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MediaOne was established in response to the standard practice by digital marketing agencies of providing sub-standard services to clients in Singapore who did not know better what to aim for and how to measure success.
We hire the best talents in the market in order to provide our clients with highly creative and effective campaigns for SEO, SEM, social media marketing, branding, online reputation management, content marketing, PR, and a whole host of digital marketing.
Clients choose MediaOne because we have a very strong reputation in the market for our expertise, transparency, communication, and endeavour to make sure our clients understand and learn whatever campaign we are undertaking for them. Whilst other agencies try to keep their clients in the dark for fear of exposing their lack of knowledge, MediaOne stands out because we firmly believe that our clients are our partners and if we do a great job they will return for more.
We’ll take a closer look at your business structure, goals, and online presence to give you a complete picture of what’s going right – and wrong.
From there, we’ll devise a custom plan for growing your market share through social media, search engine optimization (SEO), and more.
After all, if you’re going to succeed, you need to identify your competitors’ strengths and weaknesses — and how you can use them to your advantage.
We’ll help you learn the ins and outs of what makes your competitors successful (so you know exactly how to beat them).
Our team has worked with everything from small start-ups to Fortune 500 companies, meaning we have the experience necessary to support your business every step of the way.
We don’t work with off-the-shelves solutions. Nor do we believe in a one-size-fits-all approach to digital marketing.
Everything our team does is custom-made based on your needs and goals.
We’ll create a bespoke plan that works specifically for you, from website design to content development and social media marketing.
Before we begin, we’ll provide you with an assessment of how much money your investment will cost and the predicted return on that investment.
From there, our team will go to work on your behalf, delivering results that you — and your customers — can count on.
Our support doesn’t end once you start seeing results.
Even after our team has finished helping you meet your digital marketing goals, we’ll continue to keep an eye on your campaigns to ensure everything continues to run smoothly.
We’ll also explore new opportunities for your business so you can rest easy knowing you have someone in your corner that’ll always be looking out for your best interests.
At MediaOne, we help both new and existing clients establish a solid presence on the web.
Our team follows a well-thought-out process designed to get you the results you want — more leads and sales. That said, let’s dive into our working process:
We’re not just a digital marketing agency. But a full-fledged digital partner committed to helping you reach your goals through the web.
Whether you need someone to manage your social media channels, run up-to-date SEO strategies or build your website from scratch, we have an experienced team of designers, marketers, advertisers, and copywriters ready to jump in and get started.
Our services include:
Search engines like Google, Bing, and Yahoo use complex algorithms to determine which sites should appear at the top of their search results.
Your website needs to be optimized to compete for these coveted spots. We’ll ensure your site is set up with all the proper code and content needed to boost your search engine rankings.
Do you need help establishing a successful social media campaign?
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In the simplest of terms, digital marketing is an all-encompassing term for marketing and advertising activities conducted via the internet or using a digital platform. It covers many digital channels, including search engine optimization (SEO), paid search engine advertising (via Google Ads or similar services), display advertising, email marketing, social media marketing, mobile advertising, etc.
What Will Digital Marketing Benefit My Business?
As of January 2021, there were about 4.66 billion active internet users worldwide. That’s nearly 60% of the world’s population.
Of this number, about 92.6% accessed the internet via a smartphone. It’s, therefore, safe to say your customers are online.
What’s more? Digital marketing generates higher ROI than traditional forms of marketing. And while they’re equally as measurable as conventional offline marketing, they’re easier to modify and measure in real-time. That gives you the ability to quickly determine what’s working and what isn’t, allowing you to make necessary changes to your marketing activities before they hurt your business.
What’s included in Digital Marketing?
Digital marketing channels work synergistically with each other. They usually incorporate SEO, paid search engine advertising (such as Google Ads), social media marketing, and content marketing because the chances of customers taking action are higher when they’re exposed to multiple types of digital marketing messages.
How Can a Digital Marketing Agency Help?
There are too many digital marketing channels for even the most experienced marketer to keep track of.
Hiring an agency allows you to tap into their expertise while giving you the time and space to focus on your business.
Can I Do Digital Marketing on My Own?
You can, but it’s too much work.
Digital marketing has too many moving parts for one person to keep track of. A digital marketing agency has the resources and workforce to help you create, implement, measure, and optimize your digital marketing campaigns for the best possible marketing results.
