So you want to land that plumb job as a Digital Marketing Executive or Manager.
Digital marketing in Singapore is the new sexy. Here is the complete A-Z lowdown on knowing the basics to help you ace that interview.
Its not the usual humdrum of taking out some ads in the local paper. Its also not coming up with a bunch of boring newsletters and mailing to customers. Its having the ability to come up with publicity that permeates a large section of society. It transcends Singapore. It brings your company’s brand regionally and even internationally from the tips of your fingers.
What So Great About Being A Digital Marketing Executive?
- Its Highly Sought After: as more and more companies realize that print advertising and mailing are essentially dead – they have started hiring executives trained in digital and online methods. What choice is there?
- Its Very Well Paid: a survey showed that Singapore digital marketing executives on average earn 25% more than their peers who are still tinkering around traditional methods. Most starting pay in Singapore is $4,000 and up for a fairly experienced Digital Marketer – some go up to $20,000.
- Its Highly Respectable: many bosses are still very unsavvy about Internet marketing. Its one of the very few jobs that a 50-year old senior executive will listen to a 20-something year old and be dumbstruck by what he doesn’t know and how much he needs you to revolutionise his company.
- Its Something You Can Probably Relate To: if you are reading this – chances are you are very into digital media. You probably have Google, Facebook, Twitter, Instagram, LinkedIn and a myriad of accounts. You are probably very in tuned and to find that someone is going to pay you for swimming in the media that you were born and bred for is simply amazing.
- Your Friends With Boring Dead-End Jobs Like “Accounting Executive” or “Project Manager” Will Drop Dead With Envy: enough said.
- You Can Kick-Start Something Of Your Own: once you have mastered digital marketing – its fair chance that you can either start a new business of your own or be head-hunted by another higher paying (AVP, International Digital Media???) job.
- You Can Easily Jump Between Industries: your industry is in a slowdown? No problem. Your employer is in a quagmire? No problem. Your skills can help you get into another better place – even that lucrative exotic job overseas!
- Work Is Play, Play Is Work: you can be online the whole day (which are anyway, even while crossing the street with cars whizzing past you at 100 kmh) and people can see that you are hard at “work”. “I am conducting research (you un-enlightened caveman you say under your breath).
- Its Never Boring: Digital Media is always evolving and at lightning speed. There is always something to learn, something to test, something that will help you become the best in a short period of time.
- There Are NO Borders: you can practically work anywhere there is an Internet connection. The train to Bern. The ship to Anchorage. The plane to Missouri. The world is your workstation.
OK So How Do We Go About Landing A Digital Marketing Job Then?
As with any other job interview – you have to go impress the socks off your prospective employer. Gone are the days when employers want to meet an eager-beaver “I am a fast-learner and a consummate hard worker!” candidate. You have to come into the interview room with guns a-blazin’. You have to point out flaws in their marketing and offer real honest-to-goodness solutions – humbly of course, no employer would want to sit down and hear a snotty-nosed kid arrogantly put down his eminent 100 year firm passed down by his great-grandfather. OK you get the picture…
Without further ado. This is what you do, and this is exactly what we do as the (ah-hem!) top digital marketing agency in Singapore:
Know The Difference Between SEM and SEO
SEM stands for Search Engine Marketing. It refers to paid ads like Google Adwords which allows advertisers to be on top of SERPs as long as they have a credit card.
SEO stands for Search Engine Optimisation. It refers to organic (natural) rankings. Its infinitely prestigious to be seen on top of the SERPs for certain terms because customers feel that your website is up there because its old, established, super rich and successful so it got “voted” up there.
While SEM is fast (you can get listings up in hours), SEO is slow because it takes a lot of convincing for Google to feel that the website is worth top ranks. SEO companies do this by making sure that website is optimised and the link profile is sufficiently healthy. And yes its a long process with no short cuts.
