Digital Marketing For Event Organisers In Singapore


Event planning is one of the businesses that require a lot of marketing and selling so that you convince your clients that you are the best service provider among several who want to have the same customers you are targeting. The greatest event organizers in Singapore will tell you that the best way to win lots of clients is by providing outstanding services that will leave a mark in the hearts of those clients, such that they can easily refer your services to other clients. However, even as such customers recommend your services to others, you can’t fully rely on that, since some potential clients need to know more about your business before they get convinced that you are the best service provider. That is why marketing your services is the best thing to make sure that you get many clients. Here are some marketing tips to assure you of greater success as you try to attract more clients:

  1. Build an excellent website

This will always be the first tip to marketing your business, with no concerns about whether it is service-based or product-based. You could have built a website, but then realize that it doesn’t have a lot of traffic as you would like it to have. This could be related to design issues or the content you have on your site. Therefore, consider building a website that has engaging content so that your customer will feel like visiting again, and also referring other clients, and this should earn you a lot of traffic. Other than the content and design, ensure that the website is Search Engine Optimized so that your customers will find it easily.

  1. Utilize Online Advertisements

As much as many business owners avoid advertisements for fear that they are expensive, they continue to be effective in marketing your services. The best thing about online ads is that they will be viewed by many potential customers, taking into consideration that most people use online platforms on a daily basis. Upon looking deeply into online ads, you will realize that they offer more benefits than losses when used in business.

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  1. Make the best use of social media

Don’t be one of the several business owners that under-rate the benefits of social media when it comes to marketing your business. Social media has been and will always be an effective strategy for marketing your services. The best thing about social media services is that it connects very well with event organizing. Here, you can post various pictures of the past events that you have organized, so that clients may have a pictorial idea of what they expect. Make sure that you update your pages as much as you can so that your clients can access updated information about your services.

  1. Use trade shows

Making use of trade shows should even be the best strategy for marketing your event organizing business. The only challenge that you may face when it comes to trade shows is that you may need to sacrifice and invest more than other marketing methods, but it’s worth the effort. Here, you provide your clients with an actual presence of what they should expect, such that there will be many potential clients visiting to see and even book your services.

  1. Use Referrals

When you serve clients, don’t only eye the monetary benefits that you may get from such customers. If they like your services, ask them to refer you to other people who may be in need of your services in the future. Issuing such persons with something like a business card will enable them to pass on complete information to other potential clients who may be in need of your services so that it looks more like networking. In conclusion, always make sure that you provide quality services to your clients. The key to having greater success when it comes to any business is providing satisfactory services, so that your clients may have greater confidence in you, and look forward to getting more services from you.  

Must Have Event Planning Skills

Festivals, product releases, and other high-profile events have glamorised the lives of event planners. However, let us not forget that event planning is more than simply hosting elegant events. Event organising is one of the most challenging occupations on the planet and demands a unique set of skills. It’s a lucrative professional path of highly organised, hard-working individuals.

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Must Have: Event Planning Skills

  1. Ability To Work In A Team

Event planners are known for their excellent organising abilities. Some people may function well in a chaotic environment, but as a planner, it is critical to focus on procedure and technique when working as part of a team. In order to do this, you must keep your aware, adhere to timetables, finances, and deadlines, and keep important paperwork and information organized. 

After all, a well-plan event is not something that happens by chance. It requires excellent organizational abilities and meticulous attention to detail throughout the process, from preparation to post-event analysis. A good event planner can recollect even the smallest of information and is on track of everything at all times.

  1. Communication

Another essential skill for an event planner is the skill to engage with others and establish a connection in a short period. Event planners have excellent communication skills. They should not be scared to speak with the C-suite executives as well as event attendees and funders, and brand owners.  

Solid interpersonal skills are essential for ensuring that everyone engaged in the event knows their responsibilities and that everything runs well. Furthermore, you must have similarly great writing skills to express ideas properly, with assurance and professionalism, as well as clearness in explaining the event.

Finally, event planners are excellent listeners, which allows them better to grasp the requirements and preferences of their clients.

  1. Knowledgeable In The Field Of Networking

Event planners are skilled at building relationships. Since the events business is built on connections and is largely reliant on human interaction, this makes networking a fundamental event planning skill. 

Photography, decor, and A/V décor, musicians, performers, and videographers are just a few of the specialists who will be needed to pull it off successfully. This is a group of people you can rely on to help your events stand out from the crowd. This indicates that you will need widespread networking to find this group of vendors.

  1. A Fundamental Understanding Of The Events

It may seem obvious, but to be a successful event planner, you must first have a thorough understanding of events. Knowing how events are organized is a crucial event planning skill for any professional. 