Moreover, you don’t want to run a digital marketing campaign when you’re not sure of what you’re doing. A simple mistake or miscalculation on your part could mean losing out on thousands of dollars in ad spend and internet traffic.
How Much Does Digital Marketing Cost?
Digital marketing isn’t free. But unlike offline marketing, it’s not prohibitively expensive either.
To answer the question, the average cost of hiring a digital marketing agency can range from $2500 to $12,000 per month, or $50 to $150 per hour, or $1000 to $7500 per project for small to medium-sized businesses.
What Kind of Reporting Do You Offer?
We use Google Analytics to track, measure, and report on our digital marketing campaigns. We can provide you with custom reports to show how your website performs relative to specific KPIs.
We pay close attention to your website, as well as conversion metrics and the sales funnel. That allows us to determine if we’re on track and if anything needs to be tweaked before it hurts your business.
What Digital Marketing Platform Works Best for My Business?
It depends.
For some businesses, Facebook Ads or Google Ads might make sense. For others, Pinterest or Twitter Feeds might be a better fit.
Digital marketing is all about engaging and converting your target audience. Meaning there’s nothing like a one-size-fits-all digital marketing solution. You need to identify what channels your customers use and engage them right there.
How Long Should I wait Before I Start Seeing My Digital Marketing Results?
Again, it depends.
First, it depends on the digital marketing strategy the agency is using.
With PPC, the results will be almost immediate. On the other hand, SEO takes about three to six months before results show.
It also depends on the agency you choose. Some agencies are more experienced than others. When selecting an agency, make sure they’re credible and have a proven track record before you sign any agreements.
Even more importantly, be sure to always ask for references.
What Makes MediaOne Different?
MediaOne is an Interactive Marketing Agency based in Singapore. We help small to medium businesses tell their story online through websites, landing pages, social media marketing, email newsletters, and a whole enchilada of other digital strategies
We’re an award-winning, full-service web design, digital marketing, and branding agency that brings together smart strategy, innovative design, and flawless execution.
Our work has been recognized by the Marketing Magazine (where we were nominated for the Marketing Magazine’s Marketing Excellence Awards 2018) and ranked by the Digital Agency Network as one of the best digital agencies in Singapore.
MediaOne is also a Google Premier Partner and Bing Accredited Agency. We’ve worked with over 2000 multinational corporations, many of which are household names in the Asia Pacific.
Check out our portfolio page to see some of our work.
A digital marketing agency is a company that specializes in helping its clients promote their products and services online.
Digital marketing agencies typically offer the following services:
If any of this sounds familiar, then perhaps you should consider looking for a digital marketing agency to help you market your business online. That is especially true if you don’t have the time or resources to do your own digital marketing.
There are several advantages to working with a digital marketing agency.
The first advantage is that a digital marketing agency can access the latest tools, tactics, and marketing strategies.
That ensures that your digital marketing campaigns will be as effective as possible. Their fingers will always be at the pulse of what’s new in the world of marketing.
The second advantage is that they’re not experimenting with their strategies. They have enough experience and expertise to know which strategies work and which don’t.
Working with an agency also ensures that your business, marketing goals, and objectives are all aligned. They will work together to decide what short-term and long-term goals you should be working towards, as well as how to get there.
What’s more, an agency has access to the best resources in the industry. Some of these resources are super-expensive, almost out of reach for small business owners like you.
Agencies have access to these resources because they buy them at bulk rates. That ensures that your business can take advantage of the same resources as the big companies out there.
One of the most common questions we get asked is, when should my business hire a digital marketing agency?
The answer to this question depends on a few factors.
If this is your first rodeo, you might want to consider hiring an agency. This way, you can focus on running your business while the agency helps it grow online.
Working with an agency typically requires an enormous upfront investment: some agencies ask for a monthly retainer. Others charge per hour or project. That can vary depending on how many hours they pump in per month.
If your business is launching a new product or service, you’ll want to get the word out. Working with an agency is often the best way to do this. They will be able to build your website, design your ad campaigns and get them out there for you.
Many businesses have a hard time scaling. That’s because they only have so many hours in a day for their full-time employees to do everything that needs to be done. If you’re looking to inject more growth into your business, hiring an agency is the way to go.
There are three main types of digital marketing agencies out there. These are full-service, single, service, and multi-channel agencies.