Here is what SEM and SEO look like:
If SEM is so darn good why don’t all companies do it? Well – its the same reason why not every company can afford a full-page full-colour ad in the Straits Times everyday. Most cannot to cough up the prices pushed up by their competitors who are willing to pay an arm and a leg to bid higher – for reasons such as they need to be seen as the TOP brand or they have a more efficient way of capturing leads (at cost or at loss) and then converting them into profits via their marketing churn somewhere down the line.
That is why many companies ultimately turn to SEO because if we can improve the website to rank well and get visibility – they get free traffic and leads.
Brand Research Online
You google (actually Google doesn’t like their brand being used as a verb but who cares, everybody uses it…) your prospective employer’s brand.
If it doesn’t appear on top of the SERPs (Search Engine Results Pages) then its very clear this particular brand belongs to a by-gone era where people smoked opium as an official past time. You point out this fact and inform them that they need to register their domain name as a .com and a .com.sg and .sg and whatever country-specific TLD (Top Level Domain) in the places they need to be seen in.
Then they need Local Directory Accreditation to get their branding cemented. In Sngapore terms these are the online business directories like Yellow Pages, Kompass, The Green Book, ST Classifieds, Singapore Business Federation, inSing.com, Times Directories (which is incidentally a client of MediaOne), etc. If you want a job as a digital marketing executive you better know these stuff.
They also need to register themselves in Google My Business which lists local businesses and gets them found in Google Maps and searches. It seriously boosts their ranking also.
When you do find your prospective employer’s (lets call them PE as its getting tiring to type it over and over again) brand you can jot down the positive and negative reviews.
Your PE’s eyes will undoubtedly shine when he hears the positive but will abruptly change to expressions of concern when he hears the negative part. I will bet you $100 his words would be “are these competitors sabotaging me?” or “who would want to say these things?” and finally “how do we get rid of them?”
Unfortunately online mud-slinging is very common. Its easy for competitors to sabotage and usually someone leaving a review will leave a complaint because negative feelings motivate action much more than positive ones (except lust but that is another thing altogether…)
But here is your chance to shine. You tell him:
A. it is an ongoing thing – you can never totally get rid of negative comments so its an ongoing concern (and that is why you need me!)
B. its possible to push negative comments by Online Reputation Management (basically we promote positive comments and online properties over these negative ones so that they rank on Page 2 or some god-forsaken Page 10 where the Sun don’t shine)
C. you can engage bloggers and online influencers to say nice stuff to drown out the bad.
Check The Domain Authority Of Website
Once apon a time Google used Page Rank which is measured in terms of 0 – 10 as a guage of how “authorative” a website domain is. Because some black hat SEOs (we will come to that later..) abused that system Google has now hidden it away from public eye. But aha! like any enterprising organisation sensing a niche – MOZ an online SEO tools provider created the now ubiquitous DA (Domain Authority) which is measured in terms of 1 – 100.
You can use the DA checker: https://moz.com/researchtools/ose/ or install the Mozbar extension in your Chrome browser in order to check the DA of your PE’s domain (or URL).
In the Singapore context: something like 10-20 is respectable for non-competitive industries like cleaning, engineering, manufacturing, transportation, logistics, etc. 21-30 is respectable for more competitive ones like education, software, office services and products, consultancy. 31-40 is necessary for competitive for industries like travel, accounting services, gifts and entertainment, F&B. 41 and up is critical if you are dealing with travel, e-commerce, loans, mobile devices, tablets and accessories, computers, etc.
How do we go about increase the DA of your EP’s domain?
Basically, we need to build a lot of good, trustworthy links from preferably higher DA websites and remove the low-quality ones.
This is a multi-pronged approach:
- You have to get links from the online directories as mentioned above.
- You have to talk to partners and associates so they will link to you.
- You have to create a whole bunch of high-quality articles that are super-useful (like this one – ahem!) so that people will appreciate and link back to you.
- You have to kill off the bad links by either contacting the linkers and politely ask them to delink – failing which you can use the Google Disavowal Tool.
