Accordion – SEO FAQs

What is SEO?

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Search Engine Optimisation (SEO) is a series of activities aimed at increasing your website’s visibility. When done right, SEO will improve your search result rankings, which consequentially increases the number of visitors to your site, and conversion rates.

With that said, there are different types of SEO, on-page and off-page SEO. On-page SEO activities are those that directly affect the site such as optimising your titles, images, keyword use in your content, internal linking, among others.

Off-page SEO, on the other hand, includes the activities done outside the website that affect your search result rankings. These include blogging, forum marketing, social media marketing, search engine submissions, link baiting, and social bookmarking, among mothers.

For best results, you need to do both on- and off-page SEO activates. However, it can be a challenge for small businesses, and we recommend that you hire a professional SEO agency to handle it for you. It will not only save you time and money, but it will also yield better results.

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What Are The Types Of SEO I Should Know About?
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There are different types of SEO that you should know; White Hat, Black Hat, and Grey Hat SEO, and each focuses on different activities.

White Hat SEO is user-oriented and it takes a lot of time and effort to pull off. It includes activities such as mobile optimisation, content marketing, competitor analysis, keyword research, among other activities.

Black Hat SEO involves activities such as keyword stuffing, link cloaking, hidden text manipulation, among others. Google and other search engines have been penalising websites that use this type of SEO, and you should avoid it.

Grey Hat SEO, on the other hand, is a combination of white and black hat SEO and you should avoid it too. It involves activates such as having a high keyword density compared to the text, spun content, buying links, among others.

Black and grey hat SEO might give immediate results, but your website will suffer in the long term due to the imposed search engine penalties. White Hat SEO activates might take you a while to get it right, but it is the most rewarding.

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How Much Does It Cost To Do SEO?
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In Singapore, the best SEO package is where you pay a fixed price to the agency working on your website’s SEO. However, the number of target keywords or key phrases, also known as long-tail keywords will determine how much you will spend on SEO in Singapore.

The knowledge and experience of the SEO Agency or expert will also determine how much you pay, but the costs usually range between SGD 250 and SGD 2500 per month for a basic set-of-10-keywords package. Other factors influencing how much you will spend includes

  • Number of services or add-ons
  • The time it takes to produce results
  • Results guarantee

Refer to this post on some of the prices Singapore SEO agencies charge.

Some SEO experts and agencies will give you a custom SEO quote depending on the revenue generated, performance, and results among other factors. The best approach to a custom SEO pricing is to get an expert that charges you only when the target keywords begin to rank on search results or the amount of qualified traffic sent to your website from search results.

If you want to do SEO yourself, you must learn and practice. The best way to do this is by starting a blog and implement what you learn from the best SEO blogs in Singapore. However, you will need to spend money on

  • Content marketing
  • Website SEO audits
  • Tracking your keyword ranking
  • Paid advertising such as PPC

The problem of doing SEO on your own is that you will not always be able to monitor the trends like an SEO expert will. Besides, SEO experts are able to guarantee a higher ROI, better brand recognition, increased search traffic, and more.

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What Is The Best Blogging Platform For SEO?
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There is a variety of free blogging platforms on the internet today, but we would not recommend them for SEO purposes. This is because you get limited access to your site and they will not help you in getting your site indexed.

WordPress.org (not to be confused with WordPress.com) is one of the best self-hosting blogging platforms because it gives you full website control. You will have to spend money on domain registration and hosting, but it is worth it.

The paid version of WordPress is search engine friendly and you get access to thousands of themes, plugins, among other tools that help in optimising your website. However, the challenge comes in choosing the best hosting service for your WordPress website.

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How Do I Index My Website?
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When done right, SEO will drive traffic to your site, but your website must be indexed on Google and other search engines. One of the fastest and easiest ways is to submit your sitemaps to search engines, or if you are using WordPress, install a sitemap plugin.

The other option is to wait for the search engine spiders to find your website and index it, but it takes too long. This is how to index your website.

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What Is A Sitemap?
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A sitemap is what search engines use to index the webpages in your website. The sitemap should contain a list of pages on your website that you have instructed search engines to index as well as those not to be indexed.

You can create a sitemap using XML maps generator or if you are using a self-hosted WordPress site, use the Google XML sitemaps plugin.

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What Is Keyword Research And How Should I Do It?
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Keyword research is the process of identifying and using the appropriate keywords in your content to increase visibility and attract visitors to your website from search engines. You should use the most appropriate keywords since searchers usually enter a keyword to find items they want or to educate themselves.

