As with learning any new skill, you need some practical experience to get your creative wheels turning.
Digital marketing is no different. Once you’ve completed some theoretical study on the subject, it’s time to get your hands dirty and put your new skills to the test.
As a beginner, one of the best ways to get started with digital marketing is to find a project to work on. The idea is to try and learn by doing as you measure your progress along the way.
Not sure where to start? No problem! We’ve compiled a list of beginner-friendly digital marketing project ideas to get you started.
The first project on our list is a social media analysis campaign. This project aims to analyse a company or brand’s social media presence and pinpoint all the areas that could use some improvement.
You’ll need to start by conducting a social media audit. Deeply analyse the company’s social media channels (Facebook, Twitter, Instagram, etc.) and identify the areas to improve.
Once you’ve identified those areas, put together a plan of action to help improve the company’s social media presence.
Analyse their engagement, return on ad spending, overall reach, and any other metrics you can think of. Put together a report with your findings and present it to the company. They’ll sure appreciate your help.
Project #2: SEO Audit & Competitor Analysis
Firstly, learn SEO by taking an online class to get the hang of the different SEO concepts. Dig through various resources to understand the basics of on-page and off-page SEO, keyword research, and other related SEO topics.
Once you understand the basics well, it’s time to put your knowledge to the test by conducting an SEO audit and competitor analysis campaign on the company.
Pick a few websites in the industry and analyse their SEO efforts. Take note of their keyword usage, backlink profile, meta tags, and other on-page factors.
You also want to look at their off-page SEO by analysing their social media presence and link-building strategy.
See where they’re excelling and where they’re falling short. Develop an action plan to help improve the website’s SEO based on your findings.
Project #3: SEM Case Study
To get into paid advertising, you must learn about SEM (Search Engine Marketing). Google Ads is the most popular SEM platform, so it’s a good idea to start there.
Create a Google Ads account and set up a few campaigns to get started. Once you’ve done that, analyse the results of your campaigns and put together a case study detailing what worked and what didn’t.
In your case study, include screenshots of your ads, your keywords, your ad spending, and the results you get. This project will give you a good idea of how SEM works and how you can use it to generate leads and sales for businesses.
Project #4: Create Your Website or Blog
Creating a website is the most sure-fire way to get practical experience with digital marketing. Not only will you learn about website design and development, but you’ll also get to try all the different digital marketing tactics on your site.
If you have zero experience with website design, don’t worry! There are plenty of resources out there that can help you build a website from scratch.
You can begin by picking a niche and creating content around that topic. Once you’ve built up a decent amount of content, start promoting your site through social media and other channels.
As you drive traffic to your site, you’ll experiment with different digital marketing tactics and see first-hand how they work. This project will teach you a lot about digital marketing while also giving you a chance to build something of your own.
Project #5: Email Marketing Case Study
Email marketing is a great way to connect with customers and promote your business. However, getting started can be a little problematic if you don’t know what you’re doing.
Sign up with an email service provider such as Mailchimp or AWeber to get started. You’ll also have to dig through a few YouTube videos and read some articles to understand how email marketing works.
Once you have a good understanding of the basics, it’s time to put your knowledge to the test by conducting an email marketing campaign.
Pick a few products or services and promote them through email. You want to create an email sequence that eventually leads to a sale.
Analyse your results and create a case study detailing what worked and what didn’t. Include a few screenshots of your emails, open rates, click-through rates, and results.
Project #6: Keyword Research
Yes, keyword research is a bit of a snooze fest, but it’s the most critical part of SEO (Search Engine Optimization). To rank in Google, you must first identify the right set of keywords to target.
To get started, sign up for a free trial of a keyword research tool such as Moz or Ahrefs. Once you have access to the tools, start researching keywords for your niche.
You want to find a mix of high-traffic and low-competition keywords to target with your SEO efforts. Prepare a Google spreadsheet with all of your keywords and their monthly search volume, CPC (cost per click), and competition.
Create charts with long-tail and short-tail keywords, and clearly explain why you chose each keyword.
Project #7: Blogging Case Study
Blogging is a great way to generate traffic and build an audience. But it’s not always easy to get started. In this project, you’ll be creating a blogging case study.
Find a popular blog in your niche and sign up for their email list to get started. Once you’re on the list, take some time to read their content and get a feel for their writing style.
After reading the blog for a while, it’s time to start your case study. Begin by creating a Google Doc and spreadsheet detailing why you like the blog. What are they doing well?
Once you understand what makes the blog successful, it’s time to start creating your own content. Use the same format and style as the blog you’re studying, and mix in your own ideas and perspectives.
As you create new content, track your results. How much traffic are you getting? How many people are subscribing to your email list? Are people sharing your content?