- You can engage bloggers and SEO companies to create Guest Posts to spread the good name of your EP and then link back.
There are many many ways but those are whole topics by themselves. If you really want that digital marketing job bad you can wow your EP with these other weapons.
Check The Link Profile Of The Domain
The fav tool we like to use is a freemium (for the unitiated it means its free to use up to a certain point and then kar-ching because like any other company that hires people and pays taxes it needs income – duh!) online kit like Ahrefs.com.
Simply key in the URL into their search window like this…
If you see this you should go “tsk! tsk!” (just kidding, one must not be too obnoxious during the first interview, maybe the second one perhaps..) and say: there is obviously some spam activity going on. Google would feel that its unnatural for so many links to be coming from so few domains. This is because in a natural link profile, you would expect links from many different websites and not just a few. Just think of this analogy: if an MP was running for AMK GRC would he get voted in with 200,000 votes from 200 individuals or 200,000? A few from the same website is OK because it could be a partner or a review site but not crazy ratios like this. At MediaOne we think the ratio that will get red flagged is 200 backlinks : 1 domain. Normally we would expect a lot of backlinks to result in increased DA and therefore more organic keywords to be ranked but here, tellingly, its ZERO meaning that Google isn’t fooled and has penalised this domain.
As you scroll further down you will see this:
Referring pages are pages of websites that have links to the target website. These are called Backlinks and is a prime Google Ranking Factor.
Something like this below is a Big Red Flag for Google. It shows that some half past six SEO company had built links for your PE’s website sometime in March. And within a space of 60 days had hooked up almost 15,000 links thinking (stupidly) that it will help gain keyword ranking. Its obviously spammy and unnatural because a “natural” linking process by admirers would take place over many months or years and not be in the thousands over days unless your PE is Justin Bieber or Coldplay. Big Red Flag there for the Google Bull there!
New And Lost Referring Domains
If you see this image – alarm bells should start ringing.
The orange bars represent “dropped links” which means that these backlinks originated from online directories, forums, review sites, link exchanges, commentary sites, temporary blog sites that are not moderated. What the like scenario is that your EP had unwittingly hired a second rate SEO company (many of these promise the heavens for between $280-$450 per month) who use software or manual link builders to get free links from high authority sites like these mentioned types. Then when the owners of these sites feel that their websites getting too bloated (hence they have to pay a load more for hosting fees) they will archive or delete older pages. When this happens the links are deleted or dropped. And wah lah! The links are gone. Google’s ever increasingly sophisticated algorithm has learnt to sniff out these spam links and penalise the recipients.
What Kinds Of Links Do We Need to Build?
- Build links that come from higher authority sites which will bring up the DA of your EP’s domain.
- These sites should preferably in the same industry.
- The articles should preferably in the same niche.
- The articles must be very well written (or it will be mauled by one of Google’s zoo animals) – more of that later.
- There should be a relevant anchor text (or phrase) that is in line with your EP’s business which links back to your EP’s website.
How Do We Find Any Other Technical Issues That Need To Be Fixed?
We use a tool called the Google Search Console. Its like this: Google doesn’t “talk” to us directly and we can’t “talk” to it. So it uses the GSC to give us a heads-up of website issues such as:
- suspected spamming: naughty-naughty — penalty coming your way!
- crawl errors — search engines send spiders (or bots) to crawl website data in order to rank; errors are the sign of bad housekeeping which search engines dislike immensely.
- missing or duplicate meta tags — search engines use these as an “intro” to what your page is about so its important.
- 404 errors or missing pages — also a sign of lousy housekeeping: BAD.
- duplicate content — if you have been lazy and copied content search engines frown upon this.
- mobile optimised — its a big deal now because Google feels that if your website does not appear properly on smartphones and mobile devices you are not being user-friendly because 53% of searches are done on these devices.
- page download speed — again its related to your website being user-friendly; the longer it takes the likely someone will exit.
