Digital Marketing for Furniture Stores in Singapore

Furniture Stores in Singapore

Digital marketing is important in driving traffic to your Furniture Stores in Singapore by targeting people that are interested in buying your products and creating brand awareness. A smart internet marketing strategy will assist you to target the right message current and prospective customers – whether it’s filtering their selection, helping them find your brand, or ultimately helping them to place an order. Let us take a look at how you should approach digital marketing as furniture store owner in Singapore to drive traffic to your business.

Paid Search

This is a way to market your furniture store by putting online ads within Google’s or other search engines sponsored section. Businesses bid on various queries or keywords and pay on a CPC (cost-per-click) basis. This channel puts your store and website in front of the shoppers at every stage of the shopping. For example, by creating an online ad on furniture keywords like “Singapore wood table,” or “brown sofa Singapore” you can target customers in the engagement and consideration stage of shopping.

By using “branded” online search ads, or those that are bidding on searches to your business, you can drive “Ready-to-Buy” or bottom-of-funnel shoppers who are looking to see furniture in your physical store or coming back to your website to make a purchase.

Paid Social Media Marketing

While social media has an organic aspect, the paid options can greatly help Singapore furniture stores pass their message to a much-targeted audience. According to comScore, social media is the leading digital marketing category in engagement, accounting for 4 out 10 minutes spent online. Furniture stores should, therefore, take advantage of the attention that social media gets in Singapore and use it to market their products to potential customers.

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The analytics company also says that Singaporeans spends 28% of their digital time on various social media sites. With new tools like Instagram Ads, Rich Pins, and Facebook Audience Network, furniture stores can natively retarget bottom-of-funnel and mid-funnel buyers with specific products they have viewed. If a shopper has viewed one of yours sofas on your page, then scrolls their Facebook feed, they can see an ad with the same features of the sofa with a link to place an order.

Affiliate Marketing

In affiliate marketing, businesses promote products via a network of third-party sites. This form of internet marketing serves as an important channel for owners of furniture stores, particularly those who are making strong promotions on a consistent basis, as it broadens the scope of prospective shoppers.

Affiliate marketing can help draw the attention of top-of-funnel furniture enthusiasts by giving them an offer they may not otherwise have known about. You will only have to pay when customers make a purchase using the third party coupon code. This makes affiliate marketing digital marketing that also has one of the highest Return on Investment (ROI). Some of the most common third-party companies, in this case, include FatWallet, RetailMeNot, SlickDeals, and Ebates.

All of these channels drive traffic to your furniture store website and can ultimately increase your sales. However, there are also so many other digital marketing techniques that can speed up the growth of a furniture website. They include search engine optimisation, email marketing, content marketing, among others.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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