12 Creative Ways Businesses Are Using ChatGPT

12 Creative Ways Businesses Are Using ChatGPT _ MediaOne

AI isn’t going to take over the world, but that’s not to say it isn’t going to take the world by storm. Businesses and entrepreneurs are quickly discovering the incredible potential of AI and its ability to aid in everyday tasks. 

ChatGPT, one of the hottest AI tools on the market, has been getting a lot of press lately – and for a good reason.

As users explore the platform for its features, it’s becoming more and more apparent just how creative businesses have become when using ChatGPT.

That doesn’t mean organizations are getting rid of their workers left, right, and centre. In most of the use cases of ChatGPT, companies are adopting it to make their workforce more efficient and quicker. 

ChatGPT can lighten the workload when used appropriately, leaving your employees with more time to allocate to more specialized or creativity-demanding assignments.

With more time, your employees can focus on high-level tasks and brainstorming activities that require more critical thinking and creative solutions.

Simply put, ChatGPT can help your business do more with less.

What’s ChatGPT?

ChatGPT (Chat Generative Pre-Trained Transformer) is an AI-based natural language processing (NLP) technology that allows users to ask it questions and receive near-human responses.

Released on November 30th, 2022, by an American company Open AI, it was one of the first AI technologies that could provide human-like responses to questions posed in natural language.

It operates like a chatbot, where a user prompts it with questions, and it generates responses based on its training and the context of the conversation.

It can generate responses in many styles on almost any topic and even converse with a user. 

However, when using ChatGPT, it’s advisable to employ a human editor to proofread and fact-check the generated output since it’s not always 100% accurate.

How Much Does ChatGPT Cost? 

The basic tier of ChatGPT is free to use. However, ChatGPT Plus costs about $20/month and provides more features with better accuracy.

The base version should be more than enough for an average user. But if you need additional features and better accuracy, then ChatGPT Plus is the way to go.

ChatGPT Vs. ChatGPT Plus

The main draw between the two is the underlying technology. While ChatGPT uses GPT 3.5, ChatGPT Plus uses a more advanced version, GPT 4. 

GPT 4 boasts several upgrades, such as deeper learning capabilities, better problem-solving, and improved natural language understanding.

It’s also faster and more accurate, making it the preferred choice for frequent users. 

There’s also an API available for developers looking to integrate ChatGPT into their existing applications.

No matter which version you choose, it’s clear that ChatGPT is an invaluable tool for any business involved with content.

What’s ChatGPT Used for?

ChatGPT is more of an assistant than a simple chatbot. It understands language, can communicate, and is knowledgeable about various tasks. It can be used for customer service, marketing automation, and data analysis. In other words, ChatGPT is like having an AI assistant as part of your team.

That said, here are 10 of its core capabilities:

  • Writing: It can write stories, emails, sales copy, essays, poems, song lyrics, and more.
  • Generating Ideas: ChatGPT can develop new and creative ideas for your business. It can provide examples, multiple suggestions, answers, and opinions to help you plan your next move.
  • Recommending Products, Services, Movies, etc.: ChatGPT can recommend products or services based on customer feedback, preferences, and data. It can analyse different offers and give you the best deal for your business.
  • Explaining Complex Topics: ChatGPT can process and explain complex topics in simple language, making it easier to understand.
  • Analyse Sentiments, Tones, and Intent: ChatGPT can analyse different conversations to determine customer interactions’ sentiment, tone, and intent. That helps you to understand customer feedback and make better decisions.
  • Generating Ideas: ChatGPT can generate ideas from customer interactions to improve your business processes and operations.
  • Making Automated Decisions: ChatGPT can make decisions based on customer conversations and data insights. Businesses can use it to automate the decision-making process, thus saving time and cost.
  • Automate Customer Support: ChatGPT can provide automated customer support by identifying customer queries and providing accurate answers.
  • Generating Reports: ChatGPT can generate reports from customer conversations and provide insights that can be used to make better business decisions.
  • Translate Language: GPT can be used to translate customer conversations from one language to another. Business can expand their customer base and reach different markets.

Limitations of ChatGPT

We just had to look at the downside too. While ChatGPT can be a great tool for businesses, a few limitations must be considered.

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Let’s start with ChatGPT isn’t a replacement for anything. It’s not a doctor, a marketing consultant, a lawyer, an accountant, a plumber, or a personal assistant. It can help you with basic tasks, like scheduling appointments and sending automatic replies to customer queries — but it’s not perfect.

Also, while the technology itself is pretty advanced, it’s still in its early stages. That means it’s still prone to mistakes and can sometimes give out inaccurate information.

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ChatGPT is also just a computer that works with aggregated data and information, so it doesn’t have the same level of understanding of customer needs and preferences that a real person would. It doesn’t have the full context of life, your health, business, house, family and friends.

Here’s what the tool itself says:

  • It may occasionally generate inaccurate information or suggest something that’s a bit off or unreliable. We recommend always double-checking the output with a keen eye and human judgment before taking any action
  • It may occasionally produce biased or harmful opinions, so keep that in mind when using the tool. While it’s not a perfect solution and won’t solve all your problems right.
  • Its world knowledge is limited to events before 2021, so you may want to supplement it with other sources.