However, the challenge comes in identifying the right keywords being used by your target audience. With that said, doing it manually takes a lot of time and effort, and we recommend a tool such as keywordtool.io or Google Keyword Planner to automate your short tail and long tail keyword research activities.

Here is how to do keyword research, however, for better results, always go with low competition but relevant target keywords.

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What Is Link Building And What Are The Best Strategies?
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If you want to improve your search results for your target keywords, then you must have a link building strategy. Link building includes the activities of attracting backlinks from forums, websites, blogs, online journals, and more. It will not only improve your backlink profile, but it help in increasing your website’s authority and credibility.

There are various strategies to consider, but their relevance will vary from one brand to another. You should consider using infographics, video marketing, guestographics, guest posting, the skyscraper technique, building broken links, editorial links and so much more.

Search engines view backlinks as votes and they will give precedence on the search results for sites with more backlinks when ranking websites on the search results.

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What Are The Best SEO Tools?
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Doing SEO activities manually only increases the time it takes to get results and the chances of making a mistake. Here are some of the best SEO tools that we recommend for use by Singaporean businesses.

  • Yoast SEO – This is an essential plugin that is easy to use, and works to improve search results ranking by optimising the site’s content
  • SEMrush – This tool has a variety of uses right from keyword research, competitor research, backlink analysis and more for $100 a month with a 14-day trial period
  • Google PageSpeed Tools – These free tools allow you to analyse the webpages’ speed. More so, they give recommendations on how to quickly optimise your website’s performance and speed
  • Moz tools – The variety of Moz tools allows you to conduct competitor analysis, keyword research, do link building and so much more
  • Buzzsumo – This tool allows you to find the best performing content for your target keywords and from there you can find inspiration for your next article or blog post
  • LSI Graph – We recommend this tool for long tail keyword or key-phrase research

With the rapid changes in the digital landscape, you should automate SEO processes to stay on top of SEO trends in Singapore. It is one of the sure ways of increasing search traffic to your website.

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What Are Backlinks?
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These are also known as inbound links, and come about when websites or blogs link to your content. There are two types of backlinks; internal links which are links between different webpages in the same website, and external links, which are links from other sites.

When it comes to backlinks, quality trumps quantity every time. For example, one external link from Media One Marketing is worth more than 100 from new blogs. With that said, you should never buy backlinks, as this is against search engine policies and part of grey hat SEO activities.

The penalty for backlinks buying a drop in your search results ranking and loss of credibility. You will need to remove the backlinks from your website and submitting a reconsideration request for Google to re-analyse your website. With that said, the best way to get quality backlinks is to embark on a link building campaign targeting relevant blogs and websites to link to your content.

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How Will Mobile Search Trends Impact SEO?
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With a majority of the people using mobile devices to access the internet, search engines are giving websites with a responsive design more precedence on SERPs. In 2018, 52.2% of the total web traffic was from mobile phones, which means that SEO experts need to be mobile conscious to increase their search ranking.

With increased focus on mobile friendliness, it is essential that your SEO activities should improve mobile user experience, as it contributes to the ranking on SERPs. Improved mobile user experience will also add more value and thus more conversions. With that said, you need to monitor the trends that will affect SEO in 2019 and beyond.

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How Do I Create an Effective SEO Strategy?
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Similar to every digital marketing campaign, you need an effective SEO strategy to manage and measure the results. However, with constantly changing SEO trends you need to review the SEO strategy and update it at least once every year.

While most SEO experts create their strategy around keywords, it is a tired approach. Here is how to create an effective and modern SEO strategy. A modern SEO strategy is a process of organising your website content by topic and this helps search engines understand the user’s intent. This will ensure that you improve your search results ranking especially for long tail keywords.

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How Do I Know The Right Number Of Keywords To Use On A Page?
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Keyword use is one of the biggest challenges to many businesses and SEO experts. The truth is that there is no recommended number of keywords to be used on any given page.

However, using too many keywords, also known as keyword stuffing, is a grey hat SEO tactic, which is penalised by search engines. With that said, you only have to worry about using the keywords naturally in the content.

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What Is Technical SEO?
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Technical SEO is made up of the website and server optimisations that help search engine spiders to crawl and index your website for organic search rankings. Today, search engines give preference to websites that have certain technical characteristics for example sites with a secure connection, a fast loading time, responsive designs and more when ranking them in the search results.

It can take a while to understand the intricacies of technical SEO, and it is best to leave it to a professional. With that said, this is the best technical SEO checklist today.

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How Should I Optimise My Images?
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Despite the technical advancements of recent years, search engines are still not able to read images. The proper way of optimising your images for improved ranking is to use alt text. It helps search engines figure out what the image represents.