This is where webmasters and SEO companies work together to fix and optimise the website. As a note (and we can’t help it because we are kinda bursting with pride here…) MediaOne managed to help companies like Fuji Xerox and ST Electronics gain huge jumps in their keyword rankings by being extremely thorough about fixing their website technical and content issues. One of them had a 60 keyword jump almost overnight when the issues were rectified. We can’t tell you who and how as its our bread and butter (wink). But we hope you get the idea how it can be done – and how you as the Bright Shiny New Thing in your company can do to achieve these types of astounding success and become the apple of your CEO’s eye. This digital marketing job isn’t easy but its fun because your really have to know your stuff but you will get a hell lot of respect from your bosses if you can rattle off all these facts.
With proper SEO your PE’s website can soar, get incredible visibility, generate new profitable leads which can lead to significantly increased sales without increasing headcount (remember: new knowledge-based economy; more IT and product savvy staff not more staff per se).
At Least Be Familiar With The Top Animals In The Google Zoo
Google has some algorithms with animal names you should be familiar with. Here are the 3 most important ones:
Will maul website that appear to have low quality, badly written, lousy formatted content. It does this because many Black Hat SEOs churn out a heck a lot of articles for the sake of ranking.
Will peck at websites that have thousands of spammy links.
Looks at the context of the search and determines which listings are the most appropriate.
Let Me Impress My Potential Employer With My Familiarity With Social Media – Or Should I?
Well you could but before you go gushing about how you can use social media to reach thousands of people and bring them in like shoppers at a everything-must-go sale, consider this.
Unless your EP is a big consumer brand like Coke, Nestle, Apple, H&M – a huge nameless horde is not a good thing. Most companies don’t need millions of people to think that they are awesome – most just need that 2000 “top prospects” to think they are the best thing since sliced bread.
So its better focus all your time and energy on researching the right keywords that will bring in the right customer.
As an illustration which couldn’t make it clearer than if we tried to explain it… we met with a customer who told us: I need to reach the CEO, the CFO, the HR manager, the Department chief of SMEs who will buy my HR and Payroll software. They should be from the F&B, the retail, the entertainment, the public services industries. We did a quick calculation and told him that for him to row his boat out (before you rush out to buy boats, please let us add that this is only figurative) to catch this fish and catch that fish from his ocean of possibly 2000 fishes it would cost him at least $50,000 in marketing, manpower, door knocking and engagement costs as well as a whole year.
However with SEO (and SEM) you could choose keywords that customers (whoever they are) would search for like “best payroll software” and get them swimming to you (again, figuratively since Singapore is an island not a body of water, but we digress..).
This lowers the costs of marketing very significantly which would make you the darling of your CFO.
So you managed to improve the Domain Authority of your website. And you managed, by yourself or working with some top notched SEO firm like MediaOne (ahem again), got many important keywords ranked up.
Is that enough?
Nope. Thats just half the battle won. And its a road without end.
In your job as the digital marketing warrior – you have to get content marketing going. Content marketing refers to publishing really solid stuff that actually means something to your clients, your partners and associates (influencers, distributors, channel partners, etc). With a lot of content going out – you will want to score for thousands of keywords which will pull in even more leads and extend your sphere of influence. You will want your articles to be so AWESOME people in your industry will want to point your way and say in hush respecftul tones that your company is the LEADER.
That will take a lot of keyword research – you can use tools like Google Adwords Keyword Planner or LSIGraph.com or even something like (get this) KeywordShitter.com to find out what people are searching for and to get ideas for articles.
Google Ranking Factors
You will need to be familiar with Google’s 200++ (and OMG ever increasing) factors and knowing which ones are the most important. OK to spare you the pain we will list some here for you – the rest you will just have to trawl through our blogs or buy us coffee (maybe about 6 cups worth to go through all) to find out.
