The corporate lifestyle can be quite stressful. The numerous deadlines to beat, dealing with customers and constant conflict can take a toll on anyone. This is the main reason why team building activities are encouraged in any business/organization. It enables the staff in a company to forget about the tight work schedule and focus on motivating each other and having fun. In this post, we will look at some ways to market your team building company in Singapore.
If you are planning to get into this industry, you shouldn’t assume that all companies engage in team building companies regularly. While team building is common in Singapore, there are still some companies which don’t engage in it.
Know about the needs and objectives of individual companies
You should do this even before you start pitching potential clients about your services. There are hundreds of team building activities companies can take part in. You need to clarify the needs of individual companies and determine what suits them.
Some things to look at as you assess these companies includes their budget and size of employees. Having a strategy that you use on all your clients won’t help you grow your business. When you have all the necessary information in your hands, you can go ahead and come up with a list of customized team building activities.
Look at the state of the industry
Companies are always looking for ways to make their staff more productive in order to achieve their targets. Team building activities have proved to boost morale and consequently improve employee performance. There are probably many other team building companies in Singapore.
Study their marketing activities in order to understand the best strategy you can use. Find out what is working for them and what isn’t. This way, developing a marketing plan for your own company won’t be a struggle.
You can use the following marketing techniques to grow your team building company.
Build a responsive website
It’s almost impossible to find a successful company that doesn’t have a website. We are living in the digital era where most people turn to the internet when they need solutions to a problem. Creating a responsive website means you know the importance of marketing to the millions of internet users in Singapore.
Other than responsiveness, there are other vital characteristics your site should have. One is a great design that gives a good first impression. You also need to include your contact details so that potential clients can reach out to you.
Search engine optimisation (SEO) is a technique you can use to improve the ranking of your site on search engines. The first step is making sure that the site functions well in mobile devices, considering that most Singaporeans access the internet using their mobile phones. Secondly, use keywords throughout your content, placing them in headings, introduction of posts and on meta-description.
Another vital SEO strategy is improving your site’s speed. There are tens of competitor websites on the internet, so a typical internet user won’t wait ten more seconds for your site to load. Publishing fresh content consistently is also another great tactic you can use to improve your site’s rankings.
Use testimonials to increase your client base
If you can get your clients to market your company for you, you will gain tremendous success. Having a testimonial section on your site is one way to do this. What you do is get clients you’ve worked with to say something about their experience.
If they had a great time team building (most do) they will say something positive about your company. Place this in the testimonials section of your site so that visitors can read about your company.
Collect email addresses
Email marketing has emerged as one of the best methods to maintain customers. This is a tactic that shouldn’t miss in your marketing plan. First, start by collecting emails of existing clients. If they’ve had an experience with you, chances are high that they won’t mind giving your their email addresses. Remember to get the email of the decision makers-someone who can actually get a company to work with you.
If you’re targeting internet users who know little about you, include various call-to-actions in your website. For instance, you can offer a free e-book on ‘team building activities for successful companies’ if they sign up for your weekly newsletter. With email addresses of potential and existing clients, it is easier to promote new deals and build good relationships.
Join social networking platforms
The internet made it possible for humans to communicate with each other even when they are miles apart from each other. A significant number of internet users in Singapore are active on social networks. The good thing is, users spend a few minutes each day on their social media accounts.
Pick two or three social networking sites and start using them to promote your business. Start with LinkedIn because of the large community of professionals. LinkedIn is full of company executives/entrepreneurs who are always on the lookout for great candidates and innovative ways to increase productivity.
Facebook is also another great platform to market your services. It’s the social network with the highest number of users. This platform allows you to create ads targeting various groups and locations so you have a better chance of reaching your target audience.
If you post interesting and informative content consistently, you will gain more followers. This means your client base will expand and you’ll make more profits. Do not overlook other platforms such as Instagram and Google+.
Use video to market your company
Video marketing is becoming one of the best ways to communicate with potential clients. A 2 or 3 minute video may have the same effect as a blog post that takes an internet user 5 minutes to read.
Start by opening a YouTube account and sharing information about your company and team building in general. Live video is also a great way to attract new clients. Platforms such as Facebook, Instagram and Twitter allow you to post live videos. You could live stream a team building activity you organized for a certain company and share with with the followers. As you focus on video, do not ignore other content marketing strategies such as blog posts and e-books.
Paid advertising on search engines
The wide use of the internet means a high number of potential clients will try to find a company like yours online. When they type some keywords into a search engine like Google, they should find you. Paid advertising is also known as search engine marketing (SEM). What you do is bid on industry keywords users may type when looking for your company.
When they enter the targeted keywords, your ad appears alongside the search results. If you are looking to gain traffic to you website, this method is highly recommended. It’s also cost effective because you only pay when users click on the ads.
The marketing ideas discussed in this post are meant to help you market your team building company in Singapore effectively. Try to use all of them and you’ll notice an increase in clients. Nowadays, focusing on digital marketing is vital. If you’re unfamiliar with SEO and SEM for team building companies, get in touch with us.