Digital Marketing for Security Services in Singapore

Digital Marketing for Security Services in Singapore

According to, one of the latest changes in Singapore’s security service industry is great news for both security guards and the organizations that they support. Security officers are not only getting better training for the jobs that they perform but are also receiving significant pay increases too (i.e. by about 1/3rd). Based on governmental mandates, employers are tasked with providing workers with a clear pathway in progression based on the PWM model. Alongside these new changes, there is also an adoption of specific licensing requirements that must be met before employers can place them on the job. Therefore, the security services industry is in the midst of a major positive overhaul.

Additionally, with all of these changes come a window of opportunity that security services that comply with these governmental standards can benefit greatly from. In particular, the security services that are ahead of the curve can market and promote their services with brand new images. For instance, when a security service has met the new requirements, they can advertise their services to companies in Singapore with a trained staff that can keep the employees and the property safe from harm.

Building Innovative Online Marketing Campaigns with the New focus

Fortunately, there is a vast amount of information online today that Singaporeans can use to advertise their businesses online. In fact, it is not uncommon for most people to refer to these campaigns as internet marketing and online marketing. Either way, these types of campaigns can be very profitable to marketing professionals that know how to launch an effective campaign to their target audiences. In this case, some of the strongest target audiences in this industry are the building, facility and property owners in Singapore, especially since they want the most highly trained personnel in the industry to guard and protect the organizations.

Also, by using this target audience to create the best campaigns, the marketing team can help to coin their messages and send them out via a wide variety of different strategies and techniques. Here are two of the more commonly used when designing a successful online marketing strategy.

Use Search Engine Optimisation (SEO) Strategy for Google and Other Major Search Engines

When a security service marketing representative is tasked with ensuring the new campaign is as visible as possible, it is very important that they understand how to run an effective SEO campaign. Since these campaigns are usually designed with reaching the top ranking position on major search engines like Google, the marketing team can achieve their goals and objectives with this type of campaign. For instance, when a site has the best SEO keywords and SEO keyword phrase combinations, the security services site will be the first web page that the user sees.

Deploy Unique and Focused Content and Social Media Marketing Strategies

The news of better-trained security guards is big news, and it should be spread all over the Internet to Singaporeans. Fortunately, there a number of different ways to achieve these and other objectives. One of the most effective is publishing recent content on how the training of security guards are progressing. With the use of social media platforms like Twitter and Facebook, the security services can help to start the conversations so that they can go viral, while also leading large numbers back to the security company’s official site.

September 30, 2017

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