Google has over 3.5 billion searches each day and more than 70% of the clicks go towards first-page organic searches. This is why SEO Tactics is such an important element in online marketing. It helps you tap into this organic traffic. Not only that, but it can ensure that you secure a position on the first page. So it’s no surprise that businesses are spending more than $72 billion on SEO services this year. The only problem is, many of these businesses are investing in outdated techniques.
Algorithms are constantly changing. In fact, Google executes thousands of changes each year so it’s a good idea to keep up with them. Luckily, there are a few tactics that you can use in order to ensure that your campaign is constantly evolving and staying current on all of the latest trends.
The Importance of Evolution
Many Singapore business owners are afraid of change because they fear that they will lose something. They think that their current tactics may work better than anything they can switch over to. Here’s the thing: no matter what industry you’re in, you can expect a certain degree of change. And this is especially the case when it comes to the fast-paced world of digital marketing. Online competition is increasing every day and are investing more money into their digital marketing.
The key to surviving is to stop throwing money at the problem and actually embrace the latest trends. Be aware of the latest algorithm changes. You should also pay special attention to mobile as usage is up by 4% this year. When you consider that there are over 5 billion users online this is a significant amount.
Check out six SEO tactics you should incorporate into your daily schedule if you want to see growth in your traffic:
1. Voice Search Optimisation
It was recently reported that voice search accounts for one billion searches each month. And this means that if Singapore businesses don’t adapt to it, then they could easily get left behind in terms of sales and traffic. Voice search requires an entirely different approach when it comes to keyword research. These types of searches make use of language that is more natural and long-form. Essentially, business owners can expect to see queries that are more conversational which means they need to focus less on short queries.
How to handle it:
Currently, Google Analytics doesn’t distinguish separate voice searches in the console. Until they do, you can use tools like Answer the Public in order to build your content strategy for voice. This tool offers a list of questions that come straight from the minds of users. Within a matter of minutes, it offers hundreds of questions that people are actively looking for.
So choose the country you need to target and select “Get Questions.” You can better organise the results by selecting “Questions” and then “Data” so that they can be converted into grouped lists. The first lists offer results that are question-based.
From this point, you can plan your content based on these suggestions. Try to focus on results that are featured snippets. Featured snippets appear before the organic results in Google and often provide simple answers. When performing a voice search, these are the results that your device reads aloud to you.
The key to targeting a featured snippet is to focus on the content that is currently on page one or page two of the results. Optimise this content for both length and structure. Be sure to include the right long-tail query in the title and headers of your article. In some cases, you might even
format your answer as a table, list of bullet points, or paragraph.
2. Understand Mobile Behaviour
More than half of all searches on Google come from mobile devices. And on top of this, Google recently announced that it is now mobile-first indexing. So make sure that your site is optimised for mobile. Make sure that your site is mobile-friendly.
How to handle it:
Luckily, Google has made this process pretty simple. Go to Google Search Console, and then select “Mobile Usability’ below “Search Traffic.” This will give you a view of the site-wide results. You can also use Google’s free mobile-friendly test feature. Simply enter your URL and select “Run Test.” It will immediately show any issues that your page has as well as offer resources.
Another extremely helpful process that you can perform daily is a heat test like the Crazy Egg heat map. This will allow you to identify exactly where people are clicking on the mobile version of your site. In many cases, the pattern is much different than the desktop version. In this way, you can make changes as necessary.
3. Local Community Engagement
If you’re interested in the growth of your local business, then local SEO is ideal. Within months, some business owners can see as much as a 300% increase in their organic traffic and local keyword rankings. There are several ranking factors involved in local SEO. The key is to put most of your efforts towards local engagement.
How to handle it:
Start by making sure that the name of your business, address, and phone number are consistent across all of the top directories. Claim your brand on Google My Business. Take advantage of Google’s Local Guide program. Its aim is to help local businesses improve their listing quality with local link building and reviews.
You should also perform a daily health check of your local SEO. This can be done by auditing your Knowledge Panel and making sure that all of your information is completely accurate. Find out if there are any Q&A questions on your timeline. Finally, ask for reviews with a review management tool like Yotpo or BirdEye. Reviews send a strong signal.