As a planner, you should be able to construct a layout or compose an RFP (Request Of Proposal), as well as study and analyze event data and review documents. You should also be familiar with the fundamentals of musicians and Entertainers, audio-visual equipment, florists, and décor, among other things. It is a creative work that needs a thorough grasp of practicality.  These abilities are developed by training and learning and are gained through time.

  1. An Approach that Places the Client First

Achieving customer satisfaction is one of the most challenging components of event planning. The bottom line is that your stakeholders, whether they are clients or top execs, have a demand for something, and it is your responsibility to turn it a reality. 

Event planners must have a solid commitment to their clients to achieve this skillfully. Even though the work appears to be very unachievable, you must be courteous in your responses. When you’re nice and friendly, it helps alleviate any fears that your customer may be experiencing.

  1. Problem-solving

Successful event planners can overcome any difficulty by maintaining their composure. Their creativity is not confined to the use of sticky notes and paper clips. They should be able to make quick decisions in the face of unexpected situations while maintaining their attitude. 

For example, they should keep an audience entertained when the keynote speaker is late or prevent huge queues at the lunch counter. This event management skill allows event planners to remain adaptable, flexible, and innovative throughout the event planning process. 

Developing problem-solving abilities takes practice, so start small and work on improving your reaction by concentrating on pre-event planning to smooth out any flaws. Keeping an eye out for flaws in your plans, as well as developing contingency plans in case things go wrong, is essential.

  1. Budgeting And Negotiating Are Two Important Aspects Of An Event Planner

If you believe yourself to be excellent at bargaining, you have a valuable skill that will come in handy while event planning. The power to negotiate a deal with a funder or receive the optimum achievable bargain when reserving a location is critical for event planners. 

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When it comes to negotiating, preparedness, patience, and assurance are necessary ingredients. While managing bills, tenders, and costs, you will need to estimate and control your budget.

  1. Multitasking

Multitasking is not a choice for event planners; instead, it is a compulsory set of skills for an event planner.  The number of duties you must manage is enormous, and they include everything from ticket sales to event advertising, partnership recruitment, and day-of logistics. 

In addition, there are a number of events that you must coordinate at the same time as well. Having a workforce allows you to outsource some tasks, but it is primarily your responsibility to guarantee that nothing goes through the holes of the system.

  1. Creativity

Making a to-do list is only one of the processes of event preparation. As an event designer, you must utilise your imagination in order to create an idea to fruition. Regardless of what some may think, creativity is a skill that can be learned and developed through time. 

It is a crucial event planning talent that is necessary in order to pour originality and enthusiasm into each and every event that is organised. Even if the scope of your events does not provide much space for creativity and originality, there is always room for flexibility to do tasks in a new way, even if you are constrained by the needs of your client. 

If you want to be innovative with your event topic or pick an unusual setting, you may hire a guest speaker. In order to generate some innovative ideas, look for inspiration on blogs, social media platforms, or from an expert.

  1. Leadership

Being a good leader is a crucial planning skill for every event organiser. To ensure that events go smoothly, you must be capable of cooperating with your team. All that matters is that you have faith in the process, that you assign appropriately, and that you do the task. 

If you aren’t born a leader, you may learn to be one over time with the proper training. It is not necessary to be an extrovert in order to be a great leader. Your unique personality, together with your enthusiasm for event organising, can aid you in the development of leadership abilities.

  1. Passion For Event Planning 

As cheesy and apparent as it may sound, having a passion may help you achieve your goals. A great event planner instils values such as passion and excitement into their daily job and lives by these principles. As a result, they are self-motivated and thrive on the satisfaction that comes from putting on an event that their visitors thoroughly enjoyed themselves.

  1. Technologically Skilled

Until recently, technology in the events sector was regarded as a great bonus but not an absolute need. That is no longer the case. Event technology solutions now serve as an extension of the event planning team. Therefore, it is crucial to be willing to learn about new technologies and to keep up with the latest industry trends.

If you possess the majority of these event planning skills, there is a good likelihood that you will excel as an event planner. If this is the case, you may still become a great event professional because the majority of these skills can be learned via hard work and a commitment to grow. It is all about learning new things and getting better with each experience.

Listed Here Are Our Top 3 Dos And Top 3 Don’ts For Digital Event Preparation, So You Can Swagger Into 2022 Like It’s No Big Deal.

  1. Don’t Allow Limits To Hinder The Success Of Your Event

Comprehending the depth of an issue or constraint may assist you in selecting a feasible and sturdy solution that enables you to solve concerns while still carrying out an effective and strategically sound event.

Consider how many live events have successfully transitioned to a virtual or hybrid style. E vents become challenging due to various factors in the current year. For instance, in this new era, we rely on an integrated software system to offer beyond-expectation event experiences driven by AI while keeping under budget in the coming year. Continue to move forward with event technology that helps you plan a successful and innovative event.

