What is Digital Marketing?

Why is there a need for it?

In today’s instantaneous-driven industry and cybernetic landscape, Singapore businesses turn to digital channels to engage both their current and prospective customers, simply because there seem to be no running away from this truth: websites, Google search and social media take much greater priority than costly tradition mediums. Gone are the glory days of newspaper ads and paper brochures—this is not to say that the democratisation of digital assets triumphs past conventional means of advertising. Rather, the reality is that people spend twice as much time online as they used to 12 years ago and your next letterbox flyer would inevitably end up straight in the trash. So much can be done with the extensive spectrum of tactics that fall under the umbrella of digital marketing (even on a tight budget) that offline marketing seems to be a little redundant.

As more Singapore businesses seek practicality when cutting through the noise in a competitive and oversaturated marketplace, one or more forms of digital marketing—be it SEO or PPC advertising—are often adopted to understand what is working and what isn’t. When a social media campaign costs as much as only a fraction of your typical print ad, it comes with no surprise that many are spending big bucks on digital marketing in Singapore in order to stay abreast of their competitors and maximise their reach.

Search Engine Optimisation

There comes a tipping point where just having an aesthetically-perfect website does not seem to cut it. Thus, SEO has become the reinforcing tool for most successful companies to ensure their website ranks top on a search engine result page, translating into an increased amount of organic traffic. SEO involves a complex process of content optimisation that works hand in hand with Google’s well-engineered algorithms to monitor if a website is relevant and worth a spot in the holy grail of Google’s first page. To connect with targeted consumers, a standard SEO starter pack would most likely include a string of powerful keywords, a pack of quality backlinks and a responsive and fast-loading website to boot.

Search Engine Marketing

Where SEM is concerned, PPC advertising comes closely associated, regardless if you’re a startup or a thriving business. Think custom tailored content made for a specific group of audience—be it display ads or sponsored listings for your niche market. This flexible and highly visible tactic is often favoured on search engines to capture consumers’ attention in the face of intensifying competition. The best part: you only pay when potential customers are connected to your website, hence its name.

Social Media Marketing

Nowadays, as much as social media has become the platform for sharing selfies and cat videos alike, many too rely on them to discover and educate themselves about a brand. Similarly, social media gives businesses a deeper insight into the behaviour and persona of existing and potential customers. Hence, this two-way relationship paves opportunities for lucrative interactions to increase brand awareness and generate leads. The more your customer wants to engage with your content, the more your business will grow.

Online Reputation Management

Newsflash: Your competitors? They are talking about you. In a bid where every player in the game seem to be trying to outplay each other, you wouldn’t believe the lengths one might go to do damage. So, in an event that your embarrassing college pics resurface to haunt you or your business competitor decides to pose as an embittered customer, ORM can swoop in to save the day. By burying negativity and promoting only positive content when someone looks you up on search engines, your good name does not tarnish and business can carry as usual— good vibes only!

What some satisfied clients say:

“Our English language school has engaged MediaOne as our SEO and website service provider, and we are pleased to receive their service. As in a short period of 4 months, our school website is ranking on the first page of Google.
We look forward to having this continued support and service from MediaOne and would love to recommend more of our business partners to take on MediaOne SEO services.”
– Paul, Language Explorer

“Working with the MediaOne team had been a breeze so far! As a e-commerce store with FMCG goods, we face tough competition in traffic and sales. MediaOne’s SEM helped us rebound back effortlessly in the past few months, and now we are convinced to entrust our SEO and Facebook marketing to them. Thanks guys!”
– Stella, Best Buy, Benlux International Pte Ltd

Why Engage MediaOne?

 

Find Out What Makes Us the Best

Singapore is an incredibly connected society. In fact it’s ranked one of the top in the world. Customers check out your profile and other reviews online before they make that first connection. As such, it is immeasurably important to be seen, and to be connected online. MediaOne has been helping hundreds of clients: GLCs, MNCs, SMEs and entrepreneurs alike get front-and-center visibility online for almost a decade. Therefore, trust MediaOne – the agency that has won numerous accolades and awards for its high quality work in the field of digital marketing.

