Digital Marketing for Accounting & Auditing Services in Singapore

If you have an accounting & auditing firm in Singapore with an official website and regularly sends emails to clients, you might be tempted to think you are on top of your game as far as digital marketing is concerned. However, the reality is most accounting firms in the country are missing out on huge opportunities to attract and target clients using effective digital marketing techniques that are just at their fingertips.

Today, digital strategies are very important. Potential clients primarily base their decision to work with your accounting firm based on your overall digital footmark. Needless to say, it is critical that you utilize the perfect digital marketing tools to project an appealing online image.

Use social media to your advantage

Even though a majority of accounting & auditing firms have social media pages on platforms like LinkedIn and Facebook, they often hardly know how to use them effectively to market their services. Social media provides an excellent platform to share information and build relationships that position your firm as a leader on issues that are important to prospects and clients.

It is essential that you embed your social media strategy when you dive into it, making sure to interact frequently with followers and post useful content from time to time. Law firms might also find it helpful to enroll their staff in social media training classes and develop a solid social media policy.

The most important thing to remember is that social media networks are all about dialogue. As such, viewers will seek your services if you are effectively using the networks to bring them closer by availing the right content information.

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Maximize your e-mail marketing efforts

Most law firms in Singapore communicate with their current clients regularly via e-mail. But, a majority of them don’t fully capitalize on this opportunity. Eye-catching content and seasonal updates that focus on financial tips and business strategy, not only auditing matters, can help you make the most of your e-mail marketing efforts. Also, remember that consistent communication is of great value to your digital marketing strategy.

As with your official website, remember to design your e-mails to be mobile-friendly. Avoid very long sets of information; instead, avail content teasers with hyperlinks back to your firm’s website. You aim should be to invite readers to visit your website to see more engaging content. Avoid doing it all in the e-mail; your website ought to be the place where clients will interact with you for services.

Start and maintain a regular blog

A blog offers the best opportunity for your auditing & accounting firm to showcase itself as a “thought leader” and present the insight and knowledge of your staff and partners. By focusing on relevant to current and prospective clients, you will develop a good reputation as an accounting firm that has an authority on issues that are top of mind for modern business persons.

Even better, blogs provide regular content to reinforce your email and social media marketing efforts, and may even help improve the presence of your website in search results.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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