10 Types Digital Marketing Agencies in Singapore

10 Types Digital Marketing Agencies in Singapore

Table of Contents

In a country where almost everyone can access the internet, it’s no surprise that digital media plays a very critical role in the purchasing habits and decisions of its people.

With 4.92 million internet users and a population of about 5.83 million people, Singapore has one of the highest internet penetration rates in the world (at 84%), according to Hootsuite’s Digital Report of 2019.

More interestingly, for the third time in a row, Singapore has reigned as the most tech-savvy country in the world (not just in Asia or any particular narrowed region – uh-uh! But in this whole goddamned world).

Still, many Singaporeans throw the term “digital marketing agencies” rather too recklessly. To be more effective in what we’re known to be good at, we’ll have to be more precise.

You must have come across an agency or a self-proclaimed digital marketing expert that aspires to be everything. It’s pretty crazy to even think that you can be the digital marketing agency for every client. We’re tempted to think most of these marketers overplay their abilities.

There has been a lot of talk about how we’re going to transform this industry – the need to move away from legacy models and more towards models that focus on the individual needs of clients.

With brands engaging agencies largely in a traditional way, many agencies are finding it hard to say no to them or advise them otherwise because they fear missing out on new business.

While some clients enjoy being sold to, informed ones prefer an agency that excels in a certain niche. You can bet, they’ll never buy anything from you without first understanding your specific area of expertise.

For this, we’d like to introduce you to ten different categories of digital marketing agencies. We encourage you to go through the list and determine which category best suits the specific needs of your business, and you should know which digital marketing agency to hire.

 


The State and Landscape of Digital Marketing in Singapore

  • Digital marketing has gained enormous traction in Singapore over the recent years. According to eMarketer, mobile marketing & advertising is account for 72% of digital ad spending in 2020.
  • In 2020, Singapore has seen a 32% increase in online shopping activities
  • 4 million people are the target group of digital marketing as they purchase consumer goods using e-commerce sites.
  • 53% of digital marketers utilize interactive content to generate leads
  • 30% companies in Singapore do not have a monthly budget for digital marketing
  • 50% are not confident in developing and executing a digital marketing campaign, however, 62% are confident in leading a digital marketing team.
  • Companies who use videos to market their products and services get 66% more qualified leads and benefit from a 54% increase in brand awareness.
  • 72% of online marketers consider high-quality content creation as the most efficient SEO tactic.
  • Affiliate marketing makes up 15% of all digital media revenue. And 84% of publishers and 80% of advertisers run an affiliate program.
  • There is $1 billion dollar worth of e-commerce market in Singapore and it is expected to rise to $5 billion by 2025.
  • Over 90% of Singapore’s population use Smartphone and over 50% of all online purchases are now completed using mobile devices, thus digital marketers creates more mobile-friendly strategies.
  • 1 in 10 users in Singapore learn about a new product through online advertising.
  • 51% of consumers make use of mobile devices to identify new brands and items on the market.
  • Strategic landing pages are used by 68% of B2B businesses to acquire leads.
  • According to 61% of marketers, their top challenges are generating traffic and leads.
  • 53% of content marketers use interactive content in lead generation efforts.

 


Singapore Digital Marketing Statistics and Facts

  • Digital ad spend worldwide is predicted to reach US $435.83 billion in 2020 and in Singapore it is US $720 million.
  • Among $720 million worth market, search advertising dominates the market with US$293 million. 86% of Singaporean use cloud technology for their business.
  • Segmented email campaigns gain 14.32% higher open rate than non-segmented campaigns.
  • 4 pm to 8 pm is recorded as the best time to send emails for a digital marketer.
  • A business website with videos captures 4.8% higher attention of audience than a website without videos.
  • During covid-19, total social media messaging has increased by more than 50%.
  • Digital marketers in Singapore believe video marketing strategy brings 55% returning customers.
  • 25% to 43% of Singaporean digital marketers spend their marketing budget on content.
  • Digital marketers also believe that content marketing cost 62% less than traditional marketing and help to generate 3 times more leads.
  • 39% of Singaporean consumers made an online purchase via laptop or desktop computer, 50% made an online purchase via a mobile device.

 


The Ways Digital Marketing Evolved in Singapore Over The Last Few Years

Market Technology (Martech) in Singapore has been changing over the years

  • 2012 is considered as the early age of martech
  • 2016 is the first golden age of martech
  • 2020 is the reckoning age of martech
  • And 2022 will be the second golden age of martech

There are around 3.9 million online shoppers in Singapore.

  • In Singapore, a woman’s average income is around S$61,653, a lot higher than what most women from other countries earn monthly. As a result, women in Singapore are more likely to purchase high-end fashion products online.
  • More than 90% of the population is Smartphone users, which shows how rich and thriving the country is when it comes to digital technology.
  • Singapore love social media. Now, 83% of the population has social media accounts and most online shoppers i.e., 16% share their shopping experience on social media than other platforms.
  • 88 % of online shoppers in Singapore conduct pre-research online before making a purchase.
  • In a 2020 report conducted by Wyzowl, found that video marketing gives marketer high ROI (89%), helps with lead generation (83%), increases their website traffic (87%), and boosts sales (80%).
  • Due to COVID-19 pandemic, marketers in Singapore have reduced their ad spending significantly this year, with forecasters predicting a decline to 4.5% from pre-pandemic estimates of 7%.

 


The Ways Social Media is Transforming Digital Marketing in Singapore

  • There are over 4.6 million active social media users nationwide. Because of this large penetration rate, more businesses started adopting Facebook marketing in Singapore.
  • And over 66% of marketers in Singapore see improvements in their lead generation with social media.
  • While 86% of Singaporean companies are comfortable marketing with social tools, only 41% use those tools for communicating with customers.
  • 71% of customers who receive a quick response on social media say they are more likely to recommend that company to other people.
  • Since the current mobile penetration rate in Singapore has reached 78%, then it is a great idea to create content that is compatible with mobile devices.
  • 92% of all digital marketers have noted that their social media efforts increased exposure for their businesses, and 80% of digital marketers noted that their social media efforts created more traffic.
  • More than 58% of marketers who have been using social media for at least a year have noticed an improvement in their organic search engine (SEO) rankings.
  • 92% of marketers strongly agreed that social media is necessary for their business.
  • More than 90% of brands in Singapore have a presence of some sort on social media.

 


Statistics about the Growing Demand for Digital Marketers in Singapore

  • Initially uncertainly and a rise in Covid-19 cases pushed ad spend levels 10% below the pre-pandemic levels by July, according to new digital marketing statistics.
  • From August to November-2020 covid-19 pandemic, the demand for digital advertising is increased by 27%, followed by content creation 23% and content strategy 20%.
  • Recently SEO/SEM is also seeing a growing demand at 19%, along with lead generation 16%.
  • More than half (50.33%) of searches on Google now end without a click on a result.
  • Only 17% of marketers use landing page A/B tests to improve conversion rates.
  • About 64% of marketers actively invest time in search engine optimization (SEO).
  • 86% of business professionals prefer using email for business communication purposes.
  • 53% of marketers use interactive content in lead generation efforts.
  • 72% of people prefer watching a video to learn about a product or service rather than reading a text.
  • 61% of marketers agree that improving SEO and growing organic presence is their top inbound marketing priority.
  • 47% of internet users use an ad-blocker today.
  • 62% of customers now expect companies to anticipate their needs.
  • 47% of email recipients will open your email based solely on the subject line.

 


 

Major Digital Marketing Trends and Opportunities of Singapore

  • In Singapore content become prominent with more businesses amplifying content marketing in their marketing strategies.
  • More businesses will be using AI technology, chatbots to attend to customer queries in real-time.
  • 91% of smartphone owners made a purchase after seeing a relevant ad.
  • 90% of brands rely on social media to increase their brand recognition.
  • More than 60% of buyers said that mobiles played a big role in a recent purchase.
  • 51% of marketing and advertising budgets now go into mobile ads.
  • 67% of businesses have undertaken or already implemented marketing transformation strategies as a result of the crisis
  • 65% of senior marketers plan to revamp their offices after COVID
  • Voice search numbers will go up with more people using it and website owners optimizing their content for voice search.
  • Businesses will incorporate a Vertical form of IGTV videos to remain ahead of their competition.
  • 76% of SMBs say they have up-skilled in areas such as SEO, social media, and data analytics
  • The country will have more digital marketing institutes across to address the demand of growing job opportunities in the digital market.
  • 79% of CMOs continue to pursue relatively conservative growth strategies, primarily relying on existing markets to fuel growth.

 


Digital Advertising Market Size in Singapore

  • In Singapore, Ad spending in the Digital Advertising market is projected to reach US$720m in 2020.
  • The market’s largest segment is Search Advertising with a projected market volume of US$293m in 2020.
  • Ad spending in the Classifieds segment is projected to reach US$86m in 2020.
  • Ad spending is expected to show an annual growth rate (CAGR 2020-2025) of 3.6%, resulting in a market volume of US$103m by 2025.
  • In the Classifieds segment, 46% of total ad spending
  • Ad spending is expected to show an annual growth rate (CAGR 2020-2025) of 3.7%, resulting in a market volume of US$351m by 2025.
    g will be generated through mobile in 2025.
  • The average ad spending per internet user in the Search Advertising segment is projected to amount to US$60.69 in 2020.
  • Ad spending in the Banner Advertising segment is projected to reach US$179m in 2020.
  • Ad spending is expected to show an annual growth rate (CAGR 2020-2025) of 5.4%, resulting in a market volume of US$232m by 2025.
  • The average ad spending per internet user in the Banner Advertising segment is projected to amount to US$37.05 in 2020.

 


Statistics of Ad Spending Costs on Digital Marketing in Singapore 

  • Ad spending in the Search Advertising segment is projected to reach US$293m in 2020.
  • Ad spending is expected to show an annual growth rate (CAGR 2020-2025) of 3.7%, resulting in a market volume of US$351m by 2025.
  • In the Digital Advertising market, 39% of total ad spending will be generated through mobile in 2025.
  • In the Digital Advertising market, 21.0% of the digital ad spending will be accounted by the retail industry in 2020.
  • The average ad spending per internet user in the Classifieds segment is projected to amount to US$17.86 in 2020.
  • In the Digital Advertising market, 65% of the Digital Advertising revenue will be generated through programmatic advertising in 2025.
  • Initial suggestions after the onset of the pandemic indicated a decline of 4.9%, suggesting businesses reacted better than expected to the economic effects of the pandemic.
  • Ad spending is expected to show an annual growth rate (CAGR 2020-2025) of 5.5%, resulting in a market volume of US$126m by 2025.
  • Email marketing (66%), websites (63%), and social media marketing (52%) top the list of tactics that brands handled internally this year.