Our Experience

MediaOne is home to the best people in the business—knowledgeable consultants and digital experts—to ensure you’re genuinely represented online. With 9 years of experience in the field and more than 600 SMC & MNC clients under our belt, we have the fortitude, persistence and innovation to execute winning strategies and outperform other companies, making us the pioneer SEO agency in Singapore, where the best brands come and stay.

Our Practices

Integrity is our mantra. Our job is to only provide you with the clearest picture and make promises we can keep, whether it’s putting together a successful digital campaign or optimising your search engine results.

Our world-class client reporting system enables you to track exactly how your website traffic, leads and campaigns are performing in real time. We also practice 100% white hat SEO, using tactics that have been tried, tested and proven to deliver real results. We understand that digital marketing is not a one-size-fit-all solution. That’s why at MediaOne, we make sure we have a deep understanding of your business before proposing any solutions. Through face-to-face consultations, competitor and market analysis, and more, you can be assured of a customised solution that works!

Essentially, we eat, sleep, and breathe digital marketing, and it shows:

✓Pioneer in field since 2009
✓30,000 & counting keywords ranked for clients
✓100% transparency
✓6 months guarantee
✓Bizsafe & ISO-certified

We Are The 1st And Last Digital Marketing Agency You Will Need

Over the years, MediaOne has proven to be best SEO and digital marketing service provider in Singapore. Thousands of companies from all niches trust us with all their SEO and website marketing needs. You too can breathe life into your brand’s online marketing strategy by trying out our services.

Here are some of the core attributes that give us a higher cutting edge in the market.

Maintain High Degree of Professionalism and Diligence

We have put in place protocols that enable us to maintain a high level of professionalism and diligence when dealing with all our clients. This attribute has greatly helped us to form long-lasting business relationships with not only the global companies based in Singapore but also the startups and medium companies.

Extensively Trained Personnel

We understand how important it is that you get value for every dollar that you spend on SEO and content marketing. As a result, we have the best experts in the industry who have not only the required academic qualifications but also vast hands-on experience. More importantly, they undergo continuous training to ensure that they stay abreast of all current and upcoming trends in the internet marketing industry. When our MediaOne Consultant discusses your digital marketing strategies, he or she will also take into your account your offline marketing, operations, market positioning and aspirations. We are not your run-of-the-mill “slap on the solution” type of digital marketing agency. We provide 360 consultation to ensure that your digital marketing gels with your existing infrastructure.

Quality Services is Guaranteed

Quality is one of the core pillars of our business. We strive to provide top-notch service to every client, and this has enabled us to get international accreditation and maintain an exemplary reputation. We have a quality control team that oversees every client’s project to ensure that the results meet the requirements. More importantly, every project is assigned to one quality control personnel who ensures that every phase of the project is done correctly and to the utmost satisfaction of the client.

We are Customer-Oriented

All our service packages are customer-oriented. That is, they are based on the needs and expectations of the client. We can also customize a package for you at no extra cost if what you are looking for is not included in our current scope

Service All Industries

Unlike our competitors who focus on just a handful of industries, we have worked to expand our reach and personnel to meet the needs of businesses in virtually all sectors in Singapore. This is one of the primary reasons why we are considered the best internet marketing company in Singapore. Concisely, we are not biased towards any specific industry.

Convenient and Affordable Services

Price is one of the leading factors that hinder most businesses from accessing high-quality search engine optimisation and digital marketing services. To reverse this trend, we have worked smart to come up with convenient packages that are affordable to all our customers. Note that even though our services are better priced than our competitors are, we will NEVER compromise on quality. As mentioned earlier, every project is assigned to a specific team that is well vast with the industry to ensure that the best humanly possible results are achieved.