How To Design A Singapore Business Website To Generate Sales

How To Design A Singapore Business Website To Generate Sales

Singapore has a very well developed economy which makes the country highly competitive. The accelerated adoption of digital media has been shaken up by the way businesses market in Singapore. It is due to this reason that many companies are consulting professional web designers to have an outstanding business website that will attract customers. To stay relevant and improve your sales, you need to understand how to design that business website to generate sales. Here are a few points to consider.

Make it easy for customers to find your site

Shoppers need to know that your business exists before they can even think of buying goods from you. So a good web is one that focuses on performing well in the search results. You can start by choosing a professional on-brand domain name and top-level domain. Think of a .com as it is still considered trustworthy.

You should then make use of a keyword finding tool that will help you choose long-tail keywords you will include on each page of the site. These are the initial stages of creating a site that generates sales. If you have problems starting off, you can consult MediaOne, the award winning SEO agency in Singapore. They will even help you out with a keyword proposal that’s relevant to your business.

Give shoppers a helping hand

Your visitors have now located your website, they now need to convert. This will only be determined by how easy it is to use your site. You can help your customers out by making things easier for them, like choosing a web hosting service that loads faster. The last thing you want is your customer moving to your competitor whose website that loads fast.

Do you also have a call to action? A number of business websites in Singapore fail to convert simply because they don’t have well-crafted calls to action. Every page should have one. So this is directing your visitors into taking the next step.

Make it convenient to buy from your site

Buying from your website should be the easiest thing if you what to capture a Singapore market. This means making use of high quality photos and videos of the product. The product descriptions on the other hand need to be simple and detailed.

The check-out process of your business website is one area most businesses fail and this is what determines conversions. A customer in a hurry will never complete a complex and time consuming checkout process. So make buying from your site an easy task.

Customers should be able to contact you

If you want to run a business that doesn’t convert then include lots of contact options. Everything on the site should be simple and easy to understand, including contact options. So make them few. For instance, you can only have phone and email or text messaging. This is another call to action and should be kept simple and direct.

Give visitors a reason to work with you

Even as you limit your contact information, you should allow your customers to connect with you on social media. When they know your channels, they will have some trust in you and this gives them a reason to work with you. You can also build trust by doing the following:

  • Stating your shipping and return policy
  • Having customer testimonials and reviews on the page
  • Having contact information on every page
  • Including trust symbols that show your website protects customer’s information.

Put your tactics to test

Trusting your tactics should finalise your quest for a business website that generates sales. Make sure you put every element of your website to test before making it live for customers to use. This should help you know how usable your website is and if it will generate sales or not.

With that in mind, you should not have a problem designing a business website in Singapore that will generate sales. But even as you think of building a website, consider an all-in-one website builder service. This will help you make changes whenever you want to and increase conversion rates. If you have a problem with organic search engine optimisation campaigns then you should consider consulting MediaOne. They will help you remain on top of the search engine game.

Website Design Tips and Hacks to Generate More Sales in Singapore

A website is a significant piece of digital marketing and forms a great part of your business’s digital marketing strategies. Potential clients increasingly use search engines to query for products or services they need at their convenience. Ensure that your website is easily accessible online and easy to navigate.

The latest 2020 survey and studies indicate that the average conversion rate of e-commerce websites is 2.86%. And 4.31% globally. Conversation rate refers to the percentage of website visitors that take the desired action on your website. These actions turn them from just being visitors to being customers. 

A website that attracts traffic and is ranking in the search engine optimization is great, but a website that has a great conversion rate is more excellent. While it’s good to have traffic on your site, it is useless if you are not capturing those site visitors as leads that turn into customers. 

Your website design should go beyond looking beautiful. It has a lot more to attract and retain leads that boost your business conversion rates, increasing sales. 

If your website generates slow sales despite having a sizable amount of traffic, its design requires tweaking. Here is a list of tips and hacks to consider

  • Keep Your Audience in Mind

Your website’s landing pages design potentially contributes to users’ decision whether to purchase on your website or not. User experience is vital to attracting and retaining customers.