Once you have a few months’ worths of data, put together a case study detailing your findings. Be sure to include screenshots and charts to back up your claims.
Project #8: Facebook for Business
Like most people, you probably already have a personal Facebook account. But there’s more to Facebook than just sharing photos and connecting with friends.
In this project, you’ll create a Facebook Business page and run a short ad campaign.
To start, sign up for a Facebook Business account and create your page. Be sure to include all the important information about your business, such as your website, address, and contact info.
Next, proceed to Facebook ad manager and create a short ad campaign. Try to promote a product or service that you’re already familiar with.
Once your ad campaign is up and running, track your results. How many people are seeing your ads? How many people are clicking on them? Are they converting into customers?
After you’ve had a chance to analyse your results, put together a short report detailing what worked and what didn’t work — don’t forget to include screenshots of your ads, your ad metrics, and your overall results.
Project #9: Twitter Marketing
Twitter is an excellent platform for promoting products and services. But it’s also a great platform for building relationships and connecting with potential customers.
In this project, you’ll be creating a Twitter marketing plan.
Sign up for a Twitter account and follow some authority figures in your niche to get started. You want to specifically pay attention to the types of content they’re sharing and how they engage with their audience.
After you’ve been on Twitter for a while, it’s time to start creating your own content. Share a mix of original content and content from other sources. Be sure to include images, videos, and links in your tweets.
As you create new content, track your results. How many people are seeing your tweets? How many people are retweeting them? Are they clicking on the links you’re sharing?
Use the data you collect to create a detailed Twitter marketing report.
Project #10: Keep Researching and Writing
This is an ongoing task that you should complete throughout the duration of your entire digital marketing course. As you learn new concepts and strategies, take some time to write about them.
Not only will this help you solidify your understanding of the material, but it will also give you a chance to share your knowledge with others.
And who knows? Maybe your articles will even go viral!
Project #11: YouTube Analytics
If you have a YouTube channel, go to the analytics section and explore the data.
How many views do your videos have? How long are people watching them? Where are they coming from?
YouTube provides this free facility for all channel owners and managers, so it’s a great way to get important insights into your audience.
Accessing YouTube analytics will help you better understand your audience and create more effective videos.
Here’s how you access YouTube analytics:
- Sign in to your YouTube account
- Go to your profile and click on “YouTube Studio.”
- Click on “Analytics” from the left sidebar
- Switch back and forth between Overview, Reach, Engagement, Audience, and Revenue
- You also want to click on advanced mode for a more detailed data breakdown and comparison.
Project #12: Web Analytics Report
A web analytics report could make a great project idea for your digital marketing course.
This report requires you to collect data about website traffic and analyse it deeply.
You can use a tool like Google Analytics to collect the data.
Once you have the data, it’s time to start analysing it.
Some things you might want to look at include:
- Where is the traffic coming from?
- What pages are people spending the most time on?
- What pages are people bouncing from?
- Are there any patterns in the data?
After analysing the data, the next thing you want to do is prepare a report detailing your findings.
Project #13: CRO Marketing Case Study
Conversion Rate Optimization (CRO) is the systematic process of optimizing a website to increase the percentage of visitors who take the desired action.
That can be anything, from making a purchase, filling out a form, sharing personal information, or completing any other type of the desired action.
To complete this project, find a CRO case study and write about it.
In your write-up, include:
- What was the goal of the CRO campaign?
- What methods were used to increase conversion rates?
- What were the results of the campaign?
Project #14: Remarketing Case Study
Remarketing using Facebook, Google, or other platforms is a great way to keep your brand in front of people who have already shown an interest in your business or offer.
It aims to re-engage visitors who didn’t convert on their first visit to your site.
Remarketing has increased conversions for many businesses, so it’s definitely worth exploring.
The idea is to run a remarketing campaign and then write about the results.
To do this, you’ll need to:
- Set up a remarketing campaign on Facebook, Google, or another platform
- Keep track of the results
- Write about what worked and what didn’t
Project #15: Customer Segmentation Analysis
Banking institutions often classify their customers into segments based on socioeconomic factors such as geographic area, purchase habits, and demographics.
They’ll first assess customers’ current and lifetime value by analysing their behaviour.
Insights help banks filter out customers who provide minimal value and focus on developing deeper relationships with more valuable ones.
You can use the customer segmentation datasets available on Kaggle to work on this project idea.
Start by importing Python libraries such as Numpy and Pandas for handling data frames, SKlearn for machine learning algorithms, Seaborn and Matplotlib for data visualization, and Plotly Express for creating interactive visualizations.
You also want to use clustering algorithms such as Affinity Propagation and K-Means to divide customers into groups based on specific attributes. These groups will help you understand which customers are more valuable.
After you’ve clustered the customers, you can start analysing each group.
