Digital Marketing For Retailers In Singapore

Digital Marketing For Retailers In Singapore

Digital marketing is very important in all aspects of the business including retail business. Many people do their shopping online and they do are purchasing everything from electronics to groceries. If a person owns an online store, digital marketing is now more important than ever. There are some ways that an online store can improve their digital marketing and increase their online presence in Singapore. These tips can help bring more customers to the website and increase the chances they will make a purchase.

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Improve the Website

The website needs to be easy to use. Users should have a positive experience and they should not have to spend a great deal of time figuring out how to use the website. The site should be set up like it is an e-commerce business. The site needs to be designed to make a sale. There should be some facilities such as an online shopping cart. The website should also be mobile friendly. There are many people that shop on their phones and the site should be easy to navigate from the mobile phone. On both versions of the site, a person should be easy to search for the items that they are looking for. The search features should be easy to use. A person should not have trouble finding the items they are looking for. They should easily be able to add the item to their basket. The checkout process should be simple and easy to use as well.

Improve User Experience

Many companies are looking to improve user experience to keep people coming back to their website. Retailers need to make sure that users have a positive experience and that their site is easy to use. As a retailer, they need to make sure the customer has a positive experience. They need to make sure the customer is able to find what they are looking or, checkout without a problem and complete their purchase in an easy yet secure manner. The website has to be visually appealing but still easy to look at. The colour scheme has to be just right without being too flashy or cluttered. The product should be easy to find and their benefits should be clearly listed. There should also be clear pictures of the products that are sold on this site. The company needs to have a clear message about the goods that they are selling or the services that they are offering to their customers. The site needs to be easy to use and a customer should be able to explore it without a problem. Simple navigation can lead to improved customer experience.


According to recent studies around 56 percent of purchases are made using an app on a smartphone or a tablet. Many people are on the go and they want to be able to make purchases from their mobile device. The mobile phone is now the way that people communicate with the world and even how they make their purchases. It is important for a company to have an app. In addition to having the website optimised so that it can be viewed on a mobile phone, an app can help improve the user experience. In order to get people to download the app, there are certain things that can be used as an incentive. The company can give a prize for those that download the app and use it on their smartphone. People like the chance to win something and they are always on their mobile phone. Having a person use an app from their phone and have the chance to win something is positive on both ends.

Multichannel Techniques

Retailers can use several different channels of marketing for advertising and when it comes to their digital marking plan. Using these channels can help increase success both online and offline. A person can run advertisement online, on their television, through social media, and through other means. This allows people to get plenty of marketing and they will remember what they saw on the internet.

Linking to the Store

When advertising online there should be a direct link to the store. If a person sees a product that they like, they should be able to click on the link and be brought right to the product page on the online store. This is a trend that is making things easier on the customers and is speeding up the process for checking out. This allows customers to find the product they want with just one click and be able to make a purchase right away.

It is even now possible to stream the store. This is great on a mobile phone. Customers can use the app from the store and allow it to access the photos and other things that are saved on the phone. This is useful for companies that offer printing services. They can directly access the photos and make it easy for the customers. They can then have the prints shipped right to their home or pick it up at the near location that works with this app.

For companies that offer services or rewards, this is another great digital marketing tool. If a company offer reward points they can have a feature where a person can check their point balance and see what rewards they get based on their point balance. This allows for personalised services as well. They can customise ads and other features. If a person downloads an app they can allow a user to have access to the contests and competitions that are exclusive for members. If a person is offered, it is easy for a customer to book appointments using the app as well. Customers like things that make their life easy and this is a very important part of digital marketing.

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Allowing customers to use their mobile device is a great way to get business and help a business increase their profits. Customers no longer just need to go to the mobile store in order to make a purchase. They can shop online and even book appointments. As technology continues to develop more and more customers will be looking for these features.

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Social Media

Social media sites and a strong presence on social media is a great way for a business to show off their goods and services. They can set up a page and allow others to like it and share it with their friends. This marketing is one of the best and the best ways to reach millions of customers. A business does not have to limit itself to Singapore. They can work with people all over the world.

Facebook for Businesses

Facebook is one of the best sites for business. It is inexpensive to use and two billion people access this site every day. When it comes to marketing on Facebook many businesses have no idea what they are doing. it may take some time to get a good return on the effort and the motivation that goes into making a Facebook page but it is well worth it. Facebook gives the business a chance to interact with the customers and develop a relationship. They need to respond to comments and need to answer any question that a customer may have in a timely manner. The business needs to understand how Facebook works and the people that they are looking for to like their page and become friends with them.

When developing a Facebook page a company needs to find its target audience and study their behaviours. They need to find out what these people like and even the time they are most likely to be on Facebook. This will allow for real interaction.

The Facebook page needs to be updated often. There should be current posts that are related to the business and are interesting. These can include tips and advice as well as how to items and content as well. The page has to be well organised, interesting, and engaging as well. People should want to spend time on that page and find things that are interesting enough to like and to share with their friends. Facebook is one of the best marketing tools out there for business.


Instagram is not something many businesses think of when it comes to an online marketing plan. For a business that is looking to reach out to the most customers possible, this can be an important marketing tool. There are around 800 million people a month that use Instagram and it is a great place to post information on a business. More than half of the users of Instagram visit the site once a day, some people several times a day.

