The government of Singapore is keen on boost the information technology industry by providing incentives and programs that are tailored to nurture the talents of new IT professionals. The main aim is to create a sustainable economy that is fuelled by a vibrant and robust IT ecosystem. The advancement in technology in the country […]
Search engines rely on LSI to determine the true meaning of words that have more than one meaning. Absence or presence of LSI words is used to determine the quality of content posted on a website. The new Google algorithm is able to detect and interpret the meanings of different synonyms of […]
The length of content determines what’s covered, and what’s not. According to a recent report by MediaOne – a top Singapore SEO firm, sites that have sufficient content enjoy a high ranking on search engine results pages than sites with superficially short articles.
If SEO is a whole new concept to you and you are willing to take your Singapore online business to the next level, you need to take some crucial initial steps to get it right. The most successful e-commerce companies have a team of skilled SEO experts who work on their websites to ensure […]
H1 tags (also referred to as “second title tags”) are used to send relevancy signals to Google. Thus, the Inclusion of a keyword helps search engines to understand the content on the website, facilitate indexing, and ensure it is ranked accordingly. MediaOne, a leading SEO company in Singapore, has found that strategically placed H1 […]
Description tag is another vital on-page SEO factor that you need to factor in. Including a keyword in the tag will have a significant, positive impact on your web pages. The keyword should be related to the field/ industry and the products/ services that you offer.
Affiliate marketing is one of the greatest marketing tips to earn online today. Basically, it involves finding a product that you like, funneling traffic to the website ad, and earn a sizable percentage of the sale. How to Increase Your Affiliate Marketing Efforts First and foremost, remember to always build a list if you are […]
It’s easy to assume that the most effective form of advertising is paying for ads. With just a few clicks and a fraction of your budget, you can accumulate a lot of traffic within a short period of time. However, not everyone who clicks your ad becomes an actual customer. This is why many marketers […]
Digital marketing in Singapore is regulated predominantly by two legislations- the Spam Control Act (SCA) and the Personal Data Protection Act (PDPA). When marketing your brand online, you need to observe the relevant regulations including: Advertising messages While advertising, you must ensure that any branding, quote, or statement is not false or misleading. Direct marketing […]
Identifying and understanding your target audience is critical in digital marketing. In tailoring your content to your target audience, you are able to more effectively market online, whether this is through social media, email marketing, or digital advertisements. This highly targeted approach offers a greater, measurable ROI with analytics gained from these targeted marketing efforts […]