Some things you might want to look at include:
- Purchase history
- Geographical location
- Lifestyle choices
Depending on your analysis, you can develop marketing strategies targeted specifically at each customer segment.
Project #16: Store Sales Prediction
The marketing team is in charge of driving traffic to the store.
They use various marketing channels such as social media, email, and paid advertising.
The goal is to increase store sales by getting people to visit the store and make a purchase.
However, knowing how effectively each marketing channel generates sales can be difficult.
In this project, you’ll work with a dataset of 45 Walmart stores. The project aims to forecast sales and revenues for these stores.
You’ll need to use Walmart’s historical sales data to develop a predictive model.
Use categorical and numeric feature variables to pinpoint redundancies in the data.
You also want to use time-series analysis to identify seasonality in the data.
Learn how to use the ARIMA time series model to make predictions.
For instance, Walmart uses predictive analysis to forecast customer demand and sales based on past data.
They can then plan their inventory and stock accordingly.
Each store boasts several departments, and the retailer employs data mining techniques to forecast sales for specific departments.
Project #17: Customer Preferences on Coupon-code Based Promotional Activities
A coupon code is a promotional code that businesses offer customers to increase sales, enhance brand awareness, and increase client loyalty.
Customers can use these codes when purchasing something to get a discount.
Coupon codes are an effective marketing tool but tricky to manage.
Data on coupon code utilization is critical for AI-based ecommerce algorithms to forecast customer behaviour.
Coupon codes are also essential for understanding how customers interact with a brand.
This project will first involve web scraping to collect data on customer preferences for coupon-code-based promotional activities.
You’ll need to scrape ecommerce websites such as Amazon, eBay, Flipkart, and others to get this data.
Once you have the data, you can use it to develop a predictive model.
This model will help businesses understand which coupon codes are most popular with customers and predict how customers will react to different promotional activities.
Project #18: Automated Email Marketing for Ecommerce
Email marketing is one of the most effective ways to reach both potential and existing customers.
It’s a great way to promote new products, offer discounts, and build customer loyalty.
However, email marketing can be time-consuming and difficult to manage.
In this project, you’ll develop a system that can automate email marketing for an eCommerce website.
You want to create an email sequence for an e-commerce store, from when the user signs up, makes the first purchase, abandons the cart, and so on.
You also want to be able to send automated emails based on user behaviour, such as if they haven’t logged in for a while or if they’ve made a purchase.
To do this, you’ll need to collect data on customer behaviour.
This data will help you understand how customers interact with the website and their preferences.
You can then use this data to develop a predictive model.
This model will help you automate the email marketing process and send targeted emails to customers based on their behaviour.
Project #19: Analytical Comparison of Traditional Marketing with Digital Marketing
Digital marketing is a relatively new field, and there is still much debate about its effectiveness.
Some businesses swear by it, while others claim that traditional marketing methods are more effective.
In this project, you’ll compare the two marketing methods to determine which is more effective.
You’ll need to collect data on both traditional and digital marketing campaigns.
Look into the total marketing expense, ability to obtain feedback, capacity to assess ROI, and other factors.
You can use surveys, interviews, focus groups, and other data collection methods to obtain information from businesses.
Once you have this data, you can use it to develop a predictive model.
This model will help you understand which marketing method is more effective and why.
Project #20: Strategies for Online Shopping Cart Abandonment
Abandoned shopping carts are a common problem for ecommerce businesses.
There can be many reasons a customer abandons their cart, such as high shipping costs, unexpected fees, or complicated checkout processes.
In this project, you’ll develop a system to identify why customers abandon their carts.
You’ll need to collect data on customer behaviour.
Find out when customers abandon their carts and what items they were trying to purchase.
You can use this data to develop a predictive model.
This model will help you understand what causes customers to abandon their carts and how you can prevent it.
The aviation industry is one of the most competitive industries in the world.
Airline companies are always looking for new ways to reach out to potential and existing customers.
So, how about you create a social media strategy for an airline company?
In this project, you’ll be developing a social media strategy for an aviation company.
You’ll need to research the aviation industry and understand the available digital marketing channels.
Based on your research, you’ll need to develop a social media strategy to help the company reach its goals.
Project #22: Understand Marketing Budgets and Return on Investments for Startups
Startups often operate on a tight budget and must be very careful with their marketing expenditures.
They also need to ensure they’re getting a good investment return (ROI).
In this project, you’ll be developing a system to help startups understand their marketing budgets and ROI.
You’ll need to collect data on marketing budgets and ROI for startups.
This data will help you understand how much money startups should be spending on marketing and how much in return they can expect.
Project #23: Online Reputation Management Surveys for Agencies
Customer satisfaction is to business success what oxygen is to human life.