- age of domain
- exact match domain
- presence of keywords in URL, title, meta tags, content
- over-optimization of site (like over use of keyword)
- presence of black hat techniques (white fonts, malicious redirection, spam links etc)
- quantity of backlinks
- quality of backlinks
- quality of outbound links
- content uniqueness
- content quality
- content freshness
- mobile responsiveness
- page download speed
- meta data optimisation
- how crawl-able the site is
- security of website
- geography of website
- TLD: .com is the strongest
You could rattle off this list and appear extremely smart and well-informed.
The Most Popular Digital Marketing Job Titles In Singapore
When a person is looking for a career, digital marketing is a smart choice. There is plenty of career opportunities in the technology field. Product marketing is a great opportunity for those looking to enter the field of technology. Companies large and small are looking for people to market their products on social media, websites, and other forms of online media.
There are plenty of entry-level jobs in digital marketing. Singapore has a high demand for digital marketers and there is plenty of room for advancement. There is such a demand that some companies are even willing to complete on the job training to get people to work for them. They can learn some basic skills on the job and the company that they work for will continue to train them. Anyone with basic computer knowledge and a drive to be successful can find work in the digital marketing field.
Digital Marketing- Product Marketing
Product marketing helps a company make the sales that they want, and a digital marketer can find work in this area. Product marketing will work to identify a market for the people that are most likely to purchase a product or a service. They will look at the new products and the features that it is able to offer customers. The digital marketer will focus on making the new benefits of the products known to customers and the effects it will have. At the same time, they will work to keep their product relevant to existing customers and build up their loyalty to the brand. In addition to having digital marketing skills, a person must understand the need and the behaviour of their customers. They need to point out the best points of the product and they need to know every detail about the product that they are selling. They need to make sure that the marketing operations go as planned and there is consistency between marketing campaigns. In order to work in this area of digital marketing, a person must be creative and they need strong communication skills.
Product Marketing Manager
The manager is in charge of the marketing campaign and they need to have marketing and computer skills as well as important leadership skills. They need to be detailed oriented and they need to be able to meet deadlines. This is in addition to their creative skills.
Director of Product Marketing
This person is in charge of the digital marketing projects and they have the added responsibility to work with stakeholders and those in the top position of the company. They need to have very strong leadership skills and be able to work and lead others under a deal of pressure. They need to have interpersonal skills in addition to strong marketing and computer skills.
Content marketing is about creating information about a product that is interesting, informative, and relevant to consumers. They have a target audience that they are marketing to and they want to encourage that audience to build a personal relationship with the brand. They aim to get the customers to visit the company’s website to learn more about a product. From the information they learn on the site, the customer should be ready to make a purchase. Content marketers often use blog posts to showcase the features of a product and keep their users engaged. They may also design newsletters, emails, landing pages for websites, and the product descriptions that are appealing to customers. They can also develop other forms of media that will get the attention of the target audience.
Content Marketing Specialist
The content markets need to have creative and design skills as well as an eye for details and for editing. They need to know SEO and the best way to get the attention of the customers. They need to have the marketing skills that are able to make a product appear at the top of the search results when a specific word or keyword is searched in a search engine.
Content Marketing Manager
The manager is in charge of the project and needs to have SEO skills. They need to be able to examine the traffic pattern of customers to a website and where the traffic is coming from. They also need to know how much time a person is spending on a specific webpage. They need to be able to use and interoperate conversion data. This information will tell them how many visitors to the webpage and making a purchase and they are becoming customers. They need to be able to work with a team or writers and computer marketers to design a campaign that is attractive to a target audience. They also need to help their marketers come up with interesting and engaging topics for newsletters and blogs.
Social Media Marketing
Every day, there are millions of people all over the world that use social media sites. Facebook, LinkedIn, Twitter, and Instagram are just some of the social media sites all over the world that people are using. Even the people of Singapore are involved in heavy users of social media. The social media marketer will look at the social media sites that are used by their customers and develop a brand for the product and the company that they are working for. They will make different campaigns to make the brand appealing to the customers. They will work on making appealing social media posts as well as blog posts. They will help reach a certain audience and they will help a community with customers. This will allow them to reach a large scale of people with a small post.
