Singapore has a very well developed economy which makes the country highly competitive. The accelerated adoption of digital media has been shaken up by the way businesses market in Singapore. It is due to this reason that many companies are consulting professional web designers to have an outstanding business website that will attract customers. To stay relevant and improve your sales, you need to understand how to design that business website to generate sales. Here are a few points to consider.
Make it easy for customers to find your site
Shoppers need to know that your business exists before they can even think of buying goods from you. So a good web is one that focuses on performing well in the search results. You can start by choosing a professional on-brand domain name and top-level domain. Think of a .com as it is still considered trustworthy.
You should then make use of a keyword finding tool that will help you choose long-tail keywords you will include on each page of the site. These are the initial stages of creating a site that generates sales. If you have problems starting off, you can consult MediaOne, the award winning SEO agency in Singapore. They will even help you out with a keyword proposal that’s relevant to your business.
Give shoppers a helping hand
Your visitors have now located your website, they now need to convert. This will only be determined by how easy it is to use your site. You can help your customers out by making things easier for them, like choosing a web hosting service that loads faster. The last thing you want is your customer moving to your competitor whose website that loads fast.
Do you also have a call to action? A number of business websites in Singapore fail to convert simply because they don’t have well-crafted calls to action. Every page should have one. So this is directing your visitors into taking the next step.
Make it convenient to buy from your site
Buying from your website should be the easiest thing if you what to capture a Singapore market. This means making use of high quality photos and videos of the product. The product descriptions on the other hand need to be simple and detailed.
The check-out process of your business website is one area most businesses fail and this is what determines conversions. A customer in a hurry will never complete a complex and time consuming checkout process. So make buying from your site an easy task.
Customers should be able to contact you
If you want to run a business that doesn’t convert then include lots of contact options. Everything on the site should be simple and easy to understand, including contact options. So make them few. For instance, you can only have phone and email or text messaging. This is another call to action and should be kept simple and direct.
Give visitors a reason to work with you
Even as you limit your contact information, you should allow your customers to connect with you on social media. When they know your channels, they will have some trust in you and this gives them a reason to work with you. You can also build trust by doing the following:
- Stating your shipping and return policy
- Having customer testimonials and reviews on the page
- Having contact information on every page
- Including trust symbols that show your website protects customer’s information.
Put your tactics to test
Trusting your tactics should finalise your quest for a business website that generates sales. Make sure you put every element of your website to test before making it live for customers to use. This should help you know how usable your website is and if it will generate sales or not.
With that in mind, you should not have a problem designing a business website in Singapore that will generate sales. But even as you think of building a website, consider an all-in-one website builder service. This will help you make changes whenever you want to and increase conversion rates. If you have a problem with organic search engine optimisation campaigns then you should consider consulting MediaOne. They will help you remain on top of the search engine game.