In the Internet age, it’s more important than ever for companies to manage their online reputation.
Many agencies offer online reputation management (ORM) services.
In this project, you’ll be developing a system to help ORM agencies understand customer satisfaction.
See if you can talk to a few ORM agencies and find out how they collect data on customer satisfaction.
Understand which tools and techniques they use to collect this data.
Then, develop a survey that ORM agencies can use to collect data on their customers.
Project #24: Evaluating the Effectiveness of Marketing Campaigns
It’s not enough to just run a marketing campaign and hope for the best.
You need to evaluate the effectiveness of your marketing campaigns to see if they are actually working.
In this project, you’ll be developing a system to help businesses evaluate the effectiveness of their marketing campaigns.
You’ll need to collect data on marketing campaigns and customer behaviour.
This data will help you understand how effective each marketing campaign is.
Project #25: Google Trends for Marketing Research
Google Trends is a powerful Google website that evaluates the popularity of top search queries in Google based on location and time.
The platform utilizes graphs to compare the relative popularity (based on data from Google) of different queries over time.
That’s a valuable resource for marketing research.
In this project, you’ll be using Google Trends to collect data on popular search queries.
You’ll need to choose a few popular keywords and use Google Trends to track their popularity over time.
This data will help you understand how people are searching for information online.
Project #26: Using Reddit for Marketing Research
Reddit is a popular website that allows users to submit content and vote on submissions.
It’s also a valuable resource for marketing research.
In this project, you’ll be using Reddit to collect data on popular search queries.
You’ll need to choose a few popular keywords and use Reddit’s search feature to track their popularity over time.
This data will help you understand how people are searching for information online.
Project #27: Analysis of Visual Keyword Tools for Search Engine Marketing (SEM)
In this project, you’ll create a system wherein dozens of keyword research applications connect to search engine APIs to access organic search data, conduct keyword analysis, and present a better keyword combination to users.
This project aims to help search engine marketing (SEM) professionals improve their workflow by automating the keyword research process.
Use various tools, including Google Sheets, Visual Basic for Applications (VBA), SEMrush API, Moz API, SpyFu API, SimilarWeb API, Google Search Console API, Google Wonder Wheel, Thesaurus, Keyword Eye, and more to do this.
Latent Semantic Indexing (LSI) is a process used by search engines to understand the relationships between words.
In this project, you’ll be using LSI to improve the accuracy of keyword research tools.
Begin by constructing an initial list of tools you’ll use for the project and sign up for them. You want to analyse their presentation styles, data accuracy, user experiences, and other relevant factors.
After you’ve signed up for the tools, conduct keyword research using each one of them.
As you do this, note the keywords each tool produces.
You can use a spreadsheet to keep track of all the keywords and their corresponding search volume data.
Now figure out which keyword combinations produce the most accurate results.
You can do this by manually comparing the results of each tool or by using a statistical method like Pearson correlation.
Finally, present your findings in a report and include your recommendations for which keyword research tool is the most accurate. Or better, make a tool that combines all these data sources in an easy-to-use format.
In this project, you’ll create a social media marketing plan for a hypothetical company.
You’ll need to research the company’s target audience, choose appropriate social media platforms, and create content that appeals to the audience.
Your goal is to create a plan to help the company’s social media presence stand out from the competition.
Project #29: The Analysis of New Product Launch Using DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated marketing platform that combines world-class technology with best-in-class services to help marketers connect the dots across their digital marketing efforts.
In this project, you’ll use DDM to analyse the launch of a new product.
You’ll need to research the product, create a DoubleClick Campaign Manager account, and set up campaigns for the product launch.
You’ll also need to create ads, landing pages, and email content.
Once you’ve launched the product, you’ll need to track its performance and report on your findings.
Project #30: Analysing Digital Marketing Competitors
In this project, you’ll analyse the digital marketing efforts of a competitor.
You’ll need to research the company, create a list of all the digital marketing channels they’re using, and analyse their effectiveness.
The idea is to understand their strategies, see what’s working for them, and learn from their successes and failures.
This project will help you understand the competitive landscape and give you ideas on improving your digital marketing efforts.
Leverage tools like SEMrush, Spy Fu, Similar web, and Google Ads Keyword Planner to look at your competitor’s strategies in-depth.
Also, don’t forget to check out their social media accounts and see what kind of content they’re sharing.
Once you’ve gathered the data, prepare a report and present your findings. Be sure to include your recommendations on how to improve the competitor’s digital marketing efforts.
We’ve provided you with a lot of information in this article.
We hope you found it helpful and that you can use some of the ideas we’ve presented to create your own digital marketing projects.
If you have any questions, feel free to contact us here or on Facebook (https://www.facebook.com/mediaonesingapore).