Digital Marketing For Event Organisers In Singapore

digital marketing events organisers

Event planning is one of the businesses that require a lot of marketing and selling so that you convince your clients that you are the best service provider among several who want to have the same customers you are targeting. The greatest event organizers in Singapore will tell you that the best way to winning lots of clients is providing outstanding services that will leave a mark in the hearts of those clients, such that they can easily refer your services to other clients. However, even as such customers recommend your services to others, you can’t fully rely on that, since some potential clients need to know more about your business before they get convinced that you are the best service provider. That is why marketing your services is the best thing to making sure that you get many clients. Here are some marketing tips to assure you of greater success as you try to attract more clients:

  1. Build an excellent website

This will always be the first tip to marketing your business, with no concerns about whether it is service-based or product-based. You could have built a website, but then realize that it doesn’t have a lot of traffic as you would like it to have. This could be related to design issues or the content you have on your site. Therefore, consider building a website that has engaging content so that your customer will feel like visiting again, and also referring other clients, and this should earn you a lot of traffic. Other than the content and design, ensure that the website is Search Engine Optimized so that your customers will find it easily.

  1. Utilize Online Advertisements

As much as many business owners avoid advertisements for fear that they are expensive, they continue to be effective in marketing your services. The best thing about online ads is that they will be viewed by many potential customers, taking into consideration that most people use online platforms on a daily basis. Upon looking deeply into online ads, you will realize that they offer more benefits than losses when used in business.

  1. Make the best use of social media

Don’t be one of the several business owners that under-rate the benefits of social media when it comes to marketing your business. Social media has been and will always be an effective strategy for marketing your services. The best thing about social media services is that it connects very well with event organizing. Here, you can post various pictures of the past events that you have organized, so that clients may have a pictorial idea of what they expect. Make sure that you update your pages as much as you can so that your clients can access updated information about your services.

  1. Use trade shows

Making use of trade shows should even be the best strategy for marketing your event organizing business. The only challenge that you may face when it comes to trade shows is that you may need to sacrifice and invest more than other marketing methods, but it’s worth the effort. Here, you provide your clients with an actual presence of what they should expect, such that there will be many potential clients visiting to see and even book your services.

  1. Use Referrals

When you serve clients, don’t only eye the monetary benefits that you may get from such customers. If they like your services, ask them to refer you to other people who may be in need of your services in the future. Issuing such persons with something like a business card will enable them to pass on complete information to other potential clients who may be in need of your services so that it looks more of networking.

In conclusion, always make sure that you provide quality services to your clients. The key to having greater success when it comes to any business is providing satisfactory services, so that your clients may have greater confidence in you, and look forward to getting more services from you.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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January 19, 2019

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