That is the “do it all” type of agency. They will typically take care of everything digital marketing-related, from website creation to strategy and implementation. Their services might include: Website Design, SEO, PPC, Social Media Marketing Content Creation, and Management
These agencies tend to be bigger, with a more diverse range of services on offer. It might sound like a dream come true, but unless you do some research, it might be your worst nightmare. That is because they might offer services that you don’t actually need, or worse still – can’t afford.
This type of agency is big on specialization. They typically only offer one service — such as SEO, for instance. But they do it really well.
You can expect these guys to be experts in their field. No questions asked.
The multi-channel marketing agency is the most flexible of all. They typically offer a broad spectrum of digital marketing services, including web design, creative development, content writing, and management.
They tend to be more strategical than tactical, which means they’re good at developing marketing plans and working with their clients to put them into action.
Although these agencies focus on multiple channels, they’re specialists within each area. That means they can adapt to your unique business needs.
Outsourcing allows you to focus on the core aspects of your business while still improving results. That means that you can maximize profits without burning out or hiring new staff, allowing you to scale up easily.
Outsourcing also frees up internal resources so they can be focused more strategically, ultimately helping your company work more efficiently and effectively.
Add the need to stay up-to-date with digital marketing trends, and there’s no question as to why it can be beneficial for your business.
Also, depending on what stage you’re at as a business, you might need some help to get to where you want to be. It’s not easy balancing multiple roles or having the time to keep up with the latest trends, strategies, and techniques.
Outsourcing can help you grow your business steadily without making major sacrifices in terms of expertise or resources. The perfect digital agency will have the tools, skillset, expertise, and creativity to propel your business forward, no matter your level of growth.
Google’s head of marketing, Lorraine Twohill, said it best: “The perfect agency for one business might be imperfect for another.”
Agency size and location don’t really matter as much as what they can do for your business. You want to look for an agency that has the skills, expertise, and creativity to help your business grow at a steady pace.
Look for an agency that can help you with every aspect of digital marketing but also one that’s invested in results. You want them to be transparent about what they offer and how much it will cost you, so you can make an informed decision before signing any contracts.
It’s also important to think about your goals for the year and how you can achieve them. That will help you find an agency that’s truly invested in ensuring your business succeeds, even if they’re not located near you.
There are tens or perhaps of digital marketing companies in Singapore, all of which come in different sizes. Digital marketing itself is a critical venture that you must get right or risk losing a lot of money. Of course, it will only take the best digital marketing agency to produce the best results. It is quite easy to select the best agency from the pack – sometimes all you need to do is to ask the agencies’ representatives a few questions about various aspects of their agencies. Here are ten essential questions you need to ask when evaluating if the agency is competent for the job:
Rather than asking the agency to outline how they will help your brand achieve the goals you’ve set, begin by asking for the process, they will employ. You’ll get more insights from an outline of the process itself than how the agency will help you achieve your goals. If an agency can’t cant outline the process in clear detail, then it could be unqualified to work on your project.
Most agencies begin by outlining what they have for you and what they are capable of delivering – excellent SEO, PPC, etc. – and, for these reasons, you should consider buying their services. What an agency already delivered to previous client matters more than what it is capable of delivering. If the agency can provide records of previous projects and a list of a few satisfied clients, it means the team is skilled enough to deliver satisfactory results for you.
cieMany digital marketing agency are generalists. That’s advantageous and disadvantageous at the same time. But hiring a specialist is better because such agencies tend to come with immense industry-specific experience. Specialist agencies are also flexible and good at targeting the audience.
The digital marketing agency should be able and willing to communicate with your team about the details of what needs to be done. Furthermore, it should be able and willing to train your team on how to run the system. It doesn’t end there; the agency should be able to support your team during the entire time your marketing campaign will be running.
An agency would implement the best digital marketing strategies for itself. You can be a little intrusive and ask them to show them to you because, after all, you want the best for your company as well. Ask them:
An excellent digital marketing agency would practice what it preaches, and if it does that it so, it would be the best agency for you.
Ask the agency about the overall cost of implementing the marketing campaigns. While cheaper might sound good, it doesn’t always mean better results. Remember to dig a little deeper and ask the agency to provide you with an estimate of the ROI of the campaign. Ask for the estimated duration of the contract will take, the deliverables to expect, and what would happen if you terminate the contract.
Digital marketing is both an art and a science – once you’ve set everything as required, you’ll need to measure the success of your campaign. Setting up the best call-to-actions on an impressively looking landing is nothing if the agency can’t collect the relevant data and use it to measure the performance of your campaign.