And while ChatGPT is a powerful tool, it can’t replace the hard work of human creativity. So don’t expect ChatGPT to come up with your next big idea. Just use it to fuel creative ideas, spark conversations, and generate some laughs. Who knows? Maybe your business will be the next ChatGPT success story.

10 Creative Ways Businesses Are Using ChatGPT

10 Creative Ways Businesses Are Using ChatGPT

Still wondering about what you can do with ChatGPT? You can start by looking at how other businesses are already using it. From fleshing out content outlines and real-time data analysis to writing no-frills emails and more, here are ten creative ways your business could use ChatGPT:

#1. Generate Summaries

ChatGPT is super effective at generating textual summaries. For instance, you can enter meeting notes or an entire article and prompt it to summarize the content. You can even ask it to convert research notes into a bluff-worthy elevator pitch.

Remember that ChatGPT has an input limit of a set number of tokens corresponding to a word or character limit. Some words use more tokens than others, so keep this in mind when summarizing longer texts.

A better approach would be to break up your input into sections to create a more comprehensive summary.

#2. Generating SEO-Friendly Keywords for Topics

ChatGPT can be used to generate SEO-friendly keywords for topics that you’d like to rank for. Remember, ChatGPT operates with a vast amount of training data. It can quickly tell what words work better in a given context. 

While a keyword research tool does the job, you can quickly use ChatGPT to generate useful and relevant long-tail keywords. 

The best part is that ChatGPT can help you quickly identify keywords and concepts that have not been explored yet. 

We suggest you a keyword research tool and ChatGPT to get the most out of your keyword research process. 

You could also run your keywords into ChatGPT and ask it to provide long-tail variations that are more targeted to your audience. 

It can help you create highly relevant, engaging, and SEO-friendly content.

#3. Brainstorming

ChatGPT can be an excellent brainstorming partner for teams looking for fresh ideas. 

Whether you’re thinking about a new product or service or just want some creative content ideas, ChatGPT can provide you with helpful and exciting suggestions. 

You can fine-tune your brainstorming process by setting specific parameters, such as industry or audience type. 

The limitation is only on your side – ChatGPT can develop as many ideas as you need.

#4. Explaining Complex Concepts in Easy Terms

Are you looking for ways to explain complex concepts in easy terms? ChatGPT can help you out. 

Just feed it a bunch of data points about a topic, and prompt it to break it down in layperson’s terms. 

It can answer any question you throw at it and provide a straightforward explanation for any complex topic. 

Remember, ChatGPT data only run until 2021. So, some of its ideas may be a little outdated. 

Think of it as an automated encyclopaedia — you use it to answer any query in your head. 

And when you feel like you’re not understanding something, just ask ChatGPT, and it will help you.

#5. Creating Responsive Chatbots

Creating Responsive Chatbots

For small businesses looking to integrate smart chatbots into their services, ChatGPT can generate innovative dialogue adapted to various customer needs.

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All you have to do is find a ChatGPT-powered chatbot that fits your company’s needs and get it up and running. As customers interact with the chatbot, ChatGPT will recognize their intent and respond accordingly. 

It’s like having a robot assistant that never gets tired or bored at your fingertips.

You can even feed it with new data that it can use to create more accurate responses. Talk about a handy helper!

Instead of having a chatbot that only regurgitates stock responses, you can now give customers a more personalized experience with ChatGPT.

Examples of ChatGPT-powered chatbots include Chat fuel, Driftbot, and Smooch.io. Businesses are using these chatbots to streamline customer service processes, automate internal tasks, and provide customer support.

One company, for example, used ChatGPT to create a virtual assistant that could help customers with product selection and ordering.

#6: Generate Interview Questions

ChatGPT is set to revolutionize many industries, and recruitment is no exception. ChatGPT-powered bots can generate interview questions tailored to a particular job role, making hiring more efficient and effective.

This can save recruiters time and ensure that candidates get the best-quality questions. Also, depending on how much information you give the bot, it can generate questions tailored to the candidate.

The idea is to try and provide ChatGPT with as much detail as possible about the role. Let it know why you’re hiring the person, what you want them to do, and what qualifications you’re looking for.

By doing this, the bot can generate many focused questions. For example, if you’re hiring a software developer, the bot might ask questions specific to the coding language they’ll be using.

The possibilities are almost endless when it comes to ChatGPT.

The possibilities are almost endless when it comes to ChatGPT. The more precise your instructions are, the more focused the questions will be. It’s like having a personal interviewer for each candidate. Who needs humans when you have ChatGPT?

#7. Fleshing Out Your Content Outlines

The best-created content starts with a great plan. It helps to create an outline that covers the core topics and ideas you want to cover.

Having an outline helps you stay on course. It also ensures that all relevant topics are covered and nothing important is left out.

While you can’t entirely depend on ChatGPT to create your content outlines, it can be pretty resourceful in beefing them up.

Use the tool to flesh it up and find out what’s missing. It could be the difference between writing a great article versus one that falls flat.