4. Boost Site Speed
Site speed is perhaps one of the biggest ranking factors for Google. And this is because it can have a huge impact on user experience. In January 2018, Google announced that by July, page speed would be considered a ranking factor for mobile searches. While the average speed varies by industry and location, it’s been reported that the typical speed is around nine seconds. According to Google, nine seconds is much too long. In fact, this search engine recommends a load time of three seconds. In comparison to the average load time, this can help to decrease bounce rates by as much as 123%.
How to handle it:
You can speed up your load time by using Google’s PageSpeed Insights. This tool will help you identify your problems. Another helpful Google tool is Test Your Site, which checks mobile speed. Both tools score your pages from 0 to 100 and if you need improvements, they can offer recommendations.
Make sure your images are compressed as those that are larger tend to slow the site down. Use a compression tool. If you use WordPress then there are several compression plugins like WP Smush. If you don’t use WordPress, there other tools such as Crush. pics.
5. Focus on Topics and Intent
Google’s algorithm is always evolving and changes like RankBrain, business owners can stop relying so much on simple keywords in order to signal to the search engine what their content is about. This change allows you to cater more to the customer. While keywords are important, they are not the most important factor. In fact, they aren’t even in the top 10 list of ranking factors. So focus on creating quality content and engagement.
How to handle it:
When crafting content, put more time into broad topics rather than specific keywords. This means that you must understand the intent of your searchers and target. What do searchers mean when they search for a certain term or phrase? Classify keywords as research, navigation, or conversion. Once you understand this, you can align it with your content marketing strategy. Here are a few tools that can give you a better understanding of user intent:
Google’s behaviour flow report can give you an idea of how people are interacting with your site. Are people who are spending the most time on your landing or sales pages ready to buy? Are they at the beginning of your sales funnel and simply hanging around? This tool will help you answer these questions.
This function will give you an idea of what people are looking for when visiting your site. It shows the keywords they’re using, which internal results they selected, and if there was a high bounce or engagement rate. In this way, you’ll learn if your content is matching user intent.
Another awesome tool is the LSI generator. It assists you in finding relevant keywords. And the best part about it is, LSI Graph is completely free.
Believe it or not, Google search offers help for building out content and keyword plans. Use auto-suggest to get suggestions from the search bar. Look at the related searches. You can also use “People also ask.”
6. Personalised PPC
Another current trend is personalisation. The best way to engage an audience is to be able to dynamically change your message, advertisement, and landing page based on customer information. This helps you to connect with them. For instance, you could change your PPC offer and base it on the device that your customer is using with the help of dynamic text replacement. Personalisation often leads to a significant increase in conversions.
As algorithms change, it’s up to businesses to change with them. Instead of throwing your budget at a failing strategy, take the time to figure out if your techniques are outdated. And this often takes a daily commitment.
The most important part of all SEO projects is to understand the target audience and empathise with them. Taking the time and going through the process of learning to know what your customers need and their search journey will reinforce this approach. When you understand your target audience, you can perform keyword research better and find a way to provide them with a good user experience.
Search engine optimization is an unavoidable process, and there are numerous benefits that Singapore internet marketers can get through consistency. They can develop standards, deliver recognizable content and engagements as long as there is consistency.
Every search engine optimization project should start by understanding the process needed for an effective SEO campaign. SEO tactics will help marketers tap into their organic traffic and ensure the business secures a position at the top. Therefore, it’s not surprising that most brands will spend billions of dollars on SEO services every year.
Although investing in SEO services is critical for any business, it’s essential to ensure that you do not invest in an outdated technique. Algorithms in search engines constantly evolve, and businesses should try to keep up with these changes.
Daily SEO Processes for Singapore Internet Marketers
Creating New Content and Site Maintenance
Your website should always have ongoing activities. For example, every day after you upload a new blog meant for SEO ranking, start working on the next one. You could also update your existing content to match the current SEO forecasts and the business’s talking points.
