Digital Marketing for Boutiques in Singapore

marketing boutique in singapore


A boutique business is always a good idea in Singapore. According to recent research, revenue from the Fashion industry amounts to US$772 in the year 2017. The industry’s largest segment is the clothing segment of course, with a market volume of $586 out of the above mentioned. This shows that with the right marketing strategy, you can make a lot of profit from a boutique business.

Branding your boutique is never enough. You need to give your customers and regular clients an easy and convenient way to learn about your boutique through online marketing. Customers can as well shop for trending clothes from the comfort of their homes from your ecommerce store.

Here are some of the most effective digital marketing techniques to attract more customers to your boutique business.

Market Your Boutique on Facebook

Statistics show that social networks such as Pinterest, Instagram, or Vine are quickly becoming popular in Singapore, but Facebook is still the leading social network in almost every sector. This is partly due to the large number of users it boasts, as well as to the opportunity it offers businesses to segment their products and avail personalized and effective publicity.

A boutique business can take advantage of all the amazing marketing features offered by Facebook, which include texts, images, and videos, meaning that the opportunities are endless. Currently, Facebook is the only social media site that offers the greatest marketing diversity, thanks to its large platform that permits application integration.

In turn, these applications enable actions like the coupon discounts distribution for purchases in boutiques; user-focused photo contests; promotional codes for online boutique stores, all of which will help to expand your database and capture new leads for your boutique. The possibilities are endless.

Market Your Boutique on Instagram

Instagram is the ideal platform for capturing daily moments. Boutiques and fashion stores all around the world have got behind this trend, just like the influencers who have purposely become the best brand advocates.

What is more, it is a platform that is much utilized by boutique stores that want to create content themselves, generating confidence among their existing and prospective customers.

Market Your Boutique on Twitter

There is nothing more perfect at attracting the attention of a person than a good title combined with an engaging photo. Twitter is the ideal platform to use if you want to market your boutique products. Contests based on hashtags, favorites and retweets are an undeniable trend. Organize your pictures, video and text contest via Twitter in a hashtag gallery to increase visibility.

Market Your Boutique on Vine

Videos offer huge possibilities as far as communication is concerned, and that’s exactly what Vine is designed to do. This social network is popular among Singaporeans, despite the fact that it usually holds videos and photos for 6 seconds only. However, a photograph does not need a lot of time to impact your audience.

So, boutiques and fashion stores have learned how to get the most out of the few seconds offered by this site, creating micro-films that are capable of impacting users in a remarkable way.

Market Your Boutique on Google

Google is by far the most popular search engine in Singapore with more than 75% market share. You can either use Google Adwords to advertise or use SEO to get to the top of rankings organically. Speak with MediaOne today – we are the best ethical SEO in the country with more than 600 clients under our belt.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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