Social Media Specialist
The social media specialist will be the person that has to develop the social media campaign and they need to make it appealing to customers. They need to showcase the best features of the products that they are selling and give the company a personality on the social media site. In order to work on this, a person has to be able to understand the major social media platforms and stay up to date on all the changes in social media as it related to marketing. They need techniques to be able to reach out to customers and to build a personal relationship between the customer and the brand on a social media site.
Social Media Manager
In addition to having knowledge of the social media sites and how they work the manager has to know Adobe and graphic design programs, so they can help build designs for the social media pages. They need to know how to influence others and what is appealing to customers. They should know how contest operates and use them properly to build up excitement about a product and the company that is offering them. They will oversee the entire social media campaign and track the success rates that each campaign has with the customers.
Social Media Influencer
This person will need to adapt to the changes in social media and the changing needs of consumers. They need to use their marketing skills to find traffic and drive it to social media sites. They need to work with different departments and bring the ideas of the sales team to life on the social media sites. They need to understand how to market to people and how to build up a strong following on a social media site for a company.
Digital Marketing Design Jobs
The design aspect of the digital marketer is to create a visual that is appealing to customers and show the positive features and the appealing aspects of the products. They will make graphics and use design to make a webpage, social media page, and forms of visual digital aids to the company. They will need to know how to create these graphics and have a creative mind so that their visual are appealing to different customers.
The designer needs to have experience with computer-based design programmes and they need to know and understand web development. They need to be able to tell a story about a brand that it attention-getting. They need to make the visual and the other details of a product appealing and they need to be creative. They also need to be able to make email graphics, website banners, infographics and other forms of visuals that will be able to get the attention of the customers.
This designer has to be able to think on the spot and they need to have great communications skills are well as presentation skills. They will work with a team to develop a marketing campaign for the product and make it appealing to the general public.
SEO Specialist in Digital Marketing
SEO is the most effective way to bring a customer to a website. SEO will help bring traffic to the website of the company and will help build up brand awareness. This will use work with the search engines and will help content marketing to help people find the sites that are appealing to them. A digital marketer needs to be able to understand SEO and know how to get organic traffic. They need to make their product sites relevant and appealing to the customers that are performing the search.
These are just some of the jobs that are open to those that want to work in the field of digital marketing.
Salary Ranges for a Digital Marketer in Singapore
The salary of a digital marketer in Singapore is a pretty decent salary. A person will be able to have a job where they can make a liveable wage and they will be able to support their family. While the exact pay of each job will vary based on education and experience, there are some general figures for the salary that a person can use to determine if this field is a good match for them. The average annual salary for a digital marketer ranges between $36,000 for entry level designers in SMEs and on the higher end $185,000 for those working as regional heads for MNCs. Average salaries for someone with 3-5 years of experience is approximately $45,000 while those with 8-10 years can command easily $98,000 per annum. While these figures are rough, this is a pretty nice salary range and a person can get this job with some on the job training.
Digital Marketing Jobs Pay Scale in Singapore
According to Digital Influence Lab, the compensation for digital marketers varies depending on the particular area you’re interested in. However, the salary starts at around $30,000. The pay scale is as follows:
Executives: $30,000 to $80,000
Managerial Level: $48,000 to $145,000
Director Level: $120,000 to $180,000
An executive is responsible for developing and managing online marketing campaigns. They’re expected to oversee the company’s social media strategy, maintain the company website, create and optimise content, track web traffic and provide reports, arrange webinars and podcasts, create ads, and prepare email marketing copy. Executives are also responsible for staying up to date on all of the latest digital marketing trends.
Executives need awesome editing and writing skills. They must also be great at communicating verbally, familiar with video editing, have a working knowledge of web development tools and software, and be well-versed in powerpoint. Perhaps the most important skills digital marketing executives can have is project management because they are always dealing with things that are time-sensitive.