 


Cost of Digital Marketing in Singapore

SEM Cost in Singapore

  • Ad spending in the Search Advertising segment is projected to reach US$293m in 2020.
  • To run a Google AdWords campaign, you need a budget of SGD 500 to SGD 5,000. The cost per click in these advertising campaigns is between S$ 2 and S$15
  • Search engine ads in Singapore forecasted to grow 5.9% this year
  • CRO Cost
  • The average conversion rate is around 2.5%, but the top 10% of businesses are seeing rates of 10-15%.

Social Media Marketing Cost

  • Ad spending in the Social Media Advertising segment is projected to reach US$67m in 2020.
  • Ad spending is expected to show an annual growth rate (CAGR 2020-2025) of 7.5%, resulting in a market volume of US$96m by 2025.

Video Marketing Cost

  • Ad spending in the Video Advertising segment is projected to reach US$96m in 2020.
  • During this pandemic, 23% of consumers plan to continue watching more livestreaming videos post-outbreak.
  • Ad spending is expected to show an annual growth rate (CAGR 2020-2025) of 5.5%, resulting in a market volume of US$126m by 2025.
  • The average ad spending per internet user in the Video Advertising segment is projected to amount to US$20.01 in 2020.
  • In the year 2020 a share of 24.0% of users is 25-34 years old.

Email Marketing Cost

  • Generally cost per lead is $1 and cost for email marketing for each month varies from $200 to $5000 in Singapore in 2020.

 


Top Digital Marketing Issues Marketers Should Be Aware Of

  • Singapore’s millennials dominate social media: With millennials currently making up the majority of the Asia-Pacific workforce, marketers need to adapt their social media marketing activities to this consumer group.
  • The most active social media networks in the country are YouTube, Facebook, Instagram, and Twitter: With 68% of internet users in Singapore watching online video every day, ignoring video content could place you at a disadvantage.
  • 4.3 million Facebook users in Singapore are reached by ads: 94% of businesses on Facebook have invested in paid ads or sponsored posts at some point. Clearly, it‘s a saturated market out there.
  • The most popular social messaging services are WhatsApp, Messenger, Skype, WeChat, and LINE: WhatsApp takes the lion’s share (87 percent) of Singapore’s social messaging market, followed by Facebook Messenger at 52 percent.
  • Instagram and Snapchat see a dip in ad reach: Given Instagram’s popularity with millennials, it’s no surprise why it’s the preferred social media platform for influencer marketing. The rise in the number of COVID-19 cases is impacting most businesses so it should keep calm and understand your customer mindset.
  • Be sensitive to the environment: There is nothing worse than a marketing strategy that cashes upon a crisis. So while puns and memes might be tempting, this is not the right time for F&B outlets to run one-for-one Corona beer campaigns. This is probably a good time to earn brand equity from your customers.

 

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Impact of Digital Marketing on the Business Scenario in Singapore

  • The maximum rate of customers compares the price and feature benefits of the needed gadget or object available online.
  • Digital Marketing enables using different strategies as per the change in requirement and marketing trend.
  • Enterprises are using Digital Marketing to improve their services
  • It allows the companies to keep transparency between the customers and brand
  • Enterprise can collect data for company success and customer channels that pay off.
  • It provides enormous space for the content of an advertisement.

 


Some Stats and Facts about Digital Marketing in the Time of Covid-19

  • During COVID-19, 63% of businesses reallocate their digital marketing budgets to activities that bring results in the short term.
  • Although three-quarters 73% of advertisers have held back campaign launches, most (52%) are expected to resume or ramp up their advertising spending this summer
  • Marketers expect a 66% increase in social media content creation during the pandemic, followed by blog content at 57% and video production at 50%.
  • Of the 79% who have a content marketing strategy, 70% made major or moderate adjustments to their strategy because of the pandemic 42% of marketers mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and creating new content.
  • Only 22% of marketing professionals noted the ability to effectively collaborate in real-time as a notable challenge.
  • Search engine ads forecast to grow 5.9% this year
  • Only 18% of businesses experienced an increase in sales, 27% reported an increase in traffic, and 12% received new customers.
  • In 60% of digital marketing companies, no employees were dismissed from their positions
  • 64% of respondents confirmed they worked from home, while as few as 6% of Marketing Managers kept working in offices.
  • To avoid losses in online sales, 63% of companies opted for diverting SEO budgets to PPC.
  • 46% of businesses lost essential customers for the last several months, while 12% claimed they enjoyed a surge in new ones.
  • 40% of respondents confirmed their salaries were cut, while 9% of businesses had plans to turn such changes to reality.
  • 28% observed a decrease in traffic compared to 27% that experienced the opposite.

The actions companies have taken to adopt during this pandemic:

  • Offer discounts (23%)
  • Provide anti-crisis deals (19%)
  • Make specific products or services free (18%)
  • Adapt products/services costs to local currencies (8%)

 


Digital Marketing Strategies in the Time of Covid-19 Pandemic

  • Digital sales are becoming more active during Covid-19 period than the holiday period: Digital sales grew by 18% in 2020 compared to 2019. We see traffic growth by 13% in 2020 compared to 2019.
  • Covid-19 Pandemic forces Singaporean digital marketers to redefine their business goals: In 2019, desktop traffic declined by 9%, but grew by 9% in 2020. With people stuck inside and not on the move, there’s a pronounced switch to desktop traffic and purchases. In 2019, the share of traffic coming from social media was 6%. This jumped to 8% for 2020.
  • Truth in advertising has become a big deal during the Covid-29 pandemic time.
  • Advertisers have to adjust their messaging for the new way the world operates
  • Shoppers use a mix of digital touchpoints along the buying journey.
  • During this pandemic, new search trends have emerged almost daily. That’s why data analysis and reporting are crucial for marketers.

 


The Future of the Digital Marketing Industry of Singapore

  • The role of the digital consumer will continue to rise in Singapore
  • By 2025, the digital market in South East Asia will be worth approximately $197 billion. As a rising star of South-east Asia, Singapore has been performing really well in its digital sector.
  • Mobile commerce will rise to 44 percent of digital commerce by 2024
  • Artificial intelligence looks to double Singaporean economic growth by 2035
  • Digital marketing in Singapore will become fast-paced and super competitive as there are over 4.92 million active Internet users amongst a population of 5.83 million.
  • Personalized marketing powered by big data, AI, and innovative tech will define the way brands communicate with customers.

 


The Future of Content Marketing Agency in Singapore

  • In 2020, content marketing will continue to become more personal.
  • Most brands in Singapore spend 25%-43% of their marketing budget on content. And in the future, it will be increased.
  • Brand marketers will take more time to create super-personalized content for niche audiences
  • Currently, around 49% of companies outsource their content marketing. In the future, it will be increased.
  • Companies in Singapore that will have good content marketing strategies can easily make sales.
  • Content marketing costs 62% less than traditional marketing strategies and creates three times more leads than the latter.
  • According to a study of Marketing Profs, 72% of digital marketers said that relevant content creation is the most effective and reliable SEO tactic today in Singapore.
  • Content marketers will act even more like journalists, shifting the focus to real people.
  • In the future, we will see an increase in branded content being delivered by “stories” on Facebook and Instagram as paid initiatives.

 


Design & Creative Agencies

Design creatives are all about creativity. Ultimately, their role is to help businesses engage with a much wider audience through marketing, whether it’s via social media, commercials, events, or print ads.

Their services may overlap with that of other agencies, particularly a digital and advertising agency – but essentially, they can be one of the many things, but with a graphic design role in their structure.

What’s a Creative Agency?

A creative agency isn’t just a design agency. While a design agency is more focused on designing and creating web products, a creative agency can only be defined based on what they’re offering to their clients. In some cases, they may offer graphic design as the main aspect of their services, while in some, they’ll be offering it as an added service.

What Services Does a Creative Design Agency Offer?

While some creative agencies specialise in only one line of service, in most cases, they’ll be offering the following list of services:

  • Strategy services (including advertising strategy, content strategy, brand strategy, social media strategy, and marketing strategy)
  • Content Creation (including case studies, blogs & articles, branding, copyediting, copywriting, annual reports, data visualisation, content planning & publishing, and so on)
  • Communication services (including media buys, PR, influencer marketing, and sponsored content)

In other words, a creative agency will be working as the creative partner helping you tell your brand story with the required amount of precision.

The Typical Cost of Hiring a Creative Agency in Singapore

Since creative design is one of the digital marketing categories that are not that clearly defined, it’s hard to estimate how much it’s going to cost you to hire an agency.

Plus, every agency has its own pricing model – for instance, some agencies will charge you based on the hours poured in and the incurred expenses, while others will offer you a monthly retainer or quote a project fee.

 


Top Creative Design Agencies in Singapore

Notion Age 10 Types Digital Marketing Agencies in Singapore

Creative Design Agency

Notion Age

About

Notion Age is one of the leading digital marketing and SEO firms in Singapore, specialising in content creation, email marketing, and SEO.

Key Clients

  • Edenred
  • Greenis
  • Regus
  • Tencent
  • HL Assurance

Key Services

  • Content Creation and Marketing
  • Search Engine Optimization
  • Email Marketing and EDM Blasting
  • AdWords Search Advertising

Contacts

 

Address: 1 Kallang Junction, Vanguard Campus Level 6, Singapore 339263

Tel: (65) 6438 8303

Website URL: https://notionseo.com/

Email: [email protected]

 


Breworks 10 Types Digital Marketing Agencies in Singapore

Creative Design Agency

Breworks

About

Breworks bills themselves as the most trusted and reliable creative partner in Singapore. They’re all about transforming growing brands by imbuing them with the right energy.  

Key Clients

  • OCBC Bank
  • Goodbites
  • Philaroma
  • Singapore Business Federation
  • National Healthcare Groups

Key Services

  • Graphic Design
  • Logo and Brand Identity Design
  • Photography
  • Interactive Design

Contacts

 

Address: 60 Payar Lebar Road, #10-23 Payar Lebar Square, Singapore 409051

Tel: (65) 9135 8088

Website URL: https://www.breworks.com/

Email: [email protected]

 


Carbon Interactive 10 Types Digital Marketing Agencies in Singapore

Creative Design Agency

Carbon Interactive

About

Carbon interactive is an award-winning creative design agency that delivers content, design, strategy, and design solutions to the businesses in Singapore.

Key Clients

  • Changi
  • Funan
  • National Environment Agency
  • April
  • Risis

Contacts

 

Address: 50 Ubi Avenue 3, #04-05 Frontier [email protected], Singapore 408866

Tel: (65) 6293 4373

Website URL: http://www.carbon.com.sg/

Email: [email protected]

 


Ogilvy 10 Types Digital Marketing Agencies in Singapore

Creative Design Agency

Ogilvy

About

Ogilvy offers a comprehensive range of marketing and advertising solutions, with the primary goal of helping brands get the recognition they deserve on both local and international scene.