  1. Don’t Exhaust Yourself By Attempting To Arrange Too Much, Too Soon.

Maintaining a healthy work-life balance is critical to living a happy and prosperous life in general. By disconnecting at a certain period each day, you may establish borders to keep work and personal apart. 

While working, assign duties and interact efficiently with team members to understand their responsibilities and feel empowered to contribute to the overall objective. Get assistance by using event management tools to construct a workflow that decreases stress and increases productivity.

Whether they occur in person, online, or a hybrid style, events can be overstimulating, resulting in an intense experience. In the upcoming year, explore scheduling breaks for you.  

Include breaks between activities, leisure time, social time, or holidays that enable the mind and body to take a deep breath and stretch into your schedule. Everyone deserves a well-deserved break.

  1. Don’t Choose A Service Provider Exclusively Based On Price.

Budgeting and event planning are two activities that go hand in hand. Allowing for the possibility of finding a partner that suits your event goals is important when picking an event management partner, particularly if you seek the option to switch the event formats easily.  

Your event pros want to be able to assist you in putting on a spectacular event. Allowing space in your budget to collaborate with people who can solve your dynamic “must-haves” today will result in a greater return on your investment later on.

  1. Do Treat Your Event Professional As A Collaborator, Not Merely As A Vendor For Technical Equipment.

Aside from being the sound man or tech support, your event partner is much more than that. Fortunately, nowadays, you have the opportunity to collaborate with a partner rather than a vendor. Therefore, you should increase your return on investment by hiring knowledgeable staff and a committed account manager who will cooperate with you throughout the whole event process, from pre-planning through completion and follow-up.

The excellent ones can handle all of the technical aspects of meetings as well, whether they are hybrid or virtual. Your team should be able to bridge the gaps and bring the virtual world into the real world. You can make your virtual audience feel at ease throughout your next digital or hybrid event by using tools such as Go Live and better Exhibitor Matchmaking. Search for meeting experts who offer more to the plate than simply their knowledge and experience.

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  1. Do Be Innovative With Your Content.

Continue to think outside the box in the next year! Content will strive to evolve in terms of its location, presentation, and absorption over the next few years. 

Make use of the opportunity to have fun and be innovative with it by using features such as gaming, live quizzes and forums, push alerts, chat rooms, and other similar features.

Keep in mind to consider the content platform and presentation. However, although certain video content may be more appropriate for a large screen, consider including technologies that can provide a greater mobile experience on smaller displays as well.

  1. Do Prioritise Everyone’s Safety And Security.

Providing safe events for your attendees is critical now and in the future. Adhere to guidelines and pay heed to professional advise. This may include relying on the ability to shift event sites, formats, or procedures, based on the circumstances. 

Collaborate with experts who are adaptable to changing safety and security requirements. Consider streamlining registration and check-in, granting limited access, or utilising face recognition to provide a seamless procedure with increased security.


Live events offer the best opportunity to engage with your target audience if you are doing content marketing in Singapore. When you interact with your audience in person, you are more likely to convert them into customers. The secret to holding a successful live event is proper planning. Additionally, you should have a competent management team to oversee the event itself. This way, you are almost guaranteed of maximising your ROI. This year, organisers are planning to spend more on marketing live events than ever before. Presumably, most of the budget will go towards email and social media, as these are the most effective digital marketing channels. That said, you can always gain more by using a multichannel approach to event promotion. Here are some of the ways to promote your next live event so that it benefits your content marketing in Singapore. 

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How to Promote A Live Event Using Content Marketing in Singapore

Content is useful for promoting live events. It can boost the attendance and the ROI you generate from such occasions. content marketing in Singapore Here is how your content strategy in Singapore can influence the success of your live events.

Email Marketing

Email marketing is among the most effective ways of promoting an event. It is also the best way of communicating with the attendees before and after the occasion.  Keep in mind that everyone on your mailing list is already interested in your brand, products and services. It is much easier to convince these subscribers to attend your event than it is with people who know your business from Google or social media.  Emails should be integral to your content strategy in Singapore. You can tease your subscribers about an upcoming event to create excitement. Then, you can follow it up with more details about the theme, guest speakers, dates, and venue. When the day approaches, remember to send out reminders. Lastly, it is advisable to promote your event in regular emails, even if you already have dedicated messages for that purpose.