This will come in handy especially if the image fails to load, the user will see the text. For most CMS platforms, once you click on the image, it will produce a rich text or image optimisation module. This is where you customise the image’s alt text.

However, you need to write relevant alt texts. Avoid keyword stuffing, as this will not explain to the search engine what the image represents.

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How Long Does It Take To See SEO Campaign Results?
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The only way to validate your SEO activities is by measuring the results against the input. The results, however, depend on a variety of factors including how much content you create and publish, how users engage with your content, content authority among other factors.

With that said, SEO activities results are dependent on how frequently search engine spiders crawls your website. Big, authoritative websites are crawled often, and this means the results are visible in a matter of days.

However, for small websites, the results might take a longer time, since the search engine spiders hardly crawls their pages. They have to wait for at least a week or sometimes a month before they can see the results of their SEO campaigns.

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How Often Should I Publish Content On My Website?
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With the changing demographics of the modern internet user, you must remain as relevant as possible, which means regular publishing valuable content to increase user experience.

However, more content means that you increase the chances of ranking higher for the target keywords. For starters, you could start by sharing content once a week, and as user engagement increases, increase your posting frequency.

With that said, the time and money it takes to create content should make sense when you look at the results.

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What Is Local SEO?
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While typical SEO focuses on ranking your business for the identified target keywords on a search engine, local SEO involves optimising your website to rank better for a certain location. Local SEO is perfect for businesses with a brick-and-mortar store. With that said, it will come in handy for ecommerce stores looking to sell to people living in a certain location.

The activities for a local SEO are not so different from that of typical SEO such as on-page optimisation, link building, and content creation, among others. The only difference is that it requires localised linking efforts.

The thing to remember with local SEO is that the local signals need to be similar across all local search platforms. If there is any inconsistency, you will be providing contrasting information for the same business. This leads to confusion and a loss of customers, other than a drop in search result rankings.

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Do Having Ads on My Website Affect My Search Ranking?
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It is becoming more challenging to earn organic traffic without having to use ads. However, having too many ads on your website will negatively affect your search results page ranking (SERPs).

Search engines use special algorithms to detect web pages that have too many ads on them. Essentially, having too many ads reduces the user’s experience and Google will probably push your website to the second or third search engine results page (SERP).

While few businesses start with the intent of having too many ads, having too many ads could be a result of a breach in cybersecurity. It is therefore important to check that your website is not being used to spam users.

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How Can I Increase My Domain Authority?
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Moz tools’ is one of the most popular metrics used by bloggers and webmasters to identify the authority of a website before linking to it. It will analyse your backlinks and give your website a domain authority range that runs from zero to 100.

There are several ways that you can increase your domain authority including

  • Improve your website’s user experience
  • Start building links from a variety of sources
  • Improve your interlinking structure

The interlinking structure is especially important when it comes to page authority, another Moz tools’ metric. With that said, here are more ways that you can increase your domain authority.

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How Should I Do Competitor Research?
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If you want to build a successful online business, you must then learn how to do competitor analysis. It revolves around researching and analysing your competitor’s SEO activities. With the information learned, you can use their tactics to increase the chances of gaining more traffic, conversions, and backlinks, among other benefits of SEO.

It has become a common SEO practice and it involves doing backlink analysis, finding and analysing their top content, gauging their site traffic estimation, finding their unique value proposition, knowing their target audience, and more.

You will need to create a list of your top 20 or 30 competitors along with their website URLs, and top blog posts, as well as traffic and backlink sources. These are the requisite items for conducting a proper competitor research.

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Which Search Engines Should You Be Seen In
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While you might be familiar with strong contenders like Yahoo and Bing, everyone knows that Google dominates the realm of search engine platforms today. Its user-first mentality makes it quick to adapt to ever-changing habit of search engine users. Hence, it should comes as no surprise that Google generates more than 3 billion online searches every day. Our tried and tested SEO services at MediaOne will help you harness your marketing potential with Google and propel you far ahead of the race.

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What SEO Terms Should You Be Familiar With
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Websites need the best onsite optimisation to ensure there is no trouble with communication and no terms are misunderstood. Now a lot of terms might at first not be so familiar to your users and even yourself. So here are a few of the essential SEO terms as they are used by web developers to best optimise websites according to clients’ preferences.