In many cases, most employers will prefer that applicants hold a diploma or basic degree in marketing. However, they may consider individuals who have degrees in humanities.
Many Singapore companies prefer candidates that have at least 1 to 3 years experience in digital marketing. Graphic design experience can also be a huge plus.
Digital marketing is a fast-paced industry. This means that digital marketing agency executives should have a preference for jobs where no two days are exactly the same. They must also enjoy multi-tasking.
Managerial level digital marketers are responsible for planning and executing all digital marketing campaigns, including maintaining a marketing database, performing SEO/SEM, developing social media and email marketing strategies, and creating display ad campaigns. This individual measures performance of all campaigns against ROI and KPI goals. They identify insights and trends and brainstorm new growth strategies. They are also responsible for the end-to-end customer experience across all channels and providing thought leadership and creative perspectives.
Singapore companies look for candidates with a bachelors or master degree in a marketing related field.
Candidates typically have experience with managing and leading SEO/SEM, email marketing, marketing database, social media and advertising campaigns. They have optimised landing pages and set up Google Adwords campaigns.
Those in managerial position must be highly creative and data-driven.
Digital marketing directors are responsible for developing and implementing strategies for digital marketing teams. They coordinate digital marketing campaigns on all platforms and work to build strong teams, and supervise collaboration between the various departments. Directors manage various projects and focus on driving business growth. They are in charge of leading website development and oversee customer-facing communication channels. These individuals also track growth and maintain reports that provide up-to-date analytics information to upper management.
These individuals must have strong technical skills and know how to track data and system requirements. They must also have excellent communication and interpersonal skills.
Companies are looking for candidates who have bachelor’s degrees, however, many prefer those who have master’s degree in marketing as well as hands-on experience with e-commerce.
Candidates typically have more than 10 years of marketing experience. They have prior dealings with managing multi-million dollar marketing budgets and large teams.
These individuals must have I love for building strong relationships and networks. They should ideally have a thorough understanding of pop culture in Asia.
Where to Find these Digital Marketing Jobs In Singapore
There are several places where a person that is looking for a digital marketing job can complete their job search in Singapore. A job seeker can turn to the internet and begin their job search. They can go to a job hosting site such as Jobstreet, Glassdoor, Indeed, JobsCentral, Monster, and LinkedIn. These sites will have companies that have job posting for digital marketers. All a person has to do is search digital marketer and there will be a number of jobs that appear. A person can then apply to the jobs that they like based on company and job description. A person can even head to a job placement agency such as MichaelPage or Robert Walters. These agencies have companies that have open positions for digital marketers. They will help pair up a person based on their skills and experience with the company that will be the best match.
Digital marketing is a field that is growing in Singapore. There is a high demand for digital marketers. Digital marketers make a nice amount of money and they are paid well in Singapore. Just about every company large or small in Singapore is looking to make their presence known online. When a person enters the field of digital marketing there are endless career opportunities and plenty of room for career growth.
Digital Marketing Agencies
One of the first places you should look is Singapore digital marketing agencies. These companies are often interested in strengthening their team. So check out their job boards.
You should also consider working with the top digital marketing influencers. In many cases, even people with personal brands have whole teams working with them behind the scenes. Sometimes, they need more help.
Social Media Networks
Believe it or not, you can also find opportunities on social media platforms. This is especially the case when it comes to LinkedIn. Unlike other platforms, this one is geared towards creating a strong network of professionals. It’s quite easy to find digital marketing job listings on this website.
How to Pitch for These Kinds of Jobs
When pitching for these types of jobs, there are a few things you need to focus on. For instance, think about what current problem the marketing company may be having.
While most people tend to focus on their qualifications, you can stand out by pointing out what the company is need of, such as someone who understand current digital marketing trends in Singapore or someone who has already built strong relationships in the marketing industry.