Let the agency’s experts elaborate on the marketing jargon in the simplest language you understand. Also, ask about what parameters are subject to measurements, how often you should expect the reports, and what adjustments would be necessary if the campaign failed to deliver.
A marketing agency worth its credentials won’t promise substantial immediately or a short time after the start of the campaign. Most digital marketing strategies, especially those based on inbound methodologies, take longer to yield the desired results.
A competent agency would tell you to consider it your long-term investment whose compound interests are realisable after sustained efforts over a long period. Suppose everything is set as it’s supposed to, an average digital marketing campaign would take between 6 to 8 months to show positive results. To get substantial growth in traffic, you’ll need to wait for 12 to 24 months.
Some agencies can charge you extra to crunch the analytics for you. You don’t want to get caught off-guard with extra costs. It is not recommendable to hire an agency that would break the project into tiny segments that would be charged separately. Such tactics can make you pay a lot of money on something that would have been cheaper had it been charged as a whole.
You’re probably on a tight budget, so you are eager to know what you could get for free from the table after paying for everything else – or if there is any free service you can get before committing to the program. Asking your agency if they offer free consultation allows you and their team of experts to mix ideas, evaluate the relationship and see if it will work, and get a firsthand feel of how the agency’s team works. Any agency eager to work on your campaign would offer a free consultation, but that’s not always the case.
A familiar tale of woes making rounds is that of big companies felled by digital disruption – think Kodak, Xerox, and Blockbuster.
Another similar story that receives far less attention is that of traditional incumbents that instead emerged even stronger.
Incumbents have huge advantages – global scale, customer relationships, and unlimited resources — which, when combined with the right digital strategy, gives them an edge over their smaller rivals.
The problem is that there’s so much going on in the digital world — call it the “digital chaos.”
Companies are busy creating content, dabbling in new social channels, and developing emails hoping that people will open and read.
The problem is that they’re doing all this on a humble, with no strategy or method to drive any positive results.
The let’ s-throw-stuff-at-the-wall-and-see-what-sticks approach might yield some positive results. But are the results sustainable, measurable, and connected to your core objectives?
Enter digital strategy.
There’s no particular right way to slice and dice your digital strategy. But it must serve as a roadmap, a blueprint, or a framework that drives your company to your core objectives.
Your digital strategy must be structured enough to keep you on track when your email numbers begin to grow. At the same time, you want it to be flexible enough to pivot just in case your TikTok or Snapchat campaign flops.
Much of what businesses do to improve their digital presence happen in the heat of the moment.
Digital strategy tries to keep things calm and steady in the hopes that it will help you achieve your business goals through digital transformation.
It refers to the strategic implementation of digital capabilities (new and existing ones) and software systems, thus allowing for a scaled maximisation of your business operations and core objectives.
It demands that you apply new technologies to your existing business activities so as to enhance your supply chain efficiency, customer experience, product fulfilment, internal alignment, and relationship nurturing and management.
An effective digital strategy involves a series of key components. These include:
Digital Marketing Agency | MediaOne |
| About | MediaOne has been around the block for more than a decade and is widely acknowledged as the penultimate independently owned digital agency. It consults start-ups, small businesses all the way to large billion-dollar brands in their digital transformation, digital strategy, from implementation to training. Its processes are ISO-certified and have won the agency accolades from international ranking bodies and media such as ChannelNewsAsia, CIO, RAR, and eConsultancy. |
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| Contacts | Address: 64B Boat Quay Singapore 049852 Tel: (65) 6965 7008 Website: https://mediaone.co |
| Review | ” We engaged MediaOne in 2016 as we felt that although Fuji Xerox had cutting edge products and value for money services for the Singapore enterprise, it did not have the online visibility to match. In a few short months MediaOne’s digital marketing expertise managed to help us gain and maintain our rightful leadership in the marketplace.” – Chua Li Li, Director, Digital Business & Marketing, Fuji Xerox Singapore Pte Ltd |
Digital Marketing Agency | 2Stallion |
| About | 2Stallion is a digital marketing agency based in Indonesia and Singapore. It’s an all-rounded digital agency dealing with business strategy, user experience, digital strategy, social media marketing, design services, and technology services. From strategical planning to execution, the agency promises to handle everything. They’ll plan, design, and even help you execute your digital strategy like the real professionals they are. |