The Instagram page can be connected to the Facebook page. This way when new pictures are posted a Facebook user will have access to this information on Instagram as well. There are a number of great tools on Instagram for businesses as well. These tools can help the page be found by users that are interested in a specific keyword or service. SEO practices can work on Instagram as well.

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When using Instagram keywords are important but hashtags are important as well. This makes it easy for a customer to find the page. The hashtags are just as important as the keywords. They work in a similar manner. When a person searches a specific phrase they will be given a list of results. The hashtags that a business uses should be based around the industry that they work in and something that is popular and often searched about that industry. The hashtags are also important to the target audience. A business needs to take the time to see what phrases and words they are searching often and make sure that their posts are tagged with these as well.

Just like other social media sites, it is important to interact with the customers on this site. When a customer makes a post it is very important to respond to it. A business should encourage comments and ask for opinions. This will allow the customer to know it is found to post comments and they will interact and develop that important relationship with the business.

When posting on Instagram the posts need to be interesting. The post needs to be of high quality and show images that are well taken. The photos need to be of high quality. If the pictures are low quality, blurry, or if they are hard to see people are going to move on to the next company. Instagram is another affordable form in digital marketing for a business. They can get the word out about their company and they can see their following increase in no time at all.


This is another social media site that has millions of users. This is a great place for a business to share information and increase the way people interact with the brand and what they think about it. Twitter allows users to leave comments and to share small bits of information at a time. if a customer likes with a business is saying they can follow them. They will be updated with all new posts.

This is a great place to test out ads and other information. A business can use their slogan or they can use a tagline on Twitter. This will help people recognise the brand when they hear the line and will be able to associate it with the brand. The line needs to be something positive and fun. This will get customers interested and keep them coming back to see what new posts they can find on Twitter.

When using Twitter it is important to have hashtags that can easily be found by the users and these tags should represent the bank. Twitter has a marketing service that can help with this if people are having a hard time. They can also do some internet research to see what type of words and tags are being associated with their business.


This is another get social media site that people come too often. This is often not something many people think of when they are developing a digital marketing plan for their business. Pinterest can be helpful and it is a great place to get the word out about the business and the products or the services that they see.

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Pinterest is like an online bulletin board. This is a great place to test out ads and add some great visuals that will go along with the image of the company. Over 90 percent of the people that use this site say they use it on online shopping purposes. They use it to look for sites and look for products and services that they may want to buy. Pinterest is a great place for a business to show off their goods and services. People are always turning to Pinterest to find new ideas and better ways to do things. This gives a company the perfect opportunity to show off their products and how it can improve the lives of their customers.

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Pinterest is a visual site. The company has to post pictures that are of high quality. The photos need to be attractive and engaging. They cannot be poor quality. If a company is looking to sell physical products they need to post the pictures on the site. This can allow a user to see how easy they are to operate and why they need something like this in their life.

On this social media site, business will not need to add new posts as often as with other sites. One post a day is enough to keep people interested and keep them coming back to see what else is going on and the new photos that are being posted. If a customer likes the site they are able to pin it. This will save it to their page and allow their friends to see them as well. One pin can go a long way since the friend will be able to share it with others as well. This is a fun platform to use and many businesses can have a good time sharing their photos on it.


This is a social media site where professionals hang out and put their posts online. Getting on this site can have many benefits. This site is for professionals so it is a great place for businesses to hook up and share information. Those that are in related fields can help with the marketing and share posts.

LinkedIn has over 500 million professionals that use this site. They spend time looking for jobs and talking about other business activities. Many of these users make a good living so it is important to have products and services that professional people like. There are many people that have the money to spend on goods and services and it is important to get their attention.

When posting on LinkedIn it is important to make sure that the content is high quality and that the posts add value to the users. There are some things to post on LinkedIn to stay current. Status updates can be a place to share information about a blog and other important information about the company.

Pulse is a feature that is unique to LinkedIn and many people go to this site for. This is where new feeds can be posted. It is important to post something from the industry here that is interesting and informative. A business owner can even write their own piece if they have knowledge and experience in that field. They need to know what they are talking about and the information should be factual. Linkedin is also a great place to post upcoming events.

SEO Practices

Many business owners have heard about SEO and the practices to help increase traffic to their site. The traffic does not have to be paid for. This traffic can help a person increase their position on the site and it is ideal to find the place on the search results that have the highest ranking. When a website is built is it important to have keywords that relate to their business. Consumers perform search result and they usually click on some that are of the highest.

When looking for SEO it is going to take some research to find the words that fit in best. The words should relate to the business and the products that are being sold.

The website and the posts need to be of high quality. Search is getting picky about the website as well. The content needs to be of high quality. If the content is low quality of the keywords are stuffed too often this is not going to be helpful and will lower the ranking. The keywords need to be kept in naturally. If this is natural and the quality is high content than this will help the search results. This will also improve the user experience. The customers will want to read the content and it will have some value to them. SEO is a great way to get attention to the site and allow the business to grow. This is very important and will keep users coming back to the site over and over again. This will help a business grow and become popular. This is also a great way to get people to come back to the site.

When a business is looking to market their goods and services it is important that they have a complete marketing plan. They need this digital marketing plan to keep up with the changing consumer. This digital marketing plan can help a business get its presence out online. Many consumers use the internet so it is important that a business can be found online and that their sites can be accessed by smartphones and other smart devices as well. This will make it easy on the consumer and allow them to interact with the company with ease.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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