Businesses are trying their best to understand the type of contents their readers like the most. One of the most efficient solutions is to rely on data analytics and find out such contents. According to a survey, almost 50% of the businesses have made data driven content marketing their number one priority that is a good trend because this way companies can make sure they are delivering the contents which already have a target audience. Also, by continuously syncing with the analytics, they can keep their contents relevant all the time.
Contrary to common perception, content marketing not only needs some homework done before publishing the contents but you also need to invest some time and efforts later. You need to measure the performance and efficiency of those contents to your marketing strategies can evolve for the best. Of course, the target audience matters the most, however the most important thing is to keep your long term business goals and content marketing strategies aligned all the time.
Businesses must know the answers of “why we are publishing these contents?” and “what we should hope to achieve in return?” different businesses in the same industry might have different goals. Interestingly, a particular business might have different content marketing goals at different points of time. The performance metric heavily depends on your goals. Let’s see some common and definitive content marketing metrics that can help you measure your success.
This is the simplest and most obvious metric used to determine whether your data driven content marketing strategies are fruitful or not. Online marketers familiar with Singapore SEO methodologies consider visits per day and return visits important factors. Another variant is to find the source of that traffic and analyze the visitors’ behavior. For example, two different sources might be generating the same amount of traffic per day but it is possible that one of those sources may have significantly higher number of return visitors.
Social metrics which are also known as social shares show that people are sharing your contents on social networks like Facebook and others with their friends. It clearly means they like your contents and next time they come to your website, they might bring someone else with them. Social shares could be used as an effective assessment of content marketing yet it depends on the type of contents people would want to share with their friends.
User engagement could be measured in a number of ways; some common metrics are bounce rate, sessions, time on page and even page views. You need to analyze why people have spent enough time reading one post but left the website without visiting another page. If a higher percentage of people haven’t spent enough time on a particular post that means the post is not compelling enough. Google Analytics can help SEO Singapore companies and marketers understand the dependency of these metrics on each other.