Key Clients

  • Quatar Airways
  • Dulux
  • Sanofi
  • HSBC
  • Vitagen

Key Services

  • Design
  • Research and Data Analytics
  • Commerce
  • Digital Development
  • Creative strategy

Contacts

 

Address: 50 Scotts Rd, #03-01, Singapore 228242

Tel: (65) 6511 7600

Website URL: https://ogilvy.sg/

Email: [email protected]

 


2stallions 10 Types Digital Marketing Agencies in Singapore

Creative Design Agency

2Stallions

About

2Stallions is a digital marketing firm that’s always on the lookout for new strategies and techniques to better serve their clients and get them closer to their marketing goals.

Key Services

  • Web and App development
  • Digital marketing
  • Search engine Optimization
  • Creative services
  • Search Engine Marketing

Contacts

 

Address: 39A Neil Road, Singapore 088823

Tel: (65) 9129 6248

Website URL: https://2stallions.com/

Email: [email protected]

 


Search Engine Optimisation (SEO)

SEO describes the logic behind how search engines rank websites after an online user runs a search query. It can also be defined as a digital marketing strategy aimed at increasing the quality and quantity of traffic that’s directed to your website.

Benefits of SEO

SEO is regarded as a long-term marketing strategy, and here are some of its long-term benefits to a business or website owner in Singapore:

  • Increased Traffic:

Done right, SEO can be your greatest (and even the only) source of traffic. The amount of traffic you get through search engines should be enough to take your business to the next level.

·       Better ROI:

SEO has better long-term ROI than any other marketing strategy on the list. Compared to PPC, when you pay visitors, only 2% of the visitors end up converting. But with SEO, you have a chance of converting up to 4% of the visitors that search engines direct your way.

·       Gives you an Edge:

You have a better chance of beating your competition and staying miles ahead of them by capitalising on SEO. Your competition may be conducting SEO on their end, but you have a chance of really honing in and capitalising on everything that they aren’t doing right.

·       You Attract Permanent Results:

The results you attract through SEO are bound to stay with you permanently. You only lose your rank position when one of your competitors outstrips your SEO effort.

Types of SEO

SEO comes in three layers, each of which must be diligently worked on for your SEO strategy to pay off.

·       On-page SEO

On-page SEO refers to any content that appears on your website – internal links, meta tags, meta description, infused keywords, improved images and their alt attribution, customised URL structure, and so on.

·       Off-page SEO

Off-page refers to all the activities you perform once your website goes live. It covers post sharing, social media liking, commenting, rating, online reviews, and so on. Most people confuse it with link building, but it runs deeper than that.

Key Elements of a Successful SEO Campaign

But here are the key elements without which your SEO strategy is certain to fail:

  • Mobile-friendly:

Your website must be responsive and fluid enough to adapt to any screen size. But most importantly, it must favour mobile users.

  • Improved Load Time:

Your visitors are an impatient lot. If your site takes a lot of time to load, many of them will be bouncing off, forcing Google and other search engines to drop it down through the ranks.

  • Secure site with HTTPs:

It’s about security. At a time when cybercriminals are on a rampage, Google will, of course, want to favour secure sites.

  • Integrate Social Media with Your Site:

This is about boosting your off-page SEO. The first step to supporting website engagement is making sure the website is integrated with your social media accounts.

  • Quality Back Links:

Search engines have a way of judging the quality of your website by looking at the number of authority sites that are willing to link back to you. It’s simple logic: no one will want to be associated with a low-quality website.

  • User-friendly Navigation:

Other things held constant, a site with user-friendly navigation will, of course, appear at the top of SERPs.

  • Make sure your pages and web content are relevant to the kind of users you attract:

You don’t want to attract the wrong audience by targeting the wrong set of keywords.

 

SEO agencies optimise your website content for search engine ranking. When you start producing content for your website or blog, you want to make sure your target audience is able to find it. SEO allows your website to appear in the search engine results pages when online users run a search query that relates to your product or brand. You just have to predict what keywords they’ll use in their query.

What’s an SEO agency?

An SEO agency is an agency dedicated to helping websites rank in search engines using strategies such as on-page optimisation and link building. In most cases, these agencies will also be focusing on content marketing, where they write custom copies that are well optimised for search engines.

What Services Does an SEO Agency Offer?

Here’s a list of services that sit under the SEO category:

  • Web design
  • Keyword research
  • Content creation
  • Link building
  • Social media marketing
  • AdWords/PPC
  • Web development
  • Traffic monitoring and reporting

The cost of Hiring an SEO Agency in Singapore

The most common pricing model for SEO agencies in Singapore is the monthly retainer. What happens is that you pay a fixed fee to have the agency optimise your website for an agreed number of keywords.

This amount increases with an increase in the number of keywords your website is optimised for.

Depending on the number of keywords, experience, and expertise of the agency you’re working with, the cost of SEO in Singapore tends to range from $500 to $4500 per month.

 


Top SEO Agencies in Singapore

MediaOne 10 Types Digital Marketing Agencies in Singapore

SEO Agency

MediaOne

About

There’s a reason MediaOne is considered the top SEO company in Singapore, according to TOPSEO. Part of it is that they’re builders. They revolutionise companies and help them create wealth, and they have a track record for it.

Key Clients

  • Singtel
  • P&G
  • Changi
  • National University of Singapore
  • Comat

Key Services

  • Branding services
  • SEO Services
  • Social Media Marketing
  • Website Design
  • Online Reputation Management

Contacts

 

Address: 4B Craig Road, Singapore 089664

Tel: (65) 6789 9852

Website URL: https://mediaonemarketing.com.sg/

Email: [email protected]

get a quote button silver

 


First Page 10 Types Digital Marketing Agencies in Singapore

SEO Agency

First Page Digital

About

First Page is one of the fastest-growing digital marketing firms in Singapore, and that’s mostly because they deliver. Their primary goal is to help businesses from all around the world adapt to the digital world.

Key Clients

  • Afon
  • Zipmex
  • National University of Singapore
  • Tcomics
  • Changi

Key Services

  • Search Engine Optimization
  • Social Media Marketing
  • Ecommerce SEO
  • Copywriting
  • Social Media Management

Contacts

 

Address: 120 Robinson Road, #05-01, Singapore 068913

Tel: (65) 6270 2193

Website URL: https://www.firstpagedigital.sg/

Email: [email protected]

 


Bestseo 10 Types Digital Marketing Agencies in Singapore

SEO Agency

SEO Expert Jim

About

Jim started out as a door-to-door salesperson. But after realising direct sales suck, he decided to chance into digital marketing, and everything from there has been a rollercoaster of successful stories from brands.

Key Clients

  • JC Tuition
  • OSG
  • Oxomnia
  • Nanyang Technological University Singapore
  • Precision Spine

Key Services

  • Search Engine Optimization
  • Content Marketing
  • Website Design
  • Search Engine Marketing
  • Lead Generation

Contacts

 

Address: 10 Anson Road, #10-11 International Plaza, Singapore 079903

Tel: (65) 9231 3757

Website URL: https://www.bestseo.sg/

Email: [email protected]

 


Stridec 10 Types Digital Marketing Agencies in Singapore

SEO Agency

Stridec Worldwide

About

Stridec operates as a global ecommerce consultancy firm dedicated to helping businesses in Southeast Asia penetrate the global market.

Key Services

  • Ecommerce Marketing
  • SEO
  • Email Marketing
  • Digital Marketing
  • Ecommerce Web Design

Contacts

 

Address: 6 Raffles Boulevard, #03-38, Marina Square, Singapore 039594

Tel: (65) 9648 9093

Website URL: https://www.stridec.com/

Email: [email protected]

 


Riosk 10 Types Digital Marketing Agencies in Singapore

SEO Agency

Rioks

About

Rioks is a data-driven marketing consultancy and top-rated digital marketing agency at GoodFirms.

Key Clients

  • GlobalHealth
  • Fireart
  • Swagsoft

Key Services

  • Search Engine Optimization
  • Digital Marketing
  • Inbound Marketing

Contacts

 

Address: 71 Ubi Road 1, #09-47, Oxley BizHub, Singapore 408732

Website URL: https://rioks.com/

Email: [email protected]

 


 

Search Engine Marketing (SEM)

At MediaOne, we generally use the term Search Engine Marketing to refer to paid listings, while using the more general term Search Marketing to refer to the single roof for PPC and SEO.

The Benefits of SEM?

SEM is one of the most valuable part of any digital marketing strategy, and here are some of the benefits associated with it:

·       A Chance to Reach Your Clients Immediately

Unlike SEO, paid search results are almost instant. You gain visibility immediately you’re done running the ads.

·       Increase Brand Awareness

Search ads give you the opportunity to expose your brand name either in the ad’s headline, description, or URL. The more people see your ad, the more they get to know your brand.

·       Geo-targeting

With SEM, you can target customers based on their location. You can even create ads in different languages and decide where they should appear.

·       Easy to Implement and Manage Ads

Paid searches are both easy to create and implement. You can even schedule your campaign and even stop and resume them whenever you feel like. It’s also flexible enough to accommodate any budget.

·       Easy to Optimise Your Ads and Target the Right Audience

With SEM, you can target a specific segment of your target audience based on their intentions. You can make the ad appear only to a list of customers who are using a search term that closely relates to your products and services.

Quick Hacks to Improve Your SEM Campaign

Assume you’re equipped with the fundamental SEM skills, here are a few pointers that you may help you improve the efficiency of your ads:

·       Never run a search ad without doing a keywords research

Don’t let your mind fool you into thinking that you have everything figured out. There’s a lot you don’t know, and much to find out by using keyword research tools such as SEMRush, Ahref, and Topic Research.

·       Format Your Ad Based on the Searcher Intent

Search queries can either be navigational, transactional, and informational. How search engines display these ads will vary depending on the type of the query. You must therefore create your ads based on the searcher’s intent.

·       Keep Tabs on Your Competition

Find out what keywords your competitors are optimising and emulate them while using a few tweaks to gain an edge over them.

 


SEM Agencies

SEM engine or PPC focuses on paid ads, the ads that appear at the top of search engine result pages. Typically, these ads are charged based on the number of clicks their links are getting, hence the name pay-per-click.

The difference between these links and organic SEO links is the “Ad” label that appears next to their link.

What’s an SEM Agency

An SEM agency is an agency dedicated to running online advertising campaigns for other companies. Usually, they charge you a percentage of your suggested ad money. While PPC campaigns are perfect for bringing in leads, most agencies focus on the number of leads when they should be focusing on the quality of leads coming in.

