You’ll want to look for an internet marketing company who can provide the best service within your budget. More importantly, you’ll want to know that the cost of hiring the agency will be well worth the investment. For example, if you’re expecting your social media presence to be boosted, then you should work with a digital marketing company who specializes in that category and offers reasonable service prices that are within your budget.


Ask how much the expected monthly costs are before you sign up. Then, make sure that you understand any extra costs in services that aren’t included in the package. If there are specific marketing needs to be met, discuss it fully and find out if it’s included in the monthly charge.


  1. Experience and Expertise


Expert digital marketing agencies are always favoured over a relatively new one. If the company has more experience working in a field you need to work on, then great. Agencies must be open to change and adapt to newer marketing strategies.


Look for a marketing company who can show an impressive track record and provide references if asked. Past work with successful clients, top-ranked websites they helped design, excellent content and social media campaigns that they had a hand on are just some examples of an excellent digital marketing services company.


Some of the best SEO companies in Singapore include MediaOne, Orangebox SEO Solutions, The Verticals Consultancy Group and SEO Agency Pte Ltd. MediaOne stands out due to its amazing pedigree of successful SEO campaigns and capable SEO services.


  1. A Shared Vision


Digital marketing won’t be successful if it’s created for short term gains. You’ll be looking to partner with a digital marketing company whom you’ll be working with for a long time. It would be more efficient to know that your vision and goals are on the same page as the digital marketing company you’ll be working with instead of having to find a new agency after a year or so.


The right digital marketing agency will share your passion for success and have your best interests in mind. Take your time and do a close scrutiny of all potential digital marketing services company, then decide from the list which one’s the best fit for your company and your specific needs. Remember that a strong online marketing presence equals great success and profits for your company!

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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