Consistency in uploading new content and updating existing ones will keep your audience informed and engaged. The search engines will also understand that your website is active, present, and constantly working, which will help in managing site maintenance.
Although site maintenance can be complex, it goes along with constant content creation. These two processes are relevant when you are considering customer experience and engagement. As a daily SEO process, fresh content and site maintenance will give your business a critical area to maintain and concentrate on.
Voice Search Optimization
Voice search optimization has become a new trend that Singapore businesses should adapt to stay ahead of sales and traffic. With voice search, a brand must employ a different approach when researching keywords. Voice search utilizes natural and long-form language where a business must focus on long queries rather than short ones. More people are using search devices, thus why it is essential for Singapore internet marketers to invest in this strategy to reach these people. In addition, voice search is more common when people are trying to find nearby businesses.
Voice searches will drive sales to your business as people use them to buy and find businesses. Therefore, if you want to increase revenue through leads, you should invest today in it to reap the benefits later.
Understanding Mobile Behaviour
Many people search for products and services through their mobiles. Therefore, Singapore internet marketers should ensure that their sites are optimized for mobile. When using Google, the process is relatively easy. In the Google Search Console, you can select mobile usability underneath the search traffic option. With this, you will get site-wide results.
There is also a free mobile-friendly feature from Google that can show you the issues that your page is experiencing.
Smartphones have become an essential component of Singaporeans daily life. They are also the main window of opportunity for businesses to advertise and create a relationship with consumers. The situation has made most companies adapt their tactics to satisfy the new customers who constantly use their phones. A business that intends to improve its site should have mobile-friendly and mobile-first Index elements.
Community Engagement on Websites
Businesses must build a community on their website. When you engage and maintain a thriving online network as a key part of increasing sales and build perceived authority in your industry, you may experience an increase in revenue.
As part of your daily SEO processes, you need to do several things to keep the local community engaged. Some of these activities include
- Checking the site for technical errors
- Minimizing barriers discouraging online engagement
- Making your website pretty enough
- Identifying and determining desired engagement behaviours
- Asking the readers to take the engagement behaviours
- Regular publishing
- Creating compelling content
- Being the first one to publish on the new industry topics
- Posting relevant videos instead of text-based articles
- Sharing related posts after every blog entry
- Responding to the comments on the blog posts
- Enabling your commenters to subscribe to your comments
- Performing daily health checks on your local SEO
- Ensuring that you post accurate content
Boosting Website Speed
Delayed page load times lead to few page views, decreased client satisfaction, and a loss in conversions. Sites that take a longer time to load affects the ability to engage consumers and make sales. This means that Singapore businesses should have fast sites as part of their daily SEO processes. Not only will a fast site help rank well with Google, but it will also keep your bottom-line profits high.
Sites that take over three seconds to load end up losing almost half of their visitors before they even get on the site. Such a scenario can be a massive blow to the potential conversions by deterring the consumers from returning in the future.
As Google ranks sites, it takes speed into consideration. Therefore, user experience is a factor in rankings. Singapore businesses can use PageSpeed Insights tool by Google to help them identify any problem with their speed. Using Test Your Site will also help check your speed mobile. The tools will help improve your pages and also offer recommendations.
Staying Active on Social Media
Social media activity can link to a business’s SEO output. Being active drives audiences to your content and ties together your activity, benefiting the business’s SEO ranking.
Social media indirectly contributes to SEO ranking through increasing brand exposure when you share links across social platforms. When your fans share your content on social media, it leads to the generation of social signals indicating that your content is useful for the target audience. Every share, link, and comment that your post receives is a vital signal that Google uses in ranking your website. Therefore, posting daily on social media has a positive effect on your search ranking.
Technical SEO Strategy
Most Singapore internet marketers often think of keywords when thinking of SEO. Although that is a significant part of it, there’s much more to stuffing the sites with relevant phrases. Over the last few years, many search engines are focusing more on content quality instead of quantity to provide consumers with better results.
Some of the factors that have begun playing a huge role in what search engines like Google choose to rank higher are security and content presentation. Therefore, we can argue that technical SEO is rather important, especially with the numerous algorithm changes. Nonetheless, it is now more essential than ever to focus on the technical health of your site.