Market Muse, a content planning and optimizing tool, recently released a proprietary ChatGPT integration that allows users to automate the process of creating outlines. 

This tool can incorporate topic model data in the ChatGPT prompts to create high-quality outlines without switching logins and going back and forth between applications. 

This can help you to save time and increase productivity exponentially. 

All you have to do is pop your questions into the platform, and boom — you’ve got a completed outline ready to flesh out with content. 

The responses generated by ChatGPT come in the form of outlines. The problem is that the outlines may be thin or lack key topics. By gauging the generated outlines against a keyword assessment grid, you can develop thoughtful outlines that explore a topic comprehensively.

#8. Streamline Your Code

If you’ve ever written code, you know how time-consuming the process can be. Plus, it takes someone really experienced with coding to write the perfect code the first time. 

It’s a tedious process that only a few people have the patience, skills, and time to pull off. 

Then there’s the issue of code optimization, where you go through your code and ensure it isn’t bloated or taking up too much memory.

Luckily, ChatGPT can help you with this tedious task. It can generate code that is optimized for speed and accuracy. It can streamline your code, making it shorter, more efficient, and easier to read. 

And yes, even the most experienced developers now use ChatGPT to write code faster, better, and with fewer errors. 

It’s certainly a great tool for those who want to take their coding skills to the next level — and do it quickly.

ChatGPT comes as a coding assistant, one you wouldn’t want to miss out on. 

Goldman Sachs recently announced that their developers were using ChatGPT to code. The idea isn’t to use ChatGPT to push out software solutions but to speed up the coding process and produce high-quality code.

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Most developers are still dabbling with ChatGPT. But as time goes on, coding with the help of ChatGPT or any other AI tool, for that matter, will be the order of the day. It’s the future, and it’s here to stay. 

#9. Writing Fluff-free Emails

Having trouble writing emails that don’t come off as too stiff or overly casual? You’re not alone.  

Writing an effective email is like walking on a tightrope. You don’t want it to be too formal or casual but just right — that’s where ChatGPT comes in handy. 

ChatGPT can help you write emails that are just the right length without any fluff. It can also help you ensure your email is clear and concise. So, if you’re stuck trying to write an effective email for your business, let ChatGPT help you.

Writing an email isn’t as easy as it sounds. You must think through every word and ensure your message is clear. ChatGPT can help you by generating bare-bones text that you can edit to craft a compelling, persuasive email message.

You can use the emails as the basis for more personalized, conversational emails. Just add a few more details and personal touches, and you’ll have an email that’s as good as gold.

It’s also helpful in generating catchy subject lines or headlines for your emails. ChatGPT can help you develop a great headline that will grab readers’ attention and make them want to read more.

Among the many organizations experimenting with ChatGPT for their email campaigns is Salesforce. They’ve been using the platform to create more engaging email subject lines and content. 

They’re even exploring ways to fold instant customization into the mix, so customers will get a tailored message without typing in any extra information. But still, you might want to give the email a final once-over to ensure its catchy enough to grab the reader’s attention.

#10. Enhancing and Personalizing Your Digital Flashcard Sessions

You’ve probably heard of Quizlet.

For the unacquainted, Quizlet is a company dedicated to making learning and studying simple and enjoyable. One of their tools is digital flashcards, which have been around for decades, but now with ChatGPT, they can be even more versatile. 

Early this year (2023), they augmented their offering with Q-Chat — an AI-powered chatbot that helps users personalize their flashcards.

Q-Chat makes the flashcard construction process frictionless and more enjoyable. First, Quizlet has given Q-Chat access to its vast library of content.

It can serve as an online tutor. 

Students can use the flashcards to drill deeper into a topic and ask the Q-Chatbot questions to help them understand it better.

The tool can also generate random quizzes that adapt to each user’s strengths and weaknesses.

Quizlet is one of the early adopters of ChatGPT, and its use of technology is paying dividends. 

Unsurprisingly, other businesses are following suit and embracing the power of AI to advance their services.

#11. A Helping Hand for Web Developers

ChatGPT is trained on information from all across the web. It has learned not just to write articles but also code. This makes it the perfect tool for web developers. You can feed it your project requirements and get tailor-made code that matches your needs.

Don’t get it wrong. ChatGPT isn’t fully equipped to replace web developers, but it sure can make their lives easier. It saves time and energy by doing most of the hard work for them – leaving them to focus on the more important aspects of their job. Talk about having a helping hand.

Plus, it will never get tired or bored — no matter how many requests you make. That’s the beauty of artificial intelligence – it never stops learning. So, if you’re looking for an extra hand in your web development projects, ChatGPT might just be what you’re looking for.

#12. Get Spreadsheet Formulas and Shortcut Keys on Demand 

We all know that spreadsheets can be quite tedious to work with. But with ChatGPT, you have a new assistant, one who is always ready to help you out. With ChatGPT, you can get instant answers to all your spreadsheet-related questions and tasks, such as formulas and shortcut keys. It’s like having a spreadsheet guru in your pocket.

You can ask it to provide formulas, regular expressions, strings, and more. You can even ask it to remind you of certain shortcut keys when needed.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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