Blog Posts

Creating a blog post to promote your event is, without a doubt, the simplest content strategy in Singapore to implement. However, it is not as effective as email marketing. A typical blog post on an event will cover the schedule, guest speakers and the themes that will headline the occasion. Blogging about your live event can be impactful for your content marketing in Singapore. It also means that you prospective attendees have another place to refer to apart from your landing page or social media posts. If your posts are relevant and valuable, your audience will share them on several platforms. This increases your exposure, which could mean a higher attendance for your event. It also increases traffic to your website, which is excellent for SEO in Singapore. Guest posting is equally as effective as creating your posts. When creating guest posts, ensure that you publish on sites that are relevant to your niche and have a bigger audience than yours. A smart way of increasing the publicity of your event is by mentioning it in the guest post. Ensure that the post a backlink to the event’s landing page. This way, you will benefit your SEO by driving traffic to your site, as well as boosting attendance to your event.

Social Media Posts

You can take advantage of the popularity of social networks to build hype around your live event. Most internet users spend a substantial amount of their time online browsing these websites. For instance, you create a countdown timer for your event. This will keep your audience eager for the occasion. You could also post a link to the landing page of your event. The resulting web traffic to your site can improve your SEO in Singapore. Social platforms provide an excellent platform for interacting directly with your followers. You can respond to any questions they may have about the event by replying to messages and comments. Moreover, you can incentivise your followers to share posts related to the event. In exchange, you will make your content marketing in Singapore successful. It is worth noting that paid ads in Singapore gain more prominence on social media than regular posts. They are effective in reaching out to targeted audiences who are not following your businesses.


Video is more effective in communicating the purpose of your event than written content.  It is particularly useful if you have a series of events. You can create several clips of previous episodes so that interested parties can get an overview of what to expect. Alternatively, videos can also serve as teasers to encourage people to your event. In such videos, you can give a sneak peek of the speakers, the venue and the agenda of the event.

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Interactive Surveys

Most businesses that engage in content marketing in Singapore use surveys to ask for feedback after live events. There is nothing wrong with this approach, but it is much better to conduct surveys before the event. The latter approach allows you to learn about the preferences of your audience. As a result, you will adjust your presentations during the event to suit these needs. When attendees are satisfied, it is easier to connive them to become customers. This is the primary objective of digital marketing in Singapore.


Similar to videos, podcasts generate high levels of engagement with your audience. However, the application of podcasts is slightly different from videos. It is not mandatory to create a special podcast for your event. If podcasts are already part of your digital marketing in Singapore, you should base one episode on the live event. You could include interviews, live talks and anything that will grab the attention of listeners. If you provide valuable information in your podcasts, you could turn a passive audience into regular listeners, which is great for content marketing in Singapore. The podcasts can also serve as a means of promoting subsequent events. If podcasts are not a part of your digital marketing Singapore, you can always appear on third-party channels. Make sure that the podcast you reach out to cover relevant topics and have a broad audience. The objective is to make sure that you publicise your event to boost attendance and increase brand awareness.

EBooks and Free Resources

During the live event, you should offer giveaways to the attendees. Items such as eBooks and brochures give valuable information about your brand and products. They also ensure that your customers remain engaged in your brand after the event is over. Later on, you can send additional resources that have detailed coverage of the topics covered during the event. By forming this connection, you encourage brand loyalty. You could also use these resources to improve your SEO in Singapore by linking the clients to your website. Everybody loves a freebie. That said, you should offer something valuable, and not the typical pen and notebook offered by most marketers. Your giveaways must provide value to the customer, as well as serve a purpose for your digital marketing in Singapore.

The Benefits of Live Events to Content Marketing in Singapore

content marketing in Singapore Here the benefits of organising live events as part of your content marketing strategy.

  • Increased brand awareness: the people that attend your event will act as brand ambassadors and spread a word about your products and services.
  • Increased web traffic – live events can boost your SEO in Singapore by driving more people to your website. Naturally, people will go to your website to learn more about the event.
  • Interact with customers – live events offer a unique opportunity to meet your customers in person. You can use the interactions to learn where you need to improve your business.
  • Boost your local SEO – events make you popular among locals, which can indirectly improve your rank in local search results. The more locals are aware of your business, the more clicks you get. This translates to a higher position on SERPs.
  • Get quality backlinks – when you guest post on popular sites ensure that you include a backlink to your site. This is great for SEO, as it improves the authority of your website.
  • Get content ideas for your website – when you interact with your clients, you get a chance to know their challenges first-hand. You can then use this info to create content that solves these problems.
  • Increase Sales – live events allow you to pitch your products and services directly to interested individuals. The customers also get to try out the products, which increase the chances of a purchase.


A well-planned event can prove useful for your content marketing in Singapore. It is an excellent way of increasing brand awareness and learning more about the challenges facing your clients. Remember to offer giveaways to the attendees, as this encourages brand loyalty. You can also use the info from the clients to improve your services and create relevant content for your website. It is worth noting that the success of your event depends on its publicity, make sure that you advertise on multiple channels to boost the attendance rates. For more tips on how to do content marketing in Singapore, be sure to contact our team at +65 6789 9852. 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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