This means that you should optimize your website in a way that doesn’t involve content creation. If Singapore internet marketers do this right, technical SEO will boost your content to make it easy to find. However, not adhering to these advancements risks your business from falling behind. As a result, it’s essential to derive a thorough strategy, including prioritized items to implement daily. Some of the daily routine tasks to perform daily for technical SEO strategy include:
- Image size management
- Assessment of your webpage’s necessity
- Management of SEO input quality
Yearly SEO Processes for Singapore Internet Marketers
Your yearly SEO plan should include optimizing your site based on your different target regions worldwide if your business is global. International SEO involves the optimization of a site in a way that search engines operate in the right, nation version, and language version of the website for consumers in various locations.
Every year, Singapore internet marketers should focus on achieving a highly optimized site by using a universally friendly URL structure. This makes it easy for the countries and languages to be visible, ensuring that every site version is in the local language.
To further optimize the site, internet marketers can implement Hreflang Tags in helping Google to understand the language in use on a particular page where the similar page content is in use in other international versions of your website. This will make sure that Google displays the appropriate language version of your website in the SERPS for the different searches globally.
Brand Reputation And SEO
Brand reputation and SEO may seem indirectly related. However, a strong brand reputation will most of the time enhance the business’s organic search results. This is because strong brands can result in more fans. If the brand has many fans, the more it will be a topic for discussion and the more people will engage with it. As a result, the fans will share related content and link with you.
A strong brand will drive more traffic and backlinks even as you compete with other businesses, which in turn will send powerful signals to search engines that your brand is authoritative. Therefore, as part of yearly SEO processes, Singapore internet marketers should commit to strengthening their brand through reputation and SEO.
Every Singapore internet marketer wants to maximize the value of their SEO efforts. This can be achieved by integrating their SEO with different marketing strategies. SEO is useful in strengthening a brand’s reputation, paid searches, public relations, website, and much more. And every marketing, including SEO, can benefit once you start approaching your marketing holistically.
The overall purpose of integrated marketing is to match and strengthen the overall impact of every marketing methodology for the marketing process to be more consistent across various mediums. It also helps the marketing process be more effective in achieving marketing objectives and increases the brand’s bottom line. Some of the processes involved in integrated marketing include
- Understanding the needs of the users
- Writing optimized content
- Optimizing technical SEO elements
- Promoting your content
- Measuring your performance by using paid social ads
Building Pages for Every Topic
Getting a page to rank for several keywords can be a daunting task. However, here is where the rubber meets the road. You can use the key topics you have developed to create a page and post that provides a top-level outline of your topics while utilizing long-tail keywords that you developed for every cluster. Your key pages will work well as a table of contents where you will describe your main topic and brief your audience on the subtopics to follow in your other posts.
Your topics should go hand in hand with your business needs, same as the number of products and what you are offering. Doing this yearly can make it easy for your potential customers to find you on Google despite the keywords used.
Tracking Your SEO Metrics and KPIs
Every year internet marketers should define KPIs upfront to track their SEO performance metrics impacting the business goals. All other things are vanity metrics. It’s important to think of the KPIs in terms of the 80/20 rule where you focus on the activities comprising the 20%, which drive 80% of the business results. Some of the keyword ranking KPIs should include:
- Organic sessions
- Page one keyword rankings
- Organic sessions based on the geographic region
- Total organic market share
- Average pages per session
Singapore businesses should adapt to changes in Google algorithms. However, rather than spending money on failing strategies, Singapore internet marketers must take time to figure out whether their techniques are outdated. Sometimes this may take daily, monthly or yearly commitments.
Trying to meet all goals and measures in SEO techniques and processes may seem extremely complex. Sometimes the recommendations mentioned above may seem overwhelming, especially for busy internet marketers.
However, it’s important to ensure that the business flows with the current trends to generate revenue. Therefore, SEO tactics are essential elements in online marketing as they help a business tap into organic traffic. Combining this information with some practice will make you a savvy SEO.