Because it can can get quite overwhelming diving head first into the world of SEO, we took the liberty of compiling a glossary of fundamental SEO terms:

  • 301 Redirect– It is a way of optimizing the webpage to guide visitors to another page.
  • ALT Text/Tag or Attribute – describes any images on the website
  • Anchor text – Text of a web page link that describes what the visitor will see upon clicking through.
  • Blog – A section of the website used to publish regular content daily, hourly, weekly or monthly.
  • Bookmark – A website link saved to be used later for reference in a browser.
  • Canonical URL – Used to notify the search engines on which address contains the best version of whatever the visitor is looking for.
  • Conversion – getting a visitor to your website to perform an action such as leaving their contact information or downloading an e-book.
  • Cascading Style Sheets (CSS) – A section of your code distinguishing the different elements used in your websites such as the headers, footers or links.
  • Directory – It is an online list of websites including entries, and links to those websites organised in categories.
  • Domain – It is the official address of a website. Also called a URL.
  • The Fold – It is the exact point where a website’s page is cut off by the bottom of a browser window or device monitor a visitor is using to browse.
  • Headings – A large and bold text on every website placed contained in the heading tag.
  • HTML – The website code read by search engines.
  • Hyperlink – causes the browser to open the webpage or website referenced.
  • Inbound Link – A link connecting two different websites that contain related content.
  • Internal Link – It is a link connecting two pages on one website.
  • Indexed Pages – These are the website pages that search engines store.
  • JavaScript – An object-oriented language used for computer programming to create interactive effects and changes to site content within web browsers.
  • Keyword – A phrase or word used to define what content is contained on a website, often identified when visitors enter such words or phrases in search.
  • Link Building – This is adding more inbound links to a website to get a higher search engine ranking.
  • Long Tail Keyword – A keyword containing more than one word in the phrase rarely used as the search word by visitors.
  • Meta Data – A set of data that describes and gives the search engines information about a website.
  • Meta Description – A snippet of about 160 characters that briefly describes the specific summary of your webpage content.
  • Meta Keywords – A specific kind of Meta tag found in the web page HTML used to inform search engines about the topic a page contains.
  • MozRank – It is a particular type of metrics used to measure the authority or a web page or domain. It quantifies the link popularity, if a page of a specific website is linked to many others that contain a higher MozRank, then that page will also rank higher.
  • Nofollow – A value used by webmasters to tell search engines not to follow links on a specific page or not to follow a particular link.
  • Page Title – The name of a web page used to identify it at the top of a browser window.
  • Page Rank -It shows how best a webpage’s SEO is, from zero to ten usually assigned by Google.
  • Panda – It is a series of changes on the search results ranking algorithm of Google intended at lowering the rank of thin and low-quality websites and get the high-quality content sites on the top of search result top.
  • Pay Per Click (PPC) – Testing this is a means of advertising where an advert is featured in a website to direct traffic, and each time that ad is clicked by a visitor, the advertiser pays the publisher.
  • Ranking Factor – It is what search engines base on, such as the number of inbound links to a page, to put a page in a specific ranking position.
  • Referrer String – Information sent by the visitor’s browser indicating where they came from previously with the aim of helping webmasters identify how users are locating a website.
  • RSS (Real Simple Syndication) Feed – A web page feed that allows visitors to access any updates to the online content on a web source they have subscribed to.
  • SERP (Search Engine Results Page) – The page displayed by search engines in response to the content searched by a visitor showing alternative results to the visitor’s keyword question sometimes with advertisements.
  • Sitemap – An XML file listing all pages on a webpage allowing webmasters to add any extra information such as the last time a URL was updated, how often it is updated to enable search engines to crawl the site more intelligently.
  • Social Media – Online media and content that users generate share or participate in on social media platforms such as Twitter, Instagram, LinkedIn, and YouTube.
  • Spider – A programme devised to visit websites and interpret information on the pages to generate entries for search engine indexing.
  • Traffic – These are the people that visit a website.
  • Title – Text that appears on a page of a website, used to identify a page that a user sees at the top of the browser whenever the visit the page and also the one that appears in search engine results.
  • Traffic Rank – It is the position of a website regarding how much traffic it contains in comparison to other sites.
  • URL – A website’s page address

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How Does A SEO Company Help Me Rank My Website
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With MediaOne by your side, you no longer have to sweat the technical stuff when it comes to SEO services. Securing coveted rankings on Google has never been easier with our competent tactics. Here are the main tasks you should focus on:

High-quality link building

Our amalgamation of top-notch content creation and programming helps to diversify your link profile and, essentially, garner more search engine organic traffic for your business.

Non-duplicated descriptions and titles

You can rely on us to come up with one-of-a-kind, click-worthy title tags and meta descriptions that are sure to entice and arouse curiosity among your target audience.