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| Contacts | Address: 39A Neil Road, Singapore 088823 Tel: (65) 9129 6248 Website: https://2stallions.com/ |
| Review | “2Stallions impressed me greatly with their speed and expertise in digital marketing. They were able to turn around my projects within a very demanding timeframe and yet show great skill and accuracy in the delivery. I would recommend them without any hesitation.” |
Digital Marketing Agency | Digital Business Lab |
| About | Digital Business Lab has offices in Singapore and Hong Kong, where they specialise in influencer marketing, social media marketing, and video production. They’re the master planners in all things digital. |
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| Contacts | Address: 1 George Street, Level 10, Singapore 049145 Tel: (65) 9772 4563 Website: https://digital-business-lab.com/ Email: [email protected] |
| Review | “Great Agency for social media, influencer marketing and video production.” |
Digital Marketing Agency | Oom |
| About | Oom first foray into the world of digital marketing was in 2006. They have since developed competency in SEO, Social Media Marketing, SEM, and more. Among the things they value the most in their line of work is client transparency. So, they try to establish a connection with every single one of their clients before they embark on any project. |
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| Contacts | Address: 141 Middle Road, 05-04/06-05, GSM Building, Singapore Tel: (65) 6391 0930 Website: https://www.oom.com.sg/ Email: [email protected] |
| Review | “OOm provides one of the best digital services as they are able to provide professional advices to businesses that are still growing. Kenneth, Sebastian and Valerie are also very responsive to my enquiries and our business’s needs. Overall, we are very satisfied with their professional services.” |
Digital Marketing Agency | Business Thrust |
| About | BThust is a world-renowned IT firm specialising in industry-focused digital solutions. It’s a result-driven digital firm specialising in SEO services, web development, and mobile app development. |
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| Contacts | Address: 8 Ubi Road 2, Unit 08-28 Zervex Building, Singapore 408538 Tel: (65) 6834 3026 Website: https://www.bthrust.com/ Email: [email protected] |
| Review | “Did an ecommerce website with them, they are very fast in response and have very supportive staff.” |
Digital Marketing Agency | Strategic Digitalab |
| About | Strategic Digitalab is a full-service digital agency committed to delivering effective digital solutions. It’s an agency dedicated to helping companies make strategic plans on making the next big move. To do this, they first have to understand their clients and their key objectives. Their approach involves auditing every brief, researching, and using various tools to plow through your competitors’ marketing ecosystem and trending landscape. |
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| Contacts | Address: 61 Robinson Road, #12-01 Robinson Centre, Singapore 068893 Tel: (65) 6908 3770 Website: https://www.strategicdigitalab.com/ Email: [email protected] |
| Review | “Digital Marketing agency.” |
Digital Marketing Agency | Digitrio |
| About | Digitrio doesn’t believe in cut and dried business solutions. As a result-driven digital strategy agency, the company focuses on the metrics that matter to your company’s individual needs, reached by careful analysis and evaluations of your business needs, objectives, and context. |
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| Contacts | Address: 22 Cross Street, #02-01, Singapore 048421 Tel: (65) 6721 3240 Website: https://digitrio.com.sg/ Email: [email protected] |
Digital Marketing Agency | First Page Digital |
| About | First Page is a premier full-service digital agency specialising in SEO, Social Media Marketing, ORM, SEM, Content, and Creative. The agency was established in 2011 and has since grown to be one of Singapore’s leading digital marketing agencies. Their work portfolio consists of hundreds of brands that they have successfully helped to grow and beat up the competition. |
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| Contacts | Address: 120 Robinson Road, #05-01, Singapore 068913 Tel: (65) 6270 2193 Website: https://www.firstpagedigital.sg/ Email: [email protected] |
| Review | “Marshall has been very helpful and detailed in his proposal after taking over from Remy. You can tell that he takes pride in his work and we are lucky to be able to have Marshall handle the job for our company. Keep up the good work and thank you.” |
Digital Marketing Agency | Carbon Interactive |
| About | Carbon Interactive has been in the business of digital marketing for more than a decade. During this time, they have managed to work with hundreds of brands to establish an impressive presence on the various digital platforms. They’re one of the best all-rounded digital agencies in Singapore. |
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| Contacts | Address: 50 Ubi Avenue 3, #04-05, Frontier [email protected] Singapore 408866 Tel: (65) 6293 4373 Website: http://www.carbon.com.sg/ Email: [email protected] |
Digital Marketing Agency | 8traordinary |
