Digital Marketing for Business Consultancy Firm in Singapore

According to ESOMAR and Asia Insight research companies based in Singapore, all business consultancy firms should embrace digital marketing to succeed in the country. As consultancy firms look to diversify, Singapore offers compelling markets for businesses to increase sales and build demand. However as the market in Singapore is quite diverse and relatively small, it can be difficult for businesses to know where they need to put their efforts. Search engines, social networks, and e-commerce players are all different in each country.

But how then can you market your consultancy firm as one that seeks to help new businesses succeed in Singapore?

Let’s look at the following digital marketing tips to help gain the trust of new and existing businesses.

Utilize Facebook Ads

Facebook Ads give you the option of reaching prospective customers within your locations. Although you will have to pay a few dollars to enjoy this service, it will definitely be of value in your quest to attract businesses that are seeking your consultancy services. You need to create compelling Facebook Ads so that your target audience can respond in the quickest time possible.

While making the ads, remember to consider the interest of the audience that you are aiming to attract. Combined with other digital marketing methods; you will see a significant turnaround in the number of persons seeking your consultancy services.

Search Engine Optimization (SEO)

When using search engine optimization to market your business consultancy firm in Singapore, you will need to optimize your online content in order for them to rank top on search engines whenever your keyword is searched locally by internet users. Singapore being a highly digitized country means that most of the people seeking business consultancy services begin their search online via search engines. Consultancy firms that appear higher on the search results are preferable than those that appear on the subsequent pages.

Use the right content that matches with your services so that customers are happy navigating your website whenever they search your business on search engines. One sure way of ranking higher on search results is by updating the contents of your website every now and then, using relevant and high-quality information. Remember that in matters to do with SEO, content is always is the king!

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Search Engine Marketing

Search engine marketing (SEM) is similar to search engine optimization. Search engine marketing is a paid search which also commonly known as Pay-Per-Click (PPC). It is an ad which shows up on the top of a search engine when you are searching for certain keywords such as “Singapore business consultancy” or “consultancy firms in Singapore”. So, anytime a person clicks on your consultancy firm ad, they are taken to your official business website. For you to enjoy this digital marketing service, you need to pay a few dollars depending several factors such as quality scores, competition, etc.

So search engines like Bing, Google and Yahoo have systems that allow companies like your consultancy firm to advertise for visibility. It is an effective technique to actually attract clients to your firm here in Singapore.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

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