Strategic placement of keywords

As search engine algorithms become more refined, our calculated assimilation of keywords takes into account several key factors like user intent and context so your positive ranking signals to Google will be maximised.

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What Kind Of SEO Services Are There In Singapore?
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In the early days of SEO, rankings on SERPs were solely based on website content and it came to a point where people found unethical ways to work around the algorithms in order to climb up the ranks. This paved way for a series of black hat SEO services—continually practiced by SEO services in Singapore—to attain more profit in the shortest time possible despite going against search engine guidelines.

With this in mind, MediaOne takes pride in setting ourselves apart from other Singapore SEO services by exclusively engaging in white hat SEO. We make sure to stay within the acceptable boundaries as defined by Google so you can rank without breaking the rules and still have your integrity intact.

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What Should You Ask Your SEO Consultant
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Before you decide on one out of the many SEO consultants in Singapore, you need to ensure that they possess relevant experience in your industry. MediaOne has worked with client from varying  fields so you can expect nothing less than a fuss-free working relationship with a team of comprehensive and knowledgeable SEO experts.

We understand that cookie cutter SEO services do not exist. That is why we provide scalable, ROI-friendly price plans to suit different capabilities in the market. So whether you’re an established conglomerate or a thriving start-up, we can help you meet your marketing objectives and beyond.

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What KPIs To Set Your SEO Service Provider
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As a consultant for SEO in Singapore, we set our eyes on the most crucial Key Performance Indicators (KPIs) to make the most out of your SEO efforts. From organic search performance, to page loading speed, as well the conversion rate of your page landings, our objective responsibility as your strategic partner is to keep a close eye on these important metrics to make sure that all your spends are validated and moving the dial for you towards your end goals. Our cutting-edge KPI system identifies all sorts of potential issues along the way so appropriate adjustments can be made when necessary.   

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What is the SEO in marketing?
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SEO is a marketing strategy that tailors your website using the algorithms of the search engines basing on the signals that the website produces. SEO works by optimising the pages of the site and conducting keyword development and research and eventually earning inbound links. You can see the results of SEO once your webpage has been crawled and indexed by search engines.

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What is SEO and how it works?
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SEO is a short word for search engine optimisation. It is a methodology of techniques, tactics, and strategies used by people to increase the number of visitors to your website by ranking highly in search results page of various search engines such as Google, Yahoo, Bing, and other search engines. When a search user types a query in a search engine like Google, the results pop up with a series of websites that are relevant to the used words. Sites that have substantial domain authority will be shown more often.

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How do you do SEO for a website?
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The major goal of SEO is to optimise for a website which involves a series of processes such as website analysis, competitive analysis, the nomination of keywords, keyword development and research, content optimisation, submission, link profile optimisation.

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What are some SEO techniques?
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SEO techniques usually change more often that is the reason why you should always stay updated. SEO techniques are tools that allow the web to increase traffic and brand awareness. Effective SEO techniques include In-depth topic coverage, re-optimisation of the present content, keyword optimisation and internal links optimisations.

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How can I do SEO myself?
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SEO is not direct advertising; it requires money and time. It is effortless to do SEO yourself if you take tips seriously: master keyword research, understand your business competitors, plan and optimise your website, produce regular and consistent content, DIY public relations, create a social media network, research on google analytics and read various SEO blogs.

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What is SEO content writing?
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SEO content writing is relevant files or information written, lives or stays on the website for visitors to view. SEO content writing involves the following: keywords research and optimization, content optimisation, image optimisation URL, Title, LSI and Meta description.

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What are SEO articles?
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They are many types of SEO content. SEO articles are largely written to increase online visibility on Google and other search engines for your business using the selected keyword. SEO writing requires experience and skills. The article should be engaging and ensuring the keywords are spelled correctly. The larger the reach of SEO article the higher the rank will be.

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What is SEO optimised writing?
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SEO writing is a form of craft writing assisting websites get online visibility in major search engines such as Google and Yahoo. A visible content will appear more often in the first page of the search results. In turn, it will increase traffic.

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How can I do SEO for my website without too much effort?
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Install a suitable SEO plug-in in content management systems such as WordPress. Do thorough research on the keyword. Some keywords attract more traffic than others. Choose the best keyword and include it in the title, permalink, and the first sentence.

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Does blogging help SEO?
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Blogging helps SEO by boosting its quality and positioning your site as a relevant answer to various questions of visitors. Blogs use SEO tactics and giving opportunities your website to rank higher in search engines. It also attract more website visitors to encounter your site.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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April 04, 2019

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