| About | 8traordinary is all about helping brands be extraordinary. The approach they use to achieve this tends to vary from brand to brand, but essentially, they combine human centred design, creative work, and digital expertise. |
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| Contacts | Address: 176 Orchard Road, #05-05 The Centre Point, Singapore 238843 Tel: (65) 6911 6898 Website: https://8traordinary.com/ |
| Review | “I would highly recommend Jeff and his creative/digital team for superb results. They are efficient, trustworthy and what I like the most is their aptitude and attitude building great strategy to bring results.” |
Digital Marketing Agency | Digital Alpha |
| About | If you’re a business or company targeting Genzers, then Digital Alpha might be the agency for you. They’re here to help you go digital and help your business grow. |
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| Contacts | Address: 573 Pasir Ris Street 53, #02-28, Singapore 510573 Tel: (65) 8188 4047 Website: https://digitalalphaagency.com/ Email: [email protected] |
| Review | “Jamie was a great help and resource in getting bot marketing and automation setup for my companies iknk.com and iknktraders.com !” |
Digital Marketing Agency | Happy Marketer |
| About | Happy Marketer is an integrated digital solution with clients across multiple domains. As your strategic, data-driven marketing partner, they’re focused on helping businesses stay ahead of the curve. |
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| Contacts | Address: 1 Willich Street, Guoco Tower, Singapore 078881 Tel: (65) 6653 8060 Website: https://www.happymarketer.com/ Email: [email protected] |
Digital Marketing Agency | Roots Asia Pacific |
| About | Roots Asia was founded in 2016 and has since been dedicated to helping companies, from startups to SMEs and MNCs, plan and execute their digital strategies. |
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| Contacts | Address: 69 Ubi Road 1, #09-19 Oxley Bizhub, Singapore 408731 Tel: (65) 6636 9927 Website: https://www.rootsasia.com/ Email: [email protected] |
Digital Marketing Agency | Puzzle Hive |
| About | Puzzle Hive is a premier digital strategy and web design and development firm in Singapore. They’re one of the most creative and dedicated digital marketing firms you’ll ever come across in Singapore. |
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| Contacts | Address: 60 Tannery Lane, Singapore 347803 Tel: (65) 6871 8979 Website: https://www.puzzlehive.com/ Email: [email protected] |
| Review | “We are impressed with our new website as it is professional designed. Both the staff, Royce and Jeremy, were patience and tried their best to comply to all our requests. Changes to the website were also done almost instantly. There is no time-lapse.” |
Digital Marketing Agency | Lab Brand |
| About | Lab Brand is a China-based brand consultancy firm with offices in Singapore and other parts of the world. They’re dedicated to leading your branding journey while also facilitating strategic implementation to light up your businesses and products with the power of your brand. |
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| Contacts | Address: 6A Shenton Way, #04-02, OUE Downtown Gallery, Singapore 068815 Tel: (65) 6914 2687 Website: http://www.labbrand.com/shanghai Email: [email protected] |
Digital Marketing Agency | Delitier |
| About | Delitier is a one-stop branding and creative studio that uses great content to help businesses maximise their digital footprint. The company was incorporated in 2014 and has since managed to work with hundreds of brands, including nig brands such as Luxola and PayPal. |
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| Contacts | Address: 20 Maxwell Road, #09-17, Singapore 069113 Tel: (65) 9001 9820 Website: https://www.delitierco.com/ Email: [email protected] |
| Review | “Positive: Professionalism, Quality, Responsiveness, Value” |
Digital Marketing Agency | iFoundaries |
| About | iFoundaries is a trusted growth marketing agency best known for helping both small and well-established brands accelerate their growth through digital and sales strategies that have been tested and proven to work. |
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| Contacts | Address: 10 Ubi Crescent, #02-51 Ubi Techpark, Singapore 408564 Tel: (65) 9624 6245 Website: https://www.ifoundries.com/ Email: [email protected] |
| Review | “The team worked swiftly on an upcoming website design and we were satisfied with the overall design concept and user navigation. They were also helpful in advising on matters relating to SEO, campaigns etc.” |
Digital Marketing Agency | Visibiliti |
| About | Visibiliti is here to lead the way and set your business on its path to growth with creatively inspired thinking and result-oriented performance. They offer to help you effectively reach and connect to your target audience through multiple channels and the right digital strategy in place. |
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| Contacts | Address: 84 Genting Lane, #05-01, Singapore 349584 Tel: (65) 9664 7475 Website: https://www.visibiliti.com.sg/ Email: [email protected] |
| Review | “The Team at Visibility is Professional and Efficient!” |
Digital Marketing Agency | Heroes of digital |