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Minimalist websites are more visually appealing and trustworthy than visually complex sites. To simplify your E-commerce site, take all the unnecessary information and maintain plenty of white spaces to avoid overwhelming visitors. 

Your website should be easily accessible online, easy to navigate, and optimized for various devices.

Consider these vital characteristics when designing a website for your users.

  1. Ensure your site is frequently updated with informative and relevant content.
  2. Your site should be user-friendly and easy to use across different platforms and devices.
  3. A visually appealing website contributes highly to brand awareness and increases your brand and business credibility.
  4. Your website should be easily visible through digital campaigns including social media, email marketing, SEO for the success of your website.
  5. Remember, your website isn’t just for the show. It’s there to help you generate leads, increase sales and grow your business. Ensure it attracts and engages your audience until they fulfill the desired call to action, like making purchases.
  • Avoid Distractions on Your Website

Your website should include only the necessary information; too much information might end up overwhelming your audience that might end up bouncing off your page before taking the desired action.

Ensure your website’s landing pages are highly optimized to attract customers who will generate sales. For example, a random pop-up requesting your visitor sign up for a newsletter can distract a potential client from making a purchase. 

The extra pieces of information about your business should be minimal so as not to distract users. 

  • Use Quality Images

Ensure you use high-quality products images or photos; you don’t want your online customers second-guessing what they want to buy from your business. Make it easy for them to choose and make decisions on what products they need to purchase.

You can consider adding a video depending on the type of products you’re selling. High-resolution photos are necessary to retain your site’s visitors’ attention, but blurry photos might get your customers thinking your product is not worth their money.

Consider creating a photo gallery for each of your products. Users can click to have multiple views and angles of each product and a pop feature where visitors can zoom in on a particular product to see the fine details.

  • Be Authentic 

Quality images for your products should be accompanied by clear pricing information. Delivery services fees, shipping fees, and return policies information should be transparent and readily available on your website.

You can be persuasive in your language to convince your online shoppers to make purchases, but overdoing or attempting to deceive your visitors will turn away potential customers. 

  • Keep Your Products Organised

Make it easier for your site users to search for products that interest them. Consider organizing your products into categories for them to be easily tracked and accessed through a menu bar to streamline the search process.

Ensure that your websites’ search bar appears at the top of your site to make it easily accessible. It should allow users to narrow down their search for specific categories with specific options. 

It is also vital to indicate products that are out of stock; this not only paints an image of the authenticity of your products for your users, but it may also, in turn, make them return to your site more frequently so as not to miss on some of your products.

  • Include A Simple and Quick Checkout Process

A complicated checkout process can lead to higher abandonment rates more than you think. Simplify the checkout process by allowing users to checkout as guests. You may seem suspicious if you demand too much of your customers’ information. 

Needing them to create a complete account on your site before making purchases can be a real turn-off. Ask them only the most critical and relevant information like shipping address, their name, and payment information. 

Be sure to provide and clearly state your payment gateways and give them options to choose from, such as PayPal, Use of credit cards, bank transfers, etc.

  • Optimise Your Website for Mobile Devices

Over 50% of all websites are accessed and opened from mobile devices. Ensure your website is fully optimized for different users and is easily accessed across multiple devices. Failure to which you will end up limiting your business from tapping into a wide range of audiences. 

An optimized website adapts to the screen and operating system of the user’s gadget. Ensure your images, call-to-action, and form fields work on different platforms.

Test your site’s adaptability on different devices before launching it for use. 

  • Ensure Consistent Branding

Just as optimizing your websites is vital, also ensure your site stands out with consistent branding across its pages.

Ensure your logo visibility, colour schemes, and fonts are consistent across your site; this is crucial in maintaining your brand’s image. No one would like to click on a link and wonder if they are entirely on a different website. 

Maintain the same navigation menu bar, design colour schemes to enhance the consistency and trustworthiness of your brand. 

  • Make Use of Social Media Links

Having social media links on your website invites customers to keep interacting with your brand and, in return, encourages the long-term customer-brand relationship. 