You should also focus on what you have already achieved instead of what you can offer the company. Let your history in digital marketing speak for itself. This way, the company can figure out where you fit. Paint yourself as a hero. In doing so try to provide three things: information, education, and entertainment.”
The potential for individuals in this field is almost limitless. Many choose to go the traditional route and work for companies in executive, managerial or director capacities.
Others choose to start their own companies and work in these capacities for themselves. And there are other digital marketers who decide to develop their own personal brands and become an influencer–someone who teaches others how to succeed at digital marketing.
The path you take will depend on your ultimate goal.
Future of This Field
Within the last year, Procter and Gamble announced that they would set up their digital innovation center in Singapore. The company will invest 100 million USD within the next 5 years for their set up. This would the first time the popular company has made an investment of this magnitude outside of the U.S. This is promising news for those interested in the field of digital marketing, but it shows just how much potential this particular field has. skill development and exposure to some of the latest tools and practices in the field of digital marketing.
Why Digital Marketing Careers are the new BIG THING for Graduates
According to a Mckinsey report, by 2030 almost 24% of work activities in the country of Singapore is set to be displaced by automation by 2030. As the country restructures its economy and starts to this change, many graduates are starting to consider entrepreneurship. And many of them are seeing digital marketing as a viable solution.
Courses to Go for While in School
Students should focus on courses that will empower them to engage with target audiences as well as their teams such as Leadership and Communication, Data Analytics, Transformative Strategy and Digital Media. They should take courses that center around branding. Students should also consider taking courses that make them better storytellers.
Courses to Go for to Get Certification
Not everyone chooses the traditional education route when seeking out digital marketing training. Some choose instead to become certified through specific courses. There are many courses to choose from. For instance, Marketing Institute of Singapore is a 2 day long intensive course that takes you through an introduction to SEO, SEM, and EDM. Kaplan Singapore is a 4-day long course which covers Google Analytics and AdWords. General Assembly is a 10-week course which covers content strategy, SEO, and Persuasion Marketing.
MediaOne’s Digital Marketing Training and Courses
There are also courses which give a more in-depth look into digital marketing, such as MediaOne. Learn the ins and outs of digital marketing from digital marketing specialists who have an intimate knowledge of every part of the process because they actually do it every day. Take laser-focused courses on SEM, SEO and Social Media Marketing. Learning how to gain more visibility in the search engines, how Google’s algorithm works and how to effectively manage all social media platforms.
With over 8 years of hands-on experience, MediaOne can make learning easy and fun. And the best part is, the class is empowering–not only for online careers but for those that are offline as well. People leave MediaOne’s classes knowing that they have just received a competitive edge on all other job seekers. Click here to view MediaOne’s digital marketing courses in Singapore.
The outlook for Digital Marketers in Singapore
In Singapore, over $306 million dollars each year is spent on digital marketing and digital advertising. This is one of the largest fields in Singapore and is currently expanding. The industry grows by 4 percent each year and there is an ever-increasing demand for those that know and understand digital marketers. Over 80 percent of the businesses in the country need some form of digital advertising. They are looking to increase their presence in the social media market and they need qualified people to market their products or services.
And that is what YOU the Bright Shiny New Thing could do for your new company and experience possibly a METEORIC rise in your career leading you to buy your first car while your peers are still taking public transport.
If you land an interview with a major firm and are having sleepless nights fretting.. DON’T. Give us a call – specifically Tom at 6789 9852 and prepare er… 6 cups of coffee for that pre-interview coaching session. FYI a Starbucks Venti costs $7.90 last time we checked.
Better still… download our FREE e-Book on SEO Basics that will give you a big boost. Click on the e-Book to download.
Or… you can use the “Find Out How Why Your Website Is Not Ranking In 30 Seconds!” function on top of this page to get a FULL report of what your PE’s website issues are. If all these don’t land you that job – nothing will!
Good luck landing that Digital Marketing Job!