| About | Heroes of digital is a leading digital marketing firm in Singapore. The agency uses proprietary technologies to help SMEs generate better marketing results. Heroes of Digital isn’t just another run-of-the-mill digital agency. They have a team of highly skilled and experienced digital marketers that go far and beyond to ensure the digital strategies they implement are built from data, facts and geared towards generating maximum results. |
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| Contacts | Address: 44 Kallang Place, #06-09 Four Star Building, Singapore 339172 Tel: (65) 6802 3658 Website: https://www.heroesofdigital.com/ |
| Review | “Heroes of Digital is a professional and reliable team to work with. Able to bring in a good quality of leads for us over the time. Good job, guys!” |
Digital Marketing Agency | Equinet Academy |
| About | Equinet Academy takes great pride in being responsive and systematic as far as digital marketing goes. Their team of expert digital marketers and strategists have proven again and again that they can exceed clients’ expectations. |
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| Contacts | Address: 10 Anson Road, #25-08, International plaza, Singapore 079903 Tel: (65) 6745 0745 Website: https://www.equinetacademy.com/ Email: [email protected] |
Digital Marketing Agency | GMN Web Solutions |
| About | Gmn is here to cater to all your digital needs. Whether you’re just launching a business or product or building a brand, Gmn offers to help you design, advertise, and define your strategy across all digital platforms. Through their team of webmasters and designers, the company offers sharp skills in marketing, design, website creation, and content management |
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| Contacts | Address: Ubi Road 2, Singapore 408538 Tel: (65) 6683 8018 Website: https://www.gmnwebsolutions.com/ Email: [email protected] |
| Review | “I just wanted to thank GMN Web Solutions for the excellent job you have done for our website. I am very pleased with the final website delivered.” |
Why is a digital strategy so important to businesses in the modern age? Here are some of the reasons a digital strategy is no longer an option but a priority and an increasingly popular topic in business.
Going digital has graduated from a “best practice” to a standard procedure of launching a successful business strategy and organisational alignment. Tangibly, digital transformation is affecting the economic underpinnings of businesses in Singapore.
Almost every business in the country requires a well-thought-out digital strategy, conflated with innovative software that accommodates the needs to scale and remain agile as the digital landscape continues to change.
It’s time you learned how to make calculated moves.
The manual fixes and shortcuts may have an immediate effect, but you have to think long-term.
You can only delay the inevitable by dragging your feet. But eventually, it’s still going to catch up with you, putting you at a serious and potentially incorrigible market disadvantage.
Digital strategy begins with your internal operations. Properly adopted software tools will help you clear a good chunk of your internal bloat.
You can use technology to assign tasks to different departments and staff members. They can also help you conduct optimised training and onboarding, streamlining collaborative projects, and cross-company communications, thus leaving your employees with enough time to focus on their core tasks.
The digital landscape can only get better with time. That means better online experiences for your customers.
This is what your customers expect from you, perfection – or what they term as standards.
They expect better connectivity, intuitive design, and so on.
If any of these is flawed or missing, they’ll be the first to notice, and their reaction to it will surely affect your bottom line.
While working on your digital strategy, you’ll be required to identify the key areas to focus on, as well as the areas to optimise.
In doing so, you should be able to identify any potential opportunities so you can plan for them beforehand.
Things have changed.
People don’t have to connect physically, but via their smartphones, desktops, laptops, and other technological items. In other words, it’s a digital world.
And when people spend much of their time online, then online is where you should be.
Your digital strategy should help you identify the exact online hanging spots for your target audience. But that’s not where it ends.
You have to figure out how to target them best. It’s simple: if you’re not meeting your targeting audience right where they are, you can bet another company will.
You don’t want to be like any other random company online.
Your digital strategy should help you discover the sound ways to differentiate your company from the rest of the companies within your industries.
Your goal should be to create a cohesive experience for generating leads and nurturing existing ones.
You need a clear digital strategy to create this experience and carve your own digital path.
Everything should feel connected.
Your digital strategy acts like an outline or a map that carves a clear path leading to your strategic goals.
It’s to help you identify the benchmarks to hit and which tactics guarantee the most success.
Your digital strategy will first define your digital success and help you develop a proper plan to get there best.
Whether it’s the company’s CEO or an appointed Chief Technology Officer or Chief Digital Officer, the leader’s influence must match the scope of your digital strategy.
This will help you clarify whether your business initiative needs to be guided by a more defensive or proactive stance.
Remember, your digital strategy shouldn’t be reactive, but well-planned and calculated, and in line with your current digital strategy. When you take a measured approach, you avoid wasting your business resources on initiatives that do not align with your existing business needs and priorities.
Your digital strategy must be visionary enough to carry your company through the changes occurring in the digital landscape in a way that gives your business a competitive advantage.
This is where it all starts.
You have to begin by answering the question, “why does your business or organisation exist in the first place?”
What’s your bigger purpose?
It’s a simple question, but one that requires you to take not just a 10 000 feet view of your brand, but a more in-depth view ( think 100 000 feet deeper).
What drives your organisation, or what’s the meaning behind everything it does?
Different studies suggest that consumers encounter about 20 000 brands every day, but only 12 of these brands are likely to leave an impression.
You have to develop a brand story that resonates best with your target audience to be among the 12. As it turns out, 73% of consumers are interested in a brand story that matters to them.
Whether you’re a non-profit, for-profit, or for-purpose, you need a compelling brand story (not a sales pitch) to cut through all the noise that you’re up against.
Think of your brand story as a promise you make to your target audience – the statement you make that identify what to expect from the experiences generated by your organisation.
You need goals – not just goals, but well-defined, achievable goals.
Your goals should be measurable, both in the short run and long term.
If you’re running a non-profit – then you would plan to increase your donation by 25%.
Do you need to grow your email list? If so, by what count.
Needless to say, you need SMART goals.
Write down your top three goals and keep repeating them until they sink in completely.
They should help to guide your digital strategy.
There’s no point in developing your digital strategy within a vacuum. You first have to understand your company and everything it stands for.
Make sure you’re focusing on the right stage. For example, make sure you’re done with the basics before proceeding to the innovation stage or any other thing.
You need a strategy with a sound plan. But unless you’re innovative enough to outpace and challenge your competition, that still doesn’t guarantee success.
You have to understand your company’s context. You have to understand its current shape to be able to boost its performance and help it grow.
Technology trends can be broadly classified into Micro and Macro.
Microtrends last between 3 to 5 years, while macro trends are more long-lasting.
Think of trends as water currents flowing through your industries. It’s much easier to swim in currents than against them.
Google’s success was goaded by the two types of trends, Micro and Macro.
Their micro-trend was that online advertising was beginning to take shape. And there were issues with it that Google could identify early on and spend a good chunk of their time trying to understand it.
The macro trend was with the rise of the internet. They could envision that the internet would eventually be a big thing, so they worked to position themselves right.
You can take a cue from Google. That means your digital strategy must be informed by both micro and macro trends.
You’re simply planning for the years ahead, both in the short term and long term.
We suggest that you pay attention to the following three forces:
Having already built up your data points, the next thing you want to do is analyse everything.
You have to carefully look into everything and give it deep thought.
Go ahead and build your data points.
Here are the questions to ask during this stage:
Questions About ‘the Now’
Questions About “What Could Be’
For example,
What you’re basically doing is building assumptions about the future. Many marketers and business owners have yet to realise that these assumptions can be developed either through hypothesized scenarios or real-life experiences.
With all the information you’ve collected, now it’s time to put everything into perspective. You have to clarify your major digital strategic themes for the next two to three years – not longer.
While longer timeframes may be useful for context, most digital plans tend to have a digital shelf-life of between 6 and 18 months.
You should at least have five major strategic themes (seven at most) to prioritise.
Steve Jobs as an Example
You can learn from Steve Jobs in 1997 when he was re-appointed as the interim CEO of Apple. The first thing he did upon stepping into office was to simplify his strategy.
He would start by reducing the company’s core products from 350 to ten. He would also announce a direct company-to-consumer sales model and reinvent the company’s computer offering, iMac.
The clear priorities allowed them to experiment with things that other Silicon Valley companies had failed to do. They were able to clear all disruptions and set a clear pathway for their iPhone, iPod, and iPad.
Well-articulated priorities and clear focus spearheaded their digital strategies.
One last thing, do not forget to ask the agency about the overall time it will take to complete the contract. You could be guaranteed impressive results but, what if the contract takes three years to complete? Such a long time could make the team forget what it was doing at the beginning. You also don’t want to be kept waiting. The contract should take the utmost one year with a room for an extension that could last one or two months.
Get in touch with us today at +65 6965 7008.