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Ensure your social links open in new tabs so that the customer doesn’t leave the website before completing the desired actions. 

The use of social media icons proves as one of the ways to boost your website’s search engine ranking.

  • Easy Access to Contact Info

Ensure your contact information is easily accessible on your website. It would be unfair for your business to lose a customer over simple things such as forgetting to include your phone number and email address. 

There are plenty of options to choose from when it comes to contact information, such as:

  • Email address 
  • Phone number
  • Hours of operation
  • Widgets such as Facebook Messenger, for sending direct messages.

With the above website design tips, here are a few hacks that you can apply to generate more sales for your business in Singapore. 

  • Use Analyse Google Analytics Data

Google analytics data provide actual reports and analytics on how your website visitors behave once they are on your site, who they are by location, age, gender, etc., the traffic source, total conversions, and much more. These insights provide a ground to make better-informed decisions on business strategies and achieve higher conversion rates.

A look at metrics such as a bounce rate on your web page is an indicator of a need to improve your landing pages for better Return On Investment.

Here is why Google Analytics data is essential for your business.

  1. It gives an overview of all channels that are directing traffic to your website.
  2. It tracks conversions. Google Analytics allows you to track when users complete specific actions on your website.
  3. Google Analytics allows you to review how well users are interacting with your website and content.
  4. It allows you to monitor which devices your users view your website from, letting you know how well your mobile-optimized website works compared to desktop users.
  5. It helps you make better comparisons on your critical business KPIs against your previously business set goals. 
  • Install A Live Chat

Most customers don’t have much time to wait for return calls or email responses to complete a purchase. Customers tend to leave your site if they do not get answers about what they are looking for; this is why installing a live chat for your website is vital.

Live chat support is an effective way to show respect and value for your customers’ time. It does not require them to get off your site and shopping process to get answers regarding their purchases. 

  • Perform A Conversion Audit 

Is your website properly designed to attract traffic?

It is easy for most website designers to create beautiful websites and forget conversion rates are an essential factor to consider. Conducting a conversion audit for your website is crucial. It will help you identify and rectify the technical and usability-related issues to improve your website’s conversion rate.

Identifying problems before launching marketing campaigns will reduce costs that could have gone to advertisements. Testing and optimizing your website will help you achieve desirable conversion numbers faster.  

  •  Deliver The Message with An Explainer Video

 There is a need to explore different ways of presenting content to your audience. One way to capture your audience’s attention is by using explicit, short videos. Ensure your video complements your SEO strategy and generates a return on investment.

 The use of an explainer video on your website landing page can help boost your conversion rate as the customers will get relevant information on the product or service you are offering.

 A compelling explainer video should inform, educate, captivate and entertain the viewer. However, make sure your video is of good quality; else, it’s going to push your site visitors away and, worse still, create a negative image of your brand. 

  •  Include Testimonials and Trust Signals

Including testimonials and trust signals on your website from customers or notable industry partners will build trust with our audience and portray a positive brand image.

 If your visitors trust your business or brand, they are more likely to make purchases, recommend and tag your brand on their social media platforms. 

 Be keen not to include fake testimonials like this, once known, will negatively affect your brand or business image. 

  •  Identify Where Your Site Visitors Are Clicking 

A tool such as Crazyegg will instantly show you where clicks are occurring and the traffic source producing them. It also shows you how far your visitors are scrolling on your website; this will help you reposition your offers from dead zone areas to areas attracting clicks.

 This tool also allows you to test multiple call-to-action locations to ensure which ones are clicked and viewed. An insight that can be helpful to attract more traffic.

 One of the main reasons to invest in your website’s search engine optimization is to build trust with your target audience, who are also your potential customers. 

 In today’s world, consumers have various options to base their choice of products and services. Consider adding your social profiles to improve your brands and business authenticity. 

 If you use SEO to help you build trust with your online audience and boost your positive online reputation, consider social media as a great asset to leverage. Ensure your social media buttons are easily accessible on your website pages and blog articles to increase your followers. 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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