To make the most out of your PPC ad money, you’re advised to look for an agency that excels in both.

What Services Does an SEM Agency Offer?

Here are the services to expect from an SEM agency in Singapore:

  • SEO: SEM has almost the same structure as SEO. So, in most cases, any company that offers SEM services will also be offering SEO services.
  • Local SEO
  • PPC Services
  • Content Marketing
  • Conversion Rate Optimisation (CRO)
  • Google Analytics Consultation
  • Google AdWords Monitoring

What’s the Cost of Hiring SEM Services in Singapore?

On average, SMBs in Singapore spend about $10, 000 per month on Search engine marketing, which includes the cost for ad management and the actual ad spend.

Out of this, the agency may decide to take between 5 to 20% as their service money.

Top SEM Agencies in Singapore

MediaOne 10 Types Digital Marketing Agencies in Singapore

SEM Agency

MediaOne

About

 MediaOne is hands-down the most qualified agency when it comes to matters search engines. They’re known for offering award-winning PPC services with the intention of helping businesses generate more leads and boost sales.

Key Clients

  • Maybank
  • SingEx
  • ShengSiong
  • Comat
  • Hotel81

Key Services

  • Search Engine Marketing
  • Branding
  • Website Design
  • Social Media Marketing
  • Copywriting

Contacts

 

Address: 4B Craig Road, Singapore 089664

Tel: (65) 6789 9852

Website URL: https://mediaonemarketing.com.sg/

Email: [email protected]

get a quote button silver

 


Oom Marketing 10 Types Digital Marketing Agencies in Singapore

SEM Agency

OOM

About

OOM has partnered with all the major search engines and digital platforms – including Google, Yahoo, Bing, and Facebook. Their goal is to help businesses establish well-managed SEM campaigns.

Key Clients

  • Decathlon
  • Singtel
  • Ntuc
  • OCBC Bank
  • Hitachi

Key Services

  • SEM
  • Content Marketing
  • SEO
  • Social Media Management
  • Website Development

Contacts

 

Address: 141 Middle Road, GSM Building, #05-04, Singapore 188976

Tel: (65) 6391 0930

Website URL: https://www.oom.com.sg/

Email: [email protected]

 


5ive Media 10 Types Digital Marketing Agencies in Singapore

SEM Agency

5ive Media

About

5ive Media is a service-oriented digital firm that caters to all your online needs, regardless of size and level of difficulty.  

Key Clients

  • Google
  • Vodien
  • Bing
  • WordPress
  • Yahoo

Key Services

  • Website Development
  • Search Engine Marketing
  • Analytics Tracking
  • Web Design

Contacts

 

Address: 2 Gambas Crescent, #06-03, Nordcom II Tower 1, Singapore 757044

Tel: (65) 6362 3937

Website URL: https://5ivemedia.com.sg/

Email: [email protected]

 


Adssential 10 Types Digital Marketing Agencies in Singapore

SEM Agency

Adssential Marketing

About

Adssential Marketing believes in the combined power of quantity and quality leads. Their team of professional web experts is well-versed in SEO, analytics marketing, and web development.

Key Clients

  • Singtel
  • Pure Nectar
  • Dynamics
  • Rate
  • Ishajaya

Key Services

  • Search Engine Marketing
  • Sales Copywriting
  • Web Development
  • Search Engine Optimization
  • Social Media Marketing

Contacts

 

Address: [email protected], 7 Gambas Crescent, #04-12, Singapore 757087

Tel: (65) 6258 2826

Website URL: https://www.adssentialmarketing.com/

Email: [email protected]

 


Smmile 10 Types Digital Marketing Agencies in Singapore

SEM Agency

Smmile

About

 Since 2012 when it was first established, SMMILE has been focused on empowering businesses with digital and creative marketing solutions that are optimised for sales.

Key Services

  • Search Engine Marketing
  • Marketing Retainer strategies
  • Website Design
  • Search Engine Optimisation
  • Web Maintenance

Contacts

 

Address: 35 Kallang Pudding Road, #07-14, Singapore 349314

Tel: (65) 8687 8143

Website URL: https://smmile.com/

Email: [email protected]

 


Social Media Marketing

Social Media Marketing (SMM) is an online marketing strategy that relies on social media as both a marketing and branding tool. The whole idea behind social media marketing is to create content that social media users like and wouldn’t mind sharing it across various social media networks and broaden the possibility of reaching an even wider audience.

Benefits of Social Media Marketing

Social media marketing can benefit any business or website owner in so many ways, as uncovered in this section of the post:

  • Direct Access to Your Target Audience:

Unlike other online marketing platforms, social media gives you a chance to address your target audience directly.

  • Advanced Targeting:

Social media, especially Facebook, allows you to narrow down your audience to a specific segment of it.

  • Brand Awareness:

No other platform bests social media when it comes to creating brand awareness. Come to think about it, close to a half (49% to be precise) of the world’s population is active on social media.

  • Low Advertising Cost:

Compared to the cost of PPC and the cost of advertising on traditional media such as TV, billboards, and radio, the cost of advertising on social media is by far lower, and flexible enough to adjust to any budget size.

  • More Potential and Ability to Lock in Sales:

Social media can dramatically increase your leads and sales. That’s because the platform itself allows you to target people with a developed interest in your offerings.

Key Elements for Creating an Engaging Social Media Campaign

Only a few business and website owners have mastered the art of marketing on social media. Much of what they know and do revolve around the following key elements:

  • Market Research: you can start by studying your competition and target audience. Find out what your competitors are doing and figure out how to beat them.
  • Content Strategy: everyone is sharing content on social media. What sets you apart from the rest of them is the strategy you employ.
  • Goals: your goals will determine the outcome. You’re not just posting on social media to entertain your followers.

When to Post on Social Media and Generate the Greatest Effect

One secret to running an effective social media campaign is knowing when to post. Here are a few pointers on how to narrow down to a specific time to post:

  • Define your largest market:

where is it from – Yishun, Punggol, Tengah, Woodlands, Bukit Batok, or an outside country.

  • Localise the time zone:

if the bulk of your target customers are from outside, then you might want to convert their time zone into your local time.

  • Determine their Peak Hours:

find out what time of the day does the audience post the most. Go through a sample list of profiles and find out what time do they have the most interactions.

 


Social Media Marketing (SMM) Agencies

This category covers so many social media platforms: Facebook, LinkedIn, Instagram, Twitter, and so on. The name is prescriptive of what it actually means; but then again, you want to find out what social media platform your agency excels at.

What’s a Social Media Marketing Agency?

It’s an agency dedicated to helping businesses promote their brands, products, or content on the various social media platforms. Social media marketing can either be done organically or by paying for ads, if not both. Either way, what’s important is for you to choose a social media channel that best resonates with your buyer persona.

What Services Does a Social Media Marketing Agency Offer?

Here are the services to expect from the social media marketing agency you hire:

  • Channel-specific social media services: Facebook, Twitter, Instagram, LinkedIn, Reddit, and so on.
  • Strategy planning
  • Account or profile creation and branding
  • Content creation
  • Content publishing
  • Research and analysis
  • Education and consulting

The Cost of Hiring a Social Media Marketing Agency in Singapore

The cost of hiring a social media marketing agency in Singapore tends to range from $1000 to $20, 000 a month, depending on the scope of work and the experience and expertise of the agency in question.

For channel-specific services, the cost of hiring Instagram or Facebook marketing services can range from $250 to $5000 per month, depending on the agency you’re hiring and the scope of work involved.

 


Top Social Media Marketing Agencies in Singapore

Evolve Digitals 10 Types Digital Marketing Agencies in Singapore

Social Media Marketing Agency

Evolve Digitas

About

Evolve Digitas is a London-based digital firm that recently established its ASEAN hub in Singapore. The agency serves small-to-medium sized company across a wide range of industries.

Key Clients

  • Unilever
  • Survey2connect
  • Nokia
  • Habitat
  • JLL

Key Services

  • Online Digital Media
  • E-commerce
  • Digital Marketing
  • Online Reputation Management
  • Creative Development

Contacts

 

Address: 101 Cecil Street, #11-10, Tong Eng Building, Singapore 069533

Tel: (65) 8247 6649

Website URL: https://www.evolvedigitas.com/

Email: [email protected]

 


Brew Interactive 10 Types Digital Marketing Agencies in Singapore

Social Media Marketing Agency

Brew Interactive

About

Brew Interactive is a Singapore-based digital marketing firm that has had the opportunity to work with big brands such as Hitachi, NUS, and UBS.

Key Clients

  • Hitachi
  • Oppo
  • Coty
  • Funan
  • Prudential

Key Services

  • Content Marketing
  • Digital Reputation Management
  • Social Media Marketing
  • Digital advertising
  • Lead Generation

Contacts

 

Address: 111 North Bridge Road, #08-19, Singapore 179098

Tel: (65) 6814 2952

Website URL: https://brewinteractive.com/

Email: [email protected]

 


Plexxie 10 Types Digital Marketing Agencies in Singapore

Social Media Marketing Agency

Plexxie

About

Plexxie was started with the initial goal of helping brands from all over the world connect. They’d eventually expand and evolve into a full-service creative and social media marketing firm.

Key Clients

  • Changi
  • Funan
  • Mediacorp
  • Dell Technologies
  • Fox

Key Services

  • Social Media Marketing
  • Content Creation

Contacts

 

Address: 230 Victoria Street, #15-01, Bugis Junction Towers, Singapore 188024

Tel: (65) 8128 2587

Website URL: https://plexxie.com/agency/

Email: [email protected]

 


Digital Business Lab 10 Types Digital Marketing Agencies in Singapore

Social Media Marketing Agency

Digital Business Lab

About

Digital business lab is an inbound social media marketing firm operating in Hong Kong and Singapore. Their speciality is in influencer marketing, social media strategy, and video production.

Key Clients

  • Dior
  • Moroccanoil
  • Lane Crowford
  • AIA
  • Guarlain

Key Services

  • Social Media Marketing
  • Social Media Listening
  • Social Media Strategy
  • Training and Consulting
  • Influencer Marketing

Contacts

 

Address: 1 George Street, Level 10, Singapore

Tel: (65) 8750 9564

Website URL: https://digital-business-lab.com/

Email: [email protected]

 


Hustlr 10 Types Digital Marketing Agencies in Singapore

Social Media Marketing Agency

Hustlr

About

Hustlr is made up of a team of marketers that work together to help entrepreneurs from all over the world attain financial independence by leveraging online opportunities.  

Key Services

  • Content Marketing
  • Web Development
  • Performance Marketing
  • Ecommerce Development
  • Search Engine Optimization

Contacts

 

Address: 68 Circular Road, 302-01, Singapore 049422

Website URL: https://www.hustlr.com/

Email: [email protected]

 


Branding Agencies

Branding may mean different things to different people. But essentially, it’s what makes your business to stand out from the crowd. It’s what gives your business it’s identity, the intangible value it’s associated with.

It’s got so little to do with creating a logo or website for your business, and everything to do with establishing how your employees, customers, and other stakeholders perceive your business and the position you hold in the marketplace.

What’s a Branding Agency?

A branding agency is dedicated to communicating your uniqueness, voice, and the intangible value of your business or products. They’re committed to helping you create a presence in the market places by giving your business its true identity and influencing consumer perception.

What Services Does a Branding Agency Offer?

Here are some of the areas that a branding agency may choose to specialise in:

  • Research and analytics
  • Brand positioning
  • Brand identity
  • Packaging design
  • Web design
  • Brand strategy and management
  • Online reputation
  • Public relation, and so on

The Cost of Hiring a Branding Agency in Singapore

Choosing a branding agency in Singapore can be a nightmare. You have plenty of options, of course. But ask any of them for a quote, and the price you get will range anywhere from $1000 to $50, 000. On a freelance website such as Fiverr or UpWork, you may get someone to design a logo for you for less than $300, with some going as low as $50.

 


Top Branding Agencies in Singapore

Creativeans 10 Types Digital Marketing Agencies in Singapore

Branding Agency

Creativeans

About

 Creativeans is a well-known branding agency headquartered in Singapore with branches in Milan and Jakarta. They’re dedicated to helping brands solve their strategic and creative challenges, besides striving to meet the branding needs of every single one of their clients.

Key Clients

  • Filos
  • IPP
  • OCBC Bank
  • Samsung
  • CityGas

Key Services

  • Branding
  • UX/UI Design
  • Communication Design
  • Product Design
  • Business Design

Contacts

 

Address: 39 Woodlands Close, #08-56 [email protected], Singapore 737856

Tel: (65) 6957 5696

Website URL: https://www.creativeans.com/

Email: [email protected]

 


Jinn Design 10 Types Digital Marketing Agencies in Singapore

Branding Agency

Jin Designs

About

Jin is a UX/UI design agency specialised in copywriting, user experience, and graphics design. They’re dedicated to helping businesses connect with customers.

Key Clients

  • SUSS
  • Daikin
  • Mediacorp
  • Singapore life
  • UOB

Key Services

  • Web Design
  • Graphic design
  • Content Development
  • Copywriting
  • User Experience
  • User Interface

Contacts

 

Address: 1 Sims Ln, #04-10, Singapore 387355

Website URL: https://jin-design.com/

 


Etereo 10 Types Digital Marketing Agencies in Singapore

Branding Agency

Etereo

About

Etereo is an award-winning branding agency based in Singapore. They’re specialised in branding, content creation, and digital marketing.

Key Clients

  • Adore
  • NusGiving
  • Fixics Solutions
  • KingDex
  • Plantrental

Key Services

  • Digital Marketing
  • Branding

Contacts

 

Address: 258 Middle Rd, 302-01, Singapore 188987

Tel: (65) 6871 8838

Website URL: https://etereomedia.com/

Email: [email protected]

 


Huge In 10 Types Digital Marketing Agencies in Singapore

Branding Agency

Huge

About

Huge operates as a digital marketing and experience design firm providing strategy, design, marketing, and technology solutions to both small and well-established business brands. The company was started in 2012, in DUMBO Brooklyn.

Key Clients

  • Nestle
  • Lilly
  • TD Bank
  • United Technologies
  • Lowe’s

Key Services

  • Branding
  • CRM
  • Physical Design
  • Business Consulting
  • Experience Design

Contacts

 

Address: 33 Ann Siang Road, suite 31A, Singapore 069713

Tel: (65) 6303 0592

Website URL: https://www.hugeinc.com/

Email: [email protected]

 


Edit lounge 10 Types Digital Marketing Agencies in Singapore

Branding Agency

Edit Lounge

About

Edit Lounge is a motion graphics firm dedicated to providing snazzy videos to brands that want to tell their story in the most captivating and professional way possible.

Key Clients

  • Google
  • Shell
  • Becker Entertainment
  • Mediacorp
  • National Geographic
  • Deloitte

Key Services

  • Branding
  • Social Media Content
  • Photography
  • Motion Graphics
  • Visual Effects

Contacts

 

Address: 120 Lower Delta Road, #15-06 Cendex Centre, Singapore 169208

Tel: (65) 6254 6428

Website URL: https://editlounge.com/

Email: [email protected]

 


Neu Entity 10 Types Digital Marketing Agencies in Singapore

Branding Agency

Neu Entity

About

Neu Entity is an international branding agency headquartered in Singapore. They’re specialised in strategizing, designing, and building impactful brands.

Key Clients

  • Geddit Right
  • HP
  • Citi
  • AMP Singapore
  • Torch Group

Key Services

  • Branding
  • Marketing
  • Designs
  • Websites

Contacts

 

Address: 39A Bussorah Street, Singapore 199457

Tel: (65) 9109 8033

Website URL: https://neuentity.com/


Online PR Agencies

Online PR is a form of marketing that focuses on stretching or expanding your online presence. In most cases, this demands that you work with journalists, bloggers, influencers, and authority figures. You also have to distribute press releases and gain high-quality backlinks, while also working on your social media mentions and SEO.

What’s an Online PR Agency?

An online PR firm refers to the professional services that businesses hire to generally produce, conceive, and manage the un-paid messages that reach the public through various media, with the intention of influencing the public opinion and the actions they undertake.

What Services Does an Online PR Firm Offer?

Here are the key services to consider when hiring a PR firm in Singapore:

  • Strategy development
  • Messaging
  • Media relations
  • Content marketing
  • Social media marketing
  • Influencer relations
  • Events and experiential marketing

What’s the Cost of Hiring an Online PR Firm in Singapore?

PR firms mostly work with monthly retainers that can range from $2000 to $20000. For PR consultation, the cost may range from $50 for thrifty PR consultants to $500 per hour for those at the cream of their PR profession.

Top Online Pr firms in Singapore

DFW 10 Types Digital Marketing Agencies in Singapore

PR Agency

DFW

About

DFW is an award-winning, full-service boutique firm dealing with events, PR, and social media marketing. They have worked with some of the leading brands in the world, including Google, Fox, and Sony.

Key Clients

  • Fox
  • Bally
  • Google
  • UOB
  • Sony

Key Services

  • Public Relation
  • Social Media Marketing
  • Media Planning
  • Digital and Social Marketing
  • Campaign Planning

Contacts

 

Address: Maxwell House, #03-03, 20 Maxwell Road, Singapore 069113

Tel: (65) 6222 5087

Website URL: https://www.dfw.com.sg/

Email: [email protected]

 


Bebop 10 Types Digital Marketing Agencies in Singapore

PR Agency

Bebop Asia

About

Bepob Asia is hands-down one of the best PR firms in Singapore. They’re the experts in managing brand reputation across various media. They also offer content creation, marketing and event planning services.  

Key Clients

  • Popular Chips
  • Akin
  • The Illers

Key Services

  • Content Creation
  • Event
  • Public Relation
  • Planning
  • Media

Contacts

 

Address: 190 Clemenceau Ave, #06-02, Shopping Centre, WorkCentral, Singapore 239924

Tel: (65) 6708 8200

Website URL: http://www.bebop.asia/

Email: [email protected]

 


Grow Public Relation 10 Types Digital Marketing Agencies in Singapore

PR Agency

Grow Public Relation

About

 Grow PR is a boutique PR firm offering a suite of high-touch PR solutions and consultation services. Their primary concern is helping businesses build their online credibility.

Key Clients

  • Samsung
  • Nanyang
  • InfoCorp
  • LionsBot
  • Aroma

Key Services

  • SEO
  • Media Drop
  • Media Events
  • Public Relation
  • Branding

Contacts

 

Address: 22 Sin Ming Ln, #06-76 Midview City, Singapore 573969

Tel: (65) 9328 0107

Website URL: https://growpublicrelations.com/

Email: [email protected]

 


37 Communication 10 Types Digital Marketing Agencies in Singapore

PR Agency

37 Communications

About

37 Communications is an agile, boutique-sized PR firm known to work closely with businesses in helping them set marketing strategies that they can use to communicate their key messages to their target audiences in a manner that resonates with them best.

Key Clients

  • Royal Pavilion
  • Peony Jade
  • Grohe
  • District 10
  • Illuma Pearls

Key Services

  • IT Management
  • Public Relation Management
  • Social Media Marketing

Contacts

 

Address: Raffles City Tower, #14-01, 250 North Bridge Road, Singapore 179101

Tel: (65) 9181 7862

Website URL: https://37comms.com/

 


Precious Communication 10 Types Digital Marketing Agencies in Singapore

PR Agency

Precious Communication

About

Precious Communication is a branding juggernaut not just in Singapore but in the whole of Asia.  

Key Clients

  • Yotel
  • Jabra
  • Kaltura
  • Citi
  • Fundnel

Key Services

  • Branding and Marketing
  • Media Relations
  • Digital and Social Media Marketing
  • Risk and Crisis Management
  • Corporate Communications

Contacts

 

Address: 4 Ann Sing Hill, #3rd Flour, Singapore 069786

Tel: (65) 6303 0567

Website URL: https://www.preciouscomms.com/

Email: [email protected]

 


Content Marketing

Content marketing is a digital marketing strategy that revolves around utilising the creation and distribution of relevant and high-value content in a more consistent manner to attract and retain a target audience.

Benefits of Content Marketing

Content marketing will benefit your business in the following ways:

  • Build Credibility and Authority: content marketing allows you to showcase your skills and teach your target customers something useful.
  • Improve Organic Traffic: content marketing is good for driving inbound traffic to your website, especially with backlinks.
  • Increase Conversion Rate: by creating content that fits into the different sales funnels, you have a better chance of converting an overwhelming majority of the people that visit your website into customers.
  • Build Trust and Long-term Relationship: content marketing allows you to work on your online credibility by inspiring trust.

How to Write Better Content

Everyone with a pulse can write. But it takes great skill and hard work to be a great writer. Here are a few pointers to help you write outstanding content:

·       Choose an Easy Topic to Solve

You have to understand the mindset with which your customers approach your content.

·       Use Better Styling

How you style your blog content determines if a reader will be enticed enough to read the whole of it or if they’ll drop it after digging through the first paragraph.

·       Spell Check

Revise your content a couple of times after you’ve written, and revise it even more to make sure it’s void of careless grammatical mistakes.

·       Use Screenshots and Images

Images and screenshots not only make your post appealing, but also help you get the intended message across.

·       Check for Plagiarism

After you’re done writing and polishing it through, run your content through a plagiarism checker and make sure it’s 100 percent unique. This is not only good for SEO but also your brand reputation.

 


Content Marketing Agencies

This is the fastest rising category of digital marketing agencies. They either operate as a one-man-band agency or a team dedicated to helping brands market create and market their content. They differ from content creation agencies in the sense that they go beyond helping brands develop content to strategizing on how they’ll also be marketing it.

What’s a Content Marketing Agency?

A content marketing agency develops a content strategy, creates the content, tweaks the content depending on what distribution outlet they intend to use, before delivering it across platforms. They offer all-rounded content services, without limiting themselves to content creation alone.

What Services Does a Content Marketing Firm Provide?

While each content marketing firm will have its own menu of offerings, here’s a list of services you should expect the content marketing firm you partner with to provide:

get google ranking ad

  • Written content or content creation/article writing/blog writing, and so on
  • Infographics
  • SEO
  • Marketing automation
  • Video production
  • Analytics
  • Design element
  • Web development and management
  • Marketing consultancy and strategy

The Cost of Hiring a Content Marketing Services in Singapore

The services offered by a content marketing firm are so varied that their pricing tends to range from $2000 to $50000 per month for those using the monthly retainer pricing model.

Also, as you could have guessed, the biggest pricing factor is how much original content your company will produce and publish per month. The more content the company publishes, the higher the amount you pay.

Top Content Marketing Agencies in Singapore

Impact 10 Types Digital Marketing Agencies in Singapore

Content Marketing Firm

Impact

About

Impactbc is a Singapore-based, full-service digital marketing firm for B2B brands, as well as brands in the technology and health sectors.

Key Clients

  • National Health Group
  • Sophos
  • Garlock
  • Citrix
  • Microsoft

Key Services

  • Contect Marketing
  • Marketing Automation
  • Web Design
  • SEO
  • Branding and Design

Contacts

 

Address: 195 Pearl’s Hill Terrance, #02-12, Singapore 168976

Tel: (65) 3138 9182

Website URL: https://www.impactbc.com.sg/

Email: [email protected]

 


Hashmeta 10 Types Digital Marketing Agencies in Singapore

Content Marketing Firm

Hashmeta

About

 Hashmeta is a performance-based digital marketing agency specialising in social media, content marketing, and marketing automation. They’re headquartered in Singapore, but with offices in Indonesia and China.

Key Services

  • Content Marketing
  • Social Media Marketing
  • Marketing Automation
  • Chatbot Marketing
  • Inbound Marketing

Contacts

 

Address: 30A Kallang Place, #11-08/09, Singapore 339213

Website URL: https://hashmeta.com/

Email: [email protected]

 


Evolve Digitals 10 Types Digital Marketing Agencies in Singapore

Content Marketing Firm

Evolve Digitas

About

Evolve Digitas has, for long, positioned itself as a content marketing giant. They’re the true leaders of digital marketing in Singapore.

Key Clients

  • Nokia
  • JLL
  • DBS
  • Microsoft
  • Blueair

Key Services

  • Digital Marketing
  • Online reputation Management
  • Creative Development
  • Ecommerce
  • Performance Marketing

Contacts

 

Address: 101 Cecil Street, #11-10 Tong Eng Building, Singapore 069533

Tel: (65) 8247 6649

Website URL: https://www.evolvedigitas.com/

Email: [email protected]

 


MediaOne 10 Types Digital Marketing Agencies in Singapore

Content Marketing Firm

MediaOne

About

We all know MediaOne as the leading digital marketing, web design, and web development agency. But their content marketing services are truly unparalleled. Their website brings in hundreds of thousands of traffic visits per month with no ads, and it’s all because of the originality of the content they post.

Key Clients

  • Direct Asia Insurance
  • Chijmes
  • Lithan
  • Zurich
  • Wearnes

Key Services

  • Digital Marketing
  • Social Media Marketing
  • Branding Services
  • SEO
  • Website Design

Contacts

 

Address: 4B Craig Road, Singapore 089664

Tel: (65) 6789 9852

Website URL: https://mediaonemarketing.com.sg/

Email: [email protected]

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iClick 10 Types Digital Marketing Agencies in Singapore

Content Marketing Firm

Iclick Media

About

 iClick Media has been helping companies connect with their target audience through nothing else but engaging content. Their key offerings include content marketing, social media marketing, and SEO.

Key Clients

  • UMW
  • Thomson Medical
  • Singapore Airlines
  • Antiants
  • Tradewinds

Key Services

  • Content Marketing
  • Hosting Services
  • Social Media Marketing
  • SEO
  • Web Development

Contacts

 

Address: 30 Kallang Place, #04-18, Singapore 339159

Tel: (65) 6362 0123

Website URL: https://www.iclickmedia.com.sg/

 


Influencer Marketing

Influencer marketing is a digital marketing strategy that relies on influencers, or people with their own voice or opinions to market a business, brand, or product or services.

Key Elements of Running a Successful Influencer Marketing Campaign in Singapore

·       Clear Goals

Start by setting up clear goals or at least have something that you’re trying to achieve. Are you planning to get more traffic, make more sales, or get more people to subscribe to your email list?

  • The delivery format:

Talk to your influencer and find out how they plan to deliver your message or promote your offerings. Will they be doing a letter, producing a video, or doing a podcast.

·       Start-and-end Date:

get google ranking ad

Prepare an outline on when the influencer’s services will begin and end. This should help you track and measure the results you’ll be getting from your marketing campaign during this time.

·       Define Your Influencer:

The most important part of running a successful influencer marketing campaign is choosing the right influencer. You have to analyse their influence and make sure they’ll expose you to the right target audience.

Key Benefits of Influencer Marketing in Singapore:

·       Better ROI

Influencers affect buying decisions. Their followers trust their advice and recommendations. So, should they put out a positive word for your offerings, then that translates to more sales for you.

·       Authentic Endorsement

Remember: the influencer’s brand is also at stake here should they decide to endorse a shoddy brand or business. So, expect them to be selective with whom they choose to partner with.  

·       Better Demographics:

With influencer marketing, you have the option of choosing an influencer within your niche. That means they’ll be helping you target your desired audience and not just anyone.

·       Long-term Relationships:

When you partner with an influencer, you have the opportunity of cultivating a long-term relationship not only with the influencer but also with their followers.

 


Marketing Automation Agencies

Marketing automation is a newly introduced aspect of digital marketing. It covers marketing tools such as Facebook, chatbots, CRM, email automation, and any other form of automation in the world of digital marketing.

What’s a Marketing Automation Agency?

It’s an agency that manages projects that are powered by real-time data and insights. It’s their job to help brands review, test, repair, and maintain these systems and all the other tools involved.

What Services Does a Marketing Automation Agency Offer?

Here’s a list of services a marketing automation firm may choose to provide:

  • CRM Integration
  • Marketing and sales alignment
  • Chatbot
  • Ongoing management
  • Custom system integration

The Cost of Hiring Marketing Automation Services in Singapore

Depending on the contacts and leads in your marketing database, the subscription for marketing automation can start from $1000 and scales up to hundreds of thousands of dollars per month.

Top Marketing Automation Services in Singapore

Digital Squad 10 Types Digital Marketing Agencies in Singapore

Marketing Automation Service

Digital Squad

About

 Digital Squad offers solutions for sales automation, marketing automation, as well as email marketing and CRM. They’re result-driven and more dedicated to helping businesses position themselves for relevant and high-quality leads.

Key Clients

  • TAB
  • Axiom
  • Anchor
  • Ora Pure
  • Urban Build Co

Key Services

  • Marketing Automation
  • Content Marketing
  • Remarketing
  • Instagram Advertising
  • Social Media Marketing

Contacts

 

Address: Level 5, 51 Bras Basah Road, Singapore 189554

Tel: (65) 3138 8050

Website URL: https://digitalsquad.com.sg/

Email: [email protected]

 


Construct Digital 10 Types Digital Marketing Agencies in Singapore

Marketing Automation Service

Construct Digital

About

 Construct Digital has a very simple marketing automation principle: you make your decision once, and then work around automating your workflows, so you don’t have to keep repeating the same thing. And there are here to help you out with exactly that.

Key Clients

  • Engie
  • Kaplan
  • Starbucks
  • Commscope
  • Tupperware

Key Services

  • Marketing Automation
  • Website Design
  • Ecommerce
  • Digital Marketing
  • Data and Strategy

Contacts

 

Address: 114 Lavender Street, #11-85 CT Hub2, Singapore 338729

Tel: (65) 6438 4886

Website URL: https://www.constructdigital.com/

 


Impact 10 Types Digital Marketing Agencies in Singapore

Marketing Automation Service

Impact

About

Impactbc is a Singapore-based marketing automation firm, boasting years of experience working with some of the leading automation tools and software solutions, including SharpSpring, HubSpot, and more.  

Key Clients

  • Garlock
  • Sophos
  • Microsoft
  • SH Group
  • Acronis

Key Services

  • Marketing Automation
  • Web Design
  • SEO
  • Branding and Design
  • Content Marketing

Contacts

 

Address: 195 Pearl’s Hill Terrace, #02-12, Singapore 168976

Tel: (65) 3138 9182

Website URL: https://www.impactbc.com.sg/

Email: [email protected]

 


B2B Marketing Lab 10 Types Digital Marketing Agencies in Singapore

Marketing Automation Service

The B2B Marketing Lab

About

B2Bml is an agency dedicated to helping brands grow with inbound marketing. They’ve mastered HubSpot, and have even helped so many businesses on-board it.

Key Services

  • Marketing automation
  • Lead Generation
  • Social Media Marketing
  • SEO
  • Email Marketing

Contacts

 

Address: 140 Robinson Road, 1st Floor Singapore 068907

Tel: (65) 6939 6451

Website URL: https://www.impactbc.com.sg/

Email: [email protected]

 


Email Marketing

Email marketing is a digital marketing strategy that relies on the use of emails to send messages to your target audience. It’s based on developing a relationship with customers via email as you gradually work on growing their interest until they warm up enough to take action.

Benefits of Email Marketing

Here are some of the ways email marketing may benefit your business:

  • Cost-Effective:

stacked against traditional marketing strategies, email marketing costs way less. It’s also less demanding, which leaves you with enough time to focus on other advertising methods as well.  

  • Easy for Communicating

Since communication happens via email, that means you’ll be communicating with your target audience on a more personal level.

  • Easy for Spreading Important Information:

With email marketing, you have a platform to share important information directly to its intended audience.

·       Easy to Define Your Target Audience:

With email marketing, you can segment your audience into specific demographics and send a different marketing message to each one of them.

How to Create a Subject Line with a Better Open Rate

Here are a few pointers to help you out with this:

·       Keep the subject line short:

Your subject line should be short and straight to the point.

·       Have a bait or something intriguing subject line:

“Your Order Details are Inside Here” is far much better than a subject line that goes along the lines of “Click here for more information on your order details.”

·       Be specific:

Cut to the chase and sum up everything. If it’s a listing, include the number of items.

·       Numbers work:

“5 top Singapore sales” is better than “Sign up to find out more about Singapore Sales.”

·       Be Professional:

Avoid being too casual with your subject line or using block lettering. Use mixed caps instead, where you capitalise the first letters of each word.

·       Capitalise on a sense of urgency:

Your subscribers are more likely to go through with an action if you make it appear like they need to act fast, lest they end up missing on an urgent offer.

How to Write Better Emails for Your Email Marketing Campaign

  • Your subject line must be professional, straight to the point, and very informative
  • Your email must appear clean and easy to read through when you send
  • Skimp on words by cutting on frills and by using lots of bulleted list and subheadings
  • Use images, screenshots, and infographics to break the monotony of digging through huge chunks of texts
  • Create a CTA that entices people to want to click through your email and read it

 


Email Marketing Agencies

In most cases, a company that offers email marketing services will also be offering content marketing services. That’s because there has to be a content gateway to drive the traffic generated through email marketing.

What’s an Email Marketing Agency?

An email marketing agency is committed to helping brands speed up their sales cycle. Their biggest goal is to move prospects from one stage of a sales funnel to another. They do this by sending different emails to different groups of prospects to grow their interest and motivate them to go through with a purchase.

What Services Does an Email Marketing Agency Provide?

Here are the common services email marketing agencies provide:

  • Email marketing strategy
  • Lead magnets
  • Websites Call-to-Actions
  • Advertising campaigns
  • Email Marketing software
  • Email newsletter
  • Email list maintenance
  • Email marketing reporting
  • Website and landing page design and development

The Cost of Hiring Email Marketing Services in Singapore

Some agencies charge you based on the number of leads they generate. In which case, they’ll be charging you about $1 per lead.

But in most cases, you’ll be required to pay a monthly retainer that can range from $200 to $5000 per month.

 


Top Email Marketing Agencies in Singapore

Chronos 10 Types Digital Marketing Agencies in Singapore

Email Marketing Agency

Chronos Agency

About

Chronos is an email marketing firm comprised of a team of strategists, copywriters, creatives, and tech experts with years of experience in email marketing. Their key speciality is helping ecommerce brands grow sustainably.

Key Clients

  • Sunvoss
  • Masorini
  • Northwrist
  • AroaBikini
  • Wow skin Science

Key Services

  • Email Marketing Strategy
  • Ecommerce Email Marketing
  • Email Marketing automation
  • Email Design

Contacts

 

Address: 22 Sin Ming Lane, #06-76 Midview City, Singapore 573969

Website URL: https://chronos.agency/

Email: [email protected]

 


Grazitte 10 Types Digital Marketing Agencies in Singapore

Email Marketing Agency

Grazitte

About

Grazitte is an internationally known provider of SaaS products. Since 2008, the agency has been working with various companies in helping them power their businesses though marketing automation, enterprise search platform, and cloud innovation services.  

Key Clients

  • FeverBee
  • Mindjet
  • Centrify
  • Fitbit
  • Turnitin

Key Services

  • Design
  • CRM
  • Web Development
  • Analytics and Data Science
  • Marketing

Contacts

 

Address: 1 Raffles Place, Tower One,#44002, Singapore 048616

Tel: (65) 9220 3058

Website URL:https://www.grazitti.com/ 

Email: [email protected]

 


iFounderies 10 Types Digital Marketing Agencies in Singapore

Email Marketing Agency

iFoundries

About

iFoundaries offers a range of digital marketing services, including inbound marketing, SEM, SEO, and email marketing.

Key Clients

  • National University of Singapore
  • Deloitte
  • Riva Hospitality
  • Ntuc
  • Honda

Key Services

  • Email Marketing
  • Web Development
  • Web Hosting
  • Web Design
  • SEO

Contacts

 

Address: 10 Ubi Crescent, #02-51 Ubi Tech Park, Singapore 408564

Tel: (65) 6297 7751

Website URL: https://www.ifoundries.com/

 


iCreations Lab 10 Types Digital Marketing Agencies in Singapore

Email Marketing Agency

iCreations Lab

About

 iCreation Lab was pioneered in 2005 as online marketing and web design and development firm. In December, the company was incorporated and its services expanded and upgraded them into a full-service digital marketing firm.

Key Clients

  • Tanglin Mall
  • Moby
  • First Beauty
  • Innova Gift
  • Nobel

Key Services

  • Website Design
  • Email Marketing
  • Ecommerce
  • Domain and Hosting
  • Mobile Website Design

Contacts

 

Address: 190 Woodlands Industrial Park E5, #06-03, Woodlands BizHub, Singapore 757516

Tel: (65) 6269 9558

Website URL: https://www.icreationslab.com/

Email: [email protected]

 


Web Design and Development

Whereas web design refers to your website’s aesthetic appeal and its usability, web development is the process of making a functioning website from the layouts and visuals generated in web design.

Why is Web Design and Development Important in Digital Marketing?

Your website is the platform that your audience will use to interact with your business. It’s where they’re directed after they stumble across your link anywhere.

To keep it brief, you need a quality website.

Factors to Review When Determining if Your Website is Quality Enough

·       Conversion rate:

 are your site’s visitors converting into customers and leads?

·       Competition:

how’s your website when stacked against those of your closest competitors? Is it outperforming them?

·       Branding:

Your website has to reflect your brand in every way. Find out if yours does.

·       SEO:

how does your website impact your ranking in the SERPs? Are you performing well?

·       Responsiveness:

How well does your website load across devices?

·       Site speed:

Is your website fast enough? Preferably, it should load in under 3 seconds.

 


Web and App Development Agencies

Web and app development is the heart of digital marketing. Remember that your website represents your business online. It’s like your virtual shop or where your online customers head to find out more about your business, to contact you, or to place their orders.

What’s a Web and App Development Agency?

It’s an agency dedicated to designing and coding web and mobile applications for your online use. They’re the people you go to when you want your website, mobile application, software, or landing page designed and coded.

What Services Does a Web and App Development Agency Provide?

Web and mobile app developers are responsible for so many things, including – but not limited to:

  • Static website development
  • CMS website development (Joomla, WordPress, Drupal, Wix, and so on)
  • API Integration
  • Ecommerce Development
  • Front End Development
  • Web design
  • Mobile App Development
  • Software development

The Cost of Hiring a Web and Mobile App Development Agency in Singapore

The cost of designing a simple website can cost about $50 per month if you’re handling it yourself. However, if you’re hiring the services of a professional web development agency, then you should be prepared to spend between $5000 to $20, 000 for a simple website with advanced functionalities.

The cost of building a simple mobile app, on the other hand, tend to range from $15, 000 to $50, 000 depending on the agency and the type of mobile app you intend to build.

Top Web and Mobile App Development Agencies in Singapore

Webpuppies 10 Types Digital Marketing Agencies in Singapore

Web and Mobile App Development Agency 

Webpuppies Digital

About

Founded in 2000, Webpuppies has grown to be many people’s preferred choice of a web development agency. They’re one of the leading providers of web development services in Singapore, having worked with iconic brands such as Panasonic, Standard Chartered, and CBS.

Key Clients

  • Bread Talk
  • CBS
  • Standard Chartered
  • Panasonic
  • Tiger

Key Services

  • Web Development
  • Mobile App Development
  • Custom Software Development
  • Web Desig
  • User Experience Design

Contacts

 

Address: Oxley Towers, 138 Robinson road, #22-01, Singapore 068906

Tel: (65) 6741 1708

Website URL: https://webpuppies.com.sg/

Email: [email protected]

 


Stellen InfoTech 10 Types Digital Marketing Agencies in Singapore

Web and Mobile App Development Agency 

Stellen InfoTech

About

Stellen Infotech is an Indian-based web and mobile app development company with a sales office in Singapore. The company was started not long ago, and it’s among the fastest-growing agencies not only in India but in Singapore as well.

Key Clients

  • Forbes
  • DHL
  • Singtel
  • Fizno
  • Subway

Key Services

  • Android Development
  • Mobile Application
  • WordPress Development
  • Codelgniter Development
  • Web Development

Contacts

 

Address: 03 Raffles Place, 08-01B, Bharat Building, Singapore

Tel: (65) 8317 2205

Website URL: https://www.stelleninfotech.com/

Email: [email protected]

 


Singsys 10 Types Digital Marketing Agencies in Singapore

Web and Mobile App Development Agency 

Singsys

About

Singsys is a Singapore-based mobile and web development agency specialised in providing customised solutions to clients from all over the world.

Key Clients

  • Samsung
  • Caraters
  • Changi
  • Cisco
  • Hilton

Key Services

  • Web application
  • Hosting and Cloud
  • Mobile Applications
  • Digital marketing
  • Design Studio

Contacts

 

Address: 1 North Bridge Road, #17-10 High Street Centre, Singapore 179094

Tel: (65) 6561 3900

Website URL: https://www.singsys.com/

Email: [email protected]

 


Awebstar 10 Types Digital Marketing Agencies in Singapore

Web and Mobile App Development Agency 

Awebstar

About

Awebstar is a well-known mobile and web app development agency in Singapore. Their goal is to help businesses develop well-optimised websites and mobile applications that make it easy for them to reach and engage more clients.  

Key Clients

  • Psb Academy
  • National University of Singapore
  • DHL Express
  • Jtc
  • HDT

Key Services

  • Graphic Design
  • Web development
  • Mobile App Development
  • Software Solution
  • Digital marketing

Contacts

 

Address: 03 Raffles Place, #08-01B Bharat Building, Singapore 048617

Tel: (65) 6909 9163

Website URL: https://awebstar.com.sg/

Email: [email protected]

 


Verz Design 10 Types Digital Marketing Agencies in Singapore

Web and Mobile App Development Agency 

Verz Design

About

 Verz Design is dedicated to helping businesses achieve online excellence with design, compelling content, and qualified traffic.

Key Clients

  • Giant
  • Mediacorp
  • Toyota
  • Singapore Airlines
  • Raffles

Key Services

  • Marketing Serves
  • Multimedia Design
  • Consultation Services
  • Web Development
  • Mobile App Development

Contacts

 

Address: 56 Kallang Pudding Road, #07-05/06 [email protected], Singapore 349328

Tel: (65) 6841 1680

Website URL: https://www.verzdesign.com/

Email: [email protected]

 


Video Marketing

Video marketing, as the name suggests, focuses on promoting your business through video content on platforms such as YouTube, Vimeo, or any other video-streaming platform out there.

How to Create Engaging Video Content

The video you create must really capture your viewers’ attention, and here are a few ingredients to help you out with this:

  • Forget about selling and Instead focus on the message: A good video solves a problem your customers or prospects have. So, forget about what you’re trying to sell and instead focus on sending the right message out there.
  • Make Good Use of the First Few Seconds of Your Video: You only have a few seconds to capture your viewers’ attention and get them interested in watching the entire video. This is where you direct much of your effort.
  • Understand Your Target Audience: Find out more about your target audience. What’s their gender, location, language, age range, and more.

 


Online Reputation Management (ORM)

ORM is a digital marketing strategy that ensures that people find the right content or materials every time they search for you online. It lets you take control of how the outside world perceives you.

Benefits of Maintaining Positive Online Reputation

·       Higher Trust:

 Customers tend to trust a person or brand with a good online reputation more. When more of your customers put out a positive word for your business or brand, other customers learn to trust you as much.

·       Increased Profits:

Companies that are rated highly and have many positive reviews get more business. It’s that simple.

·       Better Talents:

People with talent are more attracted to work with well-reputed brands. You’re more likely to attract a talented workforce if you the majority of your customers and former employees say positive things about your business.

·       Less Risk:

Always strive to satisfy every single one of your clients. The more customers put out a positive word about your business, the more others are likely to follow suit.

·       Gentler Treatment:

If you share the same values as your customers, you have a better chance of overcoming any reputation scandal that throws itself your way. If anything, you’ll have a majority of your clients standing up for you.

Important Tips for Effective Online Reputation Management

·       Create an Active Presence on All Web properties

Sign up with at least Facebook, Twitter, and Google plus. If your market is a highly competitive on, you might want to sign up with other social media sites as well.

·       Never Neglect Your Social Media Accounts

Don’t just create a social media account and leave at that. You have to grow an audience and keep them engaged.

·       Blog

Blogging is a must if your online reputation means a thing to you. Blogging also gives you a solid home court, where you can easily respond to any attempt to tarnish your company’s reputation.

·       Listen

Be keen to hear customers compliant or bad reviews before jumping in with a response. Remember: regardless of what the customers says about your company or product, the adage – “the customer is always right” – still holds.

·       Apologise

Don’t rush to the defensive end. If you company does something wrong or accidently messes up a customer, make a point to genuinely apologise to the offended party.

·       Never Get into an Online Argument

Some customers will get on your nerve. Learn how to control your emotions in every situation and be the bigger person. Most importantly, try to understand your customers and where all their anger is coming from.

 


Programmatic Advertising

Programmatic advertising is another digital marketing strategy that involves the use of software or special program to buy digital ads. It relies on algorithms and machines to buy display space.

Is Programmatic Advertising Efficient?

Quite simply: yes.

It’s efficient because it saves on both time and resources. Essentially, it was designed to get rid of the now outmoded hit-or-miss campaign design, which notoriously did cost marketers too much money.

How Programmatic Advertising Works

Programmatic advertising is designed to not only launch your ads, but to also monitor your ad spend and improve on its overall performance.

 

 


Benefits of Hiring a Digital Marketing Agency

You may be familiar with what a marketing agency does in general, but are you aware of all of the benefits it can offer your business? Here are just a few of the advantages you will get when working with a professional firm:

  1. Expertise

First and foremost you get the benefit of expertise. While you may be extremely knowledgeable about your products or services, that does not always mean that you will know exactly how to market them. The awesome part about working with a marketing agency is that these individuals are well versed in marketing techniques and strategies. They know exactly how to appeal to your audience and what is most likely to get their attention. When you combine your expertise with that of a marketing agency, you will soon find it to be the perfect marriage.

  1. Outside Perspective

Any new business owner will tell you that they spend almost 24 hours a day working on their business. This is understandable because there are a lot of details involved and all of them require your attention. However, the longer you work on your business, the less subjective your opinion becomes. And this can make it very difficult to make the most logical moves, especially when it comes to the area of marketing. One of the benefits of working with a marketing agency is that you get an “outsider’s” opinion of your business. They can easily see the areas in which you are lacking and make quick suggestions on how you can improve.

  1. Return on Investment

Working on your own can be quite risky because you never know exactly what technique will work. It’s all a matter of throwing ideas at the wall and seeing what sticks. However, an agency can offer metrics that give you more predictable results. In this way, you are not continuously throwing money at the problem and getting nothing in return. Marketing agencies can help bring in leads and this is exactly what it takes to get an ROI.

  1. Access to the Latest Trends

One of the best parts of working with agencies is that you never miss out on the latest trends. This is especially the case if you own an online business. It’s the agency’s job to be familiar with all of the newest skills and strategies required to get your audience’s attention. This ensures that you will always be able to keep up with or remain ahead of the competition. Working with a marketing agency is particularly valuable when your industry experiences huge changes.

  1. Time

Working with an agency frees you up to focus more intently on your core business. Essentially, you are diving your company into sections–one for everyday business activities and another for marketing. And a marketing agency will help to lighten the load. Use the extra time to improve your products and services and strengthen your relationship with your customers.

 


Qualities To Look For In A Credible Singapore Marketing Agency

As you can see, there are several advantages to working with a good marketing team. However, this does not mean that all Singapore agencies are created equal. So you need to be very selective when shopping around. Here are 7 key qualities that you should look for in an agency:

  1. Proven Track Record

The most credible agencies have a proven track record. While this may seem like common sense, you would be surprised to learn that there are businesses that base their decision on other factors. For instance, some may be impressed with the agency’s visual branding and assume that the agency will be able to offer them the same type of branding. They may be drawn in by the design of the agency’s website and the promises they advertise there. However, if the agency cannot show proof of a successful campaign, you should keep looking.

The agency’s portfolio and case studies will tell you a lot about their pedigree, in addition to showing you their core capabilities. Many digital marketing agencies post their portfolio on their website. So be sure to check it out and find out about the type of projects they’ve been involved with and their quality of work.

When first interviewing a firm, ask them how many successful projects they have worked on. Ask for a few references and speak to their former clients. Were their clients pleased with the results? You may also consider reading online reviews. By taking the time to confirm that the agency has had several successful projects, you can establish that they have quantifiable results and will be able to deliver the same to you.

  1. Accreditation

If an agency is genuinely invested in professional digital marketing services and industry best practices, then they should have no trouble aligning themselves with relevant industry associations. Usually, reputable professional accreditations require continuing adherence to industry best practices that inspire trust among clients. For example, Facebook accreditation stands as highly-regarded a digital agency certification.

  1. Clear Plan of Action

The most credible agencies have a clear plan of action. When you first meet with a potential firm, explain what products and services you offer as well as the things you are struggling with. The best and most credible agencies will be able to immediately offer a few ideas on how to improve or perform a total overhaul of your current marketing campaign.

So before signing a contract, ask them a few questions about what they envision for your business. What do they see as your immediate need and what are the changes you could make immediately? Does this agency address larger objectives such as revenue growth, retention, and lead generation? Do they have any plans to speak to your customers? The best agencies are often full of great ideas, even upon your first meeting.

  1. Their KPIs

Most agencies track vanity metrics – numbers that appear to really matter when they actually have no connection to your business goals. For instance, you don’t want to settle for an agency that tracks the number of likes you’re getting on Facebook when you’re serious about generating revenue for your business.

  1. In-depth Knowledge Of Your Industry

The most credible agencies have in-depth knowledge of your industry. While an agency may have a proven track record of success and be full of great ideas, this does not always mean that they are the right fit for you. You see, each industry has its own nuances. For example, if you own an accounting firm, your agency should be familiar with cost accounting and financial services. The more they know, the more effective your campaign will be. This will also save you time because you will not have to worry about rehashing all of the industry basics.

So always think about how much experience an agency has with a business like yours. Take a look at their client list and see if they have worked with others in your industry. If so, how successful were their campaigns?

  1. Transparency

The most credible marketing agencies are transparent. This is your company and brand, so there should be no secrets between you and the firms that are advertising for you. The best companies will always let you know what you should expect. Sure, you may be their client, but you are also apart of the team. They will fill you in on all of their goals, metrics as well as step-by-step plans for the future.

There is also much you can learn about an agency by just talking to their staff. Ask the staff about their tenure with the company, their experience, their expertise, and so on.

  1. Great Communication

The most credible marketing agencies have great communication skills. The success of your campaign is going to depend on how well you and your marketing agency communicate. Are they methodical in the way they explain their process to you? Are they patient with you when you have questions? Do they ask your questions about the future of your business and where you see it going in the upcoming years? You should also be on the lookout for agencies that regularly check in with their clients because this means that have the desire to make sure that you always know what’s going on with your campaign. Great communication helps to ensure that you get the most out of your time and money.

  1. Boundaries

The most credible agencies have their boundaries. What does this mean? Well, it means that they are willing to say no to you. You see, a lot of business owners approach marketing firms with various creative ideas for their campaign, but that doesn’t mean that these are ideas will be good for the company’s brand. In fact, these ideas may also hurt the agency’s brand. So the best agencies are conscious of this. They want to ensure that the project is something that they truly believe in and are proud of. So if you find that a company says yes to every idea you have, it may be a red flag.

  1. Innovation & Creativity

The most credible agencies are extremely innovative. A good agency will meet your goals and expectations and will send you a bill for the work that they have done. However, a great company will do their best to completely revolutionize your industry. They want to market your business in a way that has never been done before. They want to set a higher bar for your competitors. The best agencies want you to be seen as the best in your industry. They understand the connection between your success and their own. So try not to settle for the average, everyday firm.

  1. Testimonials

Any digital marketing agency with a proven track record must be able to wheel out a glowing list of testimonials and references. There has been a tremendous chunk of happy customers that are willing to put out a positive word for the agency. Clients’ testimonials can be found on the agency’s website, but be sure to also check out Google reviews.

 


Before You Rush Out, First Evaluate Your Business Needs

Before you begin vetting different digital marketing agencies to choose the right one, you have to evaluate the internal needs of your business or company. The results you get should guide you to the right agency. First, you have to determine what you hope to achieve through digital marketing.

The reasons for outsourcing digital marketing services will always vary depending on your goals and vision for the company. Whatever the reason, you want to define them clearly before you approach any agency.

Here are a few questions you may have to answer:

  • If you have an in-house team of digital marketers, what skills do they already possess?
  • What’s your budget?
  • How much time do you wish to invest in the partnership? If it’s short-term, then you might want to drop things like SEO for SEM and